Quotation Grünwald, Philipp, Lindner, Thomas, Puck, Jonas. 2021. How Artificial Intelligence may shift Biases and Heuristics in IB. 47th EIBA Annual Conference 2021, Universidad Complutense de Madrid, Spain, 10.12-12.12.




In this paper, we provide a conceptualization of how artificial intelligence might shift phenomena of biases and heuristics in international business (IB) practice and theory. First, we systematically review, discuss and integrate the current state of IB research on biases and heuristics according to emergent IB research topics. Second, we provide a structured overview of how these phenomena are embedded and considered in IB topics and IB theories. Third, we argue that artificial intelligence and machine learning applications may shift human biases and heuristics. We outline how IB practice may be affected and how IB theory may have to be reassessed. In doing so, we provide several research gaps. Fourth, along our structured overview of biases and heuristics we propose three concrete avenues for future research by discussing how AI may shift phenomena in IB areas such as knowledge management and internationalization processes.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title How Artificial Intelligence may shift Biases and Heuristics in IB
Event 47th EIBA Annual Conference 2021
Year 2021
Date 10.12-12.12.
Country Spain
Location Universidad Complutense de Madrid


Grünwald, Philipp (Former researcher)
Lindner, Thomas (Details)
Puck, Jonas (Details)
Institute for International Business (Puck) (Details)
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