2014 Schuh, Arnold, Gumpoldsberger, Verena. 2014. Affordability Strategies for Central and Eastern Europe: From Charity to a Sustainable Business Model. In AIB 2014 Proceedings: Local Contexts in Global Business, Hrsg. K. Meyer & T. Kiyak, 1-20. Vancouver: (Details)
  Schuh, Arnold. 2014. Local Champions in Central and Eastern Europe - Competitive Strategies of Successful Domestic Companies in Four Transitional Economies. In EIBA 2014 Proceedings, Hrsg. Rian Drogendijk, 1-27. Uppsala: (Details)
2013 Schuh, Arnold. 2013. Future Perspectives of Regional Headquarters for Central and Eastern Europe.. In Proceedings of the 12th Conference on International Business, Hrsg. Jorma Larimo, 1-5. Vaasa: -. (Details)
  Schuh, Arnold. 2013. Searching for a value-adding positioning: The changing role of regional headquarters for Central and Eastern Europe. In Proceedings of the 39th EIBA Annual Conference, Hrsg. Sarianna Lundan, 1-31. Bremen: -. (Details)
2012 Schuh, Arnold, Ferencikova, Sonia. 2012. The Internationalization of Firms from Central and Eastern Europe - A Discussion of Theoretical Contributions. In Proceedings of the 20th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, Hrsg. Reiner Springer and Petr Chadraba, 39-55. Vienna: Institute for Export Management, WU Vienna. (Details)
2011 Schuh, Arnold, Gumpoldsberger, Verena. 2011. Affordability as a key element of strategies for Central and Eastern Europe. In Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Hrsg. Reiner Springer and Petr Chadraba, 415-429. Vienna: Institute for Export Management, WU Vienna. (Details)
  Schuh, Arnold. 2011. Strategy review for Central and Eastern Europe: Strategic responses of foreign multinational corporations to the recent financial and economic crisis. In Proceedings of the 37th EIBA Annual Conference, Hrsg. ASE, Bucharest, ID-366. Bucharest: -. (Details)
2010 Schuh, Arnold. 2010. Research on Marketing in Central and Eastern Europe: A Literature Review of the 1990-2008 Period. In Proceedings of the 1st EMAC Regional Conference, Hrsg. Andras Bauer, ---. Budapest: -. (Details)
  Schuh, Arnold, Schalk, Claudia. 2010. Searching for Successful Competitive Strategies of Local Firms in Central and Eastern Europe. In Proceedings of the 52nd Annual Meeting of the Academy of International Business, Hrsg. Tatiana Kostova & Tunag Kiyak, ---. Rio de Janeiro: -. (Details)
2009 Schuh, Arnold. 2009. How will multinational corporations in Central and Eastern Europe respond to the current economic crisis? Some propositions on their strategic moves. In Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Hrsg. Reiner Springer and Petr Chadraba, 316-329. Vienna: (Details)
  Schuh, Arnold. 2009. The impact of the current economic crisis on strategies of multinational corporations in Central and Eastern Europe. In Proceedings of the 3rd International Scientific Conference on Marketing Theory Challenges in Transitional Societies, Hrsg. Damijan Mumel and Aleksandra Pisnik Korda, University of Maribor, 243-251. Maribor: (Details)
  Schuh, Arnold. 2009. Times of Change - Trends in Business and Management Research on Central and Eastern Europe. In Management Challenges in the 21st Century, Hrsg. CityUniversity, 1-15. Bratislava: -. (Details)
2008 Schuh, Arnold, Rossmann, Adrian. 2008. Business and management research on Central and Eastern Europe: Key research areas and trends during the 1990-2005 period. In Proceedings of the 34th EIBA Annual Conference, Hrsg. Tallinn University of Technology and Tallinn School of Economics & Business Administration, 1-31. Tallinn, Estonia: Eigenverlag. (Details)
  Schuh, Arnold, Schalk, Claudia. 2008. Competitive strategies of local firms in Central and Eastern Europe. In Marketing Theory Challenges in Transitional Societies, Hrsg. Durdana Ozretic Dosen, Zoran Krupka and Vatroslav Skare, 293-300. Zagreb, Croatia: Eigenverlag. (Details)
  Schuh, Arnold. 2008. Global marketing standardization versus adaptation: What can we learn from marketing strategies for Central and Eastern Europe?. In International Marketing and Business in the CEE Markets, Hrsg. Department of Market Policy and Marketing Management, Karol Adamiecki University of Economics, 1-15. Katowice, Poland: Eigenverlag. (Details)
  Schuh, Arnold, Schalk, Claudia. 2008. How do CEE firms compete? Identifying successful patterns of competitive behavior in CEE. In Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, Hrsg. Reiner Springer and Petr Chadraba, 329-342. Wien: Eigenverlag. (Details)
2007 Schuh, Arnold, Rossmann, Adrian. 2007. Focal Areas and Trends in Business and Management Research on CEE: A Literature Review of the 1990-2005 Period. In Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Hrsg. Reiner Springer and Petr Chadraba, 397-413. Wien: Eigenverlag. (Details)