Quotation Thielemann, Nadine. 2022. «… . и печенеги её терзали и половцы. Со всем справилась Россия. Победим и эту заразу коронавирусную!» - How Twitter makes fun of Putin’s communicative management of the coronavirus crisis. Die Welt der Slaven. Halbjahresschrift für Slavistik. 67 (1), 91-120.


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Abstract

The paper shows how Russian netizens make use of social media in order to criticize political communication, political projects, and the political and economic elite including President Putin. Using the example of a video speech by Putin in which he compares fighting the pandemic with Slavs’ struggles with their medieval foes, the Polovtsians and Pechenegs, a multimodal discourse analysis of tweets referring to this comparison shows how Twitter is turned into a communicative pla&orm for criticism. The critical stance, however, is predominantly conveyed playfully and relies on intertextuality, interdiscursivity and various forms of irony (e.g. based on the dissociative rendition of stylistic or discursive features and quotes). Furthermore, several Internet memes emerge which playfully refer to the historical comparison. In this way, Russian netizens combine the indirectness of irony, and the bisociation of meanings and contexts characterizing these strategies, with the technical affordances of social media, thus allowing for sampling or remixing but also mere enjoyment of multimodal content. In the context of the discourse, these resources are turned into a tool for protest. The analysis thus also contributes to the discussion of social media’s role in the Russian media landscape.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Die Welt der Slaven. Halbjahresschrift für Slavistik
Citation Index A&HCI
Language English
Title «… . и печенеги её терзали и половцы. Со всем справилась Россия. Победим и эту заразу коронавирусную!» - How Twitter makes fun of Putin’s communicative management of the coronavirus crisis
Volume 67
Number 1
Year 2022
Page from 91
Page to 120
Reviewed? Y
DOI 10.13173/WS.68.1.091
Open Access N

Associations

People
Thielemann, Nadine (Details)
Organization
Institute for Slavic Languages IN (Details)
Department of Foreign Language Business Communication DP (Details)
Competence Center for Business Languages WE (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5917 Communication science (Details)
6604 Applied linguistics (Details)
6611 Linguistics (Details)
6616 Slavonic studies (Details)
6623 Sociolinguistics (Details)
6634 Cognitive linguistics (Details)
6910 Rhetoric (Details)
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