The IDtown project: User interaction with a toolkit
Type Research Project
- Oesterreichische Nationalbank (Jubiläumsfonds) http://www.oenb.at/de/ueber_die_oenb/foerderung/jubilaeumsfondsneu/jubilaeumsfonds.jsp
Duration Oct. 1, 2004 - Oct. 1, 2007
Tags
Press 'enter' for creating the tag- Franke, Nikolaus (Details) Project Head
Abstract (German)
Only recently, new communication and information technologies have added dramatic new capabilities for rapid and inexpensive customer input at all stages of the product development process. One of the most promising developments is the concept of toolkits for user innovation and design. 'Toolkits for user innovation' assists users in designing a producible custom product for themselves that precisely meets their needs. In this research project, we analyze user interaction with an existing toolkit. Results will enhance our understanding of this important interface and let us draw practical conclusions, too.
Abstract (English)
Only recently, new communication and information technologies have added dramatic new capabilities for rapid and inexpensive customer input at all stages of the product development process. One of the most promising developments is the concept of toolkits for user innovation and design. 'Toolkits for user innovation' assists users in designing a producible custom product for themselves that precisely meets their needs. In this research project, we analyze user interaction with an existing toolkit. Results will enhance our understanding of this important interface and let us draw practical conclusions, too.
Partners
- University of Munich - Germany
Publications
Paper presented at an academic conference or symposium
| 2007 | Franke, Nikolaus, Steger, Christoph. 2007. Mass Marketing, Segmentation, or Individualization? An Empirical Analysis of Customer Value of Stadard, Segment-Specific and Individualized Products. 14th International Product Development Management Conference, Porto, Portugal, 10.06.-12.06.. | (Details) | |
| 2004 | Franke, Nikolaus, Piller, Frank. 2004. Toolkits for user innovation and design. An exploration of user interaction and value creation in the watch market. Academy of Management (AoM) Conference 2004, St. Louis (USA), 8/2004 | (Details) |