Sorescu, Alina, Schreier, Martin. 2021. Innovation in the digital economy: a broader view of its scope, antecedents, and consequences (SPECIAL ISSUE EDITORIAL). Journal of the Academy of Marketing Science. 49 (4), 627-631.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of the Academy of Marketing Science |
| Citation Index | SSCI |
| WU Journalrating 2009 | A |
| WU-Journal-Rating new | FIN-A, MAR-A+, STRAT-A, WH-A |
| Language | English |
| Title | Innovation in the digital economy: a broader view of its scope, antecedents, and consequences (SPECIAL ISSUE EDITORIAL) |
| Volume | 49 |
| Number | 4 |
| Year | 2021 |
| Page from | 627 |
| Page to | 631 |
| URL | https://link.springer.com/content/pdf/10.1007/s11747-021-00793-z.pdf |
| DOI | http://dx.doi.org/10.1007/s11747-021-00793-z |
| Open Access | N |
Associations
- People
- Schreier, Martin (Details)
- External
- Sorescu, Alina (Texas A&M University, United States/USA)
- Organization
- Institute for Marketing Management IN (Details)
- Marketing DP (Details)
- Competence Center for Experimental Research WE (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5350 Innovation research (Details)