2022 Ada, Sila, Abou Nabout, Nadia, McDonnell Feit, Elea. 2022. Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change. Journal of Marketing Research (JMR). open access (Details)
2021 Shehu, Edlira, Abou Nabout, Nadia, Clement, Michel. 2021. The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness. International Journal of Research in Marketing. 38 (3), 663-677. (Details)
2019 Wlömert, Nils, Papies, Dominik. 2019. International Heterogeneity in the Associations of New Business Models and Broadband Internet with Music Revenue and Piracy. International Journal of Research in Marketing. 36 (3), 400-419. (Details)
  Jomrich, Gerd, Gruber, Elisabeth S., Winkler, Daniel, Hollenstein, Marlene, Gnant, Michael, Sahora, Klaus, Schindl, Martin. 2019. Systemic Immune-Inflammation Index (SII) Predicts Poor Survival in Pancreatic Cancer Patients Undergoing Resection. Journal of Gastrointestinal Surgery. open access (Details)
2018 Jomrich, Gerd, Maroske, Florian, Stieger, Jasmin, Preusser, Matthias, Ilhan-Mutlu, Aysegül, Winkler, Daniel, Kristo, Ivan, Paireder, Matthias, Schoppmann, Sebastian Friedrich. 2018. MK2 and ETV1 Are Prognostic Factors in Esophageal Adenocarcinomas. Journal of Cancer. 9 (3), 460-468. open access (Details)
  Wlömert, Nils, Pellenwessel, David, Fox, Jean-Paul, Clement, Michel. 2018. Multidimensional Assessment of Social Desirability Bias: An Application of Multiscale Item Randomized Response Theory to Measure Academic Misconduct. Journal of Survey Statistics and Methodology, , (Details)
  Hotz-Behofsits, Christian, Huber, Florian, Zörner, Thomas. 2018. Predicting crypto-currencies using sparse non-Gaussian state space models. Journal of Forecasting. 37 (6), 627-640. open access (Details)
2017 Schröder, Nadine. 2017. Using Multidimensional Item Response Theory Models to Explain Multi-Category Purchases . Marketing ZFP, 39, (2), 27-37. open access (Details)
  Schröder, Nadine, Hruschka, Harald. 2017. Comparing alternatives to account for unobserved heterogeneity in direct marketing models. Decision Support Systems, 103, 24-33. (Details)
2016 Schröder, Nadine, Hruschka, Harald. 2016. Investigating the effects of mailing variables and endogeneity on mailing decisions. European Journal of Operational Research, 250, (2), 579-589. (Details)
  Wlömert, Nils, Papies, Dominik. 2016. On-Demand Streaming Services and Music Industry Revenues - Insights from Spotify's Market Entry. International Journal of Research in Marketing 33 (2), 314-327. (Details)
  Wlömert, Nils, Eggers, Felix. 2016. Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs. Marketing Letters 27 (1), 195-210. (Details)
2015 Abou Nabout, Nadia. 2015. A Novel Approach for Bidding on Newly Set-Up Search Engine Advertising Campaigns. European Journal of Marketing. 49 (5/6), 668-691. open access (Details)
2014 Abou Nabout, Nadia, Lillienthal, Markus, Skiera, Bernd. 2014. Empirical Generalizations in Search Engine Advertising. Journal of Retailing. 90 (2), 206-216. (Details)
2013 Abou Nabout, Nadia, Skiera, Bernd. 2013. PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising. Marketing Science. 32 (2), 213-220. (Details)
  Abou Nabout, Nadia, Skiera, Bernd. 2013. Return on Quality Improvements in Search Engine Marketing. Journal of Interactive Marketing. 26 (3), 141-154. open access (Details)
2012 Abou Nabout, Nadia, Skiera, Bernd, Stepanchuck, Tanja, Gerstmeier, Eva. 2012. An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing. International Journal of Research in Marketing. 29 (1), 68-80. (Details)
  Schröder, Nadine, Hruschka, Harald. 2012. Response measurement and optimization of direct mailings. Journal für Betriebswirtschaft, 62, (3-4), 261-308. (Details)
2011 Papies, Dominik, Eggers, Felix, Wlömert, Nils. 2011. Music for Free? How Free Ad-funded Downloads Affect Consumer Choice. Journal of the Academy of Marketing Science 39 (5): 777-794. (Details)