Rroshi, Daniela, Weichselbaumer, Michael. 2021. Umbrella branding effects: Empirical evidence from product tests. The 48th Annual Conference of the European Association for Research in Industrial Economics (EARIE), Bergen (online), Norwegen, 27.08-28.08.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Umbrella branding effects: Empirical evidence from product tests |
| Event | The 48th Annual Conference of the European Association for Research in Industrial Economics (EARIE) |
| Year | 2021 |
| Date | 27.08-28.08 |
| Country | Norway |
| Location | Bergen (online) |
| URL | https://www.nhh.no/en/calendar/conferences/2021/earie-2021/ |
Associations
- People
- Rroshi, Daniela (Details)
- Weichselbaumer, Michael (Details)
- Organization
- Department of Economics (Weiss) (Details)
- Department of Economics (PhD) (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5323 Econometrics (Details)
- 5370 Industrial economics (Details)