Eichinger, Isabel. 2021. Groundedness: A Consumer Need in the Digital Age. Dissertation, WU Wien.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Dissertation |
Language | English |
Title | Groundedness: A Consumer Need in the Digital Age |
Academic institution | WU Wien |
Year | 2021 |
Open Access | N |
Associations
- People
- Eichinger, Isabel (Details)
- Organization
- Institute for Marketing Management IN (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5320 Marketing (Details)