Quotation Sorescu, Alina, Schreier, Martin. 2021. Innovation in the digital economy: a broader view of its scope, antecedents, and consequences (SPECIAL ISSUE EDITORIAL). Journal of the Academy of Marketing Science. 49 (4), 627-631.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of the Academy of Marketing Science
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new FIN-A, MAR-A+, STRAT-A, WH-A
Language English
Title Innovation in the digital economy: a broader view of its scope, antecedents, and consequences (SPECIAL ISSUE EDITORIAL)
Volume 49
Number 4
Year 2021
Page from 627
Page to 631
URL https://link.springer.com/content/pdf/10.1007/s11747-021-00793-z.pdf
DOI http://dx.doi.org/10.1007/s11747-021-00793-z
Open Access N

Associations

People
Schreier, Martin (Details)
External
Sorescu, Alina (Texas A&M University, United States/USA)
Organization
Institute for Marketing Management IN (Details)
Marketing DP (Details)
Competence Center for Experimental Research WE (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5320 Marketing (Details)
5350 Innovation research (Details)
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