Bricks & Clicks - Kombinierte Marketing- und Vertriebsstrategien für produzierende Unternehmen


Type Research Project

Duration Oct. 1, 2000 - Jan. 31, 2001

http://www.wu-wien.ac.at/ifu
  • Institute for Strategy and Managerial Accounting IN (Details)

Tags

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  • Exner, Karin (Former researcher) Project Head
  • Risak, Johann (Former researcher) Project Head
  • Ruthner, Raoul (Former researcher) Project Head

Partners

Publications

Classification

  • 5333 Business management (Details)

Expertise

  • Strategy
  • e-Commerce
  • Marketing