Reisenbichler, Martin, Reutterer, Thomas, Schweidel, David, A., Dan, Daniel. 2022. Frontiers: Supporting Content Marketing with Natural Language Generation. Marketing Science.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Marketing Science |
| Citation Index | SSCI |
| WU Journalrating 2009 | A+ |
| Starjournal | Y |
| Language | English |
| Title | Frontiers: Supporting Content Marketing with Natural Language Generation |
| Year | 2022 |
| Reviewed? | Y |
| DOI | https://doi.org/10.1287/mksc.2022.1354 |
| Open Access | N |
Associations
- People
- Reisenbichler, Martin (Details)
- Reutterer, Thomas (Details)
- Dan, Daniel (Details)
- External
- Schweidel, David, A. (Emory University, United States/USA)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)