Marketing Management

Tel.:
  +43 1 31336 4609
Fax:
  +43 1 31336 90732
 Address:

Gebäude D2, Eingang A
Welthandelsplatz 1
1020 Wien
 Homepage:
http://www.wu.ac.at/mm/
 OrgID
3342, IN

Publications

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Book (monograph)

Chapter in edited volume

Journal article

Working/discussion paper, preprint

Research report, expert opinion

Contribution to conference proceedings

Paper presented at an academic conference or symposium

Magazine/newspaper article

Lecture notes/article in lecture notes

Book or article review

Diploma thesis

Dissertation

Habilitation

Edited book (editorship)

Miscellaneous

Unpublished lecture

Poster presented at an academic conference or symposium

Textbook

eBook/chapter in eBook

eJournal article

Media report

Forthcoming

Projects

2019
Shopping Smart 4.0 (2019-2021) (Details)
2016
Testing the App "My Time" (2016-2017) (Details)
2014
The influence of picture content on charitable giving (Details)
2013
Crowdfunding Adventures - Does Living Vicariously Increase Adventure Funding? (2013-2014) (Details)
2012
Kleinprojekte von WU-Assistent/inn/en 2012 (Details)
2009
Third Party Product Reviews and Perceived Quality (Details)
Value from a customer perspective (Details)
2006
Business Relationship Closeness Inventory (Details)
2004
Recovery Managament of Electronic Services (2004-2006) (Details)
2002
Update of the interdisciplinary database 'Management in Central and Eastern Europe' (2000-2001) (2002-2002) (Details)
Scientific Measurement in Marketing Research - An Alternative Framework (2002-2007) (Details)
Measuring the psychological determinants of customer retention on the WWW (2002-2002) (Details)
2000
Strategic change during the internationalization of the firm (2000-2002) (Details)
Interdisciplinary database 'Management in Central and Eastern Europe' (2000-2000) (Details)
Regional headquarters for Central and Eastern Europe: Functions and role in the multinational corporation (2000-2002) (Details)
1999
Evaluation of quality management interventions in public services (New Public Management) from the employees´ and customers´ perspective (1999-2002) (Details)
1998
VAST-GNSS: Value added services for transport (1998-1999) (Details)
EU spirit (1998-2000) (Details)
Assessing measurement equivalence in cross-national consumer behavior research: principles, relevance and application issues (1998-1999) (Details)
Goal pattern in nonprofit organizations (1998-1999) (Details)
Qualitative methods for cross-national research (1998-1998) (Details)
Quality in the public sector: effects of a TQM intervention on employees' strain and satisfaction (1998-1999) (Details)
Management across Borders (1998-2006) (Details)
1997
The impact of Europeanization/globalization on the role and marketing function of Austrian subsidiaries of MNEs (1997-1998) (Details)
1994
Marketing strategies for East Central Europe (1994-1998) (Details)
1990
Fractal re-indexation of dynamic segments (1990-2001) (Details)