Quotation Singh, Jaywant, Shukla, Paurav, Schlegelmilch, Bodo B. 2021. Desire, need, and obligation: Examing commitment to luxury brands in emerging markets. International Business Review.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Business Review
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new STRAT-B, WH-B
Language English
Title Desire, need, and obligation: Examing commitment to luxury brands in emerging markets
Year 2021
Reviewed? Y
DOI https://doi.org/10.1016/j.ibusrev.2021.101974
Open Access Y
Open Access Link https://doi.org/10.1016/j.ibusrev.2021.101974

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Shukla, Paurav (Southampton Business School, University of Southampton, United Kingdom)
Singh, Jaywant (Southampton Business School, University of Southampton, United Kingdom)
Organization
Institute for International Marketing Management IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
Google Scholar: Search