Singh, Jaywant, Shukla, Paurav, Schlegelmilch, Bodo B. 2021. Desire, need, and obligation: Examing commitment to luxury brands in emerging markets. International Business Review.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | International Business Review |
| Citation Index | SSCI |
| WU Journalrating 2009 | A |
| WU-Journal-Rating new | STRAT-B, WH-B |
| Language | English |
| Title | Desire, need, and obligation: Examing commitment to luxury brands in emerging markets |
| Year | 2021 |
| Reviewed? | Y |
| DOI | https://doi.org/10.1016/j.ibusrev.2021.101974 |
| Open Access | Y |
| Open Access Link | https://doi.org/10.1016/j.ibusrev.2021.101974 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Shukla, Paurav (Southampton Business School, University of Southampton, United Kingdom)
- Singh, Jaywant (Southampton Business School, University of Southampton, United Kingdom)
- Organization
- Institute for International Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)