Eichinger, Isabel. 2021. Groundedness: A Consumer Need in the Digital Age. Dissertation, WU Wien.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Dissertation |
| Language | English |
| Title | Groundedness: A Consumer Need in the Digital Age |
| Academic institution | WU Wien |
| Year | 2021 |
| Open Access | N |
Associations
- People
- Eichinger, Isabel (Details)
- Organization
- Institute for Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)