Marketing

 Address:

Gebäude D2, Eingang A, Ebene 1/2
Welthandelsplatz 1
1020 Wien
 OrgID
3798, DP

Faculty

Head

Schreier, Martin

Researchers

Abou Nabout, Nadia
Aschenbrenner, Lieselotte
fallback portrait photo Baglar, Deniz
fallback portrait photo Bangsa, Adjengdia Bunga
Bitterl, Rosalia
fallback portrait photo Burda, Michaela
fallback portrait photo Bösenkopf, Christine
Cerha, Cordula
fallback portrait photo Chheng, Natalina
fallback portrait photo Demchuk, Kateryna
Dinhof, Katharina
fallback portrait photo Drozd, Olha
Eichinger, Isabel
fallback portrait photo Eigenschink, Peter
fallback portrait photo Fleischmann, Lukas
fallback portrait photo Frühwirth, Katharina
Frühwirth, Matthias
fallback portrait photo Fucik, Elisabeth
fallback portrait photo Gach, Tanja
fallback portrait photo Grzadziel, Alicja
fallback portrait photo Gussenbauer, Johannes
Güntürkün, Baris Pascal
fallback portrait photo Hann, Tobias
fallback portrait photo Hartl, Barbara
Hofmann, Eva
fallback portrait photo Holweg, Christina
Hotz-Behofsits, Christian
fallback portrait photo Hämmerle, Benedikt
fallback portrait photo Jakl, Michael
Jeremic, Olivera
Judt, Ewald
Kaiser, Ulrike
fallback portrait photo Kalcher, Klaudius
Kamleitner, Bernadette
Karl, Helga
Karpukhina, Tatiana
Kastner, Margit
fallback portrait photo Kirchler, Benjamin
Klausegger, Claudia
Kokkoris, Michail
Koller, Monika
fallback portrait photo Kostadinov, Daniel
fallback portrait photo Kowarik, Alexander
fallback portrait photo Kulumbeg, Alexander
fallback portrait photo Kuschnig, Kristina
fallback portrait photo Laggner, Elena
Lerch, Patrick
Makri, Aikaterini
Mansour Fallah, Sarina
Marckhgott, Eva
fallback portrait photo Mazanec, Josef
fallback portrait photo Meindl, Susanne
Nindl, Fabian
fallback portrait photo Oberhumer, Astrid Viktoria
fallback portrait photo Olvecka, Katarina
Palcu, Johanna
Penz, Elfriede
fallback portrait photo Platzer, Michael
fallback portrait photo Price, John
fallback portrait photo Rauchenberger, Luca
fallback portrait photo Reisenbichler, Martin
Reutterer, Thomas
fallback portrait photo Rychly-Resetar, Nicole
fallback portrait photo Salesny, Anton
fallback portrait photo Salmen, Alexander
Scharitzer, Dieter
Scheuch, Fritz
Schlegelmilch, Bodo B.
fallback portrait photo Schmalzmeier, Andrea
Schneider, Anke
fallback portrait photo Schröder, Nadine
fallback portrait photo Schuster, Patrick
fallback portrait photo Schweiger, Günter
Schärer, Melanie
Sengo Furtado, Filipe
Silangil, Erin
fallback portrait photo Simbrunner, Philipp
fallback portrait photo Sinn, Linda
Spadt, Christian
fallback portrait photo Spicko, Gerlinde
fallback portrait photo Stelzl, Julia
fallback portrait photo Strobl, Stephanie
Stöttinger, Barbara
fallback portrait photo Taylor, Pamela
Tichy, Sandra
Uhl, Christina
fallback portrait photo Ullrich, Maximilian
fallback portrait photo Valendin, Jan
fallback portrait photo Vamosi, Ralf
fallback portrait photo Vamosi, Stefan
fallback portrait photo Walter, India
fallback portrait photo Warringer, Verena
Wiesel-Severin, Stefan
Winkler, Daniel
Wlömert, Nils
fallback portrait photo Zangerl, Felix
Zniva, Robert
de Sousa Castro Regis, Renato
Özdemir, Hanife

Lectors

Ada, Sila
fallback portrait photo Awanis, Sandra
fallback portrait photo Bauer-Krösbacher, Claudia
fallback portrait photo Buchta, Christian
fallback portrait photo Dan, Daniel
fallback portrait photo Dollfuß, Verena
fallback portrait photo Haas-Kotzegger, Ursula
Hasenauer, Rainer
fallback portrait photo Hatbauer, Julian
fallback portrait photo Hähnle, Michael
fallback portrait photo Kernthaler, Martin
fallback portrait photo Koppel, Alexander
fallback portrait photo Kurt, Alper
fallback portrait photo Linsbichler, Johannes
fallback portrait photo Massatti, René
fallback portrait photo Patsios, Viktoria
fallback portrait photo Schnedlitz, Peter
fallback portrait photo Sharma, Kirti
fallback portrait photo Sovis, Wolfgang
Stiebellehner, Simon
fallback portrait photo Tschuchnig, Peter
fallback portrait photo Villanueva-Weinzierl, Gina
fallback portrait photo Wagner, Pamela
Zniva, Robert
fallback portrait photo von Oelhafen, Harriet

Publications

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Book (monograph)

Chapter in edited volume

Journal article

Encyclopedia article

Working/discussion paper, preprint

Research report, expert opinion

Contribution to conference proceedings

Paper presented at an academic conference or symposium

Magazine/newspaper article

Lecture notes/article in lecture notes

Primary source collection

Book or article review

Patent, license

Multimedia

Diploma thesis

Dissertation

Habilitation

Edited book (editorship)

Miscellaneous

Unpublished lecture

Bachelor thesis

Master thesis

Poster presented at an academic conference or symposium

Textbook

eBook/chapter in eBook

eJournal article

Media report

Forthcoming

Case study

Projects

2019
Shoe sales in mutli-channel environments (2019-2019) (Details)
Teaching method "Inverted Classroom" in large-scale courses. An evaluation (2019-2020) (Details)
2018
Customer Experience at discount stores (2018-2019) (Details)
Using impact communication and social media to increase donor retention and new donor acquisition in charity marketing (2018-2018) (Details)
Privacy Aspects for Data Analytics in Industrial Automation Environments in the context of the European general Data Protection GDPR (2018-2019) (Details)
Brand Experience at the Point of Sale (2018-2018) (Details)
2017
Children as consumers - challenges in the fast food industry (2017-2018) (Details)
Foodsharing (2017-2018) (Details)
Interactive Consensus-based Development of a Copyright Model Act (2017-2019) (Details)
Collaborative Consumption: Power, Trust, and Cooperation (2017-2020) (Details)
Customer journeys in sports retailing (2017-2017) (Details)
Identity and Consumption (2017-2022) (Details)
2016
The Impact of Global Megatrends on Hidden Champions (2016-2016) (Details)
Grätzel and Branding (2016-2019) (Details)
The influence of quality on the usage and effectiveness of promotional merchandise (2016-2017) (Details)
Green Spaces as Tourism Attractions: Vienna in Comparison to Selected European Cities (2016-2017) (Details)
Testing the App "My Time" (2016-2017) (Details)
Data, Privacy and Perception of Ownership (2016-2018) (Details)
Virtual Reality Applications in City Tourism (2016-2017) (Details)
Online brand presence and perception (2016-2016) (Details)
Emotions in Service Encoutners (2016-2016) (Details)
Evaluating Corporate Social Responsibility (CSR) at the Point of Sale: From the New Parents Perspective (2016-2017) (Details)
Packaging (2016-2021) (Details)
2015
Influence of Sequeneces on Service Quality (2015-2016) (Details)
Austrian Business Traveling Industry (2015-2017) (Details)
Brand Value "Urlaub in Österreich" (2015-2017) (Details)
What is the value of a fanpage? – An empirical investigation (Details)
Quality of Living in the Smart City of Vienna: Empowered Citizens (2015-2019) (Details)
What a Feeling? Brands - Emotions - Loyalty (2015-2015) (Details)
Consumer Neuroscience (2015-2020) (Details)
Data in Real-Time Online Advertising (2015-2016) (Details)
Sensory Marketing (2015-2019) (Details)
2014
The influence of picture content on charitable giving (Details)
Simulation of various marketing strategies for sustainable energy products through the application of cognitive multi-agent systems (2014-2015) (Details)
Cognitive Multiagent System (2014-2015) (Details)
Coworking in Austria (2014-2015) (Details)
Anthropological considerations in multimodal traffic systems (2014-2015) (Details)
Acceptance of SMS-Marketing (2014-2015) (Details)
S-ChameleonSTORE (2014-2014) (Details)
Nachhaltiges Konsumentenverhalten und psychologisches Besitzgefühl (Details)
Effects of loss agent on risk perception and behavior (2014-2014) (Details)
Kuratoriumsförderung (2014-2014) (Details)
Customer Perceived Value (2014-2020) (Details)
Sector Overview Social Supermarkets Europe (2014-2016) (Details)
Upcycling and Sustainable Consumption (2014-2020) (Details)
2013
Austria’s Destination Image and Destination Personality (2013-2014) (Details)
Assessing the validity of an investor risk typology (2013-2014) (Details)
Food Waste in Retailing (2013-2016) (Details)
Crowdfunding Adventures - Does Living Vicariously Increase Adventure Funding? (2013-2014) (Details)
Patenschaften für Kinder in Not (2013-2014) (Details)
The Importance of Convenience for Older Food Shoppers on Viennese Markets. (2013-2016) (Details)
First European Multinational Study of Social Supermarkets as alternative Retailer (2013-2013) (Details)
Real-Time Product Recommendations Using Google Glass (2013-2013) (Details)
Meta-Marke (2013-2013) (Details)
Spenderprofile der Kinderkrebshilfe (2013-2014) (Details)
Kleinprojekte von WU-Assistent/inn/en (2013-2013) (Details)
2012
Attributes of objects and psychological ownership (Details)
Kleinprojekte von WU-Assistent/inn/en 2012 (Details)
European Multinational Study of Social Supermarkets (Details)
Revealing the emotional world of pictures: Developing an instrument for measuring the emotional value of pictures based on their low-level features (Details)
Meaning Transfer and Endorsement (Details)
Besitzgefühle: Ursachen, Auswirkungen und Phänomene (2012-2030) (Details)
Growth and Sustainability - In Contradiction or a Chance? (2012-2013) (Details)
Psychological Ownership: Antecedents, Consequences and Phenomena (2012-2030) (Details)
Development of the Need for Smell Scale (2012-2020) (Details)
Consequences and antecedens of psychological ownership (2012-2025) (Details)
2011
Social Skills in a Business Environment (2011-2012) (Details)
High Potential Contact Weeks (2011-2011) (Details)
CSR and Retailing (2011-2011) (Details)
The value of personal information (2011-2011) (Details)
2010
Revealing both emotional and cognitive mental models of cultural attraction visitors (2010-2011) (Details)
Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Corporate Reputation (2010-2011) (Details)
CSR: How do consumers feel about CSR? (2010-2010) (Details)
Evaluation and Relaunch of the Leitbild of Burgenland Tourism (2010-2010) (Details)
(Dis)Satisfier in eLearning (2010-2012) (Details)
Scale Development: Consumers' Perception of Corporate Social Responsibility (Details)
issues in consumer protection (Details)
The effect of product-harm crisis on purchase intent (Details)
Cultural Intelligence (2010-2011) (Details)
Social Supermarkets (2010-2011) (Details)
Regional Identity as superior influence on the purchasing decisions for Viennese products (2010-2011) (Details)
2009
Third Party Product Reviews and Perceived Quality (Details)
Value from a customer perspective (Details)
What is considered ethical in a pension fund? (2009-2010) (Details)
Destination competitiveness: competing for "shelf space" in the traveller's consideration set (Details)
Cost-benefit-associations: A potential driver of Sunk Cost Effects (2009-2011) (Details)
Consumers' perception of corporate social responsibility (2009-2009) (Details)
2008
Interlinking E-Tourism and Marketing Science (2008-2010) (Details)
openevoting.org - everyone should be an observer (2008-2010) (Details)
MemoKulTour (2008-2009) (Details)
European Travel Law Forum 2008 (2008-2008) (Details)
The Benefits of Non-verbal Attitude Measurement for Brand Management (2008-2010) (Details)
Counter (FP7) (2008-2010) (Details)
EURO 2008 and social impacts (2008-2008) (Details)
Eye tracking methodology and its validity - demonstrated through the measurement of the influence of media and product involvement on advertising effectiveness (Details)
2007
Retail format specific buying behavior of senior citizen (2007-2008) (Details)
Visitor Experiences at Cultural Attractions: Authenticity and the Use of Multimedia at the Sisi-Museum in Vienna (Details)
Nonverbal Image Measurement with picture scales (Details)
Ageing societies: Demographic Changes and their Consequences for Strategic Urban Development (2007-2008) (Details)
Banking Across Borders: Value Drivers in the Internationalization Process of Retail Banks in CEE (2007-2008) (Details)
Visitor profiles of day trip attractions in Lower Austria (2007-2007) (Details)
Knowledge and Power in MNCs (2007-2008) (Details)
brand personality (Details)
Determinants and Performance Consequences of Embeddedness Overlap in MNCs (Details)
Geschichte der Werbung (Details)
2006
IDIOM - Information Diffusion Across Interactive Online Media (2006-2008) (Details)
Business Relationship Closeness Inventory (Details)
IDIOM -Information Diffusion across Interactive Online Media (2006-2010) (Details)
CINEMON cinema visitor panel survey (2006-2008) (Details)
Dynamic Packaging (2006-2008) (Details)
The Image of Austria abroad (2006-2009) (Details)
Day trip tourism in the city of Salzburg (2006-2007) (Details)
Evaluating the All-inclusive Card of Lower Austria (2006-2006) (Details)
Cinema satisfaction monitoring (2006-2006) (Details)
Mobile 1:1 - Mobile TV (2006-2007) (Details)
Evolved vs. artificial retail agglomeration. A (Central) European phenomenon? (2006-2007) (Details)
Preparatory Study of Spatially Relevant Aspects of Tourism (2006-2006) (Details)
Strengths and weaknesses of the traditional travel agencies (2006-2006) (Details)
2005
2. Austrian Travel-Panel (2005-2007) (Details)
TOURWEB (Details)
Technology Commercialization of EPSRC Research Projects (2005-2010) (Details)
MICE Lower Austria: Meetings, Incentives,, Congresses, Events (2005-2005) (Details)
EU Regional Headquarters: Driving Forces and Implications for Policy Makers and Managers (2005-2007) (Details)
Effects of the membership of Austria in the European Union from the view of the tourism economy (2005-2006) (Details)
PROUF-IT : Product and Utility Finder in Tourism (2005-2006) (Details)
eTourism Online Monitor (2005-2005) (Details)
Danube Cruise Passanger Survey (2005-2005) (Details)
Development of a mobile cultural guide for Danube cruise passengers (2005-2005) (Details)
Mental Accounting, Consumer Credit (2005-2007) (Details)
2004
Determinants of retail agglomeration choice (2004-2007) (Details)
Headquarters attention and its effect on subsidiary companies (2004-2010) (Details)
CITYIMPACT (2004-2005) (Details)
Recovery Managament of Electronic Services (2004-2006) (Details)
1. Austrian Travel Panel (2004-2005) (Details)
Tourism Knowledge Map (2004-2007) (Details)
The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing (2004-2005) (Details)
The Cost of shopping - Does it really affect agglomeration choice? (2004-2006) (Details)
Brand Architecture of the most important brand-managing companies in Austria: Assessment, predictors, and impact on corporate performance (2004-2005) (Details)
Measuring the Impact of the Corporate Brand on Product Brand Evaluation Using CBC-HB (2004-2005) (Details)
Children´s Impact Upon the Adoption of Product Innovations by Grown Ups (2004-2005) (Details)
brand architecture and corporate culture (2004-2005) (Details)
Austrian Tourism Award (2004-2008) (Details)
2003
Airport Charge Simulation for Airport Schwechat (2003-2004) (Details)
The Psychic Distance Measure: An Empirical Re-Assessment (Details)
Visitor Survey Hikers in Lower Austria (2003-2004) (Details)
Tourism Network Austria (2003-2004) (Details)
Mass customization in the car market, configuration systems (Details)
2002
Consumer behaviour in recreation areas of shopping malls: A mixed methodology and mixed method approach (2002-2004) (Details)
International City Tourism Conference 'Challenges in City Tourism Research and Practice' (2002-2002) (Details)
Information technology and brand architecture (2002-2003) (Details)
Update of the interdisciplinary database 'Management in Central and Eastern Europe' (2000-2001) (2002-2002) (Details)
ENTER 2002 'Multi-Channel Strategies' (2002-2002) (Details)
Scientific Measurement in Marketing Research - An Alternative Framework (2002-2007) (Details)
Measuring the psychological determinants of customer retention on the WWW (2002-2002) (Details)
Visitor Survey: Cyclists in Lower Austria (2002-2002) (Details)
Visitor Survey Mountain Biker in Lower Austria (2002-2002) (Details)
2001
Knowledge management and organizational learning within multinational companies (2001-2005) (Details)
Qualitative research in marketing and management (2001-2002) (Details)
The Knowledge Seeking Firm - Innovation, Strategy and Performance of Technology oriented MNCs (2001-2006) (Details)
DIETORECS - Intelligent recommendation for tourist destination decision making (2001-2004) (Details)
Evaluation of the interpretive services of the Nationalpark Hohe Tauern (2001-2002) (Details)
Women in the workplace - international and cultural perspectives (2001-2001) (Details)
Internet Portal for European City Tourism Organisations (Details)
2000
Brand Portfolio, Brand Structure, Brand Architecture (2000-2002) (Details)
Strategic change during the internationalization of the firm (2000-2002) (Details)
Interdisciplinary database 'Management in Central and Eastern Europe' (2000-2000) (Details)
Second Symposium on the Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) (2000-2000) (Details)
Knowledge management and organizational learning within multinational companies - research proposal (2000-2000) (Details)
Regional headquarters for Central and Eastern Europe: Functions and role in the multinational corporation (2000-2002) (Details)
Brand architecture, brand portfolios: Managing more than one brand (2000-2006) (Details)
Guest survey Northern Burgenland (2000-2000) (Details)
1999
Evaluation of quality management interventions in public services (New Public Management) from the employees´ and customers´ perspective (1999-2002) (Details)
Electronic commerce and its consequences for stationary retailers (1999-2001) (Details)
Theory and practice of knowledge management systems (1999-1999) (Details)
Conjoint analysis using tools from state space modelling (1999-2000) (Details)
1998
VAST-GNSS: Value added services for transport (1998-1999) (Details)
EU spirit (1998-2000) (Details)
Assessing measurement equivalence in cross-national consumer behavior research: principles, relevance and application issues (1998-1999) (Details)
Marketing knowledge and brand preferences of pre-school children. A cross-national comparison (1998-2000) (Details)
Best practice and affirmative action. Strategies for decision-making processes in politics and practice (1998-1999) (Details)
Social impacts of tourism in the National Park Region Neusiedler See - Seewinkel (1998-1999) (Details)
Reading between the lines: Gender and organization theory - a deconstructive approach (1998-2002) (Details)
Goal pattern in nonprofit organizations (1998-1999) (Details)
Qualitative methods for cross-national research (1998-1998) (Details)
Female entrepreneurs in Austria (1998-1999) (Details)
Quality in the public sector: effects of a TQM intervention on employees' strain and satisfaction (1998-1999) (Details)
Why are counterfeits so attractive to consumers? (1998-2005) (Details)
Culture-sensitive transfer of constructs (1998-1998) (Details)
Management across Borders (1998-2006) (Details)
1997
More quality and communication power for spas (1997-1998) (Details)
Social impacts of tourism in the Kamptal Park Region (1997-1999) (Details)
All-inclusive in Austria: a supply and demand side analysis (1997-1998) (Details)
Conjoint effects and bundling strategies as instruments for value engineering (1997-2001) (Details)
Development of emotional scales in travel behaviour research: a cross-cultural approach (1997-1998) (Details)
Expectations and satisfaction of Austrian and German vacationers travelling to New Zealand (1997-1998) (Details)
Adaptive modelling in economics and management science (1997-2003) (Details)
Adaptive information systems and modelling in economics and management science - Initiative 5: Artificial factory (1997-2003) (Details)
Adaptive information systems and modelling in economics and management science (1997-2002) (Details)
Advertising in the Internet (1997-1998) (Details)
The impact of Europeanization/globalization on the role and marketing function of Austrian subsidiaries of MNEs (1997-1998) (Details)
Positioning of the Grand Class of Austrian Airlines (1997-1997) (Details)
Affirmative action programmes in Austrian firms (1997-1998) (Details)
Recommendation for strategic positioning of private brands in Austria (1997-1998) (Details)
Marketing strategies of cultural institutions in Europe (1997-1998) (Details)
Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches (1997-1998) (Details)
Adaptive Modelling - Market segmentation and product positioning (1997-2003) (Details)
1996
Efficient retail logistics in Austria (1996-1999) (Details)
Efficiency aspects in retail logistics - an empirical evaluation in Austria (1996-1999) (Details)
International city tourism report (1996-1998) (Details)
1995
Brand equity (1995-1999) (Details)
1994
Marketing strategies for East Central Europe (1994-1998) (Details)
Tourism Studies Austria (Details)
1991
Austrian hotel and restaurant panel (1991-2001) (Details)
TourMIS - Decision Support System for Tourism Management (Details)
1990
Fractal re-indexation of dynamic segments (1990-2001) (Details)
1984
Data compression and information reduction in statistical experiments (Details)