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2022
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Karpukhina, Tatiana, Schreier, Martin, Fishbach, Ayelet. 2022. Do You Want to be Creative? Be Stupid First. SCP 2022, Online, Vereinigte Staaten/USA, 04.03.
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2021
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Güntürkün, Baris Pascal, Wlömert, Nils, Eberhart, Lars, Schreier, Martin. 2021. How and why charities should provide feedback to their donors. 4th European Conference on Donor Health and Management, Hamburg, Deutschland, 15.09.-17.09.
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Karpukhina, Tatiana, Schreier, Martin, Janiszewski, Chris, Nishikawa, Hidehiko. 2021. I didn't win! An overlooked downside of crowdsourcing? Online EMAC 2021 Annual Conference, Madrid, Spanien, 25.05.-28.05.
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Karpukhina, Tatiana, Schreier, Martin, Janiszewski, Chris, Nishikawa, Hidehiko. 2021. I didn't win! An overlooked downside of crowdsourcing? 28TH IPDMC:Innovation and Product Development Management Conference, Online, Italien, 06.06-08.06.
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Karpukhina, Tatiana, Schreier, Martin, Janiszewski, Chris, Nishikawa, Hidehiko. 2021. I didn't win! An overlooked downside of crowdsourcing? OUI: Open and User Innovation Conference 2021, Online, Deutschland, 21.06-22-06.
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2020
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Monnier, Arnaud, Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M. J. 2020. How Self-Production Increases Feelings of Groundedness. First Virtual 2020 ACR Conference, Paris, Frankreich, 01.10.-04.10.
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Kaiser, Ulrike, Schreier, Martin, Janiszewski, Chris. 2020. Me, me, me: Customization, Uniqueness, and Entitled Behavior. First Virtual 2020 ACR Conference, Paris, Frankreich, 01.10.-04.10.
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Acar, Oguz A., Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2020. What Are The Key Drivers Of Consumer Preference For Crowdfunded Products? First Virtual 2020 ACR Conference, Paris, Frankreich, 01.10.-04.10.
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2019
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Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2019. A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded. SCP 2019, Savannah, Vereinigte Staaten/USA, 28.02.-02.03.
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Acar, Oguz A., Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2019. Consumers opt for crowdfunded products to reduce inequal ity in the marketplace. JAMS Thought Leaders Conference, Mailand, Italien, 10.06.-12.06.
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Simpson, Bonnie, Schreier, Martin, Bitterl, Rosalia, White, Katherine. 2019. Crowdfunding Shifts Consumer Preferences Toward Social Good Products. CBSIG 2019 Conference, Bern, Schweiz, 05.07-07.07.
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Simpson, Bonnie, Schreier, Martin, Bitterl, Rosalia, White, Katherine. 2019. Making the World a Better Place: How Crowdfunding Shifts Consumer Preferences Toward Social Good Products. SCP 2019, Savannah, Vereinigte Staaten/USA, 28.02.-02.03.
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Kaiser, Ulrike, Schreier, Martin, Christoph, Fuchs, van Osselear, Stijn. 2019. The Signature Effect: How Personizing the Fruits of One’s Labor Increases Work Motivation and Performance. ACR Academy of Consumer Research North American Conference, Atlanta, Georgia, Vereinigte Staaten/USA, 17.10-20.10.
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2018
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Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2018. A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded. EMAC 31st Doctoral Colloquium, Glasgow, Großbritannien, 27.05-29.05.
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Bitterl, Rosalia, Schreier, Martin. 2018. More Than Just the Money: the Psychological Consequences of Participating in Crowdfunding. IMRC Interactive Marketing Research Conference, Amsterdam, Niederlande, 23.03.-24.03.
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Acar, Oguz A., Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2018. This product has been crowdfunded! The signal value of having succeeded in raising funds from the crowd. EMAC 47th Annual Conference, Glasgow, Großbritannien, 29.05.-01.06.
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2017
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Kaiser, Ulrike, Schreier, Martin. 2017. Personizing the fruits of one's labor increases work motivation and performance. Symposium on Alienation and Meaning in Production and Consumption, München, Deutschland, 12.01.-13.01.
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Eichinger, Isabel, Schreier, Martin. 2017. The hipster effect: Cues of a product's "original" production and feelings of groundedness. Symposium on Alienation and Meaning in Production and Consumption, München, Deutschland, 12.01.-13.01.
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Hieke, Silke, Moreau, Page, Schreier, Martin. 2017. When "Valentino" Gets Personal: Is Customization the New Luxury? ACR 2017, Association for Consumer Research Conference, San Diego, Vereinigte Staaten/USA, 26.10-29.10.
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Schreier, Martin. 2017. When Consumers Become Project Backers: The Psychological Consequenes of Participating in Crowdfunding. Thought Leaders in Consumer-Based Strategy Conference 2017, Amsterdam, Niederlande, 19.05.-21.05.
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2016
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Kaiser, Ulrike, Schreier, Martin, Janiszewski, Chris. 2016. Customization can improve your performance: The motivational consequences of the self-expressive customization of a product. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05.-27.05.
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Lim, Sarah, van Osselaer, Stijn, Fuchs, Christoph, Schreier, Martin. 2016. Made for You: The Effect of Consumer Identification on Consumer Preference. ACR 2016, Association for Consumer Research Conference, Berlin, Deutschland, 27.10.-30.10.
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Bitterl, Rosalia, Schreier, Martin. 2016. More Than Just the Money: Psychological and Behavioral Consequences of Participating in Crowdfundin. 4th Crowdinvesting Symposium “Financial Decision Making and the Internet”, München, Deutschland, 04.11.2016-04.11.2016.
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Bitterl, Rosalia, Schreier, Martin. 2016. More Than Just the Money: Psychological and Behavioral Consequences of Participating in Crowdfunding. ACR 2016, Association for Consumer Research Conference, Berlin, Deutschland, 27.10-30.10.
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Bitterl, Rosalia, Schreier, Martin. 2016. More Than Just the Money: Psychological Consequences of Participating in Crowdfunding. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05.-27.05.
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Fuchs, Christoph, Schreier, Martin, Kaiser, Ulrike, van Osselaer, Stijn. 2016. Reducing Consumer Alienation: The Effect of Making Product Producers Personal. ACR 2016, Association for Consumer Research Conference, Berlin, Deutschland, 27.10.-30.10.
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van Osselaer, Stijn, Schreier, Martin, Fuchs, Christoph, Kaiser, Ulrike, Lim, Sarah, Maira, Elisa, Puntoni, Stefano, Goodman, Joseph. 2016. The power of personal. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05-27.05.
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Nishikawa, Hidehiko, Schreier, Martin, Fuchs, Christoph, Ogawa, Susumu. 2016. The value of marketing crowdsourced new products as such: Evidence from a randomized field experiment . EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05.-27.05.
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2015
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Kaiser, Ulrike, Schreier, Martin, Janiszeweski, Chris. 2015. Customization Can Improve Your Performance: The Motivational Consequences of the Self-expressive Customization of a Product. ACR North American Conference, New Orleans, Vereinigte Staaten/USA, 01.10-04.10.
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Bitterl, Rosalia, Schreier, Martin. 2015. When Consumers Become Backers: The Psychological Consequences of Participating in Crowdfunding. 13th Open and User Innovation Society Meeting , Lisbon, Portugal, 13.07.-15.07.
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Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2015. Why and when consumers prefer products of user-driven firms. 45. Jahrestagung der Wissenschaftlichen Kommission Marketing, Wien, Österreich, 29.01.-30.01.
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2013
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Fuchs, Christoph, Schreier, Martin. 2013. Why Consumers Prefer Products of User-Driven Firms: A Social Identity Account. EMAC European Marketing Academy Conference, Istanbul, Türkei, 04.06.-07.06.. Invited Talk
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2012
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Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-customization effects on brand extension. SCP Society of Consumer Psychology Conference, Florenz, Italien, 29.06. - 01.07..
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Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-customization effects on brand extension. EMAC European Marketing Academy Conference, Lissabon, Portugal, 22.05. - 25.05..
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Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-design effects on brand attachment and brand extension. ACR Acadamy of Consumer Research Conference, Vancouver, BC, Kanada, 04.10.-07.10..
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2011
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Dahl, Darren, Prandelli, Emanuela, Fuchs, Christoph, Schreier, Martin. 2011. All that is users might not be gold: exploring consumer preferences for user-designed products of fashion brands. 18th International Product Development Management Conference, Delft, Niederlande, 04.06-07.06..
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Dahl, Darren, Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2011. Exploring consumer preferences for user-designed products of fashion brands: The role of "illusionary" distance and closeness between consumers and designers. 40th EMAC Conference, Ljubljana, Slowenien, 24.05.-27.05..
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Prandelli, Emanuela, Fuchs, Christoph, Schreier, Martin. 2011. Why Participation In Direct Democratic Initiatives Renders Procedural Utility: Experimental Evidence From A Market Context. 18th International Product Development Management Conference, Delft, Niederlande, 04.06.-07.06.
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Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2011. Why Participation In Direct Democratic Initiatives Renders Procedural Utility: Experimental Evidence From A Market Context. 40th EMAC Conference, Ljubljana, Slowenien, 24.05.-27.05..
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2009
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Fuchs, Christoph, Schreier, Martin. 2009. Consumers´ innovativeness and quality perceptions of products designed by users. 16th International Product Development Management Conference, Twente, Niederlande, 07.06-09.06..
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Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2009. Customer Empowerment and Its Psychological Effects on Product Demand. 7th International User and Open Innovation Workshop, Hamburg, Deutschland, 03.06-05.06.
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Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2009. Market research-based versus customer-based selection of product opportunities. 16th International Product Development Management Conference, Twente, Niederlande, 07.06.-09.06..
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Pötz, Marion, Schreier, Martin. 2009. The value of crowdsourcing. Can users really compete with professionals in generating new product ideas?. DRUID Society Summer Conference, Copenhagen, Dänemark, 17.06.-19.06..
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2008
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Fuchs, Christoph, Schreier, Martin. 2008. Company designers versus users through the customer lens: Who holds more creative potential?. AMA Winter Educators Conference, Austin, Texas, Vereinigte Staaten/USA, 15.02-18.02.
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Pötz, Marion, Schreier, Martin. 2008. The Nature of Ideas within Distributed Innovation Systems. 6th International User and Open Innovation Workshop, Boston, Vereinigte Staaten/USA, 04.08-06.08..
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Kaiser, Ulrike, Schreier, Martin. 2008. Give me power and I'll give you love: exploring consumer brand attachment in mass customization. EMAC 2008 Conference, Brighton, Großbritannien, 27.05.-30.05.
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Kaiser, Ulrike, Schreier, Martin. 2008. Give me power and Ill give you love: Exploring consumer company attachment in mass customization. HBS-MIT User and Open Innovation Workshop, Boston (MA), Vereinigte Staaten/USA, 04.08.-06.08.
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Kaiser, Ulrike, Schreier, Martin. 2008. Give me power and Ill give you love: Exploring consumer company attachment in mass customization. American Marketing Association (AMA) Summer Marketing Educators' Conference, San Diego, Vereinigte Staaten/USA, 08.08.-11.08.
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Keinz, Peter, Franke, Nikolaus, Schreier, Martin. 2008. Complementing mass customization toolkits with user communities: How peer input improves customer self-design. EMAC 2008 Conference, Brighton, Großbritannien, 27.05.-30.05..
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2007
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Kaiser, Ulrike, Schreier, Martin. 2007. Give me power and I'll give you love: Exploring consumer brand attachment in mass customization. MCPC 2007 - World Conference on Mass Customization & Personalization, Boston MA, Vereinigte Staaten/USA, 07.10.-10.10.
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Franke, Nikolaus, Keinz, Peter, Schreier, Martin. 2007. Toolkits as Problem Solving Assistants: How user-communities can improve individual problem-solving in Mass Customization. MCPC 2007 - World Conference on Mass Customization & Personalization, Boston, MA, Vereinigte Staaten/USA, 07.10.-10.10.
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Prügl, Reinhard, Schreier, Martin, Oberhauser, Stefan. 2007. Antecedents and consequences of consumers lead userness. 5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06..
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Schreier, Martin, Oberhauser, Stefan, Prügl, Reinhard. 2007. Consumers Lead Userness And The Adoption And Diffusion Of New Products. EGOS Conference, Vienna, Österreich, 05.07.-07.07..
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Prandelli, Emanuela, Schreier, Martin. 2007. Customer reaction to NPD empowerment: Evidence from the Diesel windows display competition. 5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06..
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Franke, Nikolaus, Oberhauser, Stefan, Schreier, Martin. 2007. Finding the needle in the haystack: identifying the most attractive user ideas in virtual communities. 5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06..
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Fuchs, Christoph, Schreier, Martin. 2007. How Consumers React to Firms that Foster Customer Empowerment in New Product Development: An Empirical Exploration. 5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06..
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Franke, Nikolaus, Keinz, Peter, Schreier, Martin. 2007. Opening up the toolkit-user dyad: The impact of user communities on individual problem solving. 5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06..
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Kaiser, Ulrike, Schreier, Martin. 2007. The impact of self-design on brand attachment: an empirical exploration of toolkit-users. 5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06..
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Pötz, Marion, Schreier, Martin. 2007. The value of progressiveness and distance in analogous market effects. 5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06..
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Schreier, Martin, Oberhauser, Stefan, Prügl, Reinhard. 2007. How Consumers'
Leading-Edge Status Influences the Perceived Complexity of Innovations and Their Opinion Leadership: Implications for the Adoption and Diffusion of New Products. 14th International Product Development Management Conference, Porto, Portugal, 10.06.-12.06..
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Franke, Nikolaus, Keinz, Peter, Schreier, Martin. 2007. Opening Up the Toolkit-User Dyad: How Communities Can Improve Individual Problem-Solving in Mass Customization. 14th International Product Development Management Conference, Porto, Portugal, 10.06.-12.06..
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Schreier, Martin, Prügl, Reinhard. 2007. Advancing our understanding of lead user theory: Antecedents of consumers lead userness. 36th EMAC (European Marketing Academy) Conference, Reykjavik, Island, 22.05.-25.05..
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Schreier, Martin, Oberhauser, Stefan, Prügl, Reinhard. 2007. Consumers Lead Userness And The Adoption And Diffusion Of New Products. EURAM07 - European Academy of Management, Paris, Frankreich, 16.05.-19.05.
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Schreier, Martin, Oberhauser, Stefan, Prügl, Reinhard. 2007. Consumers lead userness and the adoption and diffusion of new products. 36th EMAC (European Marketing Academy) Conference, Reykjavik, Island, 22.05.-25.05.
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Schreier, Martin, Prügl, Reinhard. 2007. Consumers Lead Userness: An Empirical Exploration Of Antecedents And Consequences Of The Lead User Construct. EURAM07 - European Academy of Management, Paris, Frankreich, 16.05.-19.05..
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Franke, Nikolaus, Schreier, Martin. 2007. A Meta-Ranking of Technology and Innovation Management / Entrepreneurship Journals. European Business Schools Librarians' Group (EBSLG) Northern Group Meeting, Vienna, Österreich, 19.2.-21.2.
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2006
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Schreier, Martin, Prügl, Reinhard. 2006. Extending lead user theory: Antecedents and consequences of consumers' lead userness. Summer Marketing Educators' Conference (AMA), Chicago, Vereinigte Staaten/USA, 4-7 August.
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Franke, Nikolaus, Schreier, Martin. 2006. I made it myself! Exploring process utility in mass customization. Summer Marketing Educators' Conference (AMA), Chicago, Vereinigte Staaten/USA, 4-7 Aug 2006.
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Franke, Nikolaus, Schreier, Martin. 2006. I made it myself! Exploring process utility in mass customization. 4th International Workshop on User Innovation, Munich, Deutschland, 13.-14. July.
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Keinz, Peter, Franke, Nikolaus, Schreier, Martin. 2006. Toolkits as problem solving assistants: An empirical study of how to facilitate the use of heuristics in user self-design processes. 4th International Workshop on User Innovation, Munich, Deutschland, 13.-14. July.
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Schreier, Martin, Prügl, Reinhard. 2006. Advancing our understanding of lead user theory: Insights from an empirical exploration of consumers' lead userness. 13th International Product Development Management Conference, Milan, Italien, 11-13 June.
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Franke, Nikolaus, Schreier, Martin. 2006. Stolz bei Mass-Customization-Kunden: Ursache und Wirkung auf die Zahlungsbereitschaft für selbst designte Produkte. Jahrestagung der Wissenschaftlichen Kommission "Marketing" (VHB), Berlin, Deutschland, 19.-21.01.2006.
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2005
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Franke, Nikolaus, Schreier, Martin. 2005. A Meta-Ranking of TIM and Entrepreneurship Journals: Aggregation and Calibration to a Common Metric. Academy of Management Conference, Honolulu, August 2005
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Franke, Nikolaus, Schreier, Martin. 2005. Das Journal-Rating der TIM-Kommission: ein Meta-Ranking. 67. Tagung des Verbandes der Hochschullehrer für Betriebswirtschaft, Kiel, May
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Franke, Nikolaus, von Hippel, Eric, Schreier, Martin. 2005. Finding commercially attractive user innovations: A test of lead user theory. International User Innovation Workshop @ MIT, Boston/Cambridge, June
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Franke, Nikolaus, von Hippel, Eric, Schreier, Martin. 2005. Finding commercially attractive user innovations: A test of lead user theory. 14th IAMOT Conference, Vienna, May
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Schreier, Martin, Franke, Nikolaus. 2005. Testing Why Users Are Willing To Pay More For Products They Design For Themselves. Summer Marketing Educators' Conference (AMA), San Francisco, July 2005
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Schreier, Martin, Franke, Nikolaus. 2005. Value Creation by Toolkits for User Innovation and Design: An Empirical Test. Academy of Management Conference, Honolulu, August 2005
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Schreier, Martin, Prügl, Reinhard. 2005. Who are lead users? An empirical exploration. International User Innovation Workshop @ MIT, Boston/Cambridge, June
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2004
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Franke, Nikolaus, Schreier, Martin. 2004. A Meta-Ranking of TIM and Entrepreneurship Journals. RENT XVIII - Research in Entrepreneurship and Small Business, Copenhagen (Denmark), November 2004
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Prügl, Reinhard, Schreier, Martin. 2004. Opening up the innovation process by toolkits: learning from leading-edge customers at The Sims. R&D Management Conference, Sesimbra (Portugal), July
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Prügl, Reinhard, Schreier, Martin. 2004. Opening up the innovation process using toolkits: Learning from leading-edge customers at The Sims. 11th International Product Development Management Conference, Dublin, June
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Schreier, Martin. 2004. Toolkits for User Innovation and Design: how consumers create value by designing their own products. EURAM04 - European Academy of Management, St. Andrews, Scotland, May 2004
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Franke, Nikolaus, Piller, Frank, Schreier, Martin. 2004. Value Creation by toolkits for user innovation and design - evidence from two research projects. The LMU-MIT International Workshop on User Innovation and Open Source Software, Munich, June
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Schreier, Martin, Franke, Nikolaus. 2004. Value Creation with Toolkits for User Innovation and Design: Empirical Insights from the Consumer Goods Field. 11th International Product Development Management Conference, Dublin, June
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2003
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Hienerth, Christoph, Schreier, Martin. 2003. Commercializing User Innovations: Is the Community System Affected?. The Vienna/MIT International Workshop on User Innovation and Open Source Software, Wien, 7/2003
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Schreier, Martin. 2003. Value Creation by Toolkits for User Innovation and Design. 2nd World Congress on Mass Customization and Personalization, Munich, October 2003
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Schreier, Martin. 2003. Value Creation by Toolkits for User Innovation and Design. The Vienna/MIT International Workshop on User Innovation and Open Source Software, Wien, 7/2003
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