Vienna meets the Balkans: Communicative practices and commodification of culture in the city’s migrant economy

Type Research Project

Funding Bodies
  • Jubilee Fund of the City of Vienna for the Vienna University of Economics and Business Administration

Duration Aug. 1, 2021 - Jan. 31, 2023

  • Institute for Slavic Languages IN (Details)
  • Department of Foreign Language Business Communication DP (Details)
  • Competence Center for Business Languages WE (Details)

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Abstract (German)

The project examines the role of language, culture and communication in Vienna-based migrant businesses run by entrepreneurs of Balkan descent. Its aim is to elucidate how such firms help to create multicultural zones of encounter and contribute to urban development in general, key themes being the commodification of cultural heritage and the upgrading of migrant economy hotspots in the city.

Abstract (English)

The project examines the role of language, culture and communication in Vienna-based migrant businesses run by entrepreneurs of Balkan descent. Its aim is to elucidate how such firms help to create multicultural zones of encounter and contribute to urban development in general, key themes being the commodification of cultural heritage and the upgrading of migrant economy hotspots in the city.

Publications

Classification

  • 6604 Applied linguistics (Details)