Is there a future for family-owned trading businesses?
Type Research Project
- Chamber of Commerce Wien
Duration June 15, 2019 - Dec. 15, 2019
- Research Institute for Family Business FI (Details)
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Providing jobs for approximately one fifth of all employees in Vienna makes trading businesses the biggest group of employers. Most of them are family businesses. Market-driven developments such as the emergence of online trade and the rise of “everything stores” forces particularly small- and medium-sized trading businesses to adapt their strategies if they want to survive in the long run. Being a family business can be a resource to achieve a competitive advantage. This study aims to identify the success factors of family-owned trading business in Vienna. More specifically, it investigates (a) the organizational and decision structures, (b) the succession situation and (c) the configuration and role of the business family that lead to their success.