Kleinprojekte von WU-Assistent/inn/en 2008
Type Dissertation Project
Duration May 1, 2008 - Dec. 1, 2012
- Institute for Entrepreneurship and Innovation IN (Details)
Tags
Press 'enter' for creating the tag- Kaiser, Ulrike (Details) Project Head
Publications
Paper presented at an academic conference or symposium
2008 | Kaiser, Ulrike, Schreier, Martin. 2008. Give me power and Ill give you love: Exploring consumer company attachment in mass customization. American Marketing Association (AMA) Summer Marketing Educators' Conference, San Diego, Vereinigte Staaten/USA, 08.08.-11.08. | (Details) |