Margit Kastner
Mag.Dr.rer.soc.oec. Margit Kastner- Telephone:
- +43 1 31336 4476
- Email:
- margit.kastner@wu.ac.at
Affiliation
-
Marketing
DP
CV
-
2011
- PhD (Social and Economic Sciences, WU Wien) 2003
- Master (Business Administration, WU Wien)
Researcher Identifier
- ORCID: 0000-0003-3889-8226
- ResearcherID: AAT-8503-2020
- Scopus Author Identification: 37053878200
- Google Scholar: https://scholar.google.at/citations?user=32_LVwUAAAAJ&hl=en
Awards and Honors
- 2018
- WU-Award for Outstanding Research Activities (Research Grant)
- WU-Award for Outstanding Research Activities (Top Journal Publication)
- 2017
- WU-Award Innovative Teaching
- 2015
- Nomination "Ars docendi - Staatspreis für exzellente Lehre an den öffentlichen Universitäten Österreichs"
- 2014
- WU eTeaching-Award
- WU-Award Excellent Teaching
- WU-Award Innovative Teaching
- 2012
- Best Paper Nomination HICSS 2012
- IFITT Thesis Excellence Award
- 2006
- Best Paper Nomination MApEC 2006
Classifications
- 5307 Business and management economics (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5838 E-learning, telelearning (Details)
Expertise
- innovative pricing
- E-Learning
- consumer behaviour
- learning behaviour
Activities
| Position in scientific committee | ||
|---|---|---|
| since 2012 | ISCONTOUR (International Students Conference in Tourism Research) - Scientific Committee | |
| Position in jury, advisory board, curatorship | ||
| since 2015 | Österreichischer Tourismus-Forschungspreis - Judge | |
| Reviewer for scientific organization | ||
| 2003 | Österreichischer Tourismus-Forschungspreis (ÖGAF) | |
| Membership in scientific association | ||
| 2011 | Association for Information Systems (AIS) | |
| Reviewer for a scientific journal | ||
| since 2018 | Asia Pacific Journal of Marketing and Logistics | |
| 2014 | Zeitschrift für Tourismuswissenschaft | |
| since 2014 | Electronic Journal of e-Learning (EJEL) | |
| Reviewer for an international conference | ||
| 2014 | Consortium for International Marketing Research (CIMaR 2014) | |
| since 2012 | ISCONTOUR | |
| since 2012 | Hawaii International Conference on System Sciences (HICSS) | |
| 2011 | ENTER PhD Workshop | |
| 2007-2008 | EMAC | |
| Organization other meeting (Excursion etc.) | ||
| 2016 | Case Method Teaching Seminar (Harvard Business Publishing) - Organizer | |
| 2015 | Workshop on Didactics: "Active Teaching and Case Teaching" (Pär Mårtensson) - Organizer | |
| 2013 | Workshop on Didactics: "Course/session design to meet various learning styles" (Magnus Bild & Pär Mårtensson) - Organizer | |
| 2012 | Workshop on Didactics: "Active Teaching and Learning Methods" (Pär Mårtensson) - Organizer | |
| Position in administration | ||
| since 2015 | WU Wien - Programm Leader of Marketing in the Introductory Phase | |
| Academic advisor | ||
| since 2019 | Yonsei University | |
| since 2019 | Seoul National University | |
| since 2019 | Korea University Business School | |
| Supervisor dissertation | ||
| 2015 | University of Wollongong - External examiner of the dissertation of Logi Karlsson | |
Publications
Journal article
| 2018 | Kastner, Margit, Bauer-Krösbacher, Claudia. 2018. The role of green spaces for urban tourism - Lessons from selected European cities. Transfer. Werbeforschung & Praxis, 64 (1), 43-44. | (Details) | |
| 2017 | Stangl, Brigitte, Kastner, Margit, Prayag, Girish. 2017. Pay-what-you-want for high-value priced services: Differences between potential, new, and repeat customer. Journal of Business Research 74, 168-174. | (Details) | |
| 2012 | Kastner, Margit, Stangl, Brigitte. 2012. Mapping Segments Accessing User Generated Content and Website Applications in a Joint Space. International Journal of Culture, Tourism and Hospitality Research 6 (4), 389-404. | (Details) | |
| 2008 | Furtmüller, Gerhard, Kastner, Margit, Zihr, Georg. 2008. Jedes (Haus-)Übungsbeispiel ein Unikat. Wirtschaftswissenschaftliches Studium (WiSt) 37 (3): 165-170. | (Details) | |
| 2007 | Furtmüller, Gerhard, Kastner, Margit. 2007. Implikationen des Lernverhaltens. NetzWerk - Die Zeitschrift der Wirtschaftsbildung Schweiz 101 (02): 14-21. | (Details) | |
| 2003 | Kastner, M.. 2003. Was zählt wirklich?. ÖGAF-Tourimus-MEMO, Februar 2003, 4-8 | (Details) |
Chapter in edited volume
| 2009 | Ernst, Andreas, Kastner, Margit, Stangl, Brigitte, Teichmann, Karin. 2009. Die Präferenzen der österreichischen Mobiltelefonkunden: Anwendung des LLBT für Conjoint Ratingdaten. In: Präferenzanalyse mit R, Hrsg. Hatzinger, Reinhold; Dittrich, Regina; Salzberger, Thomas, 73-98. Wien: Facultas. | (Details) |
Contribution to conference proceedings
| 2020 |
Kastner, Margit. 2020. The Good and the Bad. An Evaluation of Project-based Learning with Peer Assessment in a Large Class Context. In Proceedings of the 53th Hawaii International Conference on System Sciences (HICSS-53), Hrsg. IEEE Computer Society's Conference Publishing Services, 52-61. Hawaii: None.
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(Details) | |
| 2017 | Kastner, Margit, Simon, Bernd. 2017. Optimizing usability testing in the context of a large-scale software service for digital textbooks. In Proceedings of the 50th Hawaii International Conference on System Sciences (HICSS-50), Hrsg. IEEE Computer Society's Conference Publishing Services, 114-123. Hawaii: IEEE. | (Details) | |
| 2016 | Stangl, Brigitte, Kastner, Margit, Prayag, Girish. 2016. Pay-What-You-Want (PWYW) pricing for high-value priced services: potential, new and repeat customes. In Global Marketing Conference, Hrsg. GAMMA, 1-10. Hong Kong: None. | (Details) | |
| Kastner, Margit. 2016. The Use of an Audience Response System to Monitor Students’ Knowledge Level in Real-time, Its Impact on Grades, and Students’ Experiences. In Proceedings of the 49th Hawaii International Conference on System Sciences (HICSS-49), Hrsg. IEEE Computer Society's Conference Publishing Services, S. 104-114. Kauai, Hawaii: IEEE. | (Details) | ||
| 2015 | Kastner, Margit. 2015. Incorporating Students' Self-Efficacy and Subject Value in the Evaluation of Audience Response Systems. In Proceedings of the 48th Hawaii International Conference on System Sciences (HICSS-48), Hrsg. IEEE Computer Society's Conference Publishing Services, 1-10. Kauai, Hawaii: IEEE. | (Details) | |
| 2014 | Kastner, Margit, Simon, Bernd, Schraml, Michael. 2014. Feature-Driven Adoption Patterns of Online Learning Environments - The Instructors' Perspective. In Proceedings of the 47th Hawaii International Conference on System Sciences (HICSS-47), Hrsg. IEEE Computer Society's Conference Publishing Services, 1-10. Big Island, Hawaii: IEEE. | (Details) | |
| 2013 | Kastner, Margit, Stangl, Brigitte. 2013. Exploring a text-to-speech feature by describing learning experience, enjoyment, learning styles, and values - A basis for future studie. In Proceedings of the 47th Hawaii International Conference on System, Hrsg. IEEE Computer Society's Conference Publishing Services, 1-10. Maui, Hawaii: IEEE. | (Details) | |
| 2012 | Kastner, Margit, Stangl, Barbara. 2012. Changing learning preferences when preparing for exams. In Proceedings of the London International Conference on Education (LICE-2012), Hrsg. Charles A. Shoniregun, Galyna A. Akmayeva, 227-233. London, UK: Infonomics Society. | (Details) | |
| Stangl, Brigitte, Kastner, Margit, Felicitas, Polsterer. 2012. Social Virtual Worlds' Success Factors: Four Studies' Insights for the Tourism Supply and Demand Side. In Proceedings of the 45th Hawaii International Conference on System Sciences (HICSS-45), Hrsg. IEEE Computer Society's Conference Publishing Services, 1-10. Maui, Hawaii: IEEE. | (Details) | ||
| 2011 |
Kastner, Margit, Stangl, Brigitte. 2011. (Dis-)Satisfiers for e-Learning User Interfaces. In Proceedings of the International Conference on Information Systems (ICIS 2011), Hrsg. ICIS, 1-19. Shanghai, China: AIS Association for Information Systems.
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(Details) | |
| Kastner, Margit, Stangl, Brigitte. 2011. Mapping Learning Aids and Introducing Learning Styles as a Moderator. In Proceedings of the 44th Hawaii International Conference on System Sciences (HICSS-44), Hrsg. IEEE Computer Societys Conference Publishing Services, 1-10. Kauai, Hawaii: IEEE. | (Details) | ||
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Kastner, Margit and Stangl, Barbara. 2011. Multiple Choice and Constructed Response Tests: Do Test Format and Scoring Matter? In Procedia Social and Behavioral Science, Vol. 12, Hrsg. Zafer Bekirogullari, 263-273. Cyprus: Elsevier.
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(Details) | ||
| 2010 | Kastner, Margit. 2010. Implications of Learning Behavior. An Investigation of Continuous Learning Processes. In ICERI 2010 (International Conference of Education, Research and Innovation), Hrsg. L. Gómez Chova, D. Martí Delenguer, I. Candel Torres, 2247-2257. Madrid (Spain): International Association of Technology, Education and Development (IATED). | (Details) | |
| 2009 | Furtmüller, Gerhard, Kastner, Margit, Zihr, Georg. 2009. Individualisierte Übungsbeispiele. In FNMA-Tagungsband 18: eBologna 2010 und darüber hinaus: Kompetenzorientierung Studierendenzentrierung Open Content und Standards, Hrsg. Verein Forum Neue Medien in der Lehre Austria (fnm-austria), 30-38. Graz: -. | (Details) | |
| 2007 | Kastner, Margit, Furtmüller, Gerhard. 2007. Operationalization of the Metadata Element "Difficulty". In The Seventh IEEE International Conference on Advanced Learning Technologies, Hrsg. J. M.Spector, D. G. Sampson, T.Okamato, Kinshuk, St. A. Cerri, M. Ueno, A. Kashihara, 608-612. Los Alamitos, California - Washington - Tokyo: IEEE Computer Society Press. | (Details) | |
| 2006 | Furtmüller, Gerhard, Kastner, Margit. 2006. Potentials and Challenges of Learning Management Systems or What Someone Can Learn from Analysing Online Learning Behaviour. In MApEC - Multimedia Applications in Education Conference Proceedings 2006, Hrsg. Daniela Grabe & Lisa Zimmermann, 68-75. Graz: FH Joanneum. | (Details) |
Paper presented at an academic conference or symposium
| 2020 | Stangl, Brigitte, Kastner, Margit, Ukpadi, Dandison C., Park, Sangwong. 2020. Internet Addiction Continuum Moderates Augmented Reality App Experiences. Global Marketing Conference, Virtual Conference, Süd-Korea, 05.11.-08.11. | (Details) | |
| Kastner, Margit. 2020. The Good and the Bad. An Evaluation of Project-based Learning with Peer Assessment in a Large Class Context. International Conference on System Sciences (HICSS-53), Maui, Hawaii, Vereinigte Staaten/USA, 07.01.-10.01. | (Details) | ||
| 2019 | Kastner, Margit. 2019. Implementation of Project-Based Learning with Peer Assessment in Large Classes under Consideration of Faculty’s Scare Resources. ICAEITM 2019 : 21st International Conference on Advanced Education and Innovative Teaching Methods, Kuta, Bali, Indonesien, 14.01.-15.01. | (Details) | |
| 2018 | Bauer-Krösbacher, Claudia, Kastner, Margit. 2018. Green spaces and urban tourism: A match for success? Tourism Naturally Conference, Zell am See – Kaprun, Österreich, 16.05.-18.05. | (Details) | |
| Kastner, Margit. 2018. Project-based Learning with Peer Review in Large Classes. Evaluation of the Method and the Supportive e-Learning Application. 6th Asia Pacific Conference on Advanced Research (APCAR -2018), Melbourne, Australien, 02.03.-04.-03. | (Details) | ||
| Bauer-Krösbacher, Claudia, Kastner, Margit. 2018. Tourists’ Experiences of Green Spaces in Vienna. 8th Advances in Hospitality and Tourism Marketing and Management (AHTMM) conference, Bangkok, Thailand, 25.06.-29.06. | (Details) | ||
| 2017 | Kastner, Margit, Simon, Bernd. 2017. Optimizing usability testing in the context of a large-scale software service for digital textbooks. International Conference on System Sciences (HICSS-50), Waikaloa Village, Hawaii, Vereinigte Staaten/USA, 04.01.07.01. | (Details) | |
| 2016 | Stangl, Brigitte, Kastner, Margit, Prayag, Girish. 2016. Pay-What-You-Want (PWYW) Pricing for High-Value Priced Services: Potential, New and Repeat Customers. Global Marketing Conference, Hong Kong, China, 21.07.-24.07. | (Details) | |
| Kastner, Margit. 2016. The Use of an Audience Response System to Monitor Students’ Knowledge Level in Real-time, Its Impact on Grades, and Students’ Experiences. Hawaii International Conference on System Sciences (HICSS-49), Kauai, Hawaii, Vereinigte Staaten/USA, 05.01.-08.01. | (Details) | ||
| Bauer-Krösbacher, Claudia, Kastner, Margit. 2016. Urban Parks and Gardens: Insights into Tourists' Experiences. Consumer Psychology of Tourism, Hospitality, and Leisure Research Symposium (CPTHL2016), Bruneck-Brunico, Italien, 14.12.-17.12. | (Details) | ||
| 2015 | Kastner, Margit. 2015. Incorporating Students' Self-Efficacy and Subject Value in the Evaluation of Audience Response Systems. Hawaii International Conference on System Sciences (HICSS-48), Kauai, Hawaii, Vereinigte Staaten/USA, 05.01.-08.01.. | (Details) | |
| 2014 | Kastner, Margit, Simon, Bernd, Schraml, Michael. 2014. Feature-Driven Adoption Patterns of Online Learning Environments - The Instructors' Perspective. Hawaii International Conference on System Sciences (HICSS-47), Big Island, Hawaii, Vereinigte Staaten/USA, 06.01.-09.01.. | (Details) | |
| 2013 | Kastner, Margit, Stangl, Brigitte. 2013. Exploring a text-to-speech feature by describing learning experience, enjoyment, learning styles, and values - A basis for future studie. Hawaii International Conference on System Sciences (HICSS-46), Maui, Hawaii, Vereinigte Staaten/USA, 07.01.-10.01.. | (Details) | |
| 2012 | Kastner, Margit, Stangl, Barbara. 2012. Changing learning preferences when preparing for exams. LICE. London International Conference on Education, London, Großbritannien, 19.11.-22.11.. | (Details) | |
| Stangl, Brigitte, Kastner, Margit, Polsterer, Felicitas. 2012. Social Virtual Worlds' Success Factors: Four Studies' Insights for the Tourism Supply and Demand Side. Hawaii International Conference on System Sciences (HICSS-45), Maui, Hawaii, Vereinigte Staaten/USA, 03.01.-07.01.. | (Details) | ||
| 2011 | Kastner, Margit, Stangl, Brigitte. 2011. Mapping Learning Aids and Introducing Learning Styles as a Moderator. 44th Hawaii International Conference on System Sciences (HICSS-44), Kauai, Hawaii, Vereinigte Staaten/USA, 04.01.-07.01.. | (Details) | |
| Kastner, Margit, Stangl, Brigitte. 2011. (Dis-)Satisfiers for e-Learning User Interfaces. International Conference on Information Systems (ICIS 2011), Shanghai, China, 04.12.-08.12.. | (Details) | ||
| 2010 | Kastner, Margit, Stangl, Barbara. 2010. Multiple Choice and Constructed Response Tests: Do Test Format and Scoring Matter?. International Conference on Education and Educational Psychology, Kyrenia, Zypern, 02.12.-05.12.. | (Details) | |
| Kastner, Margit. 2010. Implications of Learning Behavior. An Investigation of Continuous Learning Processes. International Conference of Education, Research and Innovation (ICERI), Madrid, Spanien, 15.11.-17.11.. | (Details) | ||
| 2009 | Furtmüller, Gerhard, Kastner, Margit, Zihr, Georg. 2009. Individualierte Übungsbeispiele. 18. fnma Tagung, WU Wien, Wien, Österreich, 30.06.-01.07.09. | (Details) | |
| 2007 | Kastner, Margit, Furtmüller, Gerhard. 2007. Operationalization of the Metadata Element "Difficulty". ICALT 2007, The 7th IEEE International Conference on Advanced Learning Technologies, Niigata, Japan, 18.07.-20.07. | (Details) | |
| 2006 | Furtmüller, Gerhard, Kastner, Margit. 2006. Potentials and Challenges of Learning Management Systems or What Someone Can Learn from Analysing Online Learning Behaviour. MApEC - Multimedia Applications in Education Conference, Graz, Österreich, 4. - 6.September. | (Details) |
Research report, expert opinion
| 2020 | Kastner, Margit, Stangl, Brigitte, Natter, Martin. 2020. "Pay as you wish"-Kampagne. Kunsthalle Wien. Wien:WU Wien. | (Details) | |
| 2017 | Kastner, Margit, Bauer-Krösbacher, Claudia, Holzmann, Anna Karin. 2017. Green Spaces as Tourist Attractions: Vienna in Comparison to Selected European Cities. Wien:WU Wien. | (Details) | |
| 2014 | Ettinger, Andrea, Kastner, Margit. 2014. Austria's Destination Image and Destination Personality. Vienna: Department of Marketing, WU. | (Details) | |
| 2011 | Kastner, Margit, Stangl, Brigitte. 2011. (Dis)Satisfier in eLearning. Wien-Chur: WU, HTW. | (Details) | |
| 2006 | Kastner, Margit, Stangl, Brigitte. 2006. Auswirkungen der Mitgliedschaft Österreichs in der EU aus der Sicht der Tourismuswirtschaft. - Bd. 1: Bestandsaufnahme tourismusrelevanter EU-Richtlinien und Literaturrecherche in Berichten und Studien. Wien: Institut für Tourismus und Freizeitwirtschaft. | (Details) | |
| Kastner, Margit, Mazanec, Josef. 2006. Auswirkungen der Mitgliedschaft Österreichs in der EU aus der Sicht der Tourismuswirtschaft. Bd. 2: Dokumentenanalyse des Meinungsbildes anhand der österreichischen Tourismusfachpresse. Wien : Institut für Tourismus und Freizeitwirtschaft der WU Wien. | (Details) |
Lecture notes/article in lecture notes
| 2010 | Benisch, Andreas, Ernst, Günter, Kastner, Margit. 2010. Handbuch: Prüfungsadministration mit dem Learn@WU Prüfungsserver. Wien: -. | (Details) | |
| 2008 | Kastner, Margit. 2008. Grundlagen Tourismuswirtschaft. Wien: -. | (Details) | |
| 2007 | Kastner, Margit. 2007. Wissenschaftliches Arbeiten. Wien: -. | (Details) |
Case study
| 2019 | Kastner, Margit, Stangl, Brigitte, Schmidinger, Gabriel. 2019. Combining Data Sources and Capitalizing on Collaborations with Industry Partners to Investigate the Appropriateness of “Pay What You Want” for Heterogeneous Customer Groups. SAGE Publishing. | (Details) |
eBook/chapter in eBook
| 2010 | Kastner, Margit, Ring, Amata, Stangl, Brigitte. 2010. FACETS Rasch Software illustriert am Beispiel von Multiple-Choice-Tests in Marketing. IRT Software: Überblick und Anwendungen, Research Report Series, Report 103. Marco Maier, Reinhold Hatzinger. Wien: Institute for Statistics and Mathematics, WU Wirtschaftsuniversität Wien. http://epub.wu.ac.at/2910/1/Report103.pdf | (Details) |
eJournal article
| 2006 | Furtmüller, Gerhard, Kastner, Margit. 2006. Individualisierte Kontextualisierung und ein Blick in die Zukunft. Zeitschrift für Hochschulentwicklung 1 (3): 45-54. http://www.zfhe.at/uploads/media/ZFHE_1.3_05_FURTMUELLER_KASTNER_Individualisierte-Kontextualisierung.pdf. | (Details) |
Dissertation
| 2011 | Kastner, Margit. 2011. e-ducation, examination & Learn@WU. Dissertation, Institute for Tourism and Leisure Studies. | (Details) |
Diploma thesis
| 2002 | Kastner, M.. 2002. Dienstleistungsqualität im Zeitablauf am Beispiel von Österreichurlaubern. Diplomarbeit, Wien | (Details) |
Magazine/newspaper article
| 2003 | Kastner, M., Gerosa, D.. 2003. Aktuelles aus Wien. ÖGAF-Tourismus-MEMO, November 2003, 9-11 | (Details) | |
| 2001 | Kastner, M.. 2001. 'Sternderln schaun' in Europa - Überblick über die Hotel-Klassifizierungssysteme in Europa. ÖGAF-Tourismus-Memo, Dezember 2001, 11-12 | (Details) |
Unpublished lecture
| 2019 | Meindl, Susanne, Kastner, Margit. 2019. Marketing NEU: Die etwas andere Art zu lehren. Coffee@Learn, Wien, 28.10.19 | (Details) | |
| 2010 | Kastner, Margit. 2010. Nutzung von Lernmaterialien im Bereich Marketing. Coffee@Learn, Wien, 15.12. | (Details) | |
| 2008 | Kastner, Margit. 2008. Service Quality: Do tourists change their perceptions? A longitudinal study of tourists in Austria. TOURISM ENCOUNTERS: The University of Sunderland Tourism Research Seminar Series, Sunderland, 03.03. | (Details) |
Projects
- 2021
- "Pay as you wish" for video streaming of Sargfabrik concerts (2021-2021) (Details)
- 2020
- "Pay as you wish" in the museum Kunsthalle Wien (2020-2020) (Details)
- Innovative pricing: Pay-as-you-wish as a means to attract customers to museums post-Covid-19 (2020-2020) (Details)
- 2019
- Teaching method "Inverted Classroom" in large-scale courses. An evaluation (2019-2020) (Details)
- 2016
- Green Spaces as Tourism Attractions: Vienna in Comparison to Selected European Cities (2016-2017) (Details)
- 2013
- Austrias Destination Image and Destination Personality (2013-2014) (Details)
- 2010
- (Dis)Satisfier in eLearning (2010-2012) (Details)
- 2005
- Effects of the membership of Austria in the European Union from the view of the tourism economy (2005-2006) (Details)
- 2004
- Tourism Knowledge Map (2004-2007) (Details)