Sorescu, Alina, Schreier, Martin. 2021. Innovation in the digital economy: a broader view of its scope, antecedents, and consequences (SPECIAL ISSUE EDITORIAL). Journal of the Academy of Marketing Science. 49 (4), 627-631.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | Journal of the Academy of Marketing Science |
Citation Index | SSCI |
WU Journalrating 2009 | A |
WU-Journal-Rating new | FIN-A, MAR-A+, STRAT-A, WH-A |
Language | English |
Title | Innovation in the digital economy: a broader view of its scope, antecedents, and consequences (SPECIAL ISSUE EDITORIAL) |
Volume | 49 |
Number | 4 |
Year | 2021 |
Page from | 627 |
Page to | 631 |
URL | https://link.springer.com/content/pdf/10.1007/s11747-021-00793-z.pdf |
DOI | http://dx.doi.org/10.1007/s11747-021-00793-z |
Open Access | N |
Associations
- People
- Schreier, Martin (Details)
- External
- Sorescu, Alina (Texas A&M University, United States/USA)
- Organization
- Institute for Marketing Management IN (Details)
- Marketing DP (Details)
- Competence Center for Experimental Research WE (Details)
- Research areas (Ă–STAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5350 Innovation research (Details)