Vienna meets the Balkans: Communicative practices and commodification of culture in the city’s migrant economy


Type Research Project

Funding Bodies
  • Jubilee Fund of the City of Vienna for the Vienna University of Economics and Business Administration

Duration Aug. 1, 2021 - Jan. 31, 2023

  • Institute for Slavic Languages IN (Details)
  • Department of Foreign Language Business Communication DP (Details)
  • Competence Center for Business Languages WE (Details)

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Abstract (German)

The project examines the role of language, culture and communication in Vienna-based migrant businesses run by entrepreneurs of Balkan descent. Its aim is to elucidate how such firms help to create multicultural zones of encounter and contribute to urban development in general, key themes being the commodification of cultural heritage and the upgrading of migrant economy hotspots in the city.


Abstract (English)

The project examines the role of language, culture and communication in Vienna-based migrant businesses run by entrepreneurs of Balkan descent. Its aim is to elucidate how such firms help to create multicultural zones of encounter and contribute to urban development in general, key themes being the commodification of cultural heritage and the upgrading of migrant economy hotspots in the city.

Publications

Chapter in edited volume

2022 Thielemann, Nadine, Atagan, Lejla. 2022. VIENNA MEETS THE BALKANS: Sprachwissenscahftliche Perspektiven auf die balkanische Migrationsökonomie in Wien. In: Südslawisches Wien Zur Sichtbarkeit und Präsenz südslawischer Sprachen und Kulturen im Wien der Gegenwart, Hrsg. Miranda Jakiša & Katharina Tyran, 319-336. Wien [u.a.]: Böhlau Verlag. (Details)

Paper presented at an academic conference or symposium

2022 Thielemann, Nadine, Atagan, Lejla. 2022. Balkan-Business - Zur Rolle von Sprache, Kommunikation und Kultur in migrantischen Ökonomien in Wien. Jahrestagung & Generalversammlung der Österreichischen Gesellschaft für Slawistik 2022 in Wien, Wien, Österreich, 06.05. (Details)
2021 Thielemann, Nadine, Atagan, Lejla. 2021. Vienna meet the Balkans - Communicative practices and commodification of culture in the city’s migrant economy. 70. STUTS, Wien, Österreich, 17.11.-21.11. Invited Talk (Details)
  Thielemann, Nadine, Atagan, Lejla. 2021. Vienna meets the Balkans - zur Kommodifizierung von Sprache und Kultur in der Wiener Migrationsökonomie. Gastarbeiter*innen (LV von Miranda Jakisa (Uni Wien) und Sonia Koroliov (Uni Graz)), Wien, Österreich, 16.11. Invited Talk (Details)

Classification

  • 6604 Applied linguistics (Details)