2021 Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2021. NADE: Natural Affect Delection. 50th Conference of the European Marketing Academy (EMAC), Madrid, Spanien, 27.05. (Details)
2020 Hotz-Behofsits, Christian, Wlömert, Nils, Muller, Eitan. 2020. Is Streaming Killing the Superstar? Marketing Analytics Symposium 2020, Sydney, Australia, 04.02.2020. (Details)
  Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2020. More than a Feeling: The Relevance and Versatility of Emotions on Social Media. 42nd INFORMS Marketing Science Conference, Chapel Hill, Vereinigte Staaten/USA, 12.06.2020. (Details)
  Wlömert, Nils, Papies, Dominik, van Heerde, Harald. 2020. Up Next: How Playlists Affect Music Consumption on Online Streaming Services. Marketing Analytics Symposium - Sydney (MASS), Sydney, Australien, 03.02.-04.02. (Details)
2019 Schröder, Nadine. 2019. Did You Find this Content Helpful? Linking Brand Specific Review Contents to Helpfulness of a Product Review. Annual Conference of the European Marketing Academy (EMAC), Hamburg, Deutschland, 28.05.-30.05. (Details)
  Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin. 2019. How access-based media consumption affects marketing elasticities. EMAC 2019, Hamburg, Deutschland, 27.05.-01.06. (Details)
  Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin. 2019. Monetary Consequences of User Generated Content Platforms for Content Industries - Evidence from Video Music Streaming Services. ISMS Marketing Science Conference, Rom, Italien, 20.06.-22.06. (Details)
2018 Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. 40th INFORMS Marketing Science Conference, Philadelphia, Vereinigte Staaten/USA, 14.06-16.06. (Details)
  Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. 31st EMAC Doctoral Colloquium, Glasgow, Großbritannien, 27.05-29.05. (Details)
  Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2018. Have You Seen This Ad? The Impact of Display Ad Viewability on Advertising Effectiveness. 47th Conference of the European Marketing Academy (EMAC), Glasgow, Großbritannien, 14.06-16.06. (Details)
  Wlömert, Nils, Papies, Dominik, Clement, Michel, Spann, Martin. 2018. How Access-based Media Consumption Affects Marketing Elasticities. ANZMAC, Adelaide, Australien, 03.12.-05.12. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2018. Less is more: Effect of ad clutter in online display advertising. 40th INFORMS Marketing Science Conference, Philadelphia, Vereinigte Staaten/USA, 14.06-16.06. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2018. Less is more: Effect of ad clutter in online display advertising. 47th Conference of the European Marketing Academy (EMAC), Glasgow, Großbritannien, 29.05-01.06. (Details)
  Wlömert, Nils, Hotz-Behofsits, Christian, Abou Nabout, Nadia. 2018. Online Content Monetization: How Paywalls Affect Human Brand Success. 40th INFORMS Marketing Science Conference, Philadelphia, Vereinigte Staaten/USA, 13.06.-16.06. (Details)
  Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2018. Online Content Monetization: The Effect of Paywalls on Influencer’ Success. 47th EMAC Conference, Schottland, United Kingdom, 30.05.2018. (Details)
2017 Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. Analyzing Browsing and Purchasing Across Multiple Websites Based on Latent Dirichlet Allocation. ALLDATA, Venice, Italien, 23.04.-27.04. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2017. Disclosing information about ad placements in online display advertising: The effect on demand and price. 30th EMAC Doctoral Colloquium, Groningen, Netherlands, 22.05 - 23.05. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2017. Disclosing information about ad placements in online display advertising: The effect on demand and price. 39th INFORMS Marketing Science Conference, Los Angeles, Vereinigte Staaten/USA, 07.06-10.06. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2017. Disclosing information about ad placements in online display advertising: The effect on demand and price. 46th Conference of the European Marketing Academy (EMAC), Groningen, Niederlande, 23.05-26.05. (Details)
  Wlömert, Nils, Hotz-Behofsits, Christian, Abou Nabout, Nadia. 2017. How Paywalls affect Human Brand Success. ANZMAC Conference 2017, Melbourne, Australien, 04.12.-06.12. (Details)
  Hotz-Behofsits, Christian, Wlömert, Nils, Abou Nabout, Nadia. 2017. Online Content Monetization: The Effect of Paywalls on Influencer’ Success. 39th INFORMS Marketing Science Conference, Los Angeles, Vereinigte Staaten/USA, 07.06.-10.06. (Details)
  Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2017. The Impact of Display Ad Viewability on Advertising Effectiveness. 46th Conference of the European Marketing Academy (EMAC), Groningen, Niederlande, 23.05-26.05. (Details)
  Uhl, Christina, Miller, Klaus, Abou Nabout, Nadia. 2017. The Impact of Display Ad Viewability on Advertising Effectiveness. 39th INFORMS Marketing Science Conference, Los Angeles, Vereinigte Staaten/USA, 07.06-10.06. (Details)
  Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. The “Browsing Basket”: Examining Internet Browsing and Purchasing Behavior Using Topic Models. Annual Conference of the European Marketing Academy (EMAC), Groningen, Niederlande, 28.05.-31.05. (Details)
  Maleki, Elham, Ahmadi, Iman, Abou Nabout, Nadia, Skiera, Bernd. 2017. Why Advertisers Should Not Target Narrow Audiences. 39th INFORMS Marketing Science Conference, Los Angeles, Vereinigte Staaten/USA, 07.06-10.06. (Details)
2016 Stange, Martin, Abou Nabout, Nadia, Uhl, Christina, Funk, Burkhard. 2016. The Reduced Customer Revenue of TV-Induced Online Shoppers. 38th INFORMS Marketing Science Conference, Shanghai, China, 16.06.-18.06. (Details)
  Wlömert, Nils. 2016. How Free Sampling Affects Price Elasticities. EMAC conference, Oslo, Norwegen, 24.05.-27.05. (Details)
  Wlömert, Nils. 2016. How Free Sampling Affects the Price Elasticity of Digital Experience Goods: An Analysis of Music Downloads. ISMS Marketing Science Conference, Shanghai, China, 15.06.-18.06. (Details)
  Wlömert, Nils. 2016. On-demand Streaming Services and Music Industry Revenues – Insights from Spotify’s Market Entry. Vienna Music Business Research Days, Vienna, Österreich, 27.09.-29.09. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2016. Publisher Selection at Private Ad Exchanges. 38th INFORMS Marketing Science Conference, Shanghai, China, 16.06.-18.06. (Details)
  Ada, Sila, Abou Nabout, Nadia. 2016. Publisher Selection at Private Ad Exchanges. 45th Conference of the European Marketing Academy (EMAC), Oslo, Norway, 24.05-27.05. (Details)
  Stange, Martin, Abou Nabout, Nadia, Uhl, Christina, Funk, Burkhard. 2016. The Reduced Customer Revenue of TV-Induced Online Shoppers. 45th Conference of the European Marketing Academy (EMAC), Oslo, Norwegen, 24.05.-27.05. (Details)
2015 Wlömert, Nils. 2015. How On-Demand Streaming Services Influence Music Expenditures and Music Industry Revenue. ISMS Marketing Science Conference, Baltimore, Vereinigte Staaten/USA, 18.06.-20.06.. (Details)
  Abou Nabout, Nadia. 2015. An Analysis of the Profitability of Even Pacing in Real-Time Bidding. 37th INFORMS Marketing Science Conference, Baltimore, Vereinigte Staaten/USA, 17.06.-20.06. (Details)
  Shehu, Edlira, Abou Nabout, Nadia, Clement, Michel. 2015. The Risk of Advertising on Non-Premium Websites. 37th INFORMS Marketing Science Conference, Baltimore, Vereinigte Staaten/USA, 17.06.-20.08. (Details)
  Shehu, Edlira, Abou Nabout, Nadia, Clement, Michel. 2015. The Risk of Advertising on Non-Premium Websites. 44th Conference of the European Marketing Academy (EMAC), Leuven, Belgien, 26.05-29.05. (Details)
2013 Abou Nabout, Nadia, Skiera, Bernd. 2013. Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit. 42st Conference of the European Marketing Academy (EMAC), Istanbul, Türkei, 04.06-07.06. (Details)
  Abou Nabout, Nadia, Skiera, Bernd. 2013. Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit. Innovative Approaches to Measuring Advertising Effectiveness Conference, Philadelphia, Vereinigte Staaten/USA, 14.05.-16.05. (Details)
2012 Abou Nabout, Nadia. 2012. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. 34th INFORMS Marketing Science Conference, Boston, Massachusetts, Vereinigte Staaten/USA, 06.06-09.06. (Details)
  Skiera, Bernd, Abou Nabout, Nadia. 2012. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. 41st Conference of the European Marketing Academy (EMAC), Lisbon, Portugal, 23.05-26.05. (Details)
  Skiera, Bernd, Abou Nabout, Nadia. 2012. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. 12th INFORMS Conference on Business Analytics & Operations Research, Huntington Beach, California, Vereinigte Staaten/USA, 15.04-17.04. (Details)
2011 Abou Nabout, Nadia, Skiera, Bernd. 2011. Profitability of Search Engine Marketing. Doctoral Colloquium at the 40th Conference of the European Marketing Academy (EMAC), Ljublijana, Slowenien, 24.05-27.05. (Details)
  Skiera, Bernd, Abou Nabout, Nadia. 2011. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation, Washington D.C. Vereinigte Staaten/USA, 09.12-10.12. (Details)
  Abou Nabout, Nadia, Skiera, Bernd. 2011. Return on Quality Improvements in Search Engine Marketing. 33rd INFORMS Marketing Science Conference, Houston, Texas, Vereinigte Staaten/USA, 09.06.-11.06. (Details)
2010 Abou Nabout, Nadia, Skiera, Bernd. 2010. Is 1+1 Really 2? Synergy and Cannibalization Effects in Keyword Advertising. 32nd INFORMS Marketing Science Conference, Köln, Deutschland, 16.06-19.06. (Details)