portrait photo

Martin Schreier

Univ.Prof. Mag.Dr.rer.soc.oec. Martin Schreier
Telephone:
+43 1 31336 4098
Email:
About me:
[Personal website](https://www.wu.ac.at/en/mm/team/martin-schreier/)
Contact information and photo taken from and editable at WU Directory.

Affiliation

CV

2018-2023
Head of Department of Marketing
since 2012
Professor of Marketing, WU Vienna
since 2012
Head of the Institute for Marketing Management
2009-2012
Associate Professor (tenured), Marketing Department, Bocconi University
2008-2009
Assistant Professor (tenure-track), Marketing Department, Bocconi University
2007
Habilitation (venia docendi for business administration), WU Vienna
2005
Visiting Scholar at Massachusetts Institute of Technology (MIT), Sloan School of Management
2004
Dissertation (with distinction), WU Vienna
2004
Visiting Scholar at Massachusetts Institute of Technology (MIT), Sloan School of Management

Researcher Identifier

    No researcher identifier found.

Awards and Honors

2020
Finalist, Sheth Foundation/Journal of Marketing Award 2020 (for the paper “The handmade effect: What’s love got to do with it?” Journal of Marketing, 79 (March): 98-110, 2015 (with C. Fuchs and S.M.J. van Osselaer)
Outstanding Reviewer Award, Journal of Consumer Research
2019
INFORMS TIMES Best Paper Award 2019 (for the paper “Integrating problem solvers from analogous markets in new product ideation”, Management Science, 60 (April): 1063-1081, 2014 (with N. Franke and M. Poetz)
2018
AMA Sheth Foundation Doctoral Consortium Faculty Fellow, University of Leeds (June 2018)
WU Vienna Best Paper Award 2018 (for the paper “The value of marketing crowdsourced new products as such: Evidence from two randomized field experiments,” Journal of Marketing Research, 54 (August): 525-539, 2017; with H. Nishikawa, C. Fuchs, and S. Ogawa)
2017
Outstanding Reviewer Award, Journal of Marketing
2016
Outstanding Senior Editor Award, International Journal of Research in Marketing
2014
2014 EBS.SIIE Best-Paper-Award “Innovation Management” (for the paper “Integrating problem solvers from analogous markets in new product ideation”, Management Science, 60 (April): 1063-1081, 2014 (with N. Franke and M. Poetz)
Finalist, 2013 Best Paper Award of the International Journal of Research in Marketing (for the paper “User-generated versus designer-generated products: A performance assessment at Muji,” IJRM 30, 2013; with H. Nishikawa and S. Ogawa)
2013
2012 Thomas P. Hustad Best Paper Award of the Journal of Product Innovation Management (for the paper “The value of crowdsourcing: Can users really compete with professionals in generating new product ideas?,” Journal of Product Innovation Management 29, 2012; with M. Poetz)
Best Reviewer Award, Journal of Product Innovation Management
Runner-up, 2012 MSI/H. Paul Root Award of the Journal of Marketing (for the paper “The innovation effect of user design: Exploring consumers’ innovation perceptions of firms selling products designed by users,” Journal of Marketing 76, 2012; with C. Fuchs and D. Dahl)
2012
2011 Thomas P. Hustad Best Paper Award of the Journal of Product Innovation Management (for the paper “Customer empowerment in new product development,” Journal of Product Innovation Management 28, 2011; with C. Fuchs)
Outstanding Reviewer Award, Journal of Marketing
2011
Runner-up, Theo Schoeller Award – Munich Best Paper Award Innovation Management (for the paper “The psychological effects of empowerment strategies on consumers’ product demand,” Journal of Marketing, 74, 2010; with C. Fuchs and E. Prandelli)
Theo Schoeller Award – Munich Best Paper Award Innovation Management (for the paper “The ‘I designed it myself’ effect in mass customization,” Management Science 56, 2010; with N. Franke and U. Kaiser)
2010
VHB Best Paper Award (Verband der Hochschullehrer für Betriebswirtschaft: German Academic Association for Business Research) (for the paper “The ‘I designed it myself’ effect in mass customization,” Management Science 56, 2010; with N. Franke and U. Kaiser)
2009
WU Vienna Best Paper Award (for the paper “Complementing mass customization toolkits with user communities: How peer input improves customer self-design,” Journal of Product Innovation Management 25, 2008; with N. Franke and P. Keinz)
2008
Finalist, 2008 Thomas P. Hustad Best Paper Award of the Journal of Product Innovation Management (for the paper “Complementing mass customization toolkits with user communities: How peer input improves customer self-design,” Journal of Product Innovation Management 25, 2008; with N. Franke and P. Keinz)
Finalist, 2008 Thomas P. Hustad Best Paper Award of the Journal of Product Innovation Management (for the paper “Extending lead user theory: Antecedents and consequences of consumers' lead userness,” Journal of Product Innovation Management 25, 2008; with R. Pruegl)
2006
Finalist, 2006 Thomas P. Hustad Best Paper Award of the Journal of Product Innovation Management (for the paper “Finding commercially attractive user innovations: A test of lead user theory,” Journal of Product Innovation Management 23, 2006; with N. Franke and E. von Hippel)
2005
Rudolf-Sallinger-Award for dissertation
Stephan-Koren-Award for dissertation

Classifications

Expertise

  • Communities
  • Consumer Behavior
  • Customer Empowerment
  • Marketing Management
  • Mass Customization
  • New Product Development

Activities

Position in internal committee for appointments
  2019 Marketing in a Digital Economy
  2018 Marketing with Focus on Retailing and Data Science
  2013 Interactive Marketing and Social Media
Member of the editorial board
  since 2019 Journal of Consumer Research
  since 2015 International Journal of Research in Marketing
  since 2014 Journal of Marketing Behavior
  since 2012 Journal of Product Innovation Management
  since 2011 Journal of Marketing
Organization scientific meeting (Conference etc.)
  2013-2015 SCP 2015 (Society for Consumer Psychology)
Position in administration
  2018-2023 Head of Department of Marketing
  2015-2018 Forschungskommission Senat (2017-2018 Vorsitzender)
  2013 WU Strategieentwicklung (Konvent)
  2013 WU 2020: Arbeitsgruppe Karriereentwicklung
Academic advisor
  2015-2016 Università degli Studi di Cagliari
  since 2014 Università Commerciale Luigi Bocconi
  2012-2015 University of Warwick
  2012-2015 NHH Norwegian School of Economics

Publications

Book (monograph)

2005 Schreier, Martin. 2005. Wertzuwachs durch Selbstdesign. Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design". Deutscher Universitäts-Verlag (DUV) Gabler, Edition Wissenschaft, Serie Innovation und Entrepreneurship, N. Franke und D. Harhoff (Hrsg.), Wiesbaden (Details)

Journal article

2022 Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2022. Connecting to Place, People, and Past: How Products Make Us Feel Grounded. Journal of Marketing. 86 (4), 1-16. open access (Details)
  Palcu, Johanna, Schreier, Martin, Janiszewski, Chris. 2022. Facial mask personalization encourages facial mask wearing in times of COVID-19. Scientific Reports. 12 (891) open access (Details)
  Schnurr, Benedikt, Fuchs, Christoph, Maira, Elisa, Puntoni, Stefano, Schreier, Martin, van Osselaer, Stijn M. J. 2022. Sales and Self: The Noneconomic Value of Selling the Fruits of One's Labor. Journal of Marketing. 86 (3), 40-58. (Details)
2021 Schreier, Martin, Peres, Renana, Schweidel, David, Sorescu, Alina. 2021. IJRM 2021-2024: Innovation, speed, diversity, let’s push things forward together (EDITORIAL). International Journal of Research in Marketing. 38 (4), 807-810. (Details)
  Sorescu, Alina, Schreier, Martin. 2021. Innovation in the digital economy: a broader view of its scope, antecedents, and consequences (SPECIAL ISSUE EDITORIAL). Journal of the Academy of Marketing Science. 49 (4), 627-631. (Details)
  Simpson, Bonnie, Schreier, Martin, Bitterl, Rosalia, White, Katherine. 2021. Making the world a better place: How crowdfunding increases consumer demand for social-good products. Journal of Marketing Research (JMR). 58 (2), 363-376. (Details)
  Acar, Oguz A., Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2021. The Signal Value of Crowdfunded Products. Journal of Marketing Research (JMR). 58 (4), 644-661. open access (Details)
  Fuchs, Christoph, Kaiser, Ulrike, Schreier, Martin, van Osselaer, Stijn M.J. 2021. The value of making producers personal. Journal of Retailing. (Details)
  Acar, Oguz A., Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2021. When Do Consumers Prefer Crowdfunded Products? Harvard Business Review. May (10) (Details)
  Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2021. Why we buy products connected to place, people, and past. Harvard Business Review. (Details)
2020 Moreau, Page, Prandelli, Emanuela, Schreier, Martin, Hieke, Silke. 2020. Customization in Luxury Brands: Can Valentino Get Personal? Journal of Marketing Research (JMR). 57 (5), 937-947. (Details)
  Fuchs, Christoph, de Jong, Martijn G., Schreier, Martin. 2020. Earmarking Donations to Charity: Cross-cultural Evidence on Its Appeal to Donors Across 25 Countries. Management Science (MS). 66 (10), 4820-4842. (Details)
  van Osselaer, Stijn M.J., Fuchs, Christoph, Schreier, Martin, Puntoni, Stefano. 2020. The Power of Personal. Journal of Retailing. 96 (1), 88-100. (Details)
2018 Bitterl, Rosalia, Schreier, Martin. 2018. When consumers become project backers: The psychological consequences of participation in crowdfunding. International Journal of Research in Marketing. 35 (4), 673-685. (Details)
2017 Kaiser, Ulrike, Schreier, Martin, Janiszewski, Chris. 2017. The Self-Expressive Customization of a Product Can Improve Performance. Journal of Marketing Research (JMR). 54 (5), 816-831. (Details)
  Nishikawa, Hidehiko, Schreier, Martin, Fuchs, Christoph, Ogawa, Susumu. 2017. The value of marketing crowdsourced new products as such: Evidence from two randomized field experiments. Journal of Marketing Research (JMR). 54 (4), 525-539. (Details)
2016 Schreier, Martin, Nishikawa, Hidehiko, Fuchs, Christoph, Ogawa, Susumu. 2016. Crowdsourced Products Sell Better When They're Marketed That Way. Harvard Business Review. Nov (8) (Details)
2015 Fuchs, Christoph, Schreier, Martin, van Osselaer, Stijn M.J. 2015. The Handmade Effect: What's Love Got to Do with It? Journal of Marketing 79 (2), 98-110. (Details)
  Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2015. Why and when consumers prefer products of user-driven firms: A social identification account. Management Science (MS) 61 (8), 1978-1988. open access (Details)
2014 Franke, Nikolaus, Pötz, Marion, Schreier, Martin. 2014. Integrating problem solvers from analogous markets in new product ideation. Management Science (MS), 60 (4), 1063-1081. open access (Details)
2013 Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin, Dahl, Darren W. 2013. All that is users might not be gold: How labeling products as user-designed backfires in the context of luxury fashion brands. Journal of Marketing, 77 (5), 75-91. open access (Details)
  Nishikawa, Hidehiko, Schreier, Martin, Ogawa, Susumu. 2013. User-generated versus designer-generated products: A performance assessment at Muji. International Journal of Research in Marketing, 30 (June), 160-167. (Details)
2012 Schreier, Martin, Fuchs, Christoph, Dahl, Darren. 2012. "The innovation effect of user design": Exploring consumers' innovation perceptions offirms selling products designed by users. Journal of Marketing, 76 (5), 18-32. (Details)
  Pötz, Marion, Schreier, Martin. 2012. The value of crowdsourcing: Can users really compete with professionals in generating new product ideas? Journal of Product Innovation Management (JPIM) 29 (2): S. 245-256. (Details)
2011 Fuchs, Christoph , Schreier, Martin. 2011. Customer empowerment in new product development. Journal of Product Innovation Management (JPIM) 28 (1): S. 17-32. (Details)
2010 Franke, Nikolaus, Schreier, Martin, Kaiser, Ulrike. 2010. The "I designed it myself" effect in mass customization. Management Science (MS) 56 (1): S. 125-140. (Details)
  Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2010. The psychological effects of empowerment strategies on consumers' product demand. Journal of Marketing 74 (1): S. 65-79. (Details)
  Franke, Nikolaus, Schreier, Martin. 2010. Why customers value self-designed products: The importance of process effort and enjoyment. Journal of Product Innovation Management (JPIM) 27 (7): S. 1020-1031. open access (Details)
2008 Franke, Nikolaus, Schreier, Martin. 2008. A meta-ranking of technology and innovation management / entrepreneurship journals. Die Betriebswirtschaft (DBW) 2008 (02): 185-216. (Details)
  Franke, Nikolaus and Keinz, Peter and Schreier, Martin. 2008. Complementing mass customization toolkits with user communities:How peer input improves customer self-design. Journal of Product Innovation Management (JPIM) 25 (6), 546-559. open access (Details)
  Schreier, Martin and Prügl, Reinhard. 2008. Extending lead user theory: Antecedents and consequences of consumers' lead userness. Journal of Product Innovation Management (JPIM) 25 (4), 331-346. (Details)
  Franke, Nikolaus and Schreier, Martin. 2008. Product uniqueness as a driver of customer utility in mass customization. Marketing Letters 19 (2), 93-107. open access (Details)
2007 Schreier, Martin, Werfer, Joseph. 2007. Auktionen versus Lotterien: Ein empirischer Vergleich zur Messung von Zahlungsbereitschaften. Die Betriebswirtschaft (DBW) 67 (1): 22-40. (Details)
  Schreier, Martin, Oberhauser, Stefan, Prügl, Reinhard. 2007. Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. Marketing Letters 18 (1): S. 15-30. open access (Details)
2006 Schreier, Martin, Mair am Tinkhof, Astrid, Franke, Nikolaus. 2006. Warum "Toolkits for User Innovation and Design" für ihre Nutzer Wert schaffen: eine qualitative Analyse. Die Unternehmung (3): 185-201. (Details)
  Franke, Nikolaus, von Hippel, Eric, Schreier, Martin. 2006. Finding commercially attractive user innovations: A test of lead user theory. Journal of Product Innovation Management (JPIM) 23 (4): S. 301-315. open access (Details)
  Prügl, Reinhard, Schreier, Martin. 2006. Learning from leading-edge customers at The Sims: Opening up the innovation process using toolkits. R&D Management 36 (3): S. 237-250. (Details)
  Schreier, Martin. 2006. The value increment of mass-customized products: An empirical assessment. Journal of Consumer Behaviour 5 (4): S. 317-327. open access (Details)
2002 Franke, Nikolaus, Schreier, Martin. 2002. Entrepreneurial opportunities with toolkits for user innovation and design. International Journal on Media Management 4 (4): S. 225-234. (Details)

Chapter in edited volume

2015 Townsend, Claudia, Kaiser, Ulrike, Schreier, Martin. 2015. User Design Through Self-Customization. In: The Cambridge Handbook of Consumer Psychology, Hrsg. M. Norton, D. Rucker and C. Lamberton, S. 233-254. New York: Cambridge University Press. (Details)
2006 Franke, Nikolaus, Schreier, Martin. 2006. Wenn Kunden arbeiten und dafür bezahlen: Ein Forschungsprogramm zum Wertzuwachs durch Mass Customization Toolkits. In: Innovationen in Marketing und Handel, Hrsg. Schnedlitz, P., Buber, R., Reutterer, T., Schuh, A., Teller, C., 180-187. Wien: Linde. (Details)
2004 Schreier, Martin. 2004. Toolkits for User Innovation and Design. In: Herstatt, C., Sander, J. G. (Hrsg.): Produktentwicklung mit virtuellen Communities, Kundenwünsche erfahren und Innovationen realisieren. 199-220, Gabler, Wiesbaden (Details)

Paper presented at an academic conference or symposium

2022 Karpukhina, Tatiana, Schreier, Martin, Fishbach, Ayelet. 2022. Do You Want to be Creative? Be Stupid First. SCP 2022, Online, Vereinigte Staaten/USA, 04.03. (Details)
2021 Güntürkün, Baris Pascal, Wlömert, Nils, Eberhart, Lars, Schreier, Martin. 2021. How and why charities should provide feedback to their donors. 4th European Conference on Donor Health and Management, Hamburg, Deutschland, 15.09.-17.09. (Details)
  Karpukhina, Tatiana, Schreier, Martin, Janiszewski, Chris, Nishikawa, Hidehiko. 2021. I didn't win! An overlooked downside of crowdsourcing? Online EMAC 2021 Annual Conference, Madrid, Spanien, 25.05.-28.05. (Details)
  Karpukhina, Tatiana, Schreier, Martin, Janiszewski, Chris, Nishikawa, Hidehiko. 2021. I didn't win! An overlooked downside of crowdsourcing? 28TH IPDMC:Innovation and Product Development Management Conference, Online, Italien, 06.06-08.06. (Details)
  Karpukhina, Tatiana, Schreier, Martin, Janiszewski, Chris, Nishikawa, Hidehiko. 2021. I didn't win! An overlooked downside of crowdsourcing? OUI: Open and User Innovation Conference 2021, Online, Deutschland, 21.06-22-06. (Details)
2020 Monnier, Arnaud, Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M. J. 2020. How Self-Production Increases Feelings of Groundedness. First Virtual 2020 ACR Conference, Paris, Frankreich, 01.10.-04.10. (Details)
  Kaiser, Ulrike, Schreier, Martin, Janiszewski, Chris. 2020. Me, me, me: Customization, Uniqueness, and Entitled Behavior. First Virtual 2020 ACR Conference, Paris, Frankreich, 01.10.-04.10. (Details)
  Acar, Oguz A., Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2020. What Are The Key Drivers Of Consumer Preference For Crowdfunded Products? First Virtual 2020 ACR Conference, Paris, Frankreich, 01.10.-04.10. (Details)
2019 Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2019. A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded. SCP 2019, Savannah, Vereinigte Staaten/USA, 28.02.-02.03. (Details)
  Acar, Oguz A., Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2019. Consumers opt for crowdfunded products to reduce inequal ity in the marketplace. JAMS Thought Leaders Conference, Mailand, Italien, 10.06.-12.06. (Details)
  Simpson, Bonnie, Schreier, Martin, Bitterl, Rosalia, White, Katherine. 2019. Crowdfunding Shifts Consumer Preferences Toward Social Good Products. CBSIG 2019 Conference, Bern, Schweiz, 05.07-07.07. (Details)
  Simpson, Bonnie, Schreier, Martin, Bitterl, Rosalia, White, Katherine. 2019. Making the World a Better Place: How Crowdfunding Shifts Consumer Preferences Toward Social Good Products. SCP 2019, Savannah, Vereinigte Staaten/USA, 28.02.-02.03. (Details)
  Kaiser, Ulrike, Schreier, Martin, Christoph, Fuchs, van Osselear, Stijn. 2019. The Signature Effect: How Personizing the Fruits of One’s Labor Increases Work Motivation and Performance. ACR Academy of Consumer Research North American Conference, Atlanta, Georgia, Vereinigte Staaten/USA, 17.10-20.10. (Details)
2018 Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2018. A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded. EMAC 31st Doctoral Colloquium, Glasgow, Großbritannien, 27.05-29.05. (Details)
  Bitterl, Rosalia, Schreier, Martin. 2018. More Than Just the Money: the Psychological Consequences of Participating in Crowdfunding. IMRC Interactive Marketing Research Conference, Amsterdam, Niederlande, 23.03.-24.03. (Details)
  Acar, Oguz A., Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2018. This product has been crowdfunded! The signal value of having succeeded in raising funds from the crowd. EMAC 47th Annual Conference, Glasgow, Großbritannien, 29.05.-01.06. (Details)
2017 Kaiser, Ulrike, Schreier, Martin. 2017. Personizing the fruits of one's labor increases work motivation and performance. Symposium on Alienation and Meaning in Production and Consumption, München, Deutschland, 12.01.-13.01. (Details)
  Eichinger, Isabel, Schreier, Martin. 2017. The hipster effect: Cues of a product's "original" production and feelings of groundedness. Symposium on Alienation and Meaning in Production and Consumption, München, Deutschland, 12.01.-13.01. (Details)
  Hieke, Silke, Moreau, Page, Schreier, Martin. 2017. When "Valentino" Gets Personal: Is Customization the New Luxury? ACR 2017, Association for Consumer Research Conference, San Diego, Vereinigte Staaten/USA, 26.10-29.10. (Details)
  Schreier, Martin. 2017. When Consumers Become Project Backers: The Psychological Consequenes of Participating in Crowdfunding. Thought Leaders in Consumer-Based Strategy Conference 2017, Amsterdam, Niederlande, 19.05.-21.05. (Details)
2016 Kaiser, Ulrike, Schreier, Martin, Janiszewski, Chris. 2016. Customization can improve your performance: The motivational consequences of the self-expressive customization of a product. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05.-27.05. (Details)
  Lim, Sarah, van Osselaer, Stijn, Fuchs, Christoph, Schreier, Martin. 2016. Made for You: The Effect of Consumer Identification on Consumer Preference. ACR 2016, Association for Consumer Research Conference, Berlin, Deutschland, 27.10.-30.10. (Details)
  Bitterl, Rosalia, Schreier, Martin. 2016. More Than Just the Money: Psychological and Behavioral Consequences of Participating in Crowdfundin. 4th Crowdinvesting Symposium “Financial Decision Making and the Internet”, München, Deutschland, 04.11.2016-04.11.2016. (Details)
  Bitterl, Rosalia, Schreier, Martin. 2016. More Than Just the Money: Psychological and Behavioral Consequences of Participating in Crowdfunding. ACR 2016, Association for Consumer Research Conference, Berlin, Deutschland, 27.10-30.10. (Details)
  Bitterl, Rosalia, Schreier, Martin. 2016. More Than Just the Money: Psychological Consequences of Participating in Crowdfunding. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05.-27.05. (Details)
  Fuchs, Christoph, Schreier, Martin, Kaiser, Ulrike, van Osselaer, Stijn. 2016. Reducing Consumer Alienation: The Effect of Making Product Producers Personal. ACR 2016, Association for Consumer Research Conference, Berlin, Deutschland, 27.10.-30.10. (Details)
  van Osselaer, Stijn, Schreier, Martin, Fuchs, Christoph, Kaiser, Ulrike, Lim, Sarah, Maira, Elisa, Puntoni, Stefano, Goodman, Joseph. 2016. The power of personal. EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05-27.05. (Details)
  Nishikawa, Hidehiko, Schreier, Martin, Fuchs, Christoph, Ogawa, Susumu. 2016. The value of marketing crowdsourced new products as such: Evidence from a randomized field experiment . EMAC European Marketing Academy Conference, Oslo, Norwegen, 24.05.-27.05. (Details)
2015 Kaiser, Ulrike, Schreier, Martin, Janiszeweski, Chris. 2015. Customization Can Improve Your Performance: The Motivational Consequences of the Self-expressive Customization of a Product. ACR North American Conference, New Orleans, Vereinigte Staaten/USA, 01.10-04.10. (Details)
  Bitterl, Rosalia, Schreier, Martin. 2015. When Consumers Become Backers: The Psychological Consequences of Participating in Crowdfunding. 13th Open and User Innovation Society Meeting , Lisbon, Portugal, 13.07.-15.07. (Details)
  Dahl, Darren, Fuchs, Christoph, Schreier, Martin. 2015. Why and when consumers prefer products of user-driven firms. 45. Jahrestagung der Wissenschaftlichen Kommission Marketing, Wien, Österreich, 29.01.-30.01. (Details)
2013 Fuchs, Christoph, Schreier, Martin. 2013. Why Consumers Prefer Products of User-Driven Firms: A Social Identity Account. EMAC European Marketing Academy Conference, Istanbul, Türkei, 04.06.-07.06.. Invited Talk (Details)
2012 Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-customization effects on brand extension. SCP Society of Consumer Psychology Conference, Florenz, Italien, 29.06. - 01.07.. (Details)
  Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-customization effects on brand extension. EMAC European Marketing Academy Conference, Lissabon, Portugal, 22.05. - 25.05.. (Details)
  Kaiser, Ulrike, Schreier, Martin, Ofir, Chezy. 2012. Self-design effects on brand attachment and brand extension. ACR Acadamy of Consumer Research Conference, Vancouver, BC, Kanada, 04.10.-07.10.. (Details)
2011 Dahl, Darren, Prandelli, Emanuela, Fuchs, Christoph, Schreier, Martin. 2011. All that is users might not be gold: exploring consumer preferences for user-designed products of fashion brands. 18th International Product Development Management Conference, Delft, Niederlande, 04.06-07.06.. (Details)
  Dahl, Darren, Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2011. Exploring consumer preferences for user-designed products of fashion brands: The role of "illusionary" distance and closeness between consumers and designers. 40th EMAC Conference, Ljubljana, Slowenien, 24.05.-27.05.. (Details)
  Prandelli, Emanuela, Fuchs, Christoph, Schreier, Martin. 2011. Why Participation In Direct Democratic Initiatives Renders Procedural Utility: Experimental Evidence From A Market Context. 18th International Product Development Management Conference, Delft, Niederlande, 04.06.-07.06. (Details)
  Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2011. Why Participation In Direct Democratic Initiatives Renders Procedural Utility: Experimental Evidence From A Market Context. 40th EMAC Conference, Ljubljana, Slowenien, 24.05.-27.05.. (Details)
2009 Fuchs, Christoph, Schreier, Martin. 2009. Consumers´ innovativeness and quality perceptions of products designed by users. 16th International Product Development Management Conference, Twente, Niederlande, 07.06-09.06.. (Details)
  Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2009. Customer Empowerment and Its Psychological Effects on Product Demand. 7th International User and Open Innovation Workshop, Hamburg, Deutschland, 03.06-05.06. (Details)
  Fuchs, Christoph, Prandelli, Emanuela, Schreier, Martin. 2009. Market research-based versus customer-based selection of product opportunities. 16th International Product Development Management Conference, Twente, Niederlande, 07.06.-09.06.. (Details)
  Pötz, Marion, Schreier, Martin. 2009. The value of crowdsourcing. Can users really compete with professionals in generating new product ideas?. DRUID Society Summer Conference, Copenhagen, Dänemark, 17.06.-19.06.. (Details)
2008 Fuchs, Christoph, Schreier, Martin. 2008. Company designers versus users through the customer lens: Who holds more creative potential?. AMA Winter Educators’ Conference, Austin, Texas, Vereinigte Staaten/USA, 15.02-18.02. (Details)
  Pötz, Marion, Schreier, Martin. 2008. The Nature of Ideas within Distributed Innovation Systems. 6th International User and Open Innovation Workshop, Boston, Vereinigte Staaten/USA, 04.08-06.08.. (Details)
  Kaiser, Ulrike, Schreier, Martin. 2008. Give me power and I'll give you love: exploring consumer brand attachment in mass customization. EMAC 2008 Conference, Brighton, Großbritannien, 27.05.-30.05. (Details)
  Kaiser, Ulrike, Schreier, Martin. 2008. Give me power and I’ll give you love: Exploring consumer company attachment in mass customization. HBS-MIT User and Open Innovation Workshop, Boston (MA), Vereinigte Staaten/USA, 04.08.-06.08. (Details)
  Kaiser, Ulrike, Schreier, Martin. 2008. Give me power and I’ll give you love: Exploring consumer company attachment in mass customization. American Marketing Association (AMA) Summer Marketing Educators' Conference, San Diego, Vereinigte Staaten/USA, 08.08.-11.08. (Details)
  Keinz, Peter, Franke, Nikolaus, Schreier, Martin. 2008. Complementing mass customization toolkits with user communities: How peer input improves customer self-design. EMAC 2008 Conference, Brighton, Großbritannien, 27.05.-30.05.. (Details)
2007 Kaiser, Ulrike, Schreier, Martin. 2007. Give me power and I'll give you love: Exploring consumer brand attachment in mass customization. MCPC 2007 - World Conference on Mass Customization & Personalization, Boston MA, Vereinigte Staaten/USA, 07.10.-10.10. (Details)
  Franke, Nikolaus, Keinz, Peter, Schreier, Martin. 2007. Toolkits as Problem Solving Assistants: How user-communities can improve individual problem-solving in Mass Customization. MCPC 2007 - World Conference on Mass Customization & Personalization, Boston, MA, Vereinigte Staaten/USA, 07.10.-10.10. (Details)
  Prügl, Reinhard, Schreier, Martin, Oberhauser, Stefan. 2007. Antecedents and consequences of consumers’ lead userness. 5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06.. (Details)
  Schreier, Martin, Oberhauser, Stefan, Prügl, Reinhard. 2007. Consumers’ Lead Userness And The Adoption And Diffusion Of New Products. EGOS Conference, Vienna, Österreich, 05.07.-07.07.. (Details)
  Prandelli, Emanuela, Schreier, Martin. 2007. Customer reaction to NPD empowerment: Evidence from the Diesel windows display competition. 5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06.. (Details)
  Franke, Nikolaus, Oberhauser, Stefan, Schreier, Martin. 2007. Finding the needle in the haystack: identifying the most attractive user ideas in virtual communities. 5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06.. (Details)
  Fuchs, Christoph, Schreier, Martin. 2007. How Consumers React to Firms that Foster Customer Empowerment in New Product Development: An Empirical Exploration. 5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06.. (Details)
  Franke, Nikolaus, Keinz, Peter, Schreier, Martin. 2007. Opening up the toolkit-user dyad: The impact of user communities on individual problem solving. 5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06.. (Details)
  Kaiser, Ulrike, Schreier, Martin. 2007. The impact of self-design on brand attachment: an empirical exploration of toolkit-users. 5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06.. (Details)
  Pötz, Marion, Schreier, Martin. 2007. The value of progressiveness and distance in analogous market effects. 5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06.. (Details)
  Schreier, Martin, Oberhauser, Stefan, Prügl, Reinhard. 2007. How Consumers' Leading-Edge Status Influences the Perceived Complexity of Innovations and Their Opinion Leadership: Implications for the Adoption and Diffusion of New Products. 14th International Product Development Management Conference, Porto, Portugal, 10.06.-12.06.. (Details)
  Franke, Nikolaus, Keinz, Peter, Schreier, Martin. 2007. Opening Up the Toolkit-User Dyad: How Communities Can Improve Individual Problem-Solving in Mass Customization. 14th International Product Development Management Conference, Porto, Portugal, 10.06.-12.06.. (Details)
  Schreier, Martin, Prügl, Reinhard. 2007. Advancing our understanding of lead user theory: Antecedents of consumers’ lead userness. 36th EMAC (European Marketing Academy) Conference, Reykjavik, Island, 22.05.-25.05.. (Details)
  Schreier, Martin, Oberhauser, Stefan, Prügl, Reinhard. 2007. Consumers’ Lead Userness And The Adoption And Diffusion Of New Products. EURAM07 - European Academy of Management, Paris, Frankreich, 16.05.-19.05. (Details)
  Schreier, Martin, Oberhauser, Stefan, Prügl, Reinhard. 2007. Consumers’ lead userness and the adoption and diffusion of new products. 36th EMAC (European Marketing Academy) Conference, Reykjavik, Island, 22.05.-25.05. (Details)
  Schreier, Martin, Prügl, Reinhard. 2007. Consumers’ Lead Userness: An Empirical Exploration Of Antecedents And Consequences Of The Lead User Construct. EURAM07 - European Academy of Management, Paris, Frankreich, 16.05.-19.05.. (Details)
  Franke, Nikolaus, Schreier, Martin. 2007. A Meta-Ranking of Technology and Innovation Management / Entrepreneurship Journals. European Business Schools Librarians' Group (EBSLG) Northern Group Meeting, Vienna, Österreich, 19.2.-21.2. (Details)
2006 Schreier, Martin, Prügl, Reinhard. 2006. Extending lead user theory: Antecedents and consequences of consumers' lead userness. Summer Marketing Educators' Conference (AMA), Chicago, Vereinigte Staaten/USA, 4-7 August. (Details)
  Franke, Nikolaus, Schreier, Martin. 2006. I made it myself! Exploring process utility in mass customization. Summer Marketing Educators' Conference (AMA), Chicago, Vereinigte Staaten/USA, 4-7 Aug 2006. (Details)
  Franke, Nikolaus, Schreier, Martin. 2006. I made it myself! Exploring process utility in mass customization. 4th International Workshop on User Innovation, Munich, Deutschland, 13.-14. July. (Details)
  Keinz, Peter, Franke, Nikolaus, Schreier, Martin. 2006. Toolkits as problem solving assistants: An empirical study of how to facilitate the use of heuristics in user self-design processes. 4th International Workshop on User Innovation, Munich, Deutschland, 13.-14. July. (Details)
  Schreier, Martin, Prügl, Reinhard. 2006. Advancing our understanding of lead user theory: Insights from an empirical exploration of consumers' lead userness. 13th International Product Development Management Conference, Milan, Italien, 11-13 June. (Details)
  Franke, Nikolaus, Schreier, Martin. 2006. Stolz bei Mass-Customization-Kunden: Ursache und Wirkung auf die Zahlungsbereitschaft für selbst designte Produkte. Jahrestagung der Wissenschaftlichen Kommission "Marketing" (VHB), Berlin, Deutschland, 19.-21.01.2006. (Details)
2005 Franke, Nikolaus, Schreier, Martin. 2005. A Meta-Ranking of TIM and Entrepreneurship Journals: Aggregation and Calibration to a Common Metric. Academy of Management Conference, Honolulu, August 2005 (Details)
  Franke, Nikolaus, Schreier, Martin. 2005. Das Journal-Rating der TIM-Kommission: ein „Meta-Ranking“. 67. Tagung des Verbandes der Hochschullehrer für Betriebswirtschaft, Kiel, May (Details)
  Franke, Nikolaus, von Hippel, Eric, Schreier, Martin. 2005. Finding commercially attractive user innovations: A test of lead user theory. International User Innovation Workshop @ MIT, Boston/Cambridge, June (Details)
  Franke, Nikolaus, von Hippel, Eric, Schreier, Martin. 2005. Finding commercially attractive user innovations: A test of lead user theory. 14th IAMOT Conference, Vienna, May (Details)
  Schreier, Martin, Franke, Nikolaus. 2005. Testing Why Users Are Willing To Pay More For Products They Design For Themselves. Summer Marketing Educators' Conference (AMA), San Francisco, July 2005 (Details)
  Schreier, Martin, Franke, Nikolaus. 2005. Value Creation by Toolkits for User Innovation and Design: An Empirical Test. Academy of Management Conference, Honolulu, August 2005 (Details)
  Schreier, Martin, Prügl, Reinhard. 2005. Who are lead users? An empirical exploration. International User Innovation Workshop @ MIT, Boston/Cambridge, June (Details)
2004 Franke, Nikolaus, Schreier, Martin. 2004. A Meta-Ranking of TIM and Entrepreneurship Journals. RENT XVIII - Research in Entrepreneurship and Small Business, Copenhagen (Denmark), November 2004 (Details)
  Prügl, Reinhard, Schreier, Martin. 2004. Opening up the innovation process by toolkits: learning from leading-edge customers at The Sims. R&D Management Conference, Sesimbra (Portugal), July (Details)
  Prügl, Reinhard, Schreier, Martin. 2004. Opening up the innovation process using toolkits: Learning from leading-edge customers at The Sims. 11th International Product Development Management Conference, Dublin, June (Details)
  Schreier, Martin. 2004. Toolkits for User Innovation and Design: how consumers create value by designing their own products. EURAM04 - European Academy of Management, St. Andrews, Scotland, May 2004 (Details)
  Franke, Nikolaus, Piller, Frank, Schreier, Martin. 2004. Value Creation by toolkits for user innovation and design - evidence from two research projects. The LMU-MIT International Workshop on User Innovation and Open Source Software, Munich, June (Details)
  Schreier, Martin, Franke, Nikolaus. 2004. Value Creation with Toolkits for User Innovation and Design: Empirical Insights from the Consumer Goods Field. 11th International Product Development Management Conference, Dublin, June (Details)
2003 Hienerth, Christoph, Schreier, Martin. 2003. Commercializing User Innovations: Is the Community System Affected?. The Vienna/MIT International Workshop on User Innovation and Open Source Software, Wien, 7/2003 (Details)
  Schreier, Martin. 2003. Value Creation by Toolkits for User Innovation and Design. 2nd World Congress on Mass Customization and Personalization, Munich, October 2003 (Details)
  Schreier, Martin. 2003. Value Creation by Toolkits for User Innovation and Design. The Vienna/MIT International Workshop on User Innovation and Open Source Software, Wien, 7/2003 (Details)

Poster presented at an academic conference or symposium

2021 Karpukhina, Tatiana, Schreier, Martin, Fishbach, Ayelet. 2021. Do you want to be creative? Be stupid first. ACR 2021, Online, Vereinigte Staaten/USA, 28.10-30-10. (Details)

eJournal article

2014 Poetz, Marion, Franke, Nikolaus, Schreier, Martin. 2014. Sometimes the best ideas come from outside your industry. Harvard Business Review (Details)

Dissertation

2004 Schreier, Martin. 2004. Wertzuwachs durch 'Toolkits for User Innovation and Design'. Eine empirische Analyse der Zahlungsbereitschaft für selbst designte Produkte. Dissertation, Vienna University of Economics and BA (Details)

Projects

  • No projects found.