Bricks & Clicks - Kombinierte Marketing- und Vertriebsstrategien für produzierende Unternehmen

Type Research Project

Duration Oct. 1, 2000 - Jan. 31, 2001

http://www.wu-wien.ac.at/ifu

Institute for Strategy and Managerial Accounting IN (Details)

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Exner, Karin (Former researcher) Project Head
Risak, Johann (Former researcher) Project Head
Ruthner, Raoul (Former researcher) Project Head

Partners

Contrast Management Consulting - Austria http://www.contrast.at
Österreichisches Controller Institut - Austria http://www.oeci.at

Publications

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Classification

5333 Business management (Details)

Expertise

Strategy
e-Commerce
Marketing