2014 Kamleitner, Bernadette. 2014. A Metaphorical Synthesis of the Impact of Ownership on Consumer Behavior. Available at SSRN: https://ssrn.com/abstract=2770609. (Details)
2010 Kamleitner, Bernadette, Hornung, B., Kirchler, E. 2010. Over-indebtedness and the interplay of money management and mental accounting: An interview study. (Details)
2008 Kamleitner, Bernadette. 2008. Coupling: The implicit assumption behind sunk cost effect and related phenomena. (Details)
2007 Schlegl, Sandra. 2007. Bilder zur Messung von Emotionen: Ergebnisse von spontanen Emotionszuordnungen. Der Nutzen der nonverbalen Einstellungsmessung für das Markencontrolling. (Details)
  Schweiger, Günter, Strebinger, Andreas. 2007. Side Effects of Corporate Branding? The Impact of Brand-Architecture Strategy on Corporate Culture and Innovativeness. (Details)
2005 Kamleitner, Bernadette. 2005. "Sunk utility": Fearing to lose what one does not even have. Behavioral consequences of elaborating on non-possessions. (Details)
2004 Schweiger, Günter, Dabic, Marina, Strebinger, Andreas. 2004. Brand Architecture - The View of Practitioners. Paper presented at the 2004 Marketing Science Conference, Rotterdam (Details)