Starjournal Quotation Reisenbichler, Martin, Reutterer, Thomas, Schweidel, David, A., Dan, Daniel. 2022. Frontiers: Supporting Content Marketing with Natural Language Generation. Marketing Science.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Marketing Science
Citation Index SSCI
WU Journalrating 2009 A+
Starjournal Y
Language English
Title Frontiers: Supporting Content Marketing with Natural Language Generation
Year 2022
Reviewed? Y
DOI https://doi.org/10.1287/mksc.2022.1354
Open Access N

Associations

People
Reisenbichler, Martin (Details)
Reutterer, Thomas (Details)
Dan, Daniel (Details)
External
Schweidel, David, A. (Emory University, United States/USA)
Organization
Institute for Marketing and Customer Analytics IN (Details)
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