Quotation Reutterer, Thomas, Dan, Daniel. 2022. Cluster Analysis in Marketing Research. In: Handbook of Market Research, Hrsg. Ch., M. Klarmann, and A. Vomberg, 221-249. Homburg: Springer Nature.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Cluster Analysis in Marketing Research
Title of whole publication Handbook of Market Research
Editor Ch., M. Klarmann, and A. Vomberg
Page from 221
Page to 249
Location Homburg
Publisher Springer Nature
Year 2022
Open Access N

Associations

People
Reutterer, Thomas (Details)
External
Dan, Daniel (MODUL University, Austria)
Organization
Institute for Marketing and Customer Analytics IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
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