Bodo B. Schlegelmilch

o.Univ.Prof. Bodo B. Schlegelmilch Ph.D., D.Litt., Ph.D. (hon)

Telephone:: +43 1 31336 5099
Email:: bodo.schlegelmilch@wu.ac.at

Contact information and photo taken from and editable at WU Directory.

Affiliation

Institute for International Marketing Management Head IN

CV

since 2014

Chair (& Trustee), International Management Board: AMBA [Association of MBAs] UK

since 2014

Chair (& Trustee), International Management Board: BGA (Business Graduates Association), UK

2004-2015

Founding Dean: WU Executive Academy, WU Vienna, Austria

since 1997

Chair: Institute for International Marketing Management, WU Vienna, Austria

1993-1997

Professor and Head of Marketing Section: Thunderbird School of Global Management (Arizona State University), Phoenix, Arizona, USA

1989-1993

Professor and British Rail Chair of Marketing, Head of Marketing Section, University of Wales - Swansea, UK

1988-1989

Assistant Professor (sabbatical) University of California - Berkeley, USA

1984-1988

Lecturer in Marketing and International Business, University of Edinburgh, UK

since 1900

(1999 – to date) Adjunct Professor, University of Minnesota, Carlson School of Management, Minneapolis, USA

since 1900

(2003 – to date) Visiting Professor, Thammasat University, Bangkok, Thailand

since 1900

(2016 - 2018) Distinguished Research Professor (Sabbaticals) Sun Yat-sen University, Lingnan (University) College, Guangzhou, China

1900

(2016 – 2019) Professor – Executive Education, Indian School of Business, Hyderabad & Mohali, India

1900

(2019 – to date) Adjunct Professor, The University of the South Pacific (USP), Suva, Fiji

1900

(September 2007 – Sept. 2010) Professorial Research Fellow in International Marketing & Management, University of Leeds Business School, Leeds, U.K.

1900

(2013 - to date) Visiting Professor, Sun Yat-sen University, Lingnan (University) College, Guangzhou, China

Researcher Identifier

ORCID: 0000-0001-8886-955X
Scopus Author Identification: 55892979600

Awards and Honors

2020: Outstanding Article of the Year 2020: Journal of Marketing Education; Significant Contribution to Global Marketing Award: American Marketing Association
2018: Among the Most Prolific Authors of International Marketing Articles during 1995 - 2015; analysis published in Advances in Global Marketing, 2018; Fellow - Academy of International Business
2017: Dean's Award (Carlson School) for Extraordinary Contributions to the Carlson School /Vienna EMBA Partnership (University of Minnesota)
2013-2021: More than10 WU Awards for Top Publications
2011: Doctor of Philosophy, Ph.D. (hon.) - Thammasat University, Bangkok
2010: Dean's Award for Outstanding Support (Thammasat Business School); Distinguished Fellow - Academy of Marketing Science
2009-2014: Among strongest researchers (lifetime achievements) in business administration, and among Top 5 in Marketing, in Germany, Austria and Switzerland in three consecutive analyses (Handelsblatt, 2009, 2012 and 2014).
2007-2010: Chair and member of the Academy of International Business - Best Paper Award Committee
2006: Best CEMS Course of the Year 2006 (among more than 100 courses in 17 CEMS Universities)
2005: Journal of Marketing, Editorial Review Board, Plaque of Appreciation
2003: Journal of International Marketing, American Marketing Association, Editorship: Outstanding Service Award; Nomination for McKinsey/Strategic Management Society Best Conference Paper: International Conference of the Strategic Management Society, Baltimore, U.S.; Top Three Contributor to the International Marketing Review between 1992-2002: Journal of International Marketing, Vol. 11, No. 1
2002: Nomination for McKinsey/Strategic Management Society Best Conference Paper: International Conference of the Strategic Management Society, Paris, France; Special Session Award: American Marketing Association (AMA) Winter Eduactors`Conference, Chicago, U.S.
2001: Overseas Assessor: U.K. Research Evaluation Exercise
2000-2003: Editor-in-Chief: Journal of International Marketing
2000: Outstanding Teaching Award, International MBA, WU Wien and University of South Carolina (1999 and 2000)
1999: Listed in Who`s Who in International Business Education and Research: Edward Elgar Publishing
1998: Citation of Excellence Award: International Marketing Review; Highly Commended Award: International Marketing Review
1997: Citation of Excellence Award: Journal of Marketing Practice: Applied Marketing Science; Highly Commended Award: The International Journal of Bank Marketing; Top Fifteen Contributors to International Marketing Literature: Top 20 Journals between 1987-1993: Journal of Teaching in International Business, Vol. 8, No. 3
1996: Reviewer of the Year Award: Journal of Business Research
1994: Hans B. Thorelli Best Paper Award: Journal of International Marketing
1993: Co-author of Best Doctoral Paper Award: U.K. Marketing Education Group Conference
1992: Best Marketing Research Paper Award: U.K. Marketing Education Group Conference
1991: Second Prize for Best Competitive Paper: U.K Marketing Education Group Conference
1990: Fellow, Chartered Institute of Marketing

Classifications

5300 Economics (Details)

Expertise

Corporate Social Responsibility
Innovation in International Organisations
International Marketing Strategy

Activities

Position in jury, advisory board, curatorship
	since 2021	Advisory Board: Shanghai Jiao Tong University, Antai College of Economics & Management - Advisory Board
	since 2020	Advisory Board: Corvinus University of Budapest - Advisory Board
	since 2019	Chair: Business Graduates Association [BGA] - Chair, Board of Trustees
	since 2017	Advisory Board: University of Cyprus, Business School - Advisory Board
	since 2014	Chair: Association of MBAs [AMBA} - Chair, International Management Board
	2014-2020	Board of Governors: Academy of Marketing Science - Board of Governors
	since 2012	Advisory Board: Thammasat University Business School - Chair, Advisory Board
	since 2011	Advisory Board: Strathclyde University Business School - Advisory Board,
	1998-2019	Executive Board: American Chamber of Commerce (AMCHAM) - Executive Board
Membership in scientific association
	since 1984	Academy of Marketing Science, Distinguished Fellow - Distinguished Fellow
	since 1984	Academy of International Business; Fellow - Fellow
	1983	Chartered Institute of Marketing, Fellow - Fellow
	since 1983	American Marketing Association
	since 1982	European Marketing Academy
Editor of a scientific journal
	2004-2006	European Business Forum - Academic Editor
	2000-2003	Journal of Interantional Marketing - Editor-in-Chief
Reviewer for a scientific journal
	since 1993	Experience on some 20 Editorial Boards; 13 on-going appointments (e.g. Long Range Planning: International Journal of Strategic Management, Journal of Business Research and Journal of International Marketing)
	since 1992	and 8 past appointments (e.g. Journal of Marketing, International Journal of Research in Marketing and Journal of International Business Studies). Reviewer of the Year Award 1996, Journal of Business Research.
Organization scientific meeting (Conference etc.)
	2015	Euopean Marketing Academy - Regional Conference - Co-Chair
	2015	CIMaR - Consortium for International Marketing Research - Co-Chair
	1998	Academy of International Business - Co-Chair: Organizing Committee
Research and Teaching Stay
	2020	Indian Institute of Management, Calcutta - Visiting Professor
	2018	University of Cyprus - Adjunct Professor
	since 2018	The University of the South Pacific (USP), Suva, Fiji - Adjunct Professor
	2017	Lingnan (University) College, Sun Yat-sen University, - Adjunct Professor
	2016	University of Leeds - Visiting Professor
	2016	University of Lancaster - Adjunct Professor
	2016	University of Hull - Visiting Professor
	2016	University of Arizona - Adjunct Professor
	2016	Universidad Torcuto Di Tella - Adjunct Professor
	2016	Universidad de Montevideo - Adjunct Professor
	since 2015	University St. Gallen - Visiting Professor
	2012	University of Manchester - Adjunct Professor
	2012	University of Edinburgh - Adjunct Professor
	since 2012	Sun Yat-sen University - Visiting Professor
	2012-2020	ISB - Indian School of Buiness - Visiting Professor
	2011	University of Cyprus - Adjunct Professor
	2009	City University - Adjunct Professor
	2008	Indian Institute of Management - Adjunct Professor
	2007-2010	University of Leeds Business School - Professor of International Marketing & Management (part time)
	2006	Chulalongkorn University - Adjunct Professor
	2005	University of Edinburgh - Adjunct Professor
	2005	Universität Bern - Adjunct Professor
	2004	Hong Kong Polytechnic University - Adjunct Professor
	2003	Universidad Gabriela Mistral - Adjunct Professor
	2003-2004	Thammasat University - Adjunct Professor
	since 2003	Thammasat Business School - Visiting Professor
	2002	University of Ljubiljana - Adjunct Professor
	2002	University of Edinburgh - Adjunct Professor
	2002	Universität St. Gallen - Adjunct Professor
	2002	ESADE - Adjunct Professor
	2001	Universidad Gabriela Mistral - Adjunct Professor
	2000	University of Texas A&M, College Station - Adjunct Professor
	2000	University of Nanchang - Adjunct Professor
	2000	Koc University - Adjunct Professor
	since 1999	University of Minnesota, Carlson School of Buiness - Adjunct Professor of International Business
	1998	University of Edinburgh - Adjunct Professor
	1998	Universität Salzburg - Adjunct Professor
	1996	Universität Salzburg - Adjunct Professor
	1996	Institute of Management and Business - Nizhny Novgorod - Adjunct Professor
	1996	Hochschule St. Gallen - Adjunct Professor
	1996	Center for Privatization - Nizhny Novgorod - Adjunct Professor
	1996	Arizona State University West - Adjunct Professor
	1994	Wirtschaftsuniversität Wien - Adjunct Professor
	1994	Universität Paderborn - Adjunct Professor
	1994	Universität Dortmund - Adjunct Professor
	1994	Tennessee State University - Adjunct Professor
	1994	Humboldt-Universität zu Berlin - Adjunct Professor
	1993	Johannes-Kepler-Universität Linz - Adjunct Professor
	1993	Concordia University - Adjunct Professor
	1992	The University of Texas - Adjunct Professor
	1992	The University of Central Florida - Adjunct Professor
	1992-1993	London Business School - Adjunct Professor
	1991	University of Strathclyde - Adjunct Professor
	1991	The Wharton School, University of Pennsylvania - Adjunct Professor
	1991	The University of Regensburg - Adjunct Professor
	1991	The University of Miami - Adjunct Professor
	1991	The American Graduate School of International Management - Adjunct Professor
	1991	Drexel University - Adjunct Professor
	1990	University of California at Berkeley - Adjunct Professor
	1990	The University of North Carolina - Adjunct Professor
	1990	The University of Cairo - Institute of Transport - Adjunct Professor
	1990	The Fachhochschule Köln - Adjunct Professor
	1990	Sup. de Co. Le Havre/Caen - Adjunct Professor
	1990	San Francisco State University - Adjunct Professor
	1989	The University of Cologne - Adjunct Professor
	1988	The University of Bradford - Adjunct Professor

Publications

Book (monograph)

2021	Schlegelmilch, Bodo B., WU, Huiliang. 2021. 全球营销战略执行官指南 (Global Marketing Strategy: A Digest for Chinese Managers). China: Sun Yat-sen University Press.	(Details)
2016	Schlegelmilch, Bodo B. 2016. Global Marketing Strategy - An Executive Digest. Springer International Publishing Switzerland (249 pages): Springer.	(Details)
2010	Ambos, Björn, Schlegelmilch, Bodo B.. 2010. The New Role of Regional Management. Basingstoke: Palgrave Macmillan.	(Details)
2002	Keegan, Warren J., Schlegelmilch, Bodo B., Stöttinger, Barbara. 2002. Globales Marketing-Management. Eine europäische Perspektive. München: Oldenbourg.	(Details)
	Diamantopoulos, Adamantios, Schlegelmilch, Bodo B.. 2002. Taking the Fear out of Data Analysis. 3rd edition. London: The Dryden Press.	(Details)
2001	Kreuz, Peter, Schlegelmilch, Bodo B.. 2001. Customer Relationship Management im Internet: Grundlagen und Werkzeuge für Manager. Norderstedt: Norderstedt Verlag.	(Details)
	Keegan, Warren J., Schlegelmilch, Bodo B. 2001. Global Marketing Management: A European Perspective. Essex: Financial Times / Prentice Hall.	(Details)
1998	Schlegelmilch, Bodo B.. 1998. Marketing Ethics: An International Perspective. London: International Thomson Publishing.	(Details)
1989	Hendel, Andreas, Linn, Stefan, Schlegelmilch, Bodo B., Vestring, Till. 1989. Die besten Business Schools der USA: Der Weg zum Master of Business Administration (MBA). Frankfurt: Campus Verlag.	(Details)

Journal article

2021	Wu, Tong, Reynolds, Jonathan, Wu, Jintao, Schlegelmilch, Bodo B. 2021. CEOs as corporate ambassadors: deciphering leadership communication via Twitter. Online Information Review.	(Details)
	Singh, Jaywant, Shukla, Paurav, Schlegelmilch, Bodo B. 2021. Desire, need, and obligation: Examing commitment to luxury brands in emerging markets. International Business Review.	(Details)
	Saracevic, Selma, Schlegelmilch, Bodo B. 2021. The Impact of Social Norms on Pro-Environmental Behavior: A Systematic Literature Review of The Role of Culture and Self-Construal. Sustainability. 13 (9), 5156	(Details)
2020	Bangsa, Adjengdia Bunga, Schlegelmilch, Bodo B. 2020. Linking Sustainable Product Attributes and Consumer Decision Making: Insights from a Systematic Review. Journal of Cleaner Production. 245	(Details)
	WU, Jintao, WU, Tong, Schlegelmilch, Bodo B. 2020. Seize the Day: How Online Retailers Should Respond to Positive Reviews. Journal of Interactive Marketing. 52 52-60.	(Details)
	Makri, Aikaterini, Schlegelmilch, Bodo B., Mai, Robert, Dinhof, Katharina. 2020. What we know about anticonsumption: An attempt to nail jelly to the wall. Psychology & Marketing. 37 (2), 177-215.	(Details)
	Schlegelmilch, Bodo B. 2020. Why Business Schools Need Radical Innovations: Drivers and Development Trajectories. Journal of Marketing Education. 42 (2), 93-107.	(Details)
2019	Zablocki, Agnieszka, Makri, Aikaterini, Schlegelmilch, Bodo B., Houston, Michael J. 2019. Emotions within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand [Corrigendum]. Journal of Interactive Marketing. 46 (May), 20-39.	(Details)
	Makri, Aikaterini, Papadas, Karolos, Schlegelmilch, Bodo B. 2019. Global social networking sites and global identity: A three-country study. Journal of Business Research.	(Details)
	Schlegelmilch, Bodo B., Simbrunner, Philipp. 2019. Moral licensing and moral cleansing applied to company-NGO collaborations in an online context. Journal of Business Research. 95 544-552.	(Details)
2018	Robson, Matthew J., Katsikeas, Constantine S., Schlegelmilch, Bodo B., Pramböck, Barbara. 2018. Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances. Journal of World Business. 54 (2), 137-153.	(Details)
	Makri, Aikaterini, Papadas, Karolos-Konstantinos, Schlegelmilch, Bodo B. 2018. Global-local consumer identities as drivers of global digital brand usage. International Marketing Review.	(Details)
	Zablocki, Agniezska, Schlegelmilch, Bodo B., Houston, Michael J. 2018. How Valence, Volume and Variance of Online Reviews influence Brand Attitudes. Academy of Marketing Science Review (Online).	(Details)
	Prange, Christiane, Schlegelmilch, Bodo B. 2018. Managing Innovation Delemmas - The Cube Solutions. Business Horizons. 309-322.	(Details)
	Reto, Felix, Hinsch, Chris, Rauschnabel, Philipp A., Schlegelmilch, Bodo B. 2018. Religiousness and Environmental Concern: A Multi-Level and Multi-Country Analysis of the Role of Indulgence and Life-Satisfaction. Journal of Business Research. 91 304-312.	(Details)
	Simmons, Jr.,, James Michael, Crittenden, Victoria L., Schlegelmilch, Bodo B. 2018. The Global Reporting Initiative: Do Application Levels Matter? Social Responsibility Journal	(Details)
2017	Gineikiene, Justina, Schlegelmilch, Bodo B., Auruskeviciene, Vilte. 2017. "Ours" or "Theirs"? Psychological Ownership and Domestic Products Preferences. Journal of Business Research. 72 (March), 93-103.	(Details)
	Awanis, Sandra, Schlegelmilch, Bodo B., Chi Cui, Charles. 2017. Asia’s Materialists: Reconciling Collectivism and Materialism. Journal of International Business Studies JIBS. 48 (8), 964-991.	(Details)
	Simbrunner, Philipp, Schlegelmilch, Bodo B. 2017. Moral Licensing: A Culture-Moderated Meta-Analysis Management Review Quarterly. Management Review Quarterly, 67 (4), 201-225.	(Details)
	Makri, Aikaterini, Schlegelmilch, Bodo B. 2017. Time Orientation and Engagement with Social Networking Sites: A Cross-cultural Study in Austria, China and Uruguay. Journal of Business Research, 80, 155-163.	(Details)
	Simbrunner, Philipp, Makri, Aikaterini, Schlegelmilch, Bodo B. 2017. Time Orientation: The Role of Culture and its Marketing Applications. Transfer. Werbeforschung & Praxis, 63 (1), 17-21.	(Details)
2016	Schlegelmilch, Bodo B., Khan, Mubbsher M., Hair, Jr. Joe F. 2016. Halal Endorsements: Stirring Controversy or Gaining New Customers? International Marketing Review. 33 (1), 1-32.	(Details)
	Szöcs, Ilona, Schlegelmilch, Bodo B., Rusch, Thomas, Shamma, Hamed M. 2016. Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation. Journal of the Academy of Marketing Science, 44 (3), 376-396.	(Details)
	Gineikiene, Justina, Schlegelmilch, Bodo B., Ruzeviciute, Ruta. 2016. Our Apples are Healthier than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products. Journal of International Marketing, 24 (2), 80-99.	(Details)
	Prange, Christiane, Schlegelmilch, Bodo B. 2016. Towards a Balanced View of Innovations. Management Decision. 54 (2), 441-454.	(Details)
	Mitchell, Vincent-Wayne, Schlegelmilch, Bodo B., Mone, Sorina D. 2016. Why should I attend? The Value of Business Networking Events. Industrial Marketing Management. 52 (1), 100-108.	(Details)
2015	Rauschnabel, Philipp A., Herz, Marc, Schlegelmilch, Bodo B., Ivens, Bjoern S. 2015. Brands and Religious Labels: A Spillover Perspective. Journal of Marketing Management. 31 (11-12), 1285-1309.	(Details)
	Gruber, Verena, Kaliauer, Magdalena, Schlegelmilch, Bodo B. 2015. Improving the Effectiveness and Credibility of Corporate Social-Responsibility Messaging: An Austrian Model Identifies Influential CSR Content and Communication Channels. Journal of Advertising Research, , 1-15.	(Details)
	Gruber, Verena, Schlegelmilch, Bodo B. 2015. MNEs' Regional Headquarters and their CSR Agenda in the African Context. International Marketing Review, 32 (5), 576-602.	(Details)
	Mitchell, Vince, Petrovici, Dan, Schlegelmilch, Bodo B., Szöcs, Ilona. 2015. The Influence of Parents versus Peers on Generation Y Internet Ethical Attitudes. Electronic Commerce Research and Applications (ECRA), 14 (2), 95-103.	(Details)
2014	Öberseder, Magdalena, Schlegelmilch, Bodo B., Murphy, Patrick, Gruber, Verena. 2014. Consumers' Perceptions of Corporate Social Responsibility - Scale Development and Validation. Journal of Business Ethics, 124 (1), 101-115.	(Details)
	Diamantopoulos, Adamantios, Ring, Amata, Schlegelmilch, Bodo B., Doberer, Eva. 2014. Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance. Journal of International Marketing. 22 (1), 39-61.	(Details)
	Gruber, Verena, Schlegelmilch, Bodo B. 2014. How Techniques of Neutralization Legitimize Norm-and Attitude-Inconsistent Consumer Behavior. Journal of Business Ethics, 121 (1), 29-45.	(Details)
	Gruber, Verena, Schlegelmilch, Bodo B., Houston, Michael J. 2014. Inferential Evaluations of Sustainability Attributes: Exploring How Consumers Imply Product Information. Psychology & Marketing, 31 (6), 440-450.	(Details)
2013	Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B. 2013. Conceptualizing Consumers’ Experiences of Product-Harm Crisis. Journal of Consumer Marketing, 30 (2), 112-120.	(Details)
	Murphy, Patrick E., Schlegelmilch, Bodo B. 2013. Corporate Social Responsibility and Corporate Social Irresponsibility: Introduction to a Special Topic Section. Journal of Business Research, 66 (10), 1807-1813.	(Details)
	Öberseder, Magdalena, Schlegelmilch, Bodo B., Murphy, Patrick. 2013. CSR Practices and Consumer Perceptions. Journal of Business Research 66 (10): 1839-1851.	(Details)
	Gruber, Verena, Schlegelmilch, Bodo B. 2013. Integration and Exchange: How Executive MBA Students Envision Ethics Education. Journal of Marketing Education, 35 (2), 95-106.	(Details)
	Graf, Michael, Schlegelmilch, Bodo B., Mudambi, Susan M., Tallman, Stephan. 2013. Outsourcing of Customer Relationship Management: Implications for Customer Satisfaction. Journal of Strategic Marketing. 21 (1), 68-81.	(Details)
2012	Robson, Matthew J., Schlegelmilch, Bodo B., Bojkowszky, Brigitte. 2012. Resource Deployment Stability and Performance in International research-and-Development Alliances: A Self-Determination Theory Explanation. Journal of International Marketing. 20 (1), 1-18.	(Details)
2011	Öberseder, Magdalena, Schlegelmilch, Bodo B., Gruber, Verena. 2011. "Why Don't Consumers Care about CSR?" - A Qualitative Study Exploring the Role of CSR in Consumption Decisions. Journal of Business Ethics 104 (4): 449-460.	(Details)
	Schlegelmilch, Bodo B.. 2011. Commentary on "Developing Successful Theories in Marketing: Insights from Resource-Advantage Theory". Academy of Marketing Science Review (Online) 1 (2): 85-89.	(Details)
	Diamantopoulos, Adamantios, Schlegelmilch, Bodo B., Palihawadana, Dayananda. 2011. The Relationship between Country-Of-Origin Image and Brand Image As Drivers Of Purchase Intentions: A Test of Alternative Perspectives. International Marketing Review 28 (5): 508-524.	(Details)
	Schlegelmilch, Bodo B., Thomas, Howard. 2011. The MBA in 2020: Will there still be one? Journal of Management Development. 30 (5), 474-482.	(Details)
	Nell, Phillip C., Ambos, Björn, Schlegelmilch, Bodo B. 2011. The MNC as an Externally Embedded Organization: An Investigation of Embeddedness Overlap in Local Subsidiary Networks. Journal of World Business. 46 (4), 497-505.	(Details)
2010	Schlegelmilch, Bodo B., Öberseder, Magdalena. 2010. Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. Journal of Business Ethics 93 (1): 1-19.	(Details)
	Prange, Christiane, Schlegelmilch, Bodo B.. 2010. Heading for the Next Innovation Archetype?. Journal of Business Strategy 31 (2): 46-55.	(Details)
	Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. "Ethik im Marketing: Themen, Entwicklungen und Perspektiven". Marketing. Zeitschrift für Forschung und Praxis (ZFP) 32 (1): 53-64.	(Details)
2009	Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2009. Evolution of Organizational Structure and Capabilities in the Internationalization of Banks: The Case of Unicredit Group in CEE. Long Range Planning 42 (5-6): 633-653.	(Details)
	Ambos, Tina Claudia, Schlegelmilch, Bodo B.. 2009. Managing Knowledge in International Consulting Firms. Journal of Knowledge Management 13 (6): 491-508.	(Details)
	Mitchell, Vincent-Wayne, Balabanis, George, Schlegelmilch, Bodo B., Cornwell, Bettina T.. 2009. Measuring Unethical Consumer Behavior Across Four Countries. Journal of Business Ethics 88 (2): 395-412.	(Details)
	Penz, Elfriede, Schlegelmilch, Bodo B., Stöttinger, Barbara. 2009. Voluntary purchase of counterfeit products: empirical evidence from four countries. Journal of International Consumer Marketing 21 (1): 67-84.	(Details)
	Lehrer, Mark, Schlegelmilch, Bodo B., Behnam, Michael. 2009. Competitive Advantage from Exposure to Multiple National Environments: The Induced Internationalization of "Born-Multidomestic" Firms. European Journal of International Management. 3 (1), 52-110.	(Details)
	Prange, Christiane and Schlegelmilch, Bodo B. 2009. The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploration Dilemma. Business Research (früher: BuR - Business Research) 2 (2), 215-240.	(Details)
2008	Ambos, Björn, Schlegelmilch, Bodo B.. 2008. Innovation in Multinational firms: Does Cultural Fit Enhance Performance?. Management International Review (MIR) 48 (2): 189-206.	(Details)
	Pitt, Leyland, Schlegelmilch, Bodo B.. 2008. Juggling Janus - strategy for general managers in an age of paradoxical trends. Journal of General Management 33 (3): 67-82.	(Details)
2007	Ambos, Björn, Schlegelmilch, Bodo B.. 2007. Innovation and control in the multinational firm: A comparison of political and contingency approaches. Strategic Management Journal 28 (5): 473-486.	(Details)
	Schlegelmilch, Bodo B., Öberseder, Magdalena. 2007. Ethical Issues in Global Supply Chains. Symphonya Emerging Issues in Management. (2)	(Details)
	Schlegelmilch, Bodo B., Öberseder, Magdalena. 2007. Ethical Issues in Global Supply Chains: Converging Interests or Insoluble Contradictions. Symphonya - Emerging Issues on Management 2 (1), 12-23.	(Details)
2006	Ambos, Tina Claudia, Ambos, Björn, Schlegelmilch, Bodo B.. 2006. Learning from Foreign Subsidiaries: An Empirical Investigation of Headquarters´Benefits from Reverse Knowledge Transfers. International Business Review 15 (4): 294-312.	(Details)
	Morgan, Neil A., Vorhies, Douglas W., Schlegelmilch, Bodo B.. 2006. Resource-performance Relationships in Industrial Export Ventures: The role of resource inimitability and substitutability. Industrial Marketing Management 35 (5): 621-633.	(Details)
2005	Cornwall, Bettina, Cui, Charles C., Mitchell, Vincent-Wayne, Schlegelmilch, Bodo B., Dzulkiflee, Anis, Chan, Joseph. 2005. A Cross-cultural Study of the Role of Religion in Consumers´Ethical Positions. International Marketing Review. 22 (5), 531-546.	(Details)
	Ambos, Björn, Schlegelmilch, Bodo B.. 2005. In Search for Global Advantage. European Business Forum 21 23-24.	(Details)
	Cui, Charles C., Mitchell, Vincent-Wayne, Schlegelmilch, Bodo B., Cornwell, Bettina T. 2005. Measuring Consumers Ethical Position in Austria, Britain, Brunei, Hong Kong and USA. Journal of Business Ethics. 62 (1), 57-71.	(Details)
	Schlegelmilch, Bodo B., Pollach, Irene. 2005. The Perils and Opportunities of Communicating Corporate Ethics. Journal of Marketing Management.	(Details)
2004	Schlegelmilch, Bodo B., Chini, Tina Claudia. 2004. Roll-out that Seized the Market. European Business Forum (19): 74-78.	(Details)
	Van Deusen, Cheryl A., Jones, Gordon, Mueller, Carolyn B., Ricks, David A., Schlegelmilch, Bodo B. 2004. Information and Communication Technology in the International Business Classroom: Comparing Faculty and Student Perspectives. Journal of Teaching in International Business.	(Details)
	Schlegelmilch, Bodo B., Ambos, Björn. 2004. Multi-utility: Strategic Options in Deregulated Markets? An Empirical Assessment Using Conjoint Analysis. Journal of Strategic Marketing.	(Details)
	Schlegelmilch, Bodo B., Cornwell, Bettina T., Babakus, Emin, Mitchell, Vincent-Wayne. 2004. Reactions to Unethical Consumer Behavior Across Six Countries. Journal of Consumer Marketing.	(Details)
	Ambos, Björn, Schlegelmilch, Bodo B. 2004. The Use of International R&D Teams - An Empirical Investigation of Selected Contingency Factors. Journal of World Business.	(Details)
2003	Simon, Bernd, Haghirian, Parissa, Schlegelmilch, Bodo B.. 2003. Enriching Global Marketing Education with Virtual Classrooms: An Effectiveness Study. Marketing Education Review 12 (3): 27-39.	(Details)
	Schlegelmilch, Bodo B., Ambos, Björn, Ambos, Tina Claudia. 2003. Are you Ready to Learn from your Offshore Affiliates? European Business Forum.	(Details)
	Diamantopoulos, Adamantios, Schlegelmilch, Bodo B., Sinkovics, Rudolf, Bohlen, Greg M. 2003. Can Socio-Demographics still Play a Role in Profiling Green Consumers? A Review of the Evidence and an Empirical Investigation. Journal of Business Research. 56 (6), 465-480.	(Details)
	Schlegelmilch, Bodo B., Ambos, Tina Claudia. 2003. Knowledge Transfer Between Marketing Functions in Multinational Companies: A Conceptual Model. International Business Review.	(Details)
	Dickinger, Astrid, Haghirian, Parissa, Schlegelmilch, Bodo B. 2003. M-Marketing - Ein Ausblick auf die Zukunft des Marketing. der markt - International Journal of Marketing (eingestellt 2013).	(Details)
	Schlegelmilch, Bodo B., Ambos, Björn, Chini, Tina. 2003. Mercati globali,"reverse knowledge" e Corporate Governance. Symphonya Emerging Issues in Management. 2 1-7.	(Details)
	Schlegelmilch, Bodo B. 2003. New Business Models - Wettbewerbsvorteile durch neue Marketing- und Managementmodelle. transfer - Zeitschrift für Kommunikation und Markenmanagement.	(Details)
	Schlegelmilch, Bodo B., Diamantopoulos, Adamantios, Kreuz, Peter. 2003. Strategic Innovation: The Construct, its Drivers and its strategic Outcomes. Journal of Strategic Marketing.	(Details)
	Schlegelmilch, Bodo B. 2003. The Anatomy of an International Marketing Journal. Journal of International Marketing.	(Details)
2002	Schlegelmilch, Bodo B. 2002. Comments on Shelby D. Hunt's A General Theory of Competition: Resources, Competences, Productivity, Economic Growth. Journal of Marketing Management.	(Details)
	Skarmeas, Dionisis, Katsikeas, Constantine, Schlegelmilch, Bodo B. 2002. Drivers of Commitment and its Impact on Performance in Cross-Cultural Buyer-Seller Relationships: The Importer's Perspective. Journal of International Business Studies JIBS.	(Details)
	Schlegelmilch, Bodo B., Stöttinger, Barbara. 2002. Information and Communication Technologies in Tertiary Education: A 'Consumer' Perspective. Marketing Education Review.	(Details)
	Schlegelmilch, Bodo B., Penz, Elfriede. 2002. Knowledge Management in Marketing. The Review.	(Details)
	Sinkovics, Rudolf R., Stöttinger, Barbara, Schlegelmilch, Bodo B., Ram, Sundaresan. 2002. Reluctance to Use Technology-Related Products: Development of a Technophobia Scale. Thunderbird International Business Review.	(Details)
2001	Salzberger, Thomas, Sinkovics, Rudolf, Schlegelmilch, Bodo B. 2001. Die Bedeutung der Datenäquivalenz in der internationalen Marketing- und Konsumentenforschung. Jahrbuch der Absatz- und Verbrauchsforschung.	(Details)
	Mueller, Carolyn B., Jones, Gordon, Ricks, David A., Schlegelmilch, Bodo B., Van Deusen, Cheryl A. 2001. Information and Communication Technology in the Classroom: An Empirical Study with an International Perspective. Journal of Teaching in International Business.	(Details)
	Kreuz, P., Schlegelmilch, B.B.. 2001. The Future of Speech Recognition Technology. The E Business, 1, 121-123	(Details)
2000	Schlegelmilch, Bodo B. 2000. Editorial: Is the Grass Really Greener on the Other Side? Journal of Marketing Management.	(Details)
	Sinkovics, Rudolf, Schlegelmilch, Bodo B. 2000. Marketing Academics in Austria, Germany and Switzerland: Humboldt's Ideals Give Way to Performance Pressure. Journal of Marketing Management.	(Details)
	Stöttinger, Barbara, Schlegelmilch, Bodo B. 2000. Psychic Distance - A Concept Past its Due Date? International Marketing Review.	(Details)
	Schlegelmilch, Bodo B., Ram, Sundaresan. 2000. The Impact of Organizational and Environmental Variables on Strategic Market Orientation: An Empirical Investigation. Journal of Global Marketing.	(Details)
1999	Salzberger, Thomas, Sinkovics, Rudolf, Schlegelmilch, Bodo B. 1999. Data Equivalence in Cross-Cultural Research: A Comparison of Classical Test Theory and Latent Trait Theory Based Approaches. Australasian Marketing Journal.	(Details)
	Schlegelmilch, Bodo B., Stöttinger, Barbara. 1999. Der Kauf gefälschter Markenprodukte: Die Lust auf das Verbotene. Marketing. ZFP - Journal of Research and Management (früher: Zeitschrift für Forschung und Praxis (Marketing ZFP).	(Details)
	Schlegelmilch, Bodo B., Götze, Elisabeth. 1999. Marketing-Ethik am Beginn des 2. Jahrtausends. Marketing Zeitschrift für Forschung und Praxis, 21, 1, 25-37	(Details)
1998	Stöttinger, Barbara, Schlegelmilch, Bodo B. 1998. Explaining Export Development through Psychic Distance: Enlightening or Elusive? International Marketing Review.	(Details)
	Schlegelmilch, Bodo B., Sinkovics, Rudolf. 1998. Marketing in the Information Age: Can We Plan for an Unpredictable Future? International Marketing Review.	(Details)
1997	Schlegelmilch, Bodo B., Diamantopoulos, Adamantios, Love, Alix. 1997. Characteristics Affecting Charitable Donations: Empirical Evidence from Britain. Journal of Marketing Practice.	(Details)
	Love, Alix, Schlegelmilch, Bodo B., Diamantopoulos, Adamantios. 1997. Responses to Different Charity Appeals: The Impact of Donor Characteristics on the Amount of Donations. European Journal of Marketing.	(Details)
	Schlegelmilch, Bodo B. 1997. The Relative Importance of Ethical and Environmental Screening: Implications for the Marketing of Ethical Investment Funds. International Journal of Bank Marketing.	(Details)
1996	Diamantopoulos, Adamantios, Schlegelmilch, Bodo B. 1996. Determinants of Industrial Mail Survey Response: Researcher vs. Manager Views. Journal of Marketing Management.	(Details)
	Schlegelmilch, Bodo B., Bohlen, Greg M., Diamantopoulos, Adamantios. 1996. The Link between Green Purchasing Decisions and Measures of Environmental Consciousness. European Journal of Marketing.	(Details)
1995	Schlegelmilch, Bodo B., Woodruffe, Helen. 1995. A Comparative Analysis of the Affinity Card Market in the U.S. and the U.K. International Journal of Bank Marketing.	(Details)
	Diamantopoulos, Adamantios, Schlegelmilch, Bodo B., Du Preez, J.P. 1995. Lessons for Pan-European Marketing: The Role of Consumer Preferences in Fine Tuning the Product-Market Fit. International Marketing Review.	(Details)
	Murfin, David E., Schlegelmilch, Bodo B., Diamantopoulos, Adamantios. 1995. Perceived Service Quality and Medical Outcome: An Interdisciplinary Review and Suggestions for Future Research. Journal of Marketing Management.	(Details)
	Schlegelmilch, Bodo B., Robertson, Diana C. 1995. The Influence of Country and Industry on Ethical Perceptions of Senior Executives in the US and Europe. Journal of International Business Studies JIBS.	(Details)
1994	Moore, S.A., Schlegelmilch, B.B.. 1994. Improving Service Quality in an Industrial Setting: A Conceptual Framework and its Managerial Implications. Industrial Marketing Management, 23, 1, 83-92	(Details)
	Dembkowski, S., Diamantopoulos, A., Schlegelmilch, B.B.. 1994. Measuring the Research Performance of Marketing Academics: Issues, Methods and Future Research Directions. Marketing Education Review, 4, 2, 42-52	(Details)
	Diamantopoulos, A. Schlegelmilch, B.B., Reynolds, N.L.. 1994. Pretesting in Questionnaire Design: The Impact of Respondent Characteristics on Error Detection. Journal of the Market Research Society, 36, 4., 295-313	(Details)
	Du Preez, J.P., Diamantopoulos, A., Schlegelmilch, B.B.. 1994. Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison. Journal of International Marketing, 2, 1, 7-28. (Winner of the Journal's 1994 Hans B. Thorelli Best Paper Award)	(Details)
1993	Bohlen, G.M., Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Consumer Perceptions of the Environmental Impact of an Industrial Service. Marketing Intelligence and Planning, 11, 1, 37-48	(Details)
	Robertson, D.C., Schlegelmilch, B.B.. 1993. Corporate Institutionalization of Ethics in the United States and Great Britain. Journal of Business Ethics, 12, 4, 301-312	(Details)
	Cooper, M., Schlegelmilch, B.B.. 1993. Key Issues in Ethical Investment. Business Ethics: A European Review, 2, 4, 213-227	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Marketing an britischen Universitäten: Profile und Tätigkeitsfelder britischer Hochschullehrer. Marketing Zeitschrift für Forschung und Praxis, 3, 3, 197-199	(Details)
	Bohlen, G.M., Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Measuring Ecological Concern: A Multi-Construct Perspective. Journal of Marketing Management, 9, 4, 415-430	(Details)
	Reynolds, N., Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research. Journal of the Market Research Society, 35, 2, 171-182	(Details)
	Schlegelmilch, B.B., Carman, J.. 1993. Satisfaction with Primary Health Care and Confidence in General Practitioners - An Explanatory Comparison of US and UK Students. Health Services Management Research, 6, 2, 89-98	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B., Tse, K.. 1993. Understanding the Role of Export Assistance: Empirical Evidence and Research Needs. European Journal of Marketing, 27, 4, 5-18	(Details)
1992	Schlegelmilch, B.B., Carman, J., Moore, A.. 1992. Choice and Perceived Quality of Family Practitioners: Comparison of the US and the UK. The Service Industries Journal, 12, 2, 263-284	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A., Moore, S.A.. 1992. The Market for Managing Consulting in Britain: An Analysis of Supply and Demand. Management Decision, 30, 2, 46-54	(Details)
	Schlegelmilch, B.B., Tynan, C., Ramsay, N.. 1992. The Value of Attitudinal Variables in Determining Usage Intensity for a British Leisure Centre: Some Empirical Evidence. Journal of Hospitality and Leisure Marketing, 1, 1, 7-24	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B., Neate-Stidson, S.. 1992. Who We Are and What We Do: A Profile of Marketing Academics at U.K. Universities. Journal of Marketing Management, 8, 1, 5-20	(Details)
1991	Schlegelmilch, B.B., Diamantopoulos, A., MacDonald, T.. 1991. 1992 and the Scottish Whisky Industry: A Survey of Company Expectations and Planned Responses. Journal of Euromarketing, 1, 1/2, 59-83	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B., Webb, L.. 1991. Factors Affecting Industrial Mail Response Rates. Industrial Marketing Management, 20, 4, 327-340	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A.. 1991. Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature. Journal of the Market Research Society, 33, 3, 243-255	(Details)
1990	Schlegelmilch, B.B., Diamantopoulos, A., Petersen, M.. 1990. An Empirical Analysis of Danish Companies' Experiences in the People's Republic of China. Journal of Global Marketing, 3, 3, 47-71	(Details)
	Schlegelmilch, Bodo B. 1990. Die Kodifizierung ethischer Grundsätze in europäischen Unternehmen: Eine empirische Untersuchung. Die Betriebswirtschaft (DBW).	(Details)
	Langlois, C.C., Schlegelmilch, B.B.. 1990. Do Corporate Codes of Ethics Reflect National Character? Evidence from Europe and the United States. Journal of International Business Studies, 21, 4, 519-539	(Details)
	Schlegelmilch, B.B., Houston, J.E.. 1990. Does British Business Need a Corporate Code of Ethics?. Management Decision, 28, 7, 38-43	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B., Allpress, C.. 1990. Export Marketing Research in Practice: A Comparison of Users and Non-Users. Journal of Marketing Management, Special Issue on International Marketing: Spotlight on Europe, 6, 3, 257-273	(Details)
	Schlegelmilch, Bodo B. 1990. MBA Studium: Der Weg zur Spitze. Absatzwirtschaft. Zeitschrift für Marketing.	(Details)
	Reid, D.M., Schlegelmilch, B.B.. 1990. Planning and Control in the UK and West Germany: A Cross-Cultural Comparison within the Mechanical Engineering Industry. Marketing Intelligence and Planning, 8, 4, 30-38	(Details)
	Schlegelmilch, Bodo B. 1990. US Business Schools trainieren deutschsprachige Nachwuchsmanager - Was macht den MBA so beliebt? der markt - International Journal of Marketing (eingestellt 2013).	(Details)
1989	Schlegelmilch, B.B., Houston, J.E.. 1989. Corporate Codes of Ethics in Large UK Companies: An Empirical Investigation of Use, Content and Attitudes. European Journal of Marketing, 23, 6, 7-24	(Details)
	Schlegelmilch, B.B., Tynan, A.C.. 1989. Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis. Marketing Intelligence and Planning, 7, 11/12, 16-24	(Details)
	Schlegelmilch, Bodo B. 1989. The Ethics Gap Between Britain and the United States: A Comparison of the State of Business Ethics in Both Countries. European Management Journal.	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A.. 1989. The Impact of Innovativeness on Export Performance: Empirical Evidence from the UK Mechanical Engineering Industry. Irish Marketing Review, 4, 1, 41-52	(Details)
	Schlegelmilch, B.B., Tynan, A.C.. 1989. The Scope for Market Segmentation within the Charity Market: An Empirical Analysis. Managerial and Decision Economics, 10, 127-134	(Details)
	Schlegelmilch, B.B., Tynan, A.C.. 1989. Who Volunteers - An Investigation into the Characteristics of Charity Workers. Journal of Marketing Management, 5, 2, 133-151	(Details)
	Schlegelmilch, B.B., Hendel, A., Linn, S., Vestring, T.. 1989. Wie bewertet der deutschsprachige Arbeitsmarkt den Master of Business Administration (MBA)?. WiSt - Wirtschaftswissenschaftliches Studium, 18, 12, 637-639	(Details)
1988	Schlegelmilch, Bodo B. 1988. Der Zusammenhang zwischen Innovationsneigung und Exportleistung: Ergebnisse einer empirischen Umfrage in der deutschen Maschinenbauindustrie. zfbf Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung - Schmalenbach Business Review (sbr) -	(Details)
	Schlegelmilch, B.B., Crook, J.N.. 1988. Firm Level Determinants of Export Intensity. Managerial and Decision Economics, 9, 4, 291-300	(Details)
	Schlegelmilch, Bodo B. 1988. Targeting of Fund-Raising Appeals - How to Identify Donors. European Journal of Marketing.	(Details)
1987	Diamantopoulos, A., Schlegelmilch, B.B.. 1987. Comparing Marketing Operations of Autonomous Subsidiaries. International Marketing Review, 4, 53-64	(Details)
	Burton, F.N., Schlegelmilch, B.B.. 1987. Profile Analysis of Non-Exporters versus Exporters Grouped by Export Involvement. Management International Review, 27, 1, 38-49	(Details)
	Schlegelmilch, B.B., Ross, A.G.. 1987. The Influence of Managerial Characteristics on Different Measures of Export Success. Journal of Marketing Management, 3, 2, 145-158	(Details)
1986	Schlegelmilch, Bodo B. 1986. Can Export Performance be Explained by Attitudinal Differences? Managerial and Decision Economics.	(Details)
	Schlegelmilch, Bodo B. 1986. Controlling Country and Industry Specific Influences on Export Behaviour. European Journal of Marketing.	(Details)
	Schlegelmilch, B.B., Keys, T.. 1986. Is There a Place for UK University Assistance to Small Firms?. Business Graduate Journal, 16, 2, 22-25	(Details)
	Schlegelmilch, Bodo B. 1986. Können deutsche Maschinenbauer von Ihren britischen Kollegen lernen? - Eine Untersuchung unterschiedlicher Einstellungen zum Exportgeschäft. Marketing. ZFP - Journal of Research and Management (früher: Zeitschrift für Forschung und Praxis (Marketing ZFP).	(Details)
	Schlegelmilch, B.B., Boyle, K., Therivel, S.. 1986. Marketing Research in Medium Sized UK and US Firms. Industrial Marketing Management,15, 3, 177-182	(Details)

Chapter in edited volume

2021	Prange, Christiane, Schlegelmilch, Bodo B. 2021. Designing a Corporate Innovation Strategy: The Cube Solution. In: The Routledge Companion to Strategic Marketing, Hrsg. Schlegelmilch B.B. and Winer R.S. 275-292. New York: Routledge.	(Details)
2020	Szöcs, Ilona, Schlegelmilch, Bodo B. 2020. Business Success Revisited: What Constitutes Business Success? In: Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics, Hrsg. Schlegelmilch. B.B. and Szöcs, I. 33-44. Switzerland: Springer Nature.	(Details)
	Szöcs, Ilona, Schlegelmilch, Bodo B. 2020. CSR Initiatives? In: Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics, Hrsg. Schlegelmilch. B.B. and Szöcs, I. 61-72. Switzerland: Springer Nature.	(Details)
	Schlegelmilch, Bodo B., Szöcs, Ilona. 2020. Embedding CSR in Corporate Strategies. In: Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics, Hrsg. Schlegelmilch. B.B. and Szöcs, I. 45-60. Switzerland: Springer Nature.	(Details)
	Schlegelmilch, Bodo B., Szöcs, Ilona. 2020. The Role of CSR in International Policy Agendas. In: Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics, Hrsg. Schlegelmilch. B.B. and Szöcs, I. 21-32. Switzerland: Springer Nature.	(Details)
	Schlegelmilch, Bodo B. 2020. Why Business Schools Need Radical Innovations and Development Trajectories? In: Big Bang Marketing 2020, Hrsg. Kotler, P., Kibria, and Foglia E. 527-538. Mississauga, Ontario: Selbstverlag.	(Details)
2015	Schlegelmilch, Bodo B., Szöcs, Ilona. 2015. Corporate Philanthropy and Ethicality: Two Opposing Notions?. In: Handbook on Ethics and Marketing, Hrsg. Nill, A., 317-353. Cheltenham, UK, Northampton, MA, USA: Edward Elgar Publishing.	(Details)
2014	Schlegelmilch, Bodo B. 2014. Global Marketing. In: WILEY Encyclopedia of Management, Hrsg. WILEY , S. x-x. UK: Wiley.	(Details)
2012	Schlegelmilch, Bodo B., Ambos, Björn. 2012. How Companies Organize their European Business: The Role of Regional Headquarters. In: Diversity in Marketing, Hrsg. Rudolph, T., Schlegelmilch, B.B., Bauer, A., Franch, J., Meise, J.N., 195-218. Wiesbaden: Springer.	(Details)
	Schlegelmilch, Bodo B., Öberseder, Magdalena. 2012. Half a Century of Marketing Ethics: Shifting Perspectives and EMerging Trends. In: Marketing Ethics, Hrsg. Smith, N.C. and Murphy, p.E., ---. UK: Sage.	(Details)
2011	Schlegelmilch, Bodo B.. 2011. Naresh K Malhotra: The Theoretical, Conceptual and Methodological Constributions of a Legend to International Marketing and Cross-Cultural Research. In: Legends in Marketing: Naresh Malhotra, Hrsg. Sage, 342-347. -: Sage.	(Details)
	Nell, Phillip, Ambos, Björn, Schlegelmilch, Bodo B.. 2011. The Benefits of Hierarchy? - Exploring the Effects of Regional Headquarters in Multinational Corporations. In: Advances in International Management, Vol. 24: Dynamics of Globalization: Location-Specific Advantages or Liabilities of Foreignness?, Hrsg. Asmussen, Christian Geisler, Pedersen, Torben, Devinney M., Timothy, Tihanyi, Laszlo, 85-106. Bingley: Emerald Group Publishing Limited.	(Details)
	Nell , Phillip C., Ambos, Björn, Schlegelmilch, Bodo B.. 2011. The Benefits of Hierarchy? - Exploring the Effects of Regional Headquarters in Multinational Corporations. In: Advances in International Management, Vol. 24, Hrsg. Emerald Group Publishing Limited, 85-106. ..: Emerald Group Publishing.	(Details)
2010	Nell, Phillip C., Andersson , Ulf, Schlegelmilch, Bodo B.. 2010. Subsidiary Contribution to Firm-Lebel competitive Advantage - Disentangling the Effects of MNC external Embeddedness. In: Reshaping the boundaries of the firm in an Era of global Interdependence, Hrsg. Elsevier Progress in International Business Research Series (PIBR), x-x. Vol. 5.: Emerald Publishing.	(Details)
	Nell, Phillip, Andersson, Ulf, Schlegelmilch, Bodo B.. 2010. Subsidiary Contribution to Firm-Level Competitive Advantage - Disentangling the Effects of MNC External Embeddedness. In: Progress in International Business Research: Reshaping the Boundaries of the Firm in an Era of Global Interdependence, Vol. 5, Hrsg. Pla-Barber, Jose; Alegre, Joaquin, 173-195. Bingley, UK: Emerald Group Publishing Limited.	(Details)
	Schlegelmilch, Bodo B.. 2010. Global Marketing Ethics. In: International Encyclopedia of Marketing, Hrsg. Sheth J, Malhotra N., ---. London: Wiley.	(Details)
2007	Schlegelmilch, Bodo B.. 2007. Globalisierung. In Handwörterbuch der Betriebswirtschaft, Hrsg. Koehler, R., Kuepper, H.-U. and Pfingsten, A., 622-630. 6. Auflage, Stuttgart: Schäffer Poeschel.	(Details)
2002	Schlegelmilch, B.B., Stöttinger, B.. 2002. Kooperation: Beziehungscommitment als Basis kontraktueller Arrangements - eine Analyse von Export-Import-Beziehungen. In: Zentes, J., Swoboda, B., Morschett, D. (eds.): Allianzen und Netzwerke in der realen und virtuellen Ökonomie. Gabler Verlag, München	(Details)
1995	Schlegelmilch, B.B., Diamantopoulos, A., Bohlen, G.M.. 1995. Environmental Issues in the Freight Transport Industry: A Qualitative Analysis of Key Stakeholders' Perceptions. In: Polonsky, M. J., Mintu-Wimsatt, A. T. (eds.): Environmental Marketing: Strategies, Practice, Theory and Research, 363-385, Haworth Press	(Details)
	Schlegelmilch, B.B.. 1995. Spendenmarketing. In: Tietz, B., Köhler, R., Zentes, J. (eds.): Enzyklopädie der Betriebswirtschaftslehre IV: Handwörterbuch des Marketing (HWM), 2329-2341, 2. Aufl.	(Details)
1994	Schlegelmilch, B.B.. 1994. Green, Ethical and Charitable: Another Marketing Ploy or a New Marketing Era. In: Baker, M. J. (ed.): Perspectives on Marketing Management, Vol. 4, 55-71, London: Wiley	(Details)
	Simintiras, A., Schlegelmilch, B.B., Diamantopoulos, A.. 1994. Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research. In: Baker, M. J. (ed.): Perspectives on Marketing Management, Vol. 4, 1-25, London: Wiley	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B.. 1994. Linking Export Manpower to Export Performance: A Canonical Regression Analysis of European and U.S. Data. In: Axinn, C. (ed.): Advances in International Marketing, Vol. 6, 161-183, Greenwich, Connecticut: Jai Press, Inc	(Details)
1993	Schlegelmilch, B.B., Diamantopoulos, A., Tse, K.. 1993. Determinants of Export Marketing Research Usage: Testing Some Hypotheses on U.K. Exporters. In: Baker, M. J. (ed.): Perspectives on Marketing Management, Vol. 3, 119-139, London: Wiley	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B., Tse, K.. 1993. Mapping Research on Export Promotion: A Response - Hierarchy Approach. Marketing Review 1992, In: Hellenic Institute of Marketing and Hellenic Management Association, 160-170, Athens	(Details)
1991	Schlegelmilch, B.B., Diamantopoulos, A., Petersen, M.. 1991. Conquering the Chinese Market: A Study of Danish Firms' Experiences in the People's Republic. In: Paliwoda, S. J. (ed.): New Perspectives on International Marketing. 174-202, London: Routledge & Co	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B., Inglis, K.. 1991. Evaluation of Export Promotion Measures: A Survey of Scottish Food and Drink Exporters. In: Seringhaus, F. H. R., Rosson, R. F. (eds.): Export Development and Promotion: The Role of Public Organizations. 189-217, Boston: Kluwer Academic Publishers	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A.. 1991. Internationale Management-Beratung in Großbritannien. In: Wacker, W.H. (ed.): Internationale Management-Beratung. 221-242, Berlin: Erich Schmidt Verlag	(Details)
1989	Schlegelmilch, B.B.. 1989. Selection of Marketing Intermediaries: Entry Decisions in International Marketing. In: Pride, W.M., Ferrell, O.C. (eds.): Lecture Enrichment Series - Marketing: Concepts and Strategies. 6th ed., 74-80, Boston: Houghton Mifflin	(Details)
1988	Schlegelmilch, B.B., Therivel, S.. 1988. The Use of Marketing Research in Engineering Companies: Empirical Evidence from the U.S. and the U.K.. In: Woodside, A. (ed.): Advances in Business Marketing, Vol. 3, 249-291, Greenwich, Connecticut: Jai Press, Inc.	(Details)

Edited book (editorship)

2021	Schlegelmilch, Bodo B., Winer, Russell S. Hrsg. 2021. The Routledge Companion to Strategic Marketing. New York: Routledge.	(Details)
2020	Schlegelmilch, Bodo B., Szöcs, Ilona, Hrsg. 2020. Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics. Switzerland: Springer.	(Details)
2015	Stöttinger, Barbara, Schlegelmilch, Bodo B., Zou, Shaoming, Hrsg. 2015. International Marketing in the Fast Changing World (Advances in International Marketing). 26. Bingley: Emerald.	(Details)
2012	Rudolph, T., Schlegelmilch, Bodo B., Bauer, A., Franch, J., Meise, J.N. Hrsg. 2012. Diversity in European Marketing. Wiesbaden: Springer.	(Details)

Contribution to conference proceedings

2020	Dinhof, Katharina, Kleber, Janet, Schlegelmilch, Bodo B. 2020. Overcorrection in Mixed Racial Purchasing. In Marketing Opportunities and Challenges in a Changing Global Marketplace, Hrsg. Springer, 367-368. Vancouver: None.	(Details)
2018	Simbrunner, Philipp, Schlegelmilch, Bodo B. 2018. Applied behavioral economics: Moral cleansing and moral licensing in a marketing context. In 2018 Global Marketing Conference at Tokyo Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 10-10. Seoul: None.	(Details)
	Makri, Aikaterini, Schlegelmilch, Bodo B., Papadas, Karolos-Konstantinos. 2018. Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand. In 2018 Global Marketing Conference at Tokyo Proceedings , Hrsg. Global Alliance of Marketing & Management Associations , 709-709. Tokyo, Japan: None.	(Details)
	Makri, Aikaterini, Schlegelmilch, Bodo B. 2018. What we Know About Anti-Consumption: An Attempt to Nail Jelly to the Wall. In ICAR 2018 , Hrsg. Anti-consumption Beyond Boundaries, 6-11. Almeria, Spain: None.	(Details)
2017	Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry. In 2017 Summer AMA Conference Proceedings, Part P, Hrsg. American Marketing Association, 13-14. San Francisco: American Marketing Association.	(Details)
	Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry. In 2017 Global Fashion Management Conference at Vienna Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 517-517. Seoul: -	(Details)
2016	Simbrunner, Philipp, Schlegelmilch, Bodo B. 2016. Morality in Decision Making: A Meta-Analysis and Meta-Regression. In 2016 Global Marketing Conference at Hong Kong Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 1157-1157. Seoul: -	(Details)
	Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Mike. 2016. Relationship between Valence of Online Reviews and Brand Attitudes. In Proceedings of the American Marketing Association Winter Marketing Educators Conference, Hrsg. American Marketing Association Winter Marketing Educators Conference, 26-28. Las Vegas / USA : None.	(Details)
2015	Gruber, Verena, Schlegelmilch, Bodo B. 2015. Exploring CSR PRactices of MNEs in Developing Countries. In Proceedings of the 57th Annual Meeting of the Academy of Internaitonal Business, Hrsg. Academy of Internaitonal Business, 10-15. Bengaluru: None.	(Details)
	Schlegelmilch, Bodo B., Gruber, Verena. 2015. Exploring CSR Practices of MNEs in Developing Countries . In Proceedings of the 57th Annual meeting of the Academy of International Business, Hrsg. Academy of International Business, 85-87. Bengaluru / India: None.	(Details)
	Gineikiene, Justina, Schlegelmilch, Bodo B., Ruzeviciute, Ruta. 2015. Healthiness by Default in Domestic and Foreign Food Products Choices. In Proceedings of the 44th European Marketing Academy, Hrsg. European Marketing Academy, 10-15. Leuven: None.	(Details)
	Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Michael. 2015. Online Communication In Different Cultural Settings: A Comparison Between Austrian And Thai Consumers. In Proceedings of the 3rd International Conference on Advances in Management, Economics and Social Science - MES, Hrsg. International Conference on Advances in Management, Economics and Social Science - MES, 10-15. Rom: None.	(Details)
	Awanis, Sandra, Cui, C., Schlegelmilch, Bodo B. 2015. The Myth of Self-Centeredness in Materialism: Reconciling Collectivism and Materialism in Asia. In Proceedings of the 2015 Academy of Marketing Science World Marketing Congress, Hrsg. Academy of Marketing Science World Marketing Congress, 10-15. Bari: None.	(Details)
	Awanis, Sandra, Cui, C., Schlegelmilch, Bodo B. 2015. The Myth of Self-Centeredness in Materialism: Reconciling Collevtivism and Materialism in Asia . In proceedings of the 2015 academy of marketing science (ams) annual conference, Hrsg. AMS Annual Conference, 15-20. Bari / Italy: None.	(Details)
2014	Schlegelmilch, Bodo B.. 2014. International Product, Pricing, and Promotion Strategies. In Proceedings of the 56th Academy of International Business Conference, Hrsg. Academy of International Business, ---. Vancouver, Canada:	(Details)
2013	Gruber, Verena, McGoldrick, Peter, Schlegelmilch, Bodo B., Newholm, Terry. 2013. Social and Environmental Dimensions of COO Image. In Proceedings of the 42nd Annual Conference, Hrsg. EMAC, June 4-7. Istanbul:	(Details)
2012	Szöcs, Ilona, Shamma, Hamed, Schlegelmilch, Bodo B.. 2012. THE IMPACT OF CORPORATE PHILANTHROPY ON CORPORATE REPUTATION: A CROSS-NATIONAL COMPARISON. In Proceedings of the 2012 Academy of Marketing Science World Marketing Congress~ Cultural Perspectives in Marketing: Thriving in a New World Economy, Hrsg. Academy of Marketing Science, 297-297. Buckhead, GA, USA:	(Details)
	Haas-Kotzegger, Ursula, Assiouras, I., Schlegelmilch, Bodo B., Skourtis, G.. 2012. Evaluations in Product-harm Crisis Situations. In CD proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. AMS, May 24-May 27. New Orleans, LA, USA:	(Details)
	Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B.. 2012. Conceptualizing Consumers' Experiences of Product-Harm Crises. In Proceedings of the 41st European Marketing Academy, Hrsg. EMAC, ---. Portugal:	(Details)
	Ring, A., Diamantopoulos, Adamantios, Schlegelmilch, Bodo B.. 2012. Drivers of Export Segmentation Effectiveness. In Proceedings of the 41st European Marketing Academy, Hrsg. EMAC, ---. Portugal: -.	(Details)
2011	Schlegelmilch, Bodo B., Szöcs, Ilona. 2011. DISAGGREGATING CORPORATE PHILANTHROPY: THE IMPACT OF INDIVIDUAL DIMENSIONS ON CUSTOMER-BASED CORPORATE REPUTATION. In Proceedings of The 15th Biennial World Marketing Congress The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, Hrsg. Academy of Marketing Science, 454-457. Reims, Frankreich:	(Details)
	Mitchell, Vince, Petrovici, Dan, Schlegelmilch, Bodo B., Szöcs, Ilona. 2011. EXAMINING THE INFLUENCE OF PARENTS VERSUS PEERS ON GEN Y INTERNET ETHICAL ATTITUDE. In 2011 AMS Annual Proceedings, Hrsg. Academy of Marketing Science, 43-43. Coral Gables, FL, USA:	(Details)
	Öberseder, Magdalena, Schlegelmilch, Bodo B., Murphy, Patrick E.. 2011. An Initial Step Towards Measuring Consumers' Perception of Corporate Social Responsibility. In EMAC Proceedings, Hrsg. EMAC, xx-xx. Ljubljana: -.	(Details)
	Gruber, Verena, Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2011. Any excuse will do! How Techniques of Neutralization bridge consumers' positive attitudes towards CSR and their contradictory behaviour. In Proceedings of the 40th European marketing Academy, Hrsg. European Marketing Academy, May 24-May 27. Ljubljana:	(Details)
2010	Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. Consumers' Perception of Corporate Social Responsibility. In EMAC Proceedings, Hrsg. European Marketing Academy, xx-xx. Kopenhagen:	(Details)
	Schlegelmilch, Bodo B., Bojkowszky, Brigitte, Robson , Matthew. 2010. Global Marketing Partnerships and Strategies for Competitive Differentiation. In Proceedings of the Annual Meeting of the Academy of International Business, Hrsg. Academy of International Business, ---. Rio de Janeiro, Brazil: -.	(Details)
	Khan, Mubbsher Munawar, Schlegelmilch, Bodo B., Shabbir, H.. 2010. Marketing Across Cultures: Exploring UK Consumer Reactions to Religious Endorsements. In CD Proceedings of the 39th European Marketing Academy, Hrsg. 39th European Marketing Academy, ---. Copenhagen, Denmark:	(Details)
	Schlegelmilch, Bodo B., Khan, Mubbsher Munawar. 2010. The impact of Halal Endorsements on Purchase Intent of Non-Muslim Consumers. In CD Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. May 26-29, ---. Portland, OR, USA:	(Details)
2009	Schlegelmilch, Bodo B., Khan, Mubbsher Munawar. 2009. Animosity towards Religious Minorities: A Conceptual Model of Antecedents and Intensions to Purchase Products with Religious Endorsements. In Proceedings of the 14th Biennial World Marketing Congress of the Academy of Marketing Science, Hrsg. AMS, 15-15. Oslo, Norway:	(Details)
	Khan, Mubbsher Munawar, Schlegelmilch, Bodo B.. 2009. Conceptualizing Consumer Animosity: In-Group Reactions to Out-Group Focused Endorsements. In Proceedings of the 38th European Marketing Academy, Hrsg. EMAC, 74-x. Nantes, France, May 26-29:	(Details)
	Diamantopoulos, Adamantios, Schlegelmilch, Bodo B., Palihawadana, D.. 2009. Country of Origin: Still Alive and Kicking?. In Proceedings of the 38th European Marketing Academy, Hrsg. EMAC, 75-x. Nantes, France, May 26-29:	(Details)
	Diamantopoulos , Adamantios, Schlegelmilch, Bodo B., Palihawanda, D.. 2009. Country-of-Origin: A Construct Past its Sell-by Date?. In Proceedings of the 2009 American Marketing Association Winter Educators' Conference, Hrsg. AMS, x-x. Tampa, Florida:	(Details)
	Schlegelmilch, Bodo B., Öberseder, Magdalena. 2009. Half a Century of Marketing Ethics: Shifting Perspectives and emerging Trends. In Proceedings of the 14th Biennial World marketing Congress of the Academy of Marketing Science, Hrsg. AMS, 23-23. Oslo Norway, July 22-25:	(Details)
	Öberseder, Magdalena, Schlegelmilch, Bodo B., Mitchell, Vincent-Wayne. 2009. Online versus Offline Ethics: A Comparison of Parents and their Adolescent Children in Austria and the UK. In EMAC Proceedings, Hrsg. European Marketing Academy, xx-xx. Nantes:	(Details)
	Schlegelmilch, Bodo B.. 2009. Beyond Shareholder Obligations: The Uncharted Territory of Being a Responsible Company. In First Global Peter Drucker Forum - CD Proceedings, Hrsg. Peter Drucker Forum,	(Details)
2008	Brenner, Barbara, Schlegelmilch, Bodo B., Ambos, Björn. 2008. Adding a third dimension: The value-added of Regional Headquarters. In Strategic Management Society Conference Proceedings, Hrsg. SMS, 86-x. Cologne, USA, Oct. 12-15:	(Details)
	Nell, Phillip C., Schlegelmilch, Bodo B.. 2008. Antecedents and Performance Consequences of MNC Embeddedness Overlapp - A Conceptual Model. In CD Proceedings of the Annual Conference of the Academy of International Business, Hrsg. AIB, x-x. Milan, Italy, June 30-July 3:	(Details)
	Pramböck, Barbara, Schlegelmilch, Bodo B.. 2008. Capturing Alliance Capability: A Classification Approach. In Proceedings of the 28th Annual International Conference of the Strategic Management Society, Hrsg. SMS, 65-x. Cologne, USA, Oct. 12-15:	(Details)
	Pramböck, Barbara, Schlegelmilch, Bodo B.. 2008. Making Sense of Alliance Capability - A Classification Framework and Avenues for Further Research. In CD Proceedings of the Annual Conference of the Academy of International Business, Hrsg. AIB, x-x. Milan, Italy, June 30-July 3:	(Details)
	Schlegelmilch, Bodo B., Ambos, Björn. 2008. The Myth of Extremes - The Role of Regional Marketing Strategies in a Globalized World. In Developement in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. AMS, 160-x. Vancouver, BC; Canada:	(Details)
2007	Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2007. The co-evolution of charters, capabilities and structures in the internationalization process. In EIBA 33rd conference, Hrsg. EIBA, x-xx. Catania:	(Details)
	Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2007. Evolutions of Organizational Structure in the Internationalization Process of Banks: The Case of UniCredit Group in CEE. In Strategic Management Society Annual Meeting, Hrsg. Strategic Management Society, 1-2. San Diego:	(Details)
	Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2007. Functional and Divisional Tensions in the Internationalization Procedd of Banks: The Case of Unicredit in CEE, proceedings, European International Business Academy. In --, Hrsg. --, ---. Catania, Italy: -.	(Details)
2006	Ambos, Björn, Schlegelmilch, Bodo B.. 2006. Sources of Competitive Advantage in Global Innovation Networks: Centers of Excellence versus Global Teams. In the proceedings of the 26th Strategic Management Society Annual Meeting, Hrsg. Strategic Management Society, --- . -: -.	(Details)
2004	Schlegelmilch, Bodo B., Ambos, Björn, Chini, T.. 2004. Global Marketing und Marketing Knowledge: Collaboration and Management Issues. In the proceedings of the AMA Winter Educators' Conference, Hrsg. , - . : -.	(Details)
	Ambos, Björn, Schlegelmilch, Bodo B.. 2004. Managing Global R&D Networks: A Comparison of Organizational and Political Approaches to Control. In the proceedings of the 24th Strategic Management Society Annual Meeting, Hrsg. , - . : -.	(Details)
	Chini, T., Ambos, Björn, Schlegelmilch, Bodo B.. 2004. Organizational Capabilities and the Effectiveness of Knowledge Flows within Multinational Corporations. In the proceedings of the Academy of International Business Annual Conference, Hrsg. , - . : -.	(Details)
	Ambos, B., Schlegelmilch, B.B.. 2004. Managing Global R&D Networks: A Comparison of Organizational and Political Approaches to Control. Proceedings of the 24th Annual International Conference of the Stratecic Management Society (SMS), San Juan, Puerto Rico, USA, October 31 -November 11	(Details)
2003	Chini, T.C., Ambos, B., Schlegelmilch, B.B.. 2003. Benefiting from Subsidiary Knowledge: An Empirical Investigating of Reverse Knowledge Transfers. Proceedings of the Academy of International Business Annual Conference, Monterey, USA, July 5-8	(Details)
	Schlegelmilch, B.B., Chini, T.C.. 2003. Crossing Cultural and Organizational Boundaries: A Model of Knowledge Transfer between Globally Dispersed Marketing Functions. Academy of Marketing Science (AMS), Proceedings of the World Marketing Congress, Perth, Australia, June 11-14	(Details)
	Ambos, B., Chini, T.C., Schlegelmilch, B.B.. 2003. The Impact of National Culture on R&D Laboratory Performance and Location Choice: An Empirical Investigation. Proceedings of the 23rd Annual International Conference of the Strategic Management Society, Baltimore, Maryland, 9-12 November [nominated for the McKinsey/Strategic Management Society Best Conference Paper]	(Details)
	Stöttinger, B., Penz, E., Schlegelmilch, B.B.. 2003. Why 'The Real Thing' is Sometimes Less Attractive: Insights into the Purchasing Behavior for Counterfeit Goods. Proceedings of the Academy of International Business Annual Conference, Monterrey, USA, July 5-8	(Details)
2002	Haghirian, P., Schlegelmilch, B.B., Simon, B.. 2002. Case Study Teaching via Collaborative Information Technology. Proceedings of ECIS 2002 (Xth European Conference on Information Systems), June 6-8, Gdansk, Poland (CD-ROM)	(Details)
	Schlegelmilch, B.B., Penz, E.. 2002. Linking Knowledge Management Approaches of Multinational Companies to Different Strategies. In: Evans, Kenneth R., Scheer, Lisa K. (eds.): Proceedings of the AMA Winter Educators' Conference, Vol. 13, 399-401 (Part of Special Session: Winner of the Special Session Award for the Global & Societal Issues Track), Chicago: AMA	(Details)
	Ambos, B., Schlegelmilch, B.B.. 2002. The Use of International R&D Teams: En Emipirical Investigation of Selected Contigency Factors. Proceedings of the 22nd Annual International Confercnce of the Strategic Management Society, Paris, France, Sept. 22-25 (nominated for the McKinsey/Strategic Management Society Best Concerence Paper)	(Details)
2001	Kreuz, P., Schlegelmilch, B.B.. 2001. Strategic Innovation: Rethinking the Conventional Logic of Marketing Strategy. Proceedings of the European Marketing Academic (EMAC) Conference, Bergen, Norwegen	(Details)
	Götze, Elisabeth, Schlegelmilch, Bodo B.. 2001. The Impact of Pre-School Children's Requests on Their Parents' Choice of Brands: An Empirical Analysis. Proceedings of the 30th European Marketing Academy Conference, Bergen, (CD-ROM format)	(Details)
2000	Götze, Elisabeth, Schlegelmilch, Bodo B.. 2000. Impact of Television Advertising on Purchase Requests of Pre-School Children. An Empirical Analysis. Proceedings of the 29th European Marketing Academy Conference, Rotterdam, (CD-ROM format)	(Details)
	Van Deusen, C. A., Mueller, C. B., Ricks, D. A., Schlegelmilch, B.B., Jones, G.. 2000. Information and Communication Technology in the Classroom: Comparing Faculty and Student Perspectives. Proceedings of the Society of the Advancement of Management Conference (SAM). St. Augustine, Florida, November 17-20	(Details)
	Schlegelmilch, B.B., Stöttinger, B.. 2000. Intended and Realized Competitive Export Strategies - Empirical Evidence. Proceedings of the Annual Meeting of the Academy of International Business, Phoenix, Arizona, November 17-20	(Details)
	Schlegelmilch, B.B.. 2000. Scholarly Research in International Business: Striving for Relevance and Rigor. Proceedings of the Annual Meeting of the Academy of International Business, Phoenix, Arizona, November 17-20	(Details)
1999	Sinkovics, R.R., Stöttinger, B., Schlegelmilch, B.B., Woodruffe, H.. 1999. Diffidence about the Use of Technology-Related Products: Development of a Technophobia Scale. Proceedings of the 28th EMAC Conference, International Marketing and Strategy Track, Berlin, Germany	(Details)
	Stöttinger, B., Schlegelmilch, B.B.. 1999. New Information and Communication Technologies in Tertiary Education: The Customer's Perspective. In: Ferrell, O.C., Crittenden, Victoria L. (eds.): Proceedings of the Academy of Marketing Science, Vol. XXII, Miami, Florida, May 26-29, p. 162	(Details)
	Lettl, C., Schlegelmilch, B.B.. 1999. Research on Global Marketing and Information Technology: The State-of-the-Art. Proceedings of the European Academy of International Business, (CD-ROM format), Manchester, England, December 12-14	(Details)
1998	Polonsky, M.J., Mankelow, G., Schlegelmilch B.B.. 1998. A Profile of AMS Members. Proceedings of the Annual Conference of the Academy of Marketing Science, Norfolk, Virginia, May 27-30	(Details)
	Schlegelmilch, B.B.. 1998. Export Performance Research: Integration and Future Outlook. Proceedings of the AMA Winter Marketing Educators' Conference, Austin, Texas, February 21-24	(Details)
	Jones, G., Mueller, C.B., Ricks, D.A., Schlegelmilch, B.B., Van Deusen, C.A.. 1998. Information and Communication Technology in the Classroom: An Empirical Study with an International Perspective. Proceedings of the Annual Meeting of the Academy of International Business, Vienna, Austria, October 7-11	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A.. 1998. Methodological Issues in Product-Country Image Research. Proceedings of the Annual Conference of the Academy of Marketing Science, Norfolk, Virginia, May 27-30	(Details)
	Salzberger, T., Sinkovics, R., Schlegelmilch, B.B.. 1998. Replicating Surveys Across Borders: The Equivalence Trap. In: Andersson, Per (ed.): Proceedings of the 27th European Marketing Academy Conference, Vol. 5, Stockholm, Sweden, May 20-23, 407-417	(Details)
	Schlegelmilch, B.B., Stöttinger, B., Nill, A.. 1998. Why are Counterfeits so Attractive to Consumers? An Empirical Analysis. In: Ford, John B., Honeycutt, Earl, D. (eds.): Proceedings of the Academy of Marketing Science, Vol. XXI, Norfolk, Virginia, May 27-30, 395-396	(Details)
1997	Ricks, D.A., Van Deusen, C., Mueller, C.B., Schlegelmilch, B.B., Tancer, R.. 1997. Continuing Controversies and Ethical Issues in Global Marketing Management. Panel Discussion. Abstract included in: Wilson, E.J., Hair, J.: Proceedings of the Academy of Marketing Science, Coral Gables, Florida, May 28-31, p. 171	(Details)
	Schlegelmilch, B.B.. 1997. Ethics in International Marketing: A Cross Border Perspective. Proceedings of the Joint American Marketing Academy/Academy of Marketing Conference, Manchester, England, July 7-10	(Details)
	Schlegelmilch, B.B.. 1997. Multi-Media and other Distance Learning Issues - The Tortoures Way to a CD-Rom. Proceedings of the Annual Meeting of the Academy of International Business, Monterrey, Mexico, October 8-12	(Details)
	Schlegelmilch, B.B., Ram, S.. 1997. The Impact of Organizational and Developmental Variables on Strategic Market Orientation: An Empirical Investigation. In: Wilson, E. J., Hair, J. (eds.): Proceedings of the Academy of Marketing Science, Vol. XX, Coral Gables, Florida, May 28-31, p. 130	(Details)
1996	Schlegelmilch, B.B.. 1996. Challenges in International Business Ethics. Proceedings of the Annual Meeting of the Academy of International Business, Banff, Alberta, Canada, September 26-29	(Details)
	Ram, S., Schlegelmilch, B.B.. 1996. Dimensionality of Technophobia: A Preliminary Investigation. Proceedings of the Fifth Annual World Business Congress, Hamilton, Bermuda, July 17-21, 551- 557	(Details)
	Schlegelmilch, B.B.. 1996. Marketing Ethical Investment Funds: A Conjoint Analysis of Product Attribute Preferences Among Professional Investors. Proceedings of the Annual Marketing Education Group (MEG) Conference, Glasgow, Scotland, July 9-12, p. 93, abstract (full version on conference CD)	(Details)
	Nielson, C.C , Schlegelmilch, B.B.. 1996. Volunteering for Charity: A Structural Model of Key Determinants. Proceedings of the Fifth Annual World Business Congress, Hamilton, Bermuda, July 17-21, 336-334	(Details)
1995	Schlegelmilch, B.B.. 1995. Business and Marketing Ethics in Europe and the U.S.. Proceedings of the Annual Meeting of the Society for Business Ethics, Vancouver, Canada, August 3-6	(Details)
	Schlegelmilch, B.B.. 1995. Business and Marketing Ethics in Europe and the U.S.. Proceedings of the Symposium on the Future of Academic Research in Business Ethics, Commemorating UCC's 150th Anniversary, University of Cork, Ireland, June 14-15	(Details)
	Schlegelmilch, B.B.. 1995. Ethical Codes and Frameworks. Proceedings of the American Marketing Association Faculty Consortium, Hofstra University, Long Island, New York, June 23-26	(Details)
	Schlegelmilch, B.B.. 1995. Ethics and Social Responsibility in the International Marketing Arena. Proceedings of the American Marketing Association Faculty Consortium, Hofstra University, Long Island, New York, June 23-26	(Details)
	Schlegelmilch, B.B., Mouillon, J.C.. 1995. Export Pricing by British and French Companies: An Exploratory Comparison. In: Grant, K., Walter, I. (eds.): Proceedings of the 1995 World Marketing Congress, Vol. VII-I, Melbourne, Australia, 3:93-3:99, July 6-10	(Details)
	Ram, S., Schlegelmilch, B.B.. 1995. Market Orientation of U.S. Companies: The Role of Environmental Antecedents. Proceedings of the 24th European Marketing Academy Conference, Paris, France, May 16-19, 973-989	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1995. Quantifying Differences in Product Attribute Perceptions: The Case of Washing Machines in the U.K. and Germany. In: Grant, K., Walker, I. (eds.): Proceedings of the 1995 World Marketing Congress, Vol. VII-III, Melbourne, Australia, July 6-10, 14:49-14:57	(Details)
	Schlegelmilch, B.B., Ram, S.. 1995. Technophobia: Measurement and Cross-Cultural Validation. Proceedings of the INFORMS International Conference, Singapore, June 25-28	(Details)
	Ram, S., Schlegelmilch, B.B.. 1995. Technophobia: Scale Development and Cross-Cultural Validation. Proceedings (Abstracts): Academy of International Business Annual Conference, Seoul, South Korea, November 15-18, p. 117	(Details)
	Schlegelmilch, B.B., Woodruffe, H.. 1995. The Affinity Credit Card Market: Perspectives of Key Stakeholders in the United States and the United Kingdom. In: Stewart, D. W., Vilcassim, N.F. (eds.): Marketing Theory and Applications. Proceedings of the American Marketing Association Winter Educators' Conference, San Diego, California, February 11-14, 1995, 1-2	(Details)
1994	Diamantopoulos, A., Schlegelmilch, B.B., Du Preez, J.P.. 1994. Comparing Consumer Preferences in two European Countries: A Partially-Individualized Conjoint Analysis. In: Wilson, E. J., Black, W. C. (eds.). Proceedings of the Academy of Marketing Science, Nashville, Tennessee, June 1-4, p. 92	(Details)
	Diamantopoulos, A., Du Preez, J. P., Schlegelmilch, B.B.. 1994. Environmental Considerations in Product Attribute Selection: A Conjoint-based Cross-Cultural Comparison. Proceedings of the TIMS Marketing Science Conference, Tucson, Arizona, March 17-19	(Details)
	Schlegelmilch, B.B., Robertson, D.C.. 1994. Ethical Issues in Service Industries: An Empirical Comparison of British and French Chief Executives. In: Bloemer, J., Lemmink, J., Kasper, H. (eds.): Marketing: Its Dynamics and Challenges, Proceedings of the 23rd European Marketing Academy Conference, Maastricht, The Netherlands, May 17-20, 913-927	(Details)
	Schlegelmilch, B.B.. 1994. International Business Ethics and the Corporate Mission. In: Hoy, F., Ghiselli, C. (eds.): Challenging Assumptions: Proceedings of the 1994 Family Firm Institute Conference, Scottsdale, Arizona, October 5-7	(Details)
	Schlegelmilch, B.B.. 1994. Leitbilder als Instrument der Unternehmensentwicklung. Proceedings of the International Symposium on Unternehmensleitbilder-Unternehmenskultur: Praxis der strategischen Unternehmensentwicklung, Europa Akademie für Führungskräfte, Dortmund, Germany, June 15-16, 27-28	(Details)
	Robertson, D.C., Schlegelmilch, B.B.. 1994. Perception of Ethical Issues and Formulation of Corporate Ethics Initiatives: The Impact of Country, Industry and Firm Size. In: Park, C.W., Smith, D.C. (eds.): Marketing Theory and Applications. Proceedings of the American Marketing Association 1994 Winter Educators' Conference, St. Petersburg, Florida, February 19-22, 1994. p. 40	(Details)
	Diamantopoulos, A., Bohlen, G.M., Schlegelmilch, B.B.. 1994. Predicting Green Purchasing Decisions from Measures of Environmental Consciousness: A Two Sample Comparison. Proceedings of the 1994 Annual Marketing Education Group Conference, Ulster, Ireland, July 4-6	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A., Bohlen, G.M.. 1994. The Value of Socio-Demographic Characteristics for Predicting Environmental Consciousness. In: Park, C.W., Smith, D.C. (eds.): Marketing Theory and Applications, Proceedings of the American Marketing Association 1994 Winter Educators' Conference, St. Petersburg, Florida, February 19-22. 348-350	(Details)
1993	Diamantopoulos, A., Bohlen, G.M., Schlegelmilch, B.B.. 1993. Determinants of the Environmental Image of an Industrial Service: An Empirical Analysis of Consumer Perceptions. In: Levy, M., Gerwal, D. (eds.): Developments in Marketing Science, Vol. XVI. Proceedings of the Annual Conference of the Academy of Marketing Science, Miami Beach, Florida, May 26-29, 1993, 393-400	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1993. Ecological Attributes and Country-of Origin Effects in Preference Formation: A Cross-Country Application of Conjoint Analysis. Proceedings of the TIMS Marketing Science Conference, St. Louis, Missouri, March 12-14	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Export Manpower Characteristics and Export Success: Empirical Evidence from Europe and the U.S.. In: Mullen, M. R., Cavusgil, S. T. (eds.): Proceedings of the First Symposium of the Consortium for International Marketing Research (CIMaR), East Lansing, Michigan, June 1-3, 114-144	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Factors Affecting the Use of Export Marketing Research Information: An Application and Test of the Deshpande and Zaltman Path Model. Proceedings of the TIMS Marketing Science Conference, St. Louis, Missouri, March 12-14	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Gender Differences in Marketing Academia: Evidence from a U.K. National Survey. In: Levy, M., Gerwal, D. (eds.): Developments in Marketing Science, Vol. XVI, Proceedings of the Annual Conference of the Academy of Marketing Science, Miami Beach, Florida, May 26-29, 508-515	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B., Love, A.. 1993. Giving to Charity: Determinants of Cash Donations Through Prompted Giving. In: Varadarajan, R., Jaworski, B. (eds.): Marketing Theory and Applications, Vol. 4, Proceedings of the American Marketing Association 1993 Winter Educators' Conference, Newport Beach, California, February 20-23, 133-142	(Details)
	Simintiras, A., Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Greening the Marketing Mix: A Review of the Literature and an Agenda for Future Research. In: Chìas, J., Sureda, J. (eds.): Marketing for the New Europe: Dealing with Complexity, Vol. 2, Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, Spain, May 25-28, 1355-1381	(Details)
	Bohlen, G.M., Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Measuring Ecological Concern: A Multi-Construct Perspective. Emerging Issues in Marketing, Vol. 1, Proceedings of the 26th Annual Marketing Education Group Conference, Loughborough University, England, July 7-9, 58-70 (Best Doctoral Paper Award, MEG 1993)	(Details)
	Dembkowski, S., Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Measuring the Research Performance of Marketing Academics: Issues, Methods and Future Research Directions. In: Chìas, J., Sureda, J. (eds.): Marketing for the New Europe: Dealing with Complexity, Vol. 2, Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, Spain, May 25-28, 1323-1354	(Details)
	Love, A., Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Responses to Different Charity Appeals: An Investigation of the Impact of Donor Characteristics on the Level of Donations. Emerging Issues in Marketing, Vol. 2. Proceedings of the 26th Annual Marketing Education Group Conference, Loughborough University, England, July 7-9, 602-613	(Details)
1992	Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1992. Consumer Preferences as Barriers to Standardizing Marketing Programmes in the Single European Market: The Role of Country-of Origin an Ecological Product Attributes. In: Crittenden, V. L. (ed.): Developments in Marketing Science, Vol. XV, Proceedings of the Annual Conference of the Academy of Marketing Science, San Diego, California, April 22-25, 189-194	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A.. 1992. Correlates of Publication Productivity Among U.K. Marketing Academics: Evidence from a National Survey. Proceedings of the Institute of Management Science/Operations Research Society of America (TIMS/ORSA) 33rd Joint Annual Meeting, Orlando, Florida, April 26-29	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A., Love, A.. 1992. Determinants of Charity Giving: An Interdisciplinary Review of the Literature and Suggestions for Future Research. In: Allen, C.T. et al. (eds.): Marketing Theory and Applications, Vol. 3, Proceedings of the American Marketing Association 1992 Winter Educators' Conference, San Antonio, Texas, February 15-18, 507-516	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A., Bohlen, G.M.. 1992. Environmental Issues in the Freight Transport Industry: A Qualitative Analysis of Stakeholder's Perceptions. In: Whitelock et al. (eds.): Marketing in the New Europe and Beyond, Proceedings of the 25th Annual Marketing Education Group Conference, University of Salford, England, July 6-8, 619-632	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B., Tse, K.. 1992. Mapping Research on Export Promotion: A Response - Hierarchy Approach. In: Grunert, K.G., Fuglede, D. (eds.): Marketing for Europe - Marketing for the Future, Proceedings of the 21st Annual Conference of the European Marketing Academy, Aarhus, Denmark, May 26-29, 293-311	(Details)
	Reynolds, N., Diamantopoulos, A., Schlegelmilch, B.B.. 1992. Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research. In: Whitelock et al. (eds.): Marketing in the New Europe and Beyond, Proceedings of the 25th Annual Marketing Education Group Conference, University of Salford, England, July 6-8, 1992, 277-287. (Best Marketing Research Paper Award, MEG 1992)	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B., Du Preez, J.P.. 1992. The Relative Importance of Country-of-Origin and Ecological Product Attributes in two European Countries: A Partially Individualized Conjoint Analysis. Proceedings of the Association for Consumer Research, Summer Conference, Amsterdam, The Netherlands, June 11-14	(Details)
	Du Preez, J. P., Diamantopoulos, A., Schlegelmilch, B.B.. 1992. The Role of 'Made In' and 'Green' Product Features in Automobile Purchases: A Cross-Country Comparison between Korea, Spain and France. Proceedings of the Annual Meeting of the Academy of International Business, Brussels, Belgium, November 20-22	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A., Du Preez, J.P.. 1992. The Use of Student Samples in Conjoint Analysis: A Comparison with Ordinary Consumers in Two European Countries. Proceedings of the Institute of Management Science/Operations Research Society of America (TIMS/ORSA), 34th Joint Annual Meeting, San Francisco, California, November 1-4	(Details)
1991	Moore, S.A., Schlegelmilch, B.B.. 1991. A Proposed Methodology for Examining Inter- and Intra-Organizational Perceptions of Service Quality. Proceedings of the 7th Industrial Marketing and Purchasing Conference, Uppsala University, Sweden, September 6-8	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A., Tse, K.. 1991. Commissioned versus In-House versus No Export Marketing Research: A Comparison Among British Exporters. In: Bradley, F. (ed.): Marketing Thought Around the World, Vol. 3, Proceedings of the 20th Annual Conference of the European Marketing Academy, Dublin, Ireland, May 21-23, 928-947	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B., Allpress, C., Tse, K.. 1991. Export Marketing Research: A Comparative Analysis of Finnish and British Firms. Developments in Marketing Science, Vol. XIV, Proceedings of the Annual Conference of the Academy of Marketing Science, Fort Lauderdale, Florida, May 29 - June 1, 112-118	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A.. 1991. Internationale Management-Beratung in Großbritannien. Fachtagung der wissenschaftlichen Kommission Internationales Management im Verband der Hochschullehrer für Betriebswirtschaft e.V., Universität Göttingen, Germany, January 31 - February 1	(Details)
	Schlegelmilch, B.B., Rawles, I.. 1991. Market Orientation in Primary Health Care: A Comparison of Patients' Perceptions in the U.S. and the U.K.. In: Piercy, N. et al. (eds.): Preparing Marketing for the New Millennium, Vol 3, Proceedings of the 24th Annual Marketing Education Group Conference, University of Wales, Cardiff Business School, Wales, July 8-11, 991-1010	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B.. 1991. The Impact of Export Manpower on Export Performance: Evidence from the US, UK, and Germany. Operations Research Society of America and The Institute of Management Sciences (ORSA/TIMS) Proceedings of the 32nd Joint Annual Meeting, Anaheim, California, November 3-6	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A., Allpress, C., Tse, K.. 1991. The Use of Export Marketing Research at Different Planning Levels: Evidence from European Exporters. Proceedings of the TIMS Marketing Science Conference, University of Delaware, Wilmington, Delaware, March 20-23	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B., Neate-Stidson, S.. 1991. Who We Are and What We Do: A Profile of Marketing Academics at U.K. Universities. In: Piercy, N. et al. (eds.): Preparing Marketing for the New Millennium, Vol 1, Proceedings of the 24th Annual Marketing Education Group Conference, University of Wales, Cardiff Business School, July 8-11, 313-339 (2nd Prize for Best Competitive Paper)	(Details)
1990	Schlegelmilch, B.B., Diamantopoulos, A., MacDonald, T.. 1990. 1992 and the Scottish Whisky Industry: A Survey of Company Expectations and Planned Responses. In: Pendlebury, A., Watkins, T. (eds.): Recent Developments in Marketing, Vol. 3, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1197-1217	(Details)
	Schlegelmilch, B.B., Carman, J., Moore, A.. 1990. A Comparison of Customer Satisfaction with Family Practitioner Services in the US and UK. Proceedings of the Annual Conference of the Marketing Science Institute, New Orleans, Louisiana, April 25-28	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B., Allpress, C.. 1990. Export Marketing Research: An Empirical Investigation of Users and Non-Users. In: Mühlbacher, H., Jochum, C. (eds.): Advanced Research in Marketing, Vol. 1, Proceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May 22-25, 427-446	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B., Webb, L.. 1990. Influences Bearing Upon Industrial Mail Response Rates: A Factor Comparative Investigation of Researchers' and Respondents' Opinions. In: Fiocca, R., Snehota, I. (eds.): Research Developments in International Marketing and Purchasing, Vol. 2. Proceedings of the International Marketing and Purchasing Conference, Milan, Italy, September 24-25, 1990, 443-473	(Details)
	Schlegelmilch, B.B., Tynan, C., Ramsey, N.. 1990. Market Segmentation for a Leisure Centre: A Case Study. In: Pendlebury, A., Watkins, T. (eds.): Recent Developments in Marketing, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1218-1239	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A.. 1990. Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature. In: Pendlebury, A., Watkins, T. (eds.): Recent Developments in Marketing, Vol. 3, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1240-1260	(Details)
	Moore, S.A., Schlegelmilch, B.B.. 1990. Service Quality: A Critial Evaluation of the Literature and an Agenda for Future Research. Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-17	(Details)
1989	Langlois, C.C., Schlegelmilch, B.B.. 1989. Do Corporate Codes of Ethics Reflect National Character? Evidence from Europe and the United States. Proceedings of the Second European Conference on Business Ethics, September, 27-29, Barcelona, Spain	(Details)
	Schlegelmilch, B.B., Tynan, A.C.. 1989. Market Segment-Oriented Fund-Raising Strategies: An Empirical Analysis. In: Moutinho, L., Brownlie, D., Livingstone, J. (eds.): Marketing Audit of the 80's, Vol. 2, Proceedings of the 22nd Annual Conference of the Marketing Education Group, Glasgow Business School, Scotland, July 11-14, 676-697	(Details)
1988	Burton, F.N., Schlegelmilch, B.B.. 1988. Changes in Company Characteristics Associated with Increasing Export Involvement. In: Robinson, T., Clarke-Hill, C. (eds.). Marketing: Past, Present, and Future. Vol. 2. Proceedings of the Annual Conference of the Marketing Education Group, Huddersfield, England, July 18-21, 25-356	(Details)
	Schlegelmilch, B.B., Tynan, A.C.. 1988. Should Charities Conduct Generic Marketing?. In: Blois, K., Parkinson, S. (eds.): Innovative Marketing - A European Perspective, Proceedings of the Annual Conference of the European Marketing Academy, Bradford, England, April 6-8, 558-579	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A., Petersen, M.. 1988. The China Syndrome: An Empirical Investigation of Danish Companies' Experiences in the People's Republic of China. In: Turnbull, P. W., Paliwoda, S. J. (eds.): Research Developments in International Marketing, Vol. 1, Proceedings of the 4th International Marketing and Purchasing (IMP) Conference, Manchester, England, September 7-9, 486-510	(Details)
	Schlegelmilch, B.B., Tynan, A.C.. 1988. Who Volunteers? An Investigation into the Characteristics of Charity Volunteers. In: Robinson, T., Clarke-Hill, C. (eds.). Marketing: Past, Present, and Future. Vol. 1. Proceedings of the Annual Conference of the Marketing Education Group, Huddersfield, England, July 18-21, 1988, 12-35	(Details)
1987	Schlegelmilch, B.B., Diamantopoulos, A.. 1987. Innovativeness and Export Performance: An Empirical Analysis. In: Leeflang, P., Rice, M. (eds.): Contemporary Research in Marketing, Proceedings of the Annual Conference of the European Marketing Academy, Toronto, Canada, June 1-3, K1-K21	(Details)
	Schlegelmilch, B.B., Ross, A.G.. 1987. The Influence of Managerial Characteristics on Different Measures of Export Success. In: Wensley, R. (ed.): Reviewing Effective Research and Good Practice in Marketing, Proceedings: Annual Conference of the Marketing Education Group, Warwick, England, July 7-10, 241-257	(Details)
1986	Diamantopoulos, A., Schlegelmilch, B.B.. 1986. A Comparison of Marketing Operations of Autonomous Subsidiaries: An Empirical Study. Proceedings of the Annual Conference of the Academy of International Business, London, England, November, 21-23	(Details)
	Schlegelmilch, B.B., Crook, J.. 1986. Firm Level Determinants of Export Intensity. Proceedings of the Annual Conference of the Academy of International Business, London, England, November, 21-23	(Details)
1985	Schlegelmilch, B.B.. 1985. Internal Determinants of Export Behaviour of British and German Firms. Proceedings: Annual Conference of the European Marketing Academy, Bielefeld, Germany, April 10-12, 57-71	(Details)

Paper presented at an academic conference or symposium

2021	Schlegelmilch, Bodo B., Crittenden, Victoria, Peterson, Mark. 2021. Business School Curriculum Innovation and Sustainability, Virtual American Marketing Association Summer Conference, Chicago, Vereinigte Staaten/USA, 04.08-06.08.	(Details)
	Schlegelmilch, Bodo B., Steenkamp, Jan-Benedict, Reinartz, Werner, Prange, Christiane. 2021. Post-Covid Business Schools in a Global Context: More of the same or a New Start. AMA Global Marketing SIG 2021 Conference, Taormina, Sicily, Italien, 01.10-03.10.	(Details)
	Dhar, Upinder, Agarwal, K.K., Beck-Dudley, Caryn, Schlegelmilch, Bodo B., Alderman, Jeffery. 2021. Recalibrating Key Indicators of Accreditation for Global Benchmarking and Embracing the New Normal. Association of Indian Management Schools [AIMS], Hyderabad, Indien, 26.08-28.08. Invited Talk	(Details)
	Lu, Jun, Schlegelmilch, Bodo B., Manceau, Delphine, Duggan, Catherine, Wang, XiaoXiao. 2021. What’s Next? New Approaches for Higher Education Collaboration in a Post-Covid World. Virtual Annual Meeting of the Association of American Colleges & Universities [AAC&U], na, Vereinigte Staaten/USA, 01.20-01.23. Invited Talk	(Details)
	Schlegelmilch, Bodo B. 2021. Why Business Schools Need Radical Innovations. Philip Kotler eWorld Marketing Summit, na, Vereinigte Staaten/USA, 06.11-07.11. Invited Talk	(Details)
2020	Schlegelmilch, Bodo B. 2020. Business School Academic Capability and Publications. The 9th Chinese AMBA & BGA Business School Capacity Building New Year Webinar, Web, Europäische Union, 16.12. Invited Talk	(Details)
	Schlegelmilch, Bodo B. 2020. The Future of Business Schools. Chilean Association of Business Schools – ENEFA, Santiago, Chile, 04.11. Invited Talk	(Details)
	Schlegelmilch, Bodo B. 2020. Why Business Schools Need Radical Innovations. Chilean Association of Business Schools – ENEFA, Web Conference, Web, Chile, 04.11-07.11. Invited Talk	(Details)
2019	Schlegelmilch, Bodo B. 2019. Competitive Strategies in a Turbulent Business School Environment. Association of MBAs [AMBA] and Business Graduate Association [BGA] Global Conference, Istanbul, Türkei, 13.05-15.05. Invited Talk	(Details)
	Makri, Aikaterini, Papadas, Karolos-Konstantinos, Schlegelmilch, Bodo B. 2019. How global identity impact global digital brands: The case of Indonesia. AMA Global Marketing SIG Conference, Buenos Aires, Argentina, 20.05-23.05.	(Details)
	Mitchell, Vincent Wayne , Makri, Aikaterini, Schlegelmilch, Bodo B., Blaha, Patrick. 2019. MICE Event Value Measurement. Advances in Hospitality and Tourism Marketing and Management Conference, Portsmouth, United Kingdom, 09.07-12.07.	(Details)
	Dinhof, Katharina, Kleber, Janet, Schlegelmilch, Bodo B. 2019. Overcorrection in Mixed Racial Purchasing. Academy of Marketing Science, Vancouver, Kanada, 29.05.-31.05.	(Details)
	Schlegelmilch, Bodo B. 2019. Theories in International marketing: Something Old, Something New, Lots of Things Borrowed - Should we Feel Blue? Academy of Marketing Science Annual Conference, Vancouver, Kanada, 29.05.-31.05.	(Details)
2018	Simbrunner, Philipp, Schlegelmilch, Bodo B. 2018. Applied behavioral economics: Moral cleansing and moral licensing in a marketing context. Global Marketing Conference, Tokyo, Japan, 25.07-29.07.	(Details)
	Schlegelmilch, Bodo B. 2018. Business Schools in the Digital Age: Do we Need New Business Models? Association of MBAs [AMBA] Latin America Conference for Deans and Directors, Buenos Aires, Argentinien, 03.09.-05.09. Invited Talk	(Details)
	Makri, Aikaterini, Arslanagic-Kalajdzic, Maja, Kadic-Maglajlic, Selma, Schlegelmilch, Bodo B. 2018. From perceived advertisement value to word of mouth: The moderating role of users‘ dominance on Facebook advertising. 47th EMAC Conference, Glasgow, United Kingdom, 29.05-01.06.	(Details)
	Makri, Aikaterini, Schlegelmilch, Bodo B., Papadas, Karolos-Konstantinos. 2018. Location-based Consumer Identities and their Effect on Global Social Networking Sites Usage: Evidence from Users in Austria and Thailand. Global Marketing Conference, Tokyo, Japan, 26.07-29.07.	(Details)
	Schlegelmilch, Bodo B. 2018. New Paradigms of Success: Implications for Business Schools. Association of MBAs [AMBA] Asia Pacific Conference for Deans and Directors, Melbourne, Australien, 12.11.-14.11. Invited Talk	(Details)
	Makri, Aikaterini, Schlegelmilch, Bodo B. 2018. What we Know About Anti-Consumption: An Attempt to Nail Jelly to the Wall. ICAR 2018, Almeria, Spain, 09.11-10.11.	(Details)
2017	Zablocki, Agnieszka, Schlegelmilch, Bodo B., Schantl, Elena. 2017. A Theoretical Framework on the Influence of e-WOM on Customer-Based Brand Equity. 26th Annual CIMaR Conference Consortium for International Marketing Research, Florence, Italien, 20.06-23.06.	(Details)
	Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry. Summer AMA Conference American Marketing Association, San Francisco, Vereinigte Staaten/USA, 04.08-06.08.	(Details)
	Simbrunner, Philipp, Schlegelmilch, Bodo B. 2017. Cross-Cultural Differences in Cognitive Biases: Does Moral Licensing Work the Same Way in Europe and Asia? CIMaR Consortium for International Marketing Research 26th Annual Conference, Florence, Italien, 20.06-23.06.	(Details)
	Zablocki, Agnieszka, Schlegelmilch, Bodo B., Schantl, Elena. 2017. Customer-Based-Brand Equity in the Digital Age – Development of a Theoretical Framework. 45th AMS Annual Conference, San Coronado, Vereinigte Staaten/USA, 24.05-26.05.	(Details)
	Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry. Global Fashion Management Conference, Vienna, Österreich, 06.07-09.07.	(Details)
	Simbrunner, Philipp, Schlegelmilch, Bodo B. 2017. Influencing Factors on Moral Licensing Effect: A Meta-Analytic Approach. AMS Academy of Marketing Science 45th Annual Conference, San Diego, Vereinigte Staaten/USA, 24.05-26.05.	(Details)
	Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Michael. 2017. The Influence of Audience and Self-Construal on the Content of Online Reviews. 45th AMS Annual Conference, Coronado Island, San Coronado, Vereinigte Staaten/USA, 24.05-26.05.	(Details)
2016	Zablocki, Agnieszka and Schlegelmilch, Bodo B. 2016. Conceptual Development of the Relationship Between Online Interactions and Brand Attitudes. 7th EMAC Regional Conference, Sarajevo, Bosnia and Herzegovina, Sarajevo, Bosnien-Herzegowina, 14.09.-16.09.	(Details)
	Makri, Aikaterini, Schlegelmilch, Bodo B. 2016. Linking Perceptions of “Self” and “Time” to Online Social Network Behavior. 7th European Marketing Academy Regional Conference, Sarajevo, Bosnia and Herzegowina, 14.09-16.09.	(Details)
	Simbrunner, Philipp and Schlegelmilch, Bodo B. 2016. Morality in Decision Making: A Meta-Analysis and Meta-Regression. Global Marketing Conference, Hong Kong, China, 21.07.-24.07.	(Details)
	Zablocki, Agnieszka and Schlegelmilch, Bodo B. 2016. Private Versus Public Online Interactions and Their Impact on Purchase Decisions in Different Cultures. AIB Annual Meeting, New Orleans, Vereinigte Staaten/USA, 27.06.30.06.	(Details)
	Cavusgil, S.T., J.J., Li, Schlegelmilch, Bodo B. 2016. Recent Developments in the Market for Management Education: Perspective from Asia, Europe and the USA. 25th Annual CIMaR Conference - Consortium for International Marketing Research, Xi'an, China, 17.06.-20.06.	(Details)
	Simbrunner, Philipp, Schlegelmilch, Bodo B., Fedoseeva, Olga. 2016. The Relationship between Time Orientation and Charitable Behavior: A Cross-Cultural Comparison. CIMaR Consortium for International Marketing Research 25th Annual Conference, Xi'an, China, 17.06-20.06.	(Details)
2015	Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Michael. 2015. Influence of Different Types of Online Interaction on Brand Attitudes – A Cross-Cultural Analysis. 18th Academy of Marketing Science World Marketing Congress, Bari, Italien, 14.07-18.07.	(Details)
2014	Gruber, Verena, Schlegelmilch, Bodo B.. 2014. Investor Assocations Concerning Sustainability and the Impact of Misperceptions on SRI Decision-Making. Academy of Marketing Science - World Marketing Congress, Lima, Peru, 05.08.-08.08.	(Details)
	Gruber, Verena, Traxler, Nicole, Schlegelmilch, Bodo B.. 2014. An Investigation of CSR Practices in Bottom-of-the-Pyramid Markets, Stakeholders' Perceptions and their Potential for Development and Innovation. 6th International Conference on Corporate Sustainability and Responsibility, Berlin, Deutschland, 08.10.-09.10.	(Details)
	Schlegelmilch, Bodo B., Gruber, Verena, Srisuphaolarn, P., Kamal, K.K., Nachum, L., Mishra, S.K.. 2014. Assuming Corporate Responsibilities in Emerging Markets: Challenges and Prospects (Panel Discussion). Academy of International Business, Vancouver, Kanada, 24.06.-26.06.	(Details)
	Mitchell, V.-W., Schlegelmilch, Bodo B., Mone, S.D.. 2014. Beyond A Dyadic View On Value Co-Creation: A Multi-Actor Perspective from Business Networking Events. Global Marketing Conference, Singapur, Singapur, 15.08.-18.08..	(Details)
	Awanis, Sandra, Schlegelmilch, Bodo B.. 2014. The Effects of Consumer Expectations on Credit Card Overuse. Academy of International Business, Vancouver, Kanada, 24.06.-26.06..	(Details)
2013	McGoldrick, Peter, Gruber, Verena, Schlegelmilch, Bodo B., Newholm, Terry. 2013. Ethical Aspects of International Product Sourcing. Academy of Marketing Science Annual Conference, Monterey, Vereinigte Staaten/USA, 15.05.-18.05..	(Details)
	Gruber, Verena, McGoldrick, Peter, Schlegelmilch, Bodo B., Newholm, Terry. 2013. Social and Environmental Dimensions of CoO Image. EMAC Annual Conference, Istanbul, Türkei, 04.06.-07.06..	(Details)
	Gruber, Verena, Schlegelmilch, Bodo B.. 2013. Sustainable or Conventional? Exploring the Fit of Sustainability Attributes. Academy of Marketing Science World Marketing Congress, Melbourne, Australien, 17.07.-20.07..	(Details)
	Robson, M.J., Katsikeas, C.S., Schlegelmilch, Bodo B., Pramböck, Barbara. 2013. Alliance Capability, Tie Strength, and Performance in International Strategic Alliances. Winter Marketing Educators' Conference, Las Vegas, Vereinigte Staaten/USA, 15.02.-17.02..	(Details)
	Schlegelmilch, Bodo B., McGoldrick, P., Gruber, Verena, Newholm, T.. 2013. Integrating Social and Environmental Aspects into the Country-of-Origin (coO) Construct: Why a Reconceptualizaton of CoO is Necessary.. Academy of International Business, Istanbul, Türkei, 03.07-06.07..	(Details)
	Robson, J.M., Katsikeas, C.S., Schlegelmilch, Bodo B., Pramböck, Barbara. 2013. Leveraging Alliance Capabilities: A Study of Alliance Capability Components, Tie Strength, and Performance in International Strategic Alliances. European Marketing Academy, Istanbul, Türkei, 04.06.06.06..	(Details)
2012	Szöcs, Ilona, Shamma, Hamed, Schlegelmilch, Bodo B.. 2012. THE IMPACT OF CORPORATE PHILANTHROPY ON CORPORATE REPUTATION: A CROSS-NATIONAL COMPARISON. Academy of Marketing Science World Marketing Congress~Cultural Perspectives in Marketing, Buckhead, GA, Vereinigte Staaten/USA, 28.08.-01.09..	(Details)
	Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B.. 2012. Conceptualizing Consumer's experiences of Product-harm Crises. 41st Annual Conference European Marketing Academy, Lisbon, Portugal, 22.05.-25.05.2012.	(Details)
	Diamantopoulos, A., Doberer, E., Ring, A., Schlegelmilch, Bodo B.. 2012. Drivers of Export Segmentation Effectiveness. 41st Annual Conference European Marketing Academy, Lisbon, Portugal, 22.05.-25.05..	(Details)
	Schlegelmilch, Bodo B., Houston, M.J.. 2012. Innovation in Executive MBA Programs: The Future of Business School Education. AMA Winter Educators' Conference, St. Petersburg/Florida, Vereinigte Staaten/USA, 17.02.-19.02..	(Details)
	Schlegelmilch, Bodo B.. 2012. Marketing Ethics: Challenges in Turbulent Times. AMA Winter Educators' Conference, St. Petersburg, Florida, Vereinigte Staaten/USA, 17.02.-19.02..	(Details)
	Schlegelmilch, Bodo B.. 2012. The Ambiguous gestalt of Global Marketing. 41st Annual Conference European Marketing Academy, Lisbon, Portugal, 22.05-25.05.	(Details)
	Gruber, Verena, Schlegelmilch, Bodo B., Houston, Michael J.. 2012. An Examination of Consumers' Inference Formation About Product Sustainability. IAREP, Wroclaw, Polen, 5.09.-08.09.	(Details)
	Gruber, Verena, Schlegelmilch, Bodo B.. 2012. An examination of consumers' inferences about product sustainability. 37th Annual Macromarketing Conference, Berlin, Deutschland, 13.06-16.06.	(Details)
	Gruber, Verena, Schlegelmilch, Bodo B., Houston, Michael J.. 2012. Consumers' Inferential Evaluations of Sustainability Attributes Based on Incomplete Product Information. Academy of Marketing Science Annual Conference, New Orleans, Vereinigte Staaten/USA, 15.05-19.05.	(Details)
	Schlegelmilch, Bodo B., Gruber, Verena. 2012. Sustainability: A Global Consumer Concern or a Luxury for Developed Nations?. Academy of International Business Annual Meeting, Washington, DC, Vereinigte Staaten/USA, 30.06.-03.07.	(Details)
	Szöcs, Ilona, Schlegelmilch, Bodo B.. 2012. Do consumer and Company Perceptions of Corporate Philanthrophy Align? (Poster Session). 41st Annual Conference European Marketing Academy, Lisbon, Portugal, 22.05-25.05.2012.	(Details)
	Schlegelmilch, Bodo B., Devinney, T.M., M.R., Czinkota, C.N., Leonidou, Gruber, Verena, Katsikeas, C.S., Zeriti, A. . 2012. A Global View on Sustainability and CSR: Panel Discussion. AIB Annual meeting, Washington, Vereinigte Staaten/USA, 30.06.-03.07.2012.	(Details)
2011	Schlegelmilch, Bodo B.. 2011. Der MBA im Jahre 2020: Werden wir ihn noch wiedererkennen?. Verband der Hochschullehrer für Betriebswirtschaft, Hannover, Deutschland, 11.11.	(Details)
	Öberseder, Magdalena, Schlegelmilch, Bodo B., Gruber, Verena. 2011. Why do you not care about CSR? A qualitative study exploring the limited role of CSR in consumption decisions. AMS World Marketing Congress, Reims, Frankreich, 19.7.-23.7..	(Details)
	Öberseder, Magdalena, Schlegelmilch, Bodo B., Murphy, Patrick E.. 2011. An Initial Step Towards Measuring Consumers' Perception of Corporate Social Responsibility. EMAC, Ljubljana, Slowenien, 24.5.-27.5..	(Details)
	Gruber, Verena, Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2011. Any excuse will do! How Techniques of Neutralization bridge consumers' positive attitudes towards CSR and their contradictory behaviour. EMAC, Ljubljana, Slowenien, 24.5. - 27.5..	(Details)
	Schlegelmilch, Bodo B., Szöcs, Ilona. 2011. Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Customer-Based Corporate Reputation. 2011 AMS World Marketing Congress, Reims, Frankreich, 19.07.-23.07..	(Details)
	Schlegelmilch, Bodo B., Ingene, C., Ortinau, D.J., Parasuraman, P.. 2011. Meet the Reviewers, Panel Discussion. Academy of Marketing Science, Coral Gables, Florida, Vereinigte Staaten/USA, 18.02.-20.02.	(Details)
	Robson, M., Schlegelmilch, Bodo B., Bojkowszky, B.. 2011. Resource Deployment Stability and Performance in R&D Alliances: A Self-Determination Theory Explanation. AMA Winter Educator's Conference, Austin, Texas, Vereinigte Staaten/USA, 18.02.-20.02..	(Details)
	Schlegelmilch, Bodo B., Crittenden, V.L., Price, L., Varadarajan, R., Dickson, P., Yadav, M.. 2011. Telling Telling Stories: Crafting Impactful Marketing Theory, Panel Discussion. Academy of Marketing Science, Coral Gables, Florida, Vereinigte Staaten/USA, 24.05.-27.05..	(Details)
	Haas-Kotzegger, Ursula, I., Assiouras, Schlegelmilch, Bodo B., G., Skourtis. 2011. Consumer Response to Product-harm Crises: The Role of Product Knowledge and MEssage Involvement. Australian and New Zealand Marketing Academy Conference (ANZMAC), Perth, Australien, 28.11.-30.11.	(Details)
	Haas-Kotzegger, Ursula, Schlegelmilch, Bodo B.. 2011. There is a Bad and There is a Worse: A Comparison of Consumer Reactions to Product-Harm Crises and Brand Crises. Academy of Marketing Science World Marketing Congress, Reims, Frankreich, 19.07.-23.07..	(Details)
	Mitchell, Vince, Petrovici, Dan Alex, Schlegelmilch, Bodo B., Szöcs, Ilona. 2011. Examining the Influence of Parents versus Peers on Gen Y Internet Ethical Attitudes. 2011 Academy of Marketing Science Annual Conference, Coral Gables, Florida, Vereinigte Staaten/USA, 24.05.-27.05..	(Details)
2010	Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. "What is CSR?" - Consumers' Understanding of Corporate Social Responsibility. 4th International Conference on Corporate Social Responsibility, Berlin, Deutschland, 22.09.-24.09..	(Details)
	Öberseder, Magdalena, Schlegelmilch, Bodo B.. 2010. Consumers' Perception Of Corporate Social Responsibility. EMAC, Kopenhagen, Dänemark, 1.6.-4.6..	(Details)
	Brenner, Barbara, Ambos, Björn, Schlegelmilch, Bodo B.. 2010. How to Control Knowledgeable Subsidiaries, presented at. European International Business Academy, Porto, Portugal, --.	(Details)
	Schlegelmilch, Bodo B., Ingene, Charles A., Ortinau, D.J., Parasuraman, A., Cote, J.. 2010. Meet the Reviewers: Suggestions from Award Winning Reviewers on How to Get Published, Panel Discussion. Academy of Marketing Science, Portland, OR, Vereinigte Staaten/USA, 26.05.-29.05..	(Details)
	Schlegelmilch, Bodo B., Crittenden, Victoria L., Price, Linda, Varadarajan, Rajan, Yadav, M.. 2010. Telling Telling Stories: Crafting Impactful Marketing Theory, Panel Discussion. Academy of Marketing Science (AMS), Portland, OR, Vereinigte Staaten/USA, May 26-29.	(Details)
	Schlegelmilch, Bodo B., Crane, F., Curran, C., Duke, C., Ferrell, L., Hanna, R., Wilson, E.. 2010. The Importance of the Scholarship of Teaching, Panel Discussion. AMA Winter Educator's Conference, New Orleans, Vereinigte Staaten/USA, 19.02.-22.02.	(Details)
2009	Schlegelmilch, Bodo B.. 2009. Beyond Shareholder Obligations: The Uncharted Theory of being a Responsible Company. First Global Peter Drucker Forum, Wien, Österreich, 19.11..	(Details)
	Schlegelmilch, Bodo B., Öberseder, Magdalena. 2009. Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends. AMS World Congress, Oslo, Norwegen, 22.7.-26.7..	(Details)
	Öberseder, Magdalena, Schlegelmilch, Bodo B., Mitchell, Vincent-Wayne. 2009. Online versus Offline Ethics: A Comparison of Parents and their Adolescent Children in Austria and the UK. EMAC, Nantes, Frankreich, 26.5.-29.5..	(Details)
	Nell, Phillip C., Ambos, Björn, Schlegelmilch, Bodo B. 2009. MNC Relationshipos to the Local Context - Exploring the Phenomen of Embeddedness Overlap. Academy of Internatinal Business, San Diego, Vereinigte Staaten/USA, -	(Details)
	Schlegelmilch, Bodo B., Doz, Yves, Pralahad, C. K., Malik, F., Stern, S.. 2009. Peter F. Drucker´s Contribution to Management. Drucker 100 Senior Executive Symposium, Wien, Österreich, 18.11..	(Details)
	Nell, Phillip C., Ambos, Björn, Schlegelmilch, Bodo B. 2009. The MNC as an Inter-Organizational Network: An Investigation of HQ Linkages to Local Subsidiary Networks, European International Business Academy, Valencia, Spanien, -	(Details)
	Schlegelmilch, Bodo B.. 2009. Writing a PhD Thesis: The Challenges Ahead. First Biennial Doctoral Consortium at the 14th Biennial World Marketing Congress of the Academy of Marketing Science, Oslo, Norwegen, 22.07.-25.07..	(Details)
2008	Pramböck, Barbara, Schlegelmilch, Bodo B.. 2008. Capturing Alliance Capability A Classification Approach. Annual International Conference of the Strategic Management Society (SMS), Cologne, Deutschland, 12.10-15.10..	(Details)
	Pramböck, Barbara, Schlegelmilch, Bodo B.. 2008. Making Sense of Alliance Capability A Classification Framework and Avenues for Further Research. Annual Conference of the Academy of International Business (AIB), Milan, Italien, 30.06-03.07.	(Details)
	Schlegelmilch, Bodo B.. 2008. "Ethics in Corporate Positioning" Corporate Identity/Assosiations Research Group. 5th International Conference of Strategic Management Society (SMS), Vancouver, Kanada, 25.05.-28.05.	(Details)
	Brenner, Barbara, Schlegelmilch, Bodo B., Ambos, Björn. 2008. Adding a Third Demension: The value-added of Regional Headquarters. Strategic Management Society, Cologne, Deutschland, ..	(Details)
	Devinney, T.M., Schlegelmilch, Bodo B.. 2008. Exploring the LImits of Corporate Social Presponsibility, Panel Session. 28th Annual International Conference of the Strategic Management Society, Köln, Deutschland, 12.10.-15.10..	(Details)
	Nell, Phillip C., Schlegelmilch, Bodo B. 2008. Antecedents and Performance Consequences of MNC Embeddedness Overlap A Conceptual Model. Academy of International Business, Milano, Italien, 30.6.-3.7.2008.	(Details)
	Nell, Phillip C., Schlegelmilch, Bodo B. 2008. Overlapping Relationships of Headquarters and Subsidiaries to Local Networks - A Conceptual Model of Antecedents and Performance Consequences. European International Business Academy, Tallinn, Estland, 11.12-13.12.2008.	(Details)
2007	Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2007. The co-evolution of charters, capabilities and structures in the internationalization process. European International Business Academy, Catania, Italien, 13.-15.12..	(Details)
	Schlegelmilch, Bodo B.. 2007. The Domain of Global Strategy. SMS 27th Annual International Conference, San Diego, Vereinigte Staaten/USA, 14.10. - 17.10.2007.	(Details)
	Schlegelmilch, Bodo B., Lehrer, Mark. 2007. Shaping Product Innovation Through Different Internationalization Trajectories. AMA Winter Educator´s Conference, San Diego, Vereinigte Staaten/USA, 16.02.-19.02..	(Details)
	Schlegelmilch, Bodo B.. 2007. Ethical Tensions in International Supply Chains: converging Interests or Insoluble Contradictions between Producers, Retailers and Consumers. European Meeting of University Professors on the Occasion of the 50th Anniversary of the Treaty of Rome, Rom, Italien, 21.06. - 24.06..	(Details)
	Ambos, Tina Claudia, Schlegelmilch, Bodo B., Ambos, Björn, Brenner, Barbara. 2007. Functional and Divisional Tensions in the Internationalization Process of Banks: The Case of Unicredit in CEE, presented at . European International Business Academy, Catania, Italien, 13.-15.12..	(Details)
	Nell, Phillip C., Schlegelmilch, Bodo B. 2007. Managing International Interdependence: The Role of Regional Headquarters. Strategic Management Society, San Diego, Vereinigte Staaten/USA, 14.10.-17.10.	(Details)
	Schlegelmilch, Bodo B.. 2007. Marketing Practice in an Era of Janus Trends. Academy of Marketing Conference, Surrey, Großbritannien, 03.07. - 06.07..	(Details)
	Schlegelmilch, Bodo B.. 2007. The Publication Game: Striving for Relevance and Rigo(u)r. Academy of Marketing Conference - Doctoral Colloquium, Surrey, Großbritannien, 02.07. - 03.07..	(Details)
2006	Bojkowszky, Brigitte, Schlegelmilch, Bodo B.. 2006. Drivers of Continuous Resource Commitment in International Alliances: A Conceptual Framework. Annual Conference of the Academy of International Business, Beijing, China, 23.06. - 26.06..	(Details)
	Lehrer, Mark, Schlegelmilch, Bodo B.. 2006. MNC Learning on the Demand Side: Lead Markets, Design Innovation and Internationalization. Annual Conference of the Academy of International Business, Beijing, China, 23.06. - 26.06..	(Details)
	Ambos, Björn, Schlegelmilch, Bodo B.. 2006. Sources of Competitive Advantage in Global Innovation Networks: Center of Excellence versus Global Teams. 26th Strategic Management Society Annual Meeting, Vienna, Österreich, 29.10.-1.11.2006.	(Details)
	Schlegelmilch, Bodo B., Ambos, Björn. 2006. Drivers of Regional Headquarters Formation within European Regions,. AMA Winter Educators' Conference, St. Petersburg, Vereinigte Staaten/USA, 17.2.-20.2.2006.	(Details)
	Ambos, Tina Claudia, Schlegelmilch, Bodo B.. 2006. Standing on the Shoulders of Giants: knowledge management practices in international consulting firms. European Academy of International Business (EIBA), Fribourg, Schweiz, 07.12-09.12..	(Details)
2005	Mitchell, V.-W., Balabanis, G., Schlegelmilch, B.B., Cornwell, B.. 2005. A Cross-cultural Analysis of Consumer Misbehaviors. Cross Cultural Research Conference, Cancun, Mexico, December 11-14	(Details)
	Penz, E., Schlegelmilch, B.B., Stöttinger, B.. 2005. Infatuated by forged prodcuts. Why consumers knowingly buy counterfeits. Fourth International Business and Economy Conference (2005 IBEC), Waikiki, Hawaii, January 6-9	(Details)
	Bojkowszky, Brigitte, Schlegelmilch, Bodo B.. 2005. The Impact of Relationship Quality on Continuous Resource Commitment and Partner Performance in International R&D Alliances: A Conceptual Framework. Academy of International Business (AIB), Quebec City, Kanada, July 9-12.	(Details)
2004	Ambos, Björn, Schlegelmilch, Bodo B.. 2004. Managing Global R&D Networks: A Comparison of Organizational and Political Approaches to Control, conference paper,nom. for the McKinsey/SMS Best Conference papaer Award, presented at. 24th Strategic Management Society Annual Meeting, San Juan, Puerto Rico, 31.10.-3.11.2004.	(Details)
	Schlegelmilch, Bodo B., Ambos, Björn, Ambos, Tina Claudia. 2004. Global Marketing und Market Knowledge: Collaboration and Management Issues, special session, presented at. AMA Winter Educators' Conference, Phoenix, Vereinigte Staaten/USA, 5.2.-9.2.2004.	(Details)
	Chini, Tina Claudia, Ambos, Björn, Schlegelmilch, Bodo B.. 2004. Organizational Capabilities and the Effectiveness of Knowledge Flows within Multinational Corporations, accepted for Presentation at. Academiy of International Business Annual Conference, Stockholm, Schweden, 10.-13.7.2004.	(Details)
2003	Ambos, Tina Claudia, Ambos, Björn, Schlegelmilch, Bodo B.. 2003. Benefiting from Subsidiary Knowledge: An Empirical Investigation of Reverse Knowledge Transfer, competitive paper, presented at. Academy of International Business Annual Conference, Monteray, Vereinigte Staaten/USA, 5.7.-8.7.2003.	(Details)
	Schlegelmilch, Bodo B., Ambos, Björn, Pattera, M.. 2003. Multi-Utility: Strategic Option in deregulated Markets? An Empirical Assessment using Conjoint Measures, competitive paper, presented at. 3rd European Academy of Management, Milan, Italien, 3.4.-5.4..	(Details)
	Ambos, Björn, Schlegelmilch, Bodo B.. 2003. The Impact of National Culture on R&D Laboratory Performance and Location Choice: An Empirical Investigation, competitve paper, presented at. 23rd Strategic Management Society Annual Conference, Baltimore, Vereinigte Staaten/USA, 9.11.-12.11.2003.	(Details)
	Schlegelmilch, B.B., Chini, T.C.. 2003. Strategic Value Discipline and Knowledge Management. An Empirical Investigation. European Academy of International Business (EIBA). Copenhagen, Denmark, December 11-13	(Details)
2002	Ambos, Björn, Schlegelmilch, Bodo B.. 2002. Coordinating International R&D through Cross-Cultural Teams: An Empirical Investigation of Selected Contingency Factors, Conference Paper presented at. Jahrestagung der Kommission Internationales Management, Graz, Österreich, 15.2.-16.2..	(Details)
	Ambos, Björn, Schlegelmilch, Bodo B.. 2002. The Use of International R&D Teams - An Empirical Investigation of Selected Contingency Factors, competitive paper,nominated for the McKinsey/SMS Best Conference Paper Award, presented at. Strategic Management Society Annual Meeting, Paris, Frankreich, 22.9.-25.9.2002.	(Details)
2001	Kreuz, P., Schlegelmilch, B.B.. 2001. The Future of Speech Recognition Technology: A Survey of International Experts. Conference of the International Academy of E-Business, San Francisco	(Details)
2000	Schlegelmilch, B.B., Stöttinger, B.. 2000. Researching Export Strategy Performance Relationships - Theoretical Foundations and methodological issues. Panel discussion at the Annual Conference of the Academy of International Business, Phoenix, November	(Details)
1999	Doz, Y., Schlegelmilch, B.B.. 1999. Global Knowledge Management as a Strategic Resource. Panel Discussion, Annual Meeting of the Academy of International Business, Charleston, South Carolina, November 21-24	(Details)
	Holzmüller, H., Samiee, S., Schlegelmilch, B.B., Diamantopoulos, A., Salzberger, T.. 1999. Recent Methodological Advancements in Cross-National Marketing Research. Panel Discussion, World Marketing Congress on Global Perspectives in Marketing for the 21st Century, Qawra, Malta, June 23-26	(Details)
	Schlegelmilch, B.B., Van Deusen, C., Simintiras, A., Geyer-Schulz, A., Holzmüller, H.. 1999. The Use of Information Technology in Marketing Teaching. Panel Discussion, World Marketing Congress on Global Perspectives in Marketing for the 21st Century, Qawra, Malta, June 23-26	(Details)
1996	Schlegelmilch, B.B., Trommsdorff, V.. 1996. Ethische Unternehmenspositionierung. Jahrestagung der Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft, Fürth, Germany, January 25-27	(Details)
1995	Schlegelmilch, B.B.. 1995. Ethical Polymorphism: An Analysis of U.S., U.K. and German Managers. Academy of International Business Regional Meeting, Glendale, Arizona, May 26-27	(Details)
	Schlegelmilch, B.B., Ram, S.. 1995. Technophobia: Measurement and Cross-Cultural Validation. INFORMS International Conference, Singapore, June 25-28	(Details)
1993	Schlegelmilch, B.B.. 1993. A Comparative Study of U.S. and European Managers' Views of Business Ethics. CIBER Workshop on Internationalizing Business Ethics, Bentley College, Center for Business Ethics, Boston, Massachusetts, June 29-July 1	(Details)
	Schlegelmilch, B.B.. 1993. Die Messung von Präferenzen für unterschiedliche Produktmerkmale mittels partiell-individualisierter Conjoint-Analysen: Ein empirischer Vergleich zwischen Autokäufern in Großbritainnien und Deutschland. Jahrestagung der Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft, Fürth, Germany, January 22-23	(Details)
	Schlegelmilch, B.B.. 1993. EC Trade Relationships with Developing Countries. Fourth International Conference on Marketing and Development, San Jose, Costa Rica, January 7-10	(Details)
1992	Robertson, D.C., Schlegelmilch, B.B.. 1992. Corporate Institutionalization of Ethics in the United States and Great Britain. European Business Ethics Network (EBEN) 1992 International Conference, Paris, France, October 14-16	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B.. 1992. Problems and Solutions: Some Examples from Cross-National Collaborative Research. American Marketing Association Summer Marketing Educator's Conference, Chicago, Illinois, August 8-11, 1992 (Invited Session on Cross-National Collaborative Research)	(Details)
1991	Moore, S.A., Schlegelmilch, B.B.. 1991. A Proposed Methodology for Examining Inter- and Intra-Organizational Perceptions of Service Quality. 7th Industrial Marketing and Purchasing Conference, Uppsala University, Sweden, September 6-8	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A.. 1991. Internationale Management-Beratung in Großbritannien. Fachtagung der wissenschaftlichen Kommission Internationales Management im Verband der Hochschullehrer für Betriebswirtschaft e.V., Universität Göttingen, Germany, January 31 - February 1	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B.. 1991. The Impact of Technological Change in Telecommunication on Inter-Company Alliances. Annual Meeting of the Academy of International Business (Invited Session of Cross-Border Alliances in the EC), Miami, Florida, October 17-20	(Details)
	Diamantopoulos, A., Schlegelmilch, B.B.. 1991. The Impact of Technological Change in Telecommunication on Inter-Company Alliances. Annual Meeting of the Academy of International Business, (Invited Session on Cross-Border Alliances in the EC), Miami, Florida, October 17-20,	(Details)
1990	Schlegelmilch, B.B., Langlois, C.C.. 1990. New US Corporate Culture and Old Japanese Corporate Values: Two Not-Too-Distant Relatives. Third European Conference on Business Ethics, October 3-5, 1990, Milan, Italy	(Details)
	Moore, S.A., Schlegelmilch, B.B.. 1990. Service Quality: A Critical Evaluation of the Literature and an Agenda for Future Research. 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-17	(Details)
	Schlegelmilch, B.B., Diamantopoulos, A.. 1990. The Perceived Environmental Impact of Road versus Rail Freight Transport. The Keys to the Future: Railfreight Conference, Wansford, England, October 22-23	(Details)

Poster presented at an academic conference or symposium

2015	Zablocki, Agnieszka, Schlegelmilch, Bodo B., Houston, Michael. 2015. Forming of Brand Attitudes in the Online Environment. 44th EMAC Conference, Leuven, Belgien, 26.05-29.05.	(Details)
2013	Gruber, Verena, Schlegelmilch, Bodo B., Penz, Elfriede. 2013. Disentangling Consumers' Preference Functions for Sustainable Products. Society for Consumer Psychology Summer Conference, Honolulu, Vereinigte Staaten/USA, 31.07.-04.08..	(Details)
2012	Szöcs, Ilona, Schlegelmilch, Bodo B.. 2012. Do Consumer and Company Perceptions of Corporate Philanthropy Align?. European Marketing Academy 41st Annual Conference, Lissabon, Portugal, 22.05.-25.05.	(Details)

Research report, expert opinion

1993	Love, A., Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Charity Marketing: An Empirical Analysis of Donor and Volunteering Behaviour in the U.K.. March 1993, Report Prepared for the Charities Aid Foundation	(Details)
1990	Schlegelmilch, B.B., Diamantopoulos, A.. 1990. The Perceived Environmental Impact of Rail and Road Freight Transport: A Qualitative Analysis. January 1990, Report Prepared for the British Railways Board	(Details)

Book or article review

2003	Schlegelmilch, B.B., Medved, K.. 2003. Marketingmanagement: Strategie-Instrumente-Umsetzung-Unternehmensführung. (Homburg, C./Krohmer H.). Journal für Betriebswirtschaft, 3, 114-115	(Details)
1992	Schlegelmilch, B.B.. 1992. Review of 'Handbook of German Business Management'. Management International Review, 32, 2, 189-192	(Details)

Case study

2017	Schlegelmilch, Bodo B., Quaas BSc (WU), MSc (WU), Christian N., Ambös, Ph.D., Tina C. 2017. Nivea and Friends: Beiersdorf’s Quest for an Optimal Strategy – Structure Alignment. Case Centre.	(Details)
2014	León, S.S., Schlegelmilch, Bodo B.. 2014. Red Bull Stratos: Mission to the Edge of Space (case reference No Reference no. 514-075-1). The Case Center (Student and Instructor Version).	(Details)
2012	Schlegelmilch, Bodo B., Villanueva-Weinzierl, Gina, Gabriel, Christoph. 2012. The Donnie GmbH Case Study. Case Center.	(Details)
1998	Schlegelmilch, Bodo B. 1998. Citibank Argentina. University of Western Ontario, Case Series, Part IV, 960-974.	(Details)

Multimedia

2004	Schlegelmilch, B.B., Chini, C.T.. 2004. Charmin and the Knowledge Management Challenge at P&G, A two CD-ROM Case Study (Student- and Instructor Version). Community of European Management Schools (CEMS)	(Details)
1997	Schlegelmilch, B.B.. 1997. Principle Content Developer, Global Marketing. A two CD-ROM program for MBA students studying international marketing in a distance learning environment (National University of San Diego), August	(Details)
	Schlegelmilch, B.B.. 1997. Supporting Content Developer, Global Business. A two CD-ROM program for MBA students studying international business in a distance learning environment (National Universe of San Diego), July	(Details)

Dissertation

2006	Schlegelmilch, Bodo B. 2006. Ecological, Ethical and Charitable Concerns: Traces of a Personal Research Odyssey. Dissertation, University of Manchester, Manchester Business School.	(Details)
1983	Schlegelmilch, B.B.. 1983. A Profile Analysis of Divergent Export Behaviour in the UK and West German Mechanical Engineering and Food Processing Industries. Ph.D. Thesis, University of Manchester Institute of Science and Technology (UMIST)	(Details)

Diploma thesis

1981	Schlegelmilch, B.B.. 1981. Survey of Country Risk Appraisal Techniques for Export Markets. M.Sc. Dissertation, University of Manchester Institute of Science and Technology (UMIST)	(Details)
1979	Schlegelmilch, B.B.. 1979. Analyse der Rahmenbedingungen deutscher Direktinvestitionen in Großbritannien. Abschlußarbeit, Fachhochschule Köln	(Details)

Miscellaneous

2003	Schlegelmilch, B.B.. 2003. Editorial: 10 Years of JIM. Journal of International Marketing, 11, 1	(Details)
2001	Schlegelmilch, B.B.. 2001. Editorial: Fine Tuning the Winning Formula - The Road Ahead. Journal of International Marketing, 9, 1, iii-iv	(Details)
	Schlegelmilch, B.B., Penz, E.. 2001. Wissensmanagement: Strategische Herausforderung. Wirtschaftsforum der Führungskräfte (WdF) Magazin, 10-12	(Details)
1999	Schlegelmilch, B.B.. 1999. Marketing is Going Digital: Some Changes and Implications for Marketing Management. Handel Österreich-USA, Embassy of the United States of America in Austria, 8-12	(Details)
1998	Schlegelmilch, B.B.. 1998. Ethik im internationalen Marketing. Transfer - Werbeforschung und Praxis. Werbewissenschaftliche Gesellschaft Wien/Bonn, 5-6, p. 13, (Summary of a Presentation)	(Details)
1996	Schlegelmilch, B.B.. 1996. Editorial. European Journal of Marketing, Special Issue on Marketing and Social Responsibility, 30, 5, 7-8	(Details)

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Bodo B. Schlegelmilch

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Poster presented at an academic conference or symposium

Research report, expert opinion

Book or article review

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Multimedia

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