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Vienna University of Economics and Business (WU)
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Departments (KN)
- Finance, Accounting and Statistics (DP)
- Information Systems and Operations Management (DP)
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Management (DP)
- Institute for Business Education (IN)
- Institute for Human Resource Management (IN)
- Institute for Change Management and Management Development (IN)
- Institute for Gender and Diversity in Organizations (IN)
- Interdisciplinary Institute for Management and Organizational Behavior (IN)
- Institute for Nonprofit Management (IN)
- Institute for Public Management and Governance (IN)
- Institute for Organization Studies (IN)
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Marketing (DP)
- Institute for Marketing Management (IN)
- Institute for Interactive Marketing and Social Media (IN)
- Institute for International Marketing Management (IN)
- Institute for Retailing & Data Science (IN)
- Institute for Marketing and Consumer Research (IN)
- Institute for Service Marketing and Tourism (IN)
- Institute for Digital Marketing and Behavioral Insights (IN)
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Department of Strategy and Innovation (DP)
- Institute for Corporate Governance (IN)
- Institute for Business Policy and Planning (IN)
- Institute for Entrepreneurship and Innovation (IN)
- Institute for Organization Design (IN)
- Institute for Strategy, Technology and Organization (IN)
- Institute for Strategic Management (IN)
- Institute for Strategy and Managerial Accounting (IN)
- Institute for Higher Education Management (IN)
- Institute for Markets and Strategy (IN)
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Department of Global Business and Trade (DP)
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Institute for International Business (IN)
- Institute for International Business (Dikova) (AE)
- Institute for International Business (Fisch) (AE)
- Institute for International Business (Mohr) (AE)
- Institute for International Business (Nell) (AE)
- Institute for International Business (Puck) (AE)
- Institute for International Business (Stahl) (AE)
- Institute for International Business (AE)
- Institute for Small Business Management and Entrepreneurship (IN)
- Institute for Transport and Logistics Management (IN)
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Institute for International Business (IN)
- Public Law and Tax Law (DP)
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Department of Private Law (DP)
- Institute for Business Law (IN)
- Institute for Austrian and European Labor Law and Social Security Law (IN)
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Institute for Civil Law and Civil Procedure (IN)
- Civil Law and Civil Procedure Group I (AB)
- Civil Law and Civil Procedure Group II (Kodek) (AB)
- Civil Law and Civil Procedure Group III (Financial Market Law) (AB)
- Civil Law and Civil Procedure Group IV (Spitzer) (AB)
- Civil Law and Civil Procedure Group V (Civil, Business and Insolvency Law) (AB)
- Civil Law and Civil Procedure Group VI (Told) (AB)
- Department of Foreign Language Business Communication (DP)
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Department of Socioeconomics (DP)
- Institute for Law and Governance (IN)
- Institute for Ecological Economics (IN)
- Institute for Social Change and Sustainability (IN)
- Institute for Multi-Level Governance and Development (IN)
- Institute for Managing Sustainability (IN)
- Institute for Social Policy (IN)
- Institute for Sociology and Social Research (IN)
- Institute for Economic Geography and GIScience (IN)
- Institute for Economic and Social History (IN)
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Department of Economics (DP)
- Institute for Macroeconomics (IN)
- Institute for Heterodox Economics (IN)
- Institute for Economic Policy and Industrial Economics (IN)
- Institute for Analytical Economics (IN)
- Institute for Quantitative Economics (IN)
- Institute for International Economics and Development (IN)
- Institute for Labor Economics (IN)
- Institute for Public Sector Economics (IN)
- Institute for International Economics (IN)
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Research Institutes (KN)
- Research Institute for Economics of Aging (FI)
- Research Institute for European Affairs (FI)
- Research Institute for Family Business (FI)
- Research Institute for Liberal Professions (FI)
- Research Institute for International Taxation (FI)
- Research Institute for Cooperation and Cooperatives (FI)
- Research Institute for Cryptoeconomics (FI)
- Research Institute for CEE Legal Studies (FI)
- Research Institute for Spatial and Real Estate Economics (FI)
- Research Institute for Computational Methods (FI)
- Research Institute for Regulatory Economics (FI)
- Research Institute for Capital Markets (FI)
- Research Institute for Supply Chain Management (FI)
- Research Institute for Urban Management and Governance (FI)
- Economics of Inequality (FI)
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Competence Centers (KN)
- Competence Center for Emerging Markets and CEE (WE)
- Competence Center for Empirical Research Methods (WE)
- Competence Center for Experimental Research (WE)
- Competence Center for Nonprofit Organizations and Social Entrepreneurship (WE)
- Competence Center for Sustainability Transformation and Responsibility (WE)
- WU Entrepreneurship Center (WE)
- Competence Center for Business Languages (WE)
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Departments (KN)
Institute for Marketing Management
- Tel.:
- +43 1 31336 4609
- Fax:
- +43 1 31336 90732
- Address:
Gebäude D2, Eingang A
Welthandelsplatz 1
1020 Wien- Homepage:
- http://www.wu.ac.at/mm/
- OrgID
- 3342, IN
Faculty
Head
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Schreier, Martin |
Researchers
Lectors
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Boubachta, Miriam |
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Dolecek, Alfred |
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Hähnle, Michael |
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Kohler, Thomas |
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Latinovic, Zoran |
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Pinheiro, Jasmin |
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Smyczek, Slawomir |
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Tschuchnig, Peter |
Publications
Projects
- 2019
- Shopping Smart 4.0 (2019-2021) (Details)
- 2016
- Testing the App "My Time" (2016-2017) (Details)
- 2014
- The influence of picture content on charitable giving (Details)
- 2013
- Crowdfunding Adventures - Does Living Vicariously Increase Adventure Funding? (2013-2014) (Details)
- 2012
- Kleinprojekte von WU-Assistent/inn/en 2012 (Details)
- 2009
- Third Party Product Reviews and Perceived Quality (Details)
- Value from a customer perspective (Details)
- 2006
- Business Relationship Closeness Inventory (Details)
- 2004
- Recovery Managament of Electronic Services (2004-2006) (Details)
- 2002
- Update of the interdisciplinary database 'Management in Central and Eastern Europe' (2000-2001) (2002-2002) (Details)
- Scientific Measurement in Marketing Research - An Alternative Framework (2002-2007) (Details)
- Measuring the psychological determinants of customer retention on the WWW (2002-2002) (Details)
- 2000
- Strategic change during the internationalization of the firm (2000-2002) (Details)
- Interdisciplinary database 'Management in Central and Eastern Europe' (2000-2000) (Details)
- Regional headquarters for Central and Eastern Europe: Functions and role in the multinational corporation (2000-2002) (Details)
- 1999
- Evaluation of quality management interventions in public services (New Public Management) from the employees´ and customers´ perspective (1999-2002) (Details)
- 1998
- VAST-GNSS: Value added services for transport (1998-1999) (Details)
- EU spirit (1998-2000) (Details)
- Assessing measurement equivalence in cross-national consumer behavior research: principles, relevance and application issues (1998-1999) (Details)
- Goal pattern in nonprofit organizations (1998-1999) (Details)
- Qualitative methods for cross-national research (1998-1998) (Details)
- Quality in the public sector: effects of a TQM intervention on employees' strain and satisfaction (1998-1999) (Details)
- Management across Borders (1998-2006) (Details)
- 1997
- The impact of Europeanization/globalization on the role and marketing function of Austrian subsidiaries of MNEs (1997-1998) (Details)
- 1994
- Marketing strategies for East Central Europe (1994-1998) (Details)
- 1990
- Fractal re-indexation of dynamic segments (1990-2001) (Details)