Quotation Eichinger, Isabel. 2021. Groundedness: A Consumer Need in the Digital Age. Dissertation, WU Wien.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Dissertation
Language English
Title Groundedness: A Consumer Need in the Digital Age
Academic institution WU Wien
Year 2021
Open Access N

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Eichinger, Isabel (Details)
Organization
Institute for Marketing Management IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
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