Quotation Valendin, Jan, Reutterer, Thomas. 2021. Predicting Customer Transactions With Recurrent Neural Networks: Who Is At Risk, Where Is The Opportunity? 43rd ISMS Marketing Science Conference, Simon Business School, University of Rochster (online), United States/USA, 03.06.-05.06.


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  • forecasting
  • customer base analysis
  • clv
  • recurrent neural networks

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Predicting Customer Transactions With Recurrent Neural Networks: Who Is At Risk, Where Is The Opportunity?
Event 43rd ISMS Marketing Science Conference
Year 2021
Date 03.06.-05.06.
Country United States/USA
Location Simon Business School, University of Rochster (online)

Associations

People
Valendin, Jan (Former researcher)
Reutterer, Thomas (Details)
Organization
Institute for Marketing and Customer Analytics IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
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