Quotation Pollock, Neil, DAdderio, Luciana, Kornberger, Martin. 2020. Ranking Strategy: How Organisations Respond to the New Competitive Battlefields. Research in the Sociology of Organizations. 221-244.




The thesis that rankings do more than just make visible an organisation's position viz-a-viz a competitor, but stimulate new competitive rivalries, has provoked much interest. Yet, to date, we lack an understanding of how such competitive rivalries unfold at the level of organisational strategy. Put simply, if competition is played out in rankings, how does this change the way organisations strategise? We answer this question through an ethnographic study of how information technology organisations engage with rankings. The strategic responses we observed included 'leapfrogging a rival', 'de-positioning a competitor', 'owning a market', and 'encouraging a break-out', which together are theorised as 'ranking strategy'. This novel conceptualisation extends understanding of the organisational response to rankings by showing how common reactions like gaming are only the tip of the iceberg of a broader array of strategic responses. Our study also throws light on the different ways a ranking can pattern competitive rivalries, including creating more episodic forms of rivalry.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Research in the Sociology of Organizations
WU Journalrating 2009 A
WU-Journal-Rating new STRAT-B, WH-B
Language English
Title Ranking Strategy: How Organisations Respond to the New Competitive Battlefields
Year 2020
Page from 221
Page to 244
Reviewed? N
URL https://www.emerald.com/insight/content/doi/10.1108/S0733-558X20210000074036/full/html
DOI https://doi.org/10.1108/S0733-558X20210000074036
Open Access Y
Open Access Link https://www.emerald.com/insight/content/doi/10.1108/S0733-558X20210000074036/full/html


Kornberger, Martin (Details)
DAdderio, Luciana (University of Edinburgh, United Kingdom)
Pollock, Neil (University of Edinburgh, United Kingdom)
Urban Management and Governance (Meyer) (Details)
Institute for Organization Studies IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5324 Organizational research (Details)
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