Personalization and 1 to 1 marketing
Type Research Project
Duration Sept. 1, 1998 - Feb. 29, 2000
- Information Technology in Business AE (Former organization)
- Wirtschaftsinformatik und Neue Medien (Neumann) AE (Former organization)
- Institute for Information Management and Control IN (Details)
Tags
Press 'enter' for creating the tagAbstract (English)
The research project 'Personalization and 1-to-1 Marketing' is concerned with new models for product and price differentiation and new tools for customer- specific promotions. Active databases and electronic customer profiles enable a new way of personalized electronic interactions with the customer. This part of the project develops new concepts for product and price differentiation and customer-specific promotions.
Publications
Classification
- 5320 Marketing (Details)
Expertise
- price differentiation
- electronic commerce
- customer orientation
- internet
- product policy