2022 Hartmann, Jochen, Heitmann, Mark, Siebert, Christian, Schamp, Christina. 2022. More than a Feeling: Accuracy and Application of Sentiment Analysis. International Journal of Research in Marketing. open access (Details)
  Schamp, Christina, Heitmann, Mark, Tammo, Bijmolt, Katzenstein, Robin. 2022. The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses. Journal of Marketing Research. open access (Details)
2021 Hartmann, Jochen, Heitmann, Mark, Schamp, Christina, Netzer, Oded. 2021. The Power of Brand Selfies. Journal of Marketing Research (JMR). 58 (6), 1159-1177. open access (Details)
2019 Schamp, Christina, Heitmann, Mark, Katzenstein, Robin. 2019. Consideration of ethical attributes along the consumer decision-making journey. Journal of the Academy of Marketing Science. 47 328-348. (Details)