Assessing measurement equivalence in cross-national consumer behavior research: principles, relevance and application issues

Type Research Project

Duration Oct. 1, 1998 - Jan. 31, 1999

  • Marketing AE (Former organization)
  • Advertisitng and Market Research AE (Former organization)

Tags

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  • Holzmüller, Hartmut (Former researcher) Project Head
  • Salzberger, Thomas (Details)
  • Sinkovics, Rudolf (Former researcher)

Publications

Classification

  • 5405 Empirical social research (Details)

Expertise

  • consumer research