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Brigitte Bojkowszky

Dr.rer.soc.oec. Brigitte Bojkowszky
+43 1 31336 5774
Contact information and photo taken from and editable at WU Directory.


Master of Business Administration and Education

Researcher Identifier

    No researcher identifier found.

Awards and Honors

Ehrung Publikation



  • International Strategic Alliances
  • International Marketing and Management


Academic advisor
  since 2012 Hanken


Journal article

2012 Robson, M.J., Schlegelmilch, Bodo B., Bojkowszky, Brigitte. 2012. Resource Deployment Stability and Performance in International research-and-Development Alliances: A Self-Determination Theory Explanation. Journal of International Marketing 20 (1): 1-18. (Details)

Contribution to conference proceedings

2010 Schlegelmilch, Bodo B., Bojkowszky, Brigitte, Robson , Matthew. 2010. Global Marketing Partnerships and Strategies for Competitive Differentiation. In Proceedings of the Annual Meeting of the Academy of International Business, Hrsg. Academy of International Business, ---. Rio de Janeiro, Brazil: -. (Details)

Paper presented at an academic conference or symposium

2006 Bojkowszky, Brigitte, Schlegelmilch, Bodo B.. 2006. Drivers of Continuous Resource Commitment in International Alliances: A Conceptual Framework. Annual Conference of the Academy of International Business, Beijing, China, 23.06. - 26.06.. (Details)
2005 Bojkowszky, Brigitte, Schlegelmilch, Bodo B.. 2005. The Impact of Relationship Quality on Continuous Resource Commitment and Partner Performance in International R&D Alliances: A Conceptual Framework. Academy of International Business (AIB), Quebec City, Kanada, July 9-12. (Details)
2004 Prange, C./Bojkowsky, B./Wieshofer, B.. 2004. Networking Capability as a Prerequisite for Cooperative Innovation Success - An Individual Manager's Perspective.. IASTED-Conference, Cambridge, MIT (Details)

Diploma thesis

2001 Bojkowszky, Brigitte. 2001. E-commerce in Austria. Informationssuche, Entscheidungsfindung und tatsächlicher Kauf - eine empirische Analyse. Diplomarbeit, WU-Wien (Details)


  • No projects found.