Reutterer, Thomas, Dan, Daniel. 2022. Cluster Analysis in Marketing Research. In: Handbook of Market Research, Hrsg. Ch., M. Klarmann, and A. Vomberg, 221-249. Homburg: Springer Nature.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Cluster Analysis in Marketing Research |
| Title of whole publication | Handbook of Market Research |
| Editor | Ch., M. Klarmann, and A. Vomberg |
| Page from | 221 |
| Page to | 249 |
| Location | Homburg |
| Publisher | Springer Nature |
| Year | 2022 |
| Open Access | N |
Associations
- People
- Reutterer, Thomas (Details)
- External
- Dan, Daniel (MODUL University, Austria)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)