Marketing strategies of low cost airlines
Type Research Project
Duration Jan. 1, 2002 - Jan. 1, 2003
- Institute for Transport and Logistics Management AE (Details)
Tags
Press 'enter' for creating the tag- Einbock, Marcus (Details)
Abstract (German)
Die Marketingstrategien von Low Cost Carriern wurden analysiert und bewertet.
Abstract (English)
Marketing strategies of Low Cost airlines were described and evaluated.
Publications
Classification
- 5332 Transport economics (Details)
Expertise
- Low Cost Airlines