Quotation Buber, Renate. 2000. Model Building on Internal Marketing. An Exploratory Study by GABEK. In: O'Cass, Aron (ed.): Visionary Marketing for the 21st Century: Facing the Challenge. Proceedings of ANZMAC 2000, Australian & New Zealand Marketing Academy Conference, Nov. 28-Dec. 1, 2000, 143-147 (CD-Rom ISBN 0 86857 978 5)


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Model Building on Internal Marketing. An Exploratory Study by GABEK
Year 2000

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Buber, Renate (Details)
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Retailing (Former organization)
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