Thomas Reutterer

Univ.Prof. Mag.Dr.rer.soc.oec. Thomas Reutterer

Telephone:: +43 1 31336 4619
Email:: thomas.reutterer@wu.ac.at

Contact information and photo taken from and editable at WU Directory.

Affiliation

CV

2019-2020

Visiting Professorial Fellow, University of New South Wales (UNSW), Sydney, Australia

2012-2014

Professorial Research Fellow in Marketing, University of Surrey, Surrey Business School

since 2011

Professor of Marketing, WU Vienna

2009

Visiting Professor at the Institute of International Studies, Ramkhamhaeng University, Bangkok

2009

Visiting Professor at the University St.Gallen

2008-2009

Substitute Chair (W3-Professur) of Marketing: University of the Federal Armed Forces Munich

2008-2010

Visiting Professorial Fellow at the University of Wollongong (AUS), School of Management and Marketing

2007

Visiting Professor at the Johann Wolfgang Goethe University, Frankfurt am Main

2006

Visiting Scholar at the Humboldt-Universität zu Berlin, Institute for Marketing

2005-2011

Deputy Head of the Institute of Retailing and Marketing, WU Vienna

2005

Visiting Scholar at the Humboldt-Universität zu Berlin, Institute for Marketing

2003-2011

Associate Professor, Institute of Retailing and Marketing, WU Vienna

2003

Venia docendi (Habilitation) in Business Administration

2001-2002

Consultant with Simon Kucher & Partners, Strategy and Marketing Consultants

2000

Visiting Professor University of Sydney

1997

Dr. rer. soc. oec. (Ph.D.)

1994-2003

Assistant Professor, Institute of Retailing and Marketing, WU Vienna

Researcher Identifier

No researcher identifier found.

Awards and Honors

2020: Best Paper published in the Journal of Interactive Marketing in 2019 (with N. Schröder, A. Falke and H. Hruschka)
2018: WU Vienna’s “Researcher of the Month”
2017: Best Paper Award, ALLDATA 2017 Conference Venice, Italy
2014: Innovative Teaching Award (WU Vienna)
2010: Innovative Teaching Award (WU Vienna)
2006: Dr.-Wolfgang-Houska-Preis (Finalist)
2005: Franz Edelman Award for Achievement in Operations Research and the Management Sciences (Semifinalist); INFORMS Society for Marketing Science (ISMS) Practice Prize (Finalist)
2000: OeNB-WU-Förderungspreis
1998: Rudolf Sallinger-Preis (Ex Aequis Winner); Stephan Koren-Preis (Winner)
1997: Wiener Preis für Handelsforschung (Co-Winner)
1994: Eduard Haas Preis für Handel und Marketing (Winner)

Classifications

5301 Distributive trades (Details)
5307 Business and management economics (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
5321 Market research (Details)

Expertise

Customer Relationship Management
Servcice-Marketing
Retail-Marketing
Marketing
Marketing models
Market Segmentation and Product Positioning
New products marketing
Shopping basket analysis and category management
Brand and category management interdependencies

Activities

Position in scientific committee
	since 2012	Österreichische Gesellschaft für Angewandte Forschung in der Tourismus- und Freizeitwirtschaft (ÖGAF) - Board Member
Position in jury, advisory board, curatorship
	since 2020	Handelsverband - Scientific commitee member
	since 2018	Handelsverband - Scientific commitee member
	since 2017	Harvard Business Publishing - Faculty Advisor
	since 2017	AI Solutions MP GmbH - Research Advisor
	2012	Österreichischer Innovationspreis Tourismus, Bundesministerium für Wirtschaft, Familie und Jugend - Member of Expert Jury
	since 2009	Research Advisory Board of the Research Center for Retail Management / University St Gallen - Member
Position in habilitation committee
	2015-2020	Nadine Schröder (Universität Regensburg) - Fachmentor
Position in internal committee for appointments
	2013	Interactive Marketing and Social Media - Internal Examinor
Position in internal habilitation committee
	2020	Nils Wlömert - Member
	2017	Florian Huber - Member
	2016	Christina Holweg - Mitglied
	2013	Regina Dittrich, Monika Koller, Astrid Reichel - Member
Reviewer for scientific organization
	2014	Deutsche Forschungsgemeinschaft (DFG)
	since 2005	Jubiläumsfonds der Oesterreichischen Nationalbank (OeNB)
Membership in scientific association
	since 2013	Direct Marketing Educational Foundation (DMEF)
	since 2010	American Marketing Association (AMA)
	since 2005	Marketing Science Institute (MSI)
	since 2003	Verband der Hochschullehrer für Betriebswirtschaft e. V. (VHB)
	since 1998	Institute For Operations Research and the Management Sciences (INFORMS)
	since 1996	European Marketing Academy (EMAC)
Editor of a scientific journal
	2011-2017	Journal für Betriebswirtschaft (JfB) / Management Review Quarterly (MRQ) - Co-Editor
Member of the editorial board
	since 2019	International Journal of Research in Marketing (IJRM)
	since 2018	Management Review Quarterly (MRQ)
	since 2015	Journal of Business Economics (Zeitschrift für Betriebswirtschaft)
	since 2014	Transfer - Werbeforschung und Praxis
	2009-2012	International Journal of Marketing (früher: Der Markt)
	since 2007	European Retail Research
Reviewer for a scientific journal
	2020	Marketing Science
	since 2019	Journal of Marketing Research
	since 2018	Review of Managerial Science
	since 2018	Management Science
	since 2018	Journal of Choice Modelling
	since 2017	British Journal of Management
	2016	Mathematical and Computational Applications
	since 2016	Journal of Marketing Behavior
	since 2016	Annals of Operations Research
	since 2015	Journal of Retailing
	2014	Journal of the American Planning Association
	since 2012	Journal of Business Research (JBR)
	since 2012	International Journal of Research in Marketing (IJRM)
	since 2012	Annals of Tourism Research
	2011	Cartographica
	since 2008	OR Spektrum
	since 2007	European Journal of Operational Research (EJOR)
	2007	Computational Statistics
	since 2006	Zeitschrift für betriebswirtschaftliche Forschung (zfbf)
	since 2006	Zeitschrift für Betriebswirtschaft (ZfB)
	since 2006	Journal of Interactive Marketing
	since 2006	International Journal of Retail & Distribution Management
	since 2006	Information Sciences
	since 2005	Marketing Zeitschrift für Forschung und Praxis
	since 2005	Journal of Retailing and Consumer Services
	2005-2006	Journal für Betriebswirtschaft (JfB)
	2005	Industrial Marketing Management
	since 2005	Computers and Operations Research
	2004	Management Research Review
	2002	International Journal of Physical Distribution and Logistics Management
	2002	IEEE Transactions on Knowledge and Data Engineering
	2002-2012	Der Markt / International Journal of Marketing
Organisation of Research Seminar
	since 2012	Research Seminar Series / Department of Marketing (together with Martin Schreier)
Reviewer for an international conference
	2014	The International Conference on Information Systems (ICIS) - Area Editor (Decision Analytics, Big Data, and Visualization)
	2009	Wissenschaftlicher Markentag (WU Vienna)
	2009	ANZMAC Conference
	2008	The International Conference on Information Systems (ICIS)
	2008	Hawaii International Conference on System Sciences (HICSS)
	2007	Conference of the German Classification Society (GfKl)
	since 2005	EMAC Annual Conferences
Organization scientific meeting (Conference etc.)
	2017	AI Summit Vienna 2017 - Organizing Team Member
	since 2012	Research Seminar Series / Department of Marketing (together with Martin Schreier)
Position in administration
	2012-2016	MSc Program in Marketing - Academic Program Director
	since 2011	Institute for Service Marketing and Tourism - Head of Institute
	2011	Design Group for WUs Strategic Development Plan
Academic advisor
	since 2012	Vanderbilt University, Nashville, Tennessee
	since 2008	Indiana University, Kelley School of Business, Minneapolis
Supervisor dissertation
	2018	Radoslaw Karpienko
	2017	Michael Platzer
	2014	Andre Decrouppe
	2011	NIcolas March

Publications

Book (monograph)

1997	Reutterer, Thomas. 1997. Analyse von Wettbewerbsstrukturen mit neuronalen Netzen - Ein Ansatz zur Kundensegmentierung auf Basis von Haushaltspaneldaten. Forschungsergebnisse der Wirtschaftsuniversität Wien, 398 S., Wien: Service-Fachverlag, ISBN 3-85428-374-1	(Details)
1996	Edrissi, A., Heinrich, G., Kleiber, Ch., Kodritsch, Ch., Lettmayr, C.F., Reutterer, Thomas, Voithofer, Peter. 1996. Telekommunikation im österreichischen Gewerbe und Handwerk. Wien: Österreichischer Wirtschaftsverlag.	(Details)

Journal article

2021	Wieringa, Jaap, Kannan, P.K., Ma, Xiao, Reutterer, Thomas, Risselada, Hans, Skiera, Bernd. 2021. Data analytics in a privacy-concerned world. Journal of Business Research. (122), 915-925.	(Details)
	Platzer, Michael, Reutterer, Thomas. 2021. Holdout-Based Empirical Assessment of Mixed-Type Synthetic Data. Frontiers in Big Data. 4 1-12.	(Details)
	Reutterer, Thomas, Platzer, Michael, Schröder, Nadine. 2021. Leveraging purchase regularity for predicting customer behavior the easy way. International Journal of Research in Marketing. 38 (1), 194-215.	(Details)
	Sengo Furtado, Filipe, Reutterer, Thomas, Schröder, Nadine. 2021. The carrot and the stick in online reviews: determinants of un-/helpfulness voting choices. Journal of Business Economics.	(Details)
2019	Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2019. Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. Journal of Interactive Marketing. 47 181-197.	(Details)
	Reisenbichler, Martin, Reutterer, Thomas. 2019. Topic Modeling in Marketing: Recent Advances and Research Opportunities. Journal of Business Economics (JBE) (früher: Zeitschrift für Betriebswirtschaft ZfB). 89 (3), 327-356.	(Details)
2017	Reutterer, Thomas, Hornik, Kurt, March, Nicolas, Gruber, Kathrin. 2017. A Data Mining Framework for Targeted Category Promotions. Journal of Business Economics (JBE) (früher: Zeitschrift für Betriebswirtschaft ZfB), 87, (3), 337-358.	(Details)
2016	Platzer, Michael, Reutterer, Thomas. 2016. Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activitiy. Marketing Science 35 (5), 779-799.	(Details)
2014	Theußl, Stefan, Reutterer, Thomas, Hornik, Kurt. 2014. How to derive consensus among various marketing journal rankings?. Journal of Business Research 67 (5): 998-1006.	(Details)
2011	Peschta, Thomas, Reutterer, Thomas, Mayerhofer, Wolfgang. 2011. Der Einfluss von Kundenzufriedenheit auf die Kundenloyalität. transfer - Werbeforschung & Praxis 57 (3): 6-19.	(Details)
	Walter, Eva Margarete, Reutterer, Thomas. 2011. Wie wirkt SMS-basierte Direktwerbung?. der Markt - Journal für Marketing 50 (3): 171-183.	(Details)
	Berger, Thomas, Lienbacher, Eva, Reutterer, Thomas. 2011. Crowdsourcing - Wertschöpfung 2.0 (Praxisbeitrag). transfer - Werbeforschung & Praxis 3 28-37.	(Details)
2010	Ozimec, Ana-Marija, Natter, Martin, Reutterer, Thomas. 2010. GIS-Based Marketing Decisions - Effects of Alternative Data Visualizations on Decision Quality. Journal of Marketing 74 (6), 94-110.	(Details)
2009	Mild, Andreas, Natter, Martin, Reutterer, Thomas, Taudes, Alfred, Wöckl, Jürgen. 2009. Retail Revenue Management. European Retail Research 23 (2): 89-106.	(Details)
	Natter, Martin, Reutterer, Thomas, Mild, Andreas. 2009. Dynamic Pricing Support Systems for DIY Retailers A Case Study from Austria. GFK Marketing Intelligence Review 1 (1): 46-53.	(Details)
	Reutterer, Thomas, Teller, Christoph. 2009. Store format choice and shopping trip types. International Journal of Retail and Distribution Management 37 (8): 695-710.	(Details)
2008	Boztug, Yasemin, Reutterer, Thomas. 2008. A Combined Approach for Segment-Specific Analysis of Market Basket Data. European Journal of Operational Research (EJOR) 187 (1): 294-312.	(Details)
	Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter. 2008. Hedonic and Utilitarian Shopper Types in Evolved and Created Retail Agglomerations. International Review of Retail, Distribution and Consumer Research (IRRDCR) 18 (3): 283-309.	(Details)
	Teller, Christoph, Reutterer, Thomas. 2008. The Evolving Concept of Retail Attractiveness: What makes retail agglomerations attractive when customers shop at them?. Journal of Retailing and Consumer Services 15 (3): 127-143.	(Details)
2007	Natter, Martin, Reutterer, Thomas, Mild, Andreas, Taudes, Alfred. 2007. An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing. Marketing Science 26 (4): 576-583.	(Details)
	Reutterer, Thomas, Hahsler, Michael, Hornik, Kurt. 2007. Data Mining und Marketing am Beispiel der explorativen Warenkorbanalyse. Marketing. Zeitschrift für Forschung und Praxis (ZFP) 29 (3): 163-179.	(Details)
2006	Breidert, Christoph, Hahsler, Michael, Reutterer, Thomas. 2006. A Review of Methods for Estimating Willingness-to-Pay. Innovative Marketing 2 (4): 8-32.	(Details)
	Reutterer, Thomas, Mild, Andreas, Natter, Martin, Taudes, Alfred. 2006. A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns. Journal of Interactive Marketing 20 (3/4): 43-57.	(Details)
	Natter, Martin, Reutterer, Thomas, Mild, Andreas, Taudes, Alfred. 2006. Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- undWerbeplanung im DIY-Handel. Marketing. Zeitschrift für Forschung und Praxis (ZFP) 28 (4): 260-268.	(Details)
	Reutterer, Thomas, Sicking, Holger, Sinha, Ashish. 2006. Ein integriertes Messmodell zur Bestimmung und Zerlegung von Markenwerten in ihre Einflussgrössen. Jahrbuch der Absatz- und Verbrauchsforschung 52 (2): 120-139.	(Details)
2003	Reutterer, Thomas. 2003. Bestandsaufnahme und aktuelle Entwicklungen bei der Segmentierungsanalyse von Produktmärkten. Journal für Betriebswirtschaft (JfB) 53 (2): 52-74.	(Details)
	Mild, A., Reutterer, T.. 2003. An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data. Journal of Retailing and Consumer Services, 10, 3, 123-133	(Details)
	Mild, A., Reutterer, T.. 2003. Une approche de filtrage collaborating mise au point pour prédire des achats intercatégories basée sur des paniers de données binaires. Recherche et Applications en Marketing, 18, 4, 81-95	(Details)
2000	Reutterer, Thomas, Natter, Martin. 2000. Segmentation Based Competitive Analysis with MULTICLUS and Topology Representing Networks. Computers & Operations Research. Special Issue on Neural Networks for Business Applications, 27, 11-12, 1227-1247	(Details)
	Reutterer, Thomas, Kotzab, Herbert. 2000. The Use of Conjoint-Analysis for Measuring Preferences in Supply Chain Design. Industrial Marketing Management, 29, 1, 27-35	(Details)
1999	Kotzab, Herbert, Reutterer, Thomas. 1999. Anforderungen an Logistik-Systeme aus Anwendersicht - Eine empirische Studie mit Hilfe der Conjoint-Analyse. Logistik Management, 1, 3, 181-197	(Details)
	Kotzab, Herbert, Reutterer, Thomas. 1999. The Design of logistics systems by logistics practitioners - Optimal results by the use of the conjoint analysis?. Slovenian Journal of Marketing, 5, 3, 43-53	(Details)
1996	Buber, Renate, Reutterer, Thomas. 1996. Ladenatmosphäre und KonsumentInnenverhalten - Teil 1: Theoretischer Hintergrund und didaktische Vorgangsweise für eine Projektstudie. Der Markt, 35, 138, 132-141	(Details)
	Reutterer, Thomas, Haller, Thomas, Kuchar, Robert, Musil, Martin. 1996. Ladenatmosphäre und KonsumentInnenverhalten - Teil 2: Ausgewählte empirische Ergebnisse einer Untersuchung im Möbelhandel. Der Markt, 35, 138, 141-143	(Details)
	Buber, Renate, Reutterer, Thomas. 1996. Projektorientiertes Lehren und Lernen in der BWL - Ein Beispiel aus dem Bereich Handel und Marketing. Kölner Zeitschrift für Wirtschaft und Pädagogik, 11, 20, 19-44	(Details)
1994	Reutterer, Thomas. 1994. Analytische Modelle zur Unterstützung von Positionierungsentscheidungen - Versuch einer Bestandsaufnahme. Der Markt, 33, 129, 62-83	(Details)

Chapter in edited volume

2019	Reutterer, Thomas, Dan, Daniel. 2019. Cluster Analysis in Marketing Research: Handbook of Market Research. In: Cluster Analysis in Marketing Research: Handbook of Market Research, Hrsg. Homburg, Ch., M. Klarmann, and A. Vomberg, 00-00. 00: Springer.	(Details)
2016	Reutterer, Thomas, Schneider, Anke. 2016. Elektronische Dienstleistungen und technologischer Fortschritt. In: Handbuch Dienstleistungsmanagement, Hrsg. Prof. Dr. Hans Corsten; Prof. Dr. Stefan Roth, 423-444. : Vahlen.	(Details)
2013	Wiesel, Stefan, Judt, Ewald, Reutterer, Thomas. 2013. Kopf oder Bauch? Zur Entscheidungsfindung im Management. In: und schoppingcenter. Das Lesebuch und Nachdenkbuch, Hrsg. Schneider, Kurt, 240-247. Graz: Eigenverlag.	(Details)
2012	Ozimec, Ana-Marija, Natter, Martin, Reutterer, Thomas. 2012. Visual Decision Making Styles and Geographical Information Systems. In: Quantitative Marketing and Marketing Management (Festschrift in Honor of Udo Wagner), Hrsg. Diamantopoulos, A., W. Fritz, and L. Hildebrandt, 191-207. Wiesbaden: Gabler.	(Details)
2010	Reutterer, Thomas, Wiesel, Stefan. 2010. Customer Relationship Management. In: Praxis der Organisationsanalyse: Anwendungsfelder und ihre Methoden, Hrsg. Wolfgang Mayrhofer, Michael Meyer, Stefan Titscher, 83-96. Wien u.a.: UTB.	(Details)
2009	Buber, Renate, Reutterer, Thomas. 2009. Denzel AG - Kaufentscheidungsprozess und Marktpotenzial bei Automobilen. In: Fallstudien aus der österreichischen Marketingpraxis 5., Hrsg. Wagner, Udo/Reisinger, Herbert/Schwand, Christopher, 51-68. Wien: Facultas.	(Details)
	Meyer, Michael, Reutterer, Thomas. 2009. Sampling-Methoden in der Marktforschung-Wie man Untersuchungseinheiten auswählen kann. In: Qualitative Marktforschung Konzepte-Methoden-Analysen, Hrsg. Renate Buber, Hartmut H. Holzmüller, 229-246. Wiesbaden: Gabler.	(Details)
	Reutterer, Thomas, Höcht, Viktoria, Wagner, Doris. 2009. Ageing Society und Citizen Relationship Management. In: Altern in der Stadt: Aktuelle Trends und ihre Bedeutung für die strategische Stadtentwicklung, Hrsg. Hanappi-Egger E. und P. Schnedlitz, 557-605. Wien: Facultas.	(Details)
2007	Meyer, Michael, Reutterer, Thomas. 2007. Sampling-Methoden in der Markforschung: Wie man Untersuchungseinheiten auswählen kann. In Qualitative Marktforschung, Hrsg. Buber, Renate, Holzmüller, Hartmut, 229-246. Wiesbaden: Gabler.	(Details)
2006	Hahsler, Michael, Hornik, Kurt, Reutterer, Thomas. 2006. Warenkorbanalyse mit Hilfe der Statistik-Software R. In Innovationen in Marketing und Handel, Hrsg. Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller, Christoph, 144-163. Wien: Linde.	(Details)
	Reutterer, Thomas. 2006. Zur Bedeutung von daten- und modellgestützten Entscheidungshilfen in Marketing und Handel. In Innovationen in Marketing und Handel, Hrsg. Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller, Christoph, 119-123. Wien: Linde.	(Details)
	Mild, Andreas, Natter, Martin, Reutterer, Thomas, Taudes, Alfred, Wöckl, Jürgen. 2006. Retail Revenue Management. In Innovationen in Marketing und Handel, Hrsg. Schnedlitz, Buber, Reutterer, Schuh, Teller, 124-143. Wien: Linde.	(Details)
	Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter. 2006. Attraktivitätsbewertung von Handelsagglomerationen im Zuge des Kauf-/Besuchsprozesses von Kunden. In Innovationen in Marketing und Handel, Hrsg. Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller, Christoph, 317-335. Wien: Linde.	(Details)
	Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter. 2006. Determinanten der Einkaufsstättenwahl als Faktoren für die wahrgenommene Attraktivität von Handelsagglomerationen Tradierte Thesen auf dem Prüfstand. In Der österreichische Handel 2005. Daten Fakten Analysen., Hrsg. Voithofer, Peter und Ernst Gittenberger , 193-209. Wien, Frankfurt a. M.: Peter Lang Europäischer Verlag der Wissenschaften.	(Details)
2005	Reutterer, T., Sicking, H.. 2005. Der Wert von Handels- versus Herstellermarken aus Konsumentenperspektive. In: Trommsdorff, V. (Hrsg.): Handelsforschung 2005. Neue Erkenntnisse für Praxis und Wissenschaft des Handels. 123-143, Stuttgart: Kohlhammer	(Details)
2004	Reutterer, T., Mild, A.. 2004. Analyzing Qualitative Data with Quantitative Methods? An Illustration Using Personalised Item Recommendation Techniques. In: Buber, R., Gadner, J., Richards, L. (eds.): Applying qualitative methods to marketing management research. 257-277, London, U.K.: Palgrave McMillan	(Details)
2002	Reutterer, Thomas, Haller, Thomas. 2002. Brand-Equity-Analyse. In: Simon, Hermann, von der Gathen, Andreas (Hrsg.): Das große Handbuch der Strategieinstrumente: Werkzeuge für eine erfolgreiche Unternehmensführung. 241-248, Frankfurt, Main u.a.: Campus-Verlag	(Details)
	Reutterer, Thomas. 2002. Marktsegmentierung. In: Simon, Hermann, von der Gathen, Andreas (Hrsg.): Das große Handbuch der Strategieinstrumente: Werkzeuge für eine erfolgreiche Unternehmensführung. 271-284, Frankfurt, Main u.a.: Campus-Verlag	(Details)
	Reutterer, Thomas. 2002. Szenario-Analyse. In: Simon, Hermann, von der Gathen, Andreas (Hrsg.): Das große Handbuch der Strategieinstrumente: Werkzeuge für eine erfolgreiche Unternehmensführung. 70-83, Frankfurt, Main u.a.: Campus-Verlag	(Details)
2001	Mild, Andreas, Reutterer, Thomas. 2001. Collaborative Filtering Methods for Binary Market Basket Data Analysis. In: Liu, J., Yuen, P.C., Li, C., Ng, J., Ishida, T. (eds.): Lecture Notes in Computer Science, Vol. 2252: Active Media Technology. 302-313, Berlin, Heidelberg: Springer-Verlag	(Details)
	Schnedlitz, Peter, Reutterer, Thomas, Joos, Walter. 2001. Data-Mining und Sortimentsverbundanalyse im Einzelhandel. In: Hippner, Hajo, Küsters, Ulrich, Meyer, Matthias, Wilde, Klaus D. (Hrsg.): Handbuch Data Mining im Marketing. Knowledge Discovery in Marketing Databases. 951-970, Wiesbaden: Vieweg Verlag	(Details)
2000	Buchta, Christian, Reutterer, Thomas. 2000. Segmentation and positioning analysis of competitive retail markets based on binary store image and preference data. In: Buchta, Christian, Dolnicar, Sara, Reutterer, Thomas (eds.): A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications. 73-142, Wien, New York: Springer-Verlag	(Details)
1999	Reutterer, Thomas, Schnedlitz, Peter. 1999. Die Zukunft der Handelsbetriebslehre. In: Beisheim, Otto (Hrsg.): Distribution im Aufbruch. Bestandsaufnahme und Perspektiven. 1129-1142, München: Vahlen	(Details)
	Reutterer, Thomas. 1999. Panel-Data Based Competitive Market Structure and Segmentation Analysis Using Self-Organizing Feature Maps. In: Gaul, Wolfgang, Locarek-Junge, Hermann (eds.): Studies in Classification, Data Analysis, and Knowledge Organization, Volume 14: Classification in the Information Age, 520-528, Berlin, New York: Springer-Verlag	(Details)
1993	Reutterer, Thomas. 1993. Schuhhaus Reutterer: Segmentorientierte Positionierung. In: Aigner, Walter, Meyer, Michael, Rößl, Dietmar (Hrsg.): Marketing-Fallstudien für Klein- und Mittelbetriebe. 123-148, Wien: Wirtschaftsverlag Ueberreuter	(Details)

Edited book (editorship)

2006	Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller, Christoph, Hrsg. 2006. Innovationen in Marketing und Handel. Wien: Linde.	(Details)
2000	Buchta, Christian, Dolnicar, Sara, Reutterer, Thomas (eds.). 2000. A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications. Interdisciplinary Studies in Economics and Management, 142 p., Wien, New York: Springer, ISBN 3-211-83474-5	(Details)

Contribution to conference proceedings

2020	Vamosi, Stefan, Reutterer, Thomas. 2020. A RECURRENT NEURAL NETWORK WITH TRIPLET LOSS APPROACH FOR SIMILARITY MATCHING AND USER RE-IDENTIFICATION. In EMAC 2020 Annual Conference, Hrsg. EMAC, 1-11. Budapest: EMAC.	(Details)
2018	Dan, Nelu, Bellio, Ruggerro, Reutterer, Thomas. 2018. A Note on Latent Rating Regression for Aspect Analysis of User-Generated Content. In Proceedings of the 33rd International Workshop on Statistical Modelling. Volume 1, Hrsg. Statistical Modelling Society, 63-68. Bristol, UK: None.	(Details)
2017	Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. Analyzing Browsing and Purchasing Across Multiple Websites Based on Latent Dirichlet Allocation. In Proceedings of the 3rd International Conference on Big Data, Small Data, Linked Data and Open Data, Hrsg. International Academy, Research, and Industry Association (IARIA), 0-0. Venice, Italy: None.	(Details)
	Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. The ''Browsing Basket'': Examining Internet Browsing And Purchasing Behavior Using Topic Models. In European Marketing Academy Conference 2017, Hrsg. European Marketing Academy (EMAC), 0-0. Groningen, NL: None.	(Details)
2016	Floh, Arne, Koller, Monika, Zauner, Alexander, Reutterer, Thomas. 2016. Beyond crossover-effects in product-dominant consumption systems. In Marketing in the age of data, Hrsg. European Marketing Academy (EMAC), 0- 0. Oslo: None.	(Details)
	Reutterer, Thomas, Gruber, Kathrin, Lutz, Wolfgang, Stephany, Fabian. 2016. Demographic Models for Predicting Future Markets. In Proceedings of the 2016 AMA Winter Marketing Educators’ Conference, Hrsg. American Marketing Association (AMA), S. - . Las Vegas: American Marketing Association.	(Details)
	Sengo Furtado, Filipe, Karpienko, Radoslaw, Reutterer, Thomas. 2016. Was this review helpful to you? Determinants of helpfulness voting patterns in the context of online customer reviews. In Marketing in the age of data, Hrsg. EMAC, 40-40. Oslo: None.	(Details)
2015	Karpienko, Radoslaw, Reutterer, Thomas. 2015. A Structural Analysis of Marketing Topics. In European Marketing Academy 43rd Annual Conference, Hrsg. EMAC, Leuven:	(Details)
	Floh, Arne, Koller, Monika, Reutterer, Thomas, Zauner, Alexander. 2015. Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study. In Proceedings of the 44th EMAC Conference, Hrsg. European Marketing Academy (EMAC), S. - . Leuven: None.	(Details)
2014	Stangl, Barbara, Reutterer, Thomas. 2014. The Role of Emotions in a price promotion setting. In Global Marketing Conference Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 458-467. Singapore:	(Details)
	Karpienko, Radoslaw, Reutterer, Thomas. 2014. Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search. In European Marketing Academy 42nd Annual Conference, Hrsg. Forthcoming, 00-00. Valencia: EMAC.	(Details)
2013	Gruber, Kathrin, Karpienko, Radoslaw, Reutterer, Thomas. 2013. Graphical Markov Models as an Alternative to SEM.. In European Marketing Academy 42nd Annual Conference., Hrsg. Karaosmanoglu, 308-309. Istanbul: EMAC.	(Details)
2010	Wiesel, Stefan, Reutterer, Thomas. 2010. Handelsorientierte Markenbewertung. In Aktuelle Beiträge zur Markenforschung. Tagungsband des 3. Internationalen Markentags, Hrsg. Wolfgang Mayerhofer und Marion Secka, 211-222. Wiesbaden: Gabler.	(Details)
2009	Heim, Philipp, Walter, Eva Margarete, Reutterer, Thomas. 2009. User Acceptance of SMS-based Advertising Campaigns. In Proceedings of the 6th International Conference on Partial Least Squares and Related Methods, Hrsg. Vinzi, Vincenzo Esposito/Tenenhaus, Michel/Guan, Rong, 394-399. Beijing, China: Publishing House of Electronics Industry.	(Details)
	Walter, Eva Margarete, Reutterer, Thomas. 2009. How Mobile Advertising Affects Consumers: Empirical Findings From A SMS Direct Marketing Campaign. In Proceedings of the 38th EMAC Conference (on CD-ROM), Hrsg. Helfer, Jean-Pierre, Nicolas, Jean-Louis, ---. Nantes: EMAC.	(Details)
	Reutterer, Thomas, Walter, Eva Margarete. 2009. Wie wirkt Mobile Werbung? Empirische Befunde aus einer SMS-Werbekampagne. In Business Services: Konzepte, Technologien, Anwendungen, Hrsg. Hansen, Hans Robert, Karagiannis, Dimitris, Fill, Hans-Georg, 151-160. Wien:	(Details)
2008	Reutterer, Thomas, Boztug, Yasemin, Breugelmans, Els. 2008. Which Categories Should Direct Marketers Feature for Which Customers When Using Targeted Promotions?. In Proceedings of the 37th EMAC Conference (on CD-ROM), Hrsg. -, ---. Brighton, England:	(Details)
	March, Nicolas, Reutterer, Thomas. 2008. Building an Association Rules Framework for Target Marketing. In Studies in Classification, Data Analysis, and Knowledge Organization. Data Analysis, Machine Learning, and Applications, Hrsg. Preisach, C., H. Burkhardt, L. Schmidt-Thieme and R. Decker, 439-446. Berlin: Springer.	(Details)
2007	Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter. 2007. Hedonic and Utilitarian Customer Types in Evolved and Created Retail Agglomerations - An Empirical Study. In Conference Proceedings of the 14th International Conference on Research in the Distributive Trades Saarland University, June 27-29, Hrsg. Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna, 1639-1687. Saarbruecken, Germany:	(Details)
	Reutterer, Thomas, Teller, Christoph. 2007. Determinants of Store Choice: An Empirical Study of Consumers Grocery Shopping Trip Behaviour. In Proceedings of the 14th Recent Advances in Retailing and Service Science Conference (on CD-ROM), Hrsg. , - . San Francisco, U.S.A.:	(Details)
	Teller, Christoph, Reutterer, Thomas. 2007. Hedonic and Utilitarian Shoppers in Distinct Retail Agglomerations. In Proceedings of the 14th Recent Advances in Retailing and Service Science Conference (on CD-ROM), Hrsg. , - . San Francisco, U.S.A.:	(Details)
	Boztug, Yasemin, Reutterer, Thomas. 2007. How to Select a Proper Market Basket Ensemble? A Comparison Between Data-Driven and Ad Hoc Results. In Proceedings of the 36th EMAC Conference (on CD-ROM), Hrsg. , - . Reykjavik, Iceland:	(Details)
2006	Boztug, Yasemin, Reutterer, Thomas. 2006. A Stepwise Procedure for Segment-Specific Analysis of Joint Purchases. In Proceedings of the 35th EMAC Conference (on CD-ROM), Hrsg. , - . Athens, Greece:	(Details)
	Kotzab, Herbert, David B., Grant, Bjerre, Mogens, Aastrup, Jesper, Reutterer, Thomas. 2006. The Role of Efficient Consumer Response in Assisting Business Excellence. In Society for Marketing Advances (SMA) Proceedings 2006, Hrsg. Kehoe, W.J. and L.K. Whitten, ???-???. Charlottesville, VA:	(Details)
	Hahsler, Michael, Hornik, Kurt, Reutterer, Thomas. 2006. Implications of probabilistic data modeling for mining association rules. In From Data and Information Analysis to Knowledge Engineering, Studies in Classification, Data Analysis, and Knowledge Organization, Hrsg. M. Spiliopoulou, R. Kruse, C. Borgelt, A. Nürnberger, and W. Gaul, 598-605. Berlin: Springer.	(Details)
	Teller, Christoph, Reutterer, Thomas. 2006. The Impact of Situational Effects on Consumers' Evaluation of Retail Agglomerations. In Recent Advances in Retailing and ServiceScience. Conference Proceedings (CD-Rom), Hrsg. Timmermans, Harry, x-x. Budapest (Ungarn):	(Details)
2005	Reutterer, T., Mild, A., Natter, M., Taudes, A.. 2005. A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts. Proceedings of the 2005 International Workshop on Customer Relationship Management: Data Mining Meets Marketing. Stern School of Business, New York University, U.S.A.	(Details)
2003	Mild, Andreas, Reutterer, Thomas. 2003. Analysis of cross-category and inter-temporal purchase relationships in market basket data. Proceedings of the 32nd EMAC Conference, Glasgow	(Details)
	Schnedlitz, Peter/Reutterer, Thomas/Teller, Christoph. 2003. Testing the relationship between market share and store characteristics. In: 10th Recent Advances in Retailing & Services Science Conference Proceedings, August 7 - 10th, 2003, Portland - Oregon - United States, p. 93	(Details)
2002	Kotzab, Herbert, Grant, David Bruce, Reutterer, Thomas. 2002. Efficient Consumer Response and Business Excellence: Findings from the Austrian grocery supply chain. In: Coleshill, Paul (ed.): Organisational Excellence: Managing Information. Proceedings of the 3rd Multinational Alliance for the Advancement of Organisational Excellence (MAAOE) Conference, University of Paisley, Scotland, 237-246	(Details)
	Kotzab, Herbert, Grant, David Bruce, Reutterer, Thomas. 2002. Efficient Consumer Response and Business Excellence: Findings from the Austrian grocery supply chain. In: Coleshill, Paul (ed.): Organisational Excellence: Managing Information. Proceedings of the 3rd Multinational Alliance for the Advancement of Organisational Excellence (MAAOE) Conference, University of Paisley, Scotland, 237-246	(Details)
2000	Reutterer, Thomas, Kousek, Herwig. 2000. Determinants of Store Choice: An Empirical Study of Consumers' Grocery Shopping Trip Behavior. Retailing and Distribution in Europe. Proceedings of the 3rd AFM French-German Conference, Palais du Grand Large, Saint-Malo, France	(Details)
	Wieder, Bernhard, Reutterer, Thomas. 2000. Revenue Accounting - Integrating Marketing and Accounting Concepts. Proceedings of the Second Conference on New Directions in Management Accounting: Innovations in Practice and Research, December 14-16, 2000, Brussels, Belgium	(Details)
1999	Reutterer, Thomas, Natter, Martin. 1999. Market Segmentation and Competitive Analysis: MULTICLUS versus SOM. In: Hildebrandt, Lutz, Annacker, Dirk, Klapper, Daniel (eds.): Marketing and Competition in the Information Age. Proceedings of the 28th EMAC Conference on CD, Humboldt University, Berlin	(Details)
1998	Reutterer, Thomas. 1998. Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps. In: Pelton, Lou E., Schnedlitz, Peter (eds.): Proceedings of the 1998 AMA Marketing Exchange Colloquium, Hilton Hotel, Vienna, 402-417	(Details)
	Reutterer, Thomas. 1998. Competitive Market Structure and Segmentation Analysis with Self-Organizing Feature Maps. In: Andersson, Per (ed.): Proceedings of the 27th EMAC Conference. Track 5: Marketing Research, 85-115, Stockholm, Sweden	(Details)
	Reutterer, Thomas. 1998. Die entscheidungsrelevante Aufbereitung von Scanning-Daten als Herausforderung für die Handelsforschung. In: Clement, Werner (Hsrg.): Kompetenz-Zentrum Wien. WU-Jahrestagung 1998, 213-224, Wien: Service-Fachverlag	(Details)
1997	Reutterer, Thomas. 1997. Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis. In: Viestová, Kristina, Richterová, Kornélia (eds.): Východiská segmentácie trhu - Zborník z medzinárodnej konferencie. Ekonomická univerzita v Bratislave, Slovakia, 92-117, ISBN 80-225-0933-7	(Details)
1996	Reutterer, Thomas. 1996. Analyzing Market Segments and Competitive Market Structure from Brand Switching Data. 9th EMAC/EIASM Colloquium for Doctoral Students in Marketing, Budapest, Hungary	(Details)
	Reutterer, Thomas. 1996. Inferring Competitive Market Structures: Current Methodological Issues and Outline of a Neurocomputing Approach. Proceedings of the II CEMS Academic Conference. Università Commerciale Luigi Bocconi, Milan, Italy	(Details)

Paper presented at an academic conference or symposium

2021	Kremslehner, Konstantin, Sengo Furtado, Filipe, Schröder, Nadine, Reutterer, Thomas. 2021. A star is born: Identifying triggers for online reviews and how to extract actionable managerial insights. EMAC 2021 Annual Conference, Madrid (online), Spanien, 25.05.-28.05.	(Details)
	Kremslehner, Konstantin, Sengo Furtado, Filipe, Schröder, Nadine, Reutterer, Thomas. 2021. A star is born: Identifying triggers for online reviews and how to extract actionable managerial insights. EMAC 2021 Doctoral Colloquium, Madrid (online), Spanien, 23.05.-25.05.	(Details)
	Reisenbichler, Martin, Reutterer, Thomas, Schweidel, David, Dan, Daniel. 2021. Supporting Content Marketing with Natural Language Generation. EMAC 2021 Annual Conference, Madrid, Spain, 25.05.-28.05.	(Details)
	Reisenbichler, Martin, Reutterer, Thomas, Schweidel, David, Dan, Daniel. 2021. Supporting Content Marketing with Natural Language Generation. 43rd ISMS Marketing Science Conference, New York, United States/USA, 03.06.-05.06.	(Details)
2020	Valendin, Jan, Reutterer, Thomas, Platzer, Michael, Kalcher, Klaudius. 2020. From RFM to LSTM Recurrent Neural Networks for Predicting Customer Behavior. 40 th INTERNATIONAL SYMPOSIUM ON FORECASTING, Virtual Conference, Brazil, 26.10.-28.10.	(Details)
	Reutterer, Thomas, Valendin, Jan, Platzer, Michael, Kalcher, Klaudius. 2020. From RFM to LSTM: Predicting customer future with autoregressive neural nets. Marketing Analytics Symposium – Sydney (MASS) 2020, Sydney / Australia, Österreich, 03.02.-04.02.2020.	(Details)
	Vamosi, Stefan, Reutterer, Thomas. 2020. Show me a snippet of your browsing history and I tell you who you are: A recurrent neural net with triplet loss approach for User re-identification. 18th Annual International Conference on Marketing, Athens, Griechenland, 29.06-02.07.	(Details)
	Valendin, Jan, Reutterer, Thomas, Platzer, Michael, Kalcher, Klaudius. 2020. What Machines Learn from Customer History: From RFM to LSTM. 42nd ISMS Marketing Science Conference Virtual Conference, Virtual Conference, United States/USA, 11.07-13.07.	(Details)
2019	Vamosi, Stefan, Reutterer, Thomas, Platzer, Michael, Kalcher, Klaudius. 2019. A Deep Learning Approach to Quantify Sequence Similarities of Historical Customer Data. INFORMS Marketing Science Conference 2019, Rom, Italien, 20.06.-22.06.	(Details)
	Vamosi, Stefan, Reutterer, Thomas. 2019. A deep learning approach to quantify sequence similarities of historical customer data. 2019 INFORMS Marketing Science Conference, Rome, Italien, 20.06.-22.06.	(Details)
	Fruchter, Gila, Reisenbichler, Martin, Reutterer, Thomas. 2019. Country Image Effects in Production Relocation Timing Decisions. INFORMS Marketing Science Conference 2019, Rom, Italien, 20.06.-22.06.	(Details)
	Reutterer, Thomas, Valendin, Jan, Platzer, Michael, Kalcher, Klaudius. 2019. From RFM to LSTM: Predicting customer future with autoregressive neural nets. European Marketing Academy Conference 2019, Hamburg, Deutschland, 28.05.-30.05.	(Details)
	Valendin, Jan, Reutterer, Thomas, Platzer, Michael, Kalcher, Klaudius. 2019. From RFM to LSTM: Predicting Customer Future with Autoregressive Neural Networks. INFORMS Marketing Science Conference 2019, Rom, Italien, 20.06.-22.06.	(Details)
	Fruchter, Gila, Gerstner, Eitan, Halbheer, Daniel, Reutterer, Thomas. 2019. Funding Mechanisms for Higher Education: A Marketing Perspective. Journal of Marketing Research Special Issue Conference on Marketing and Education, Austin, Vereinigte Staaten/USA, 21.02.-22.02.	(Details)
	Gruber, Kathrin, Umashankar, Nita, Peter, Fader, Reutterer, Thomas. 2019. Using Item Response Theory to Better Match Customer Preferences: The Case of an Online Subscription and Personal Styling Service. ISMS Marketing Science Conference, Rome, Italy, 20.06.-22.06.	(Details)
	Karpienko, Radoslaw, Colicev, Anatoli, Reutterer, Thomas, Pauwels, Koen. 2019. Vices go together: product purchase after online compulsion. European Marketing Academy Conference 2019, Hamburg, Deutschland, 28.05.-30.05.	(Details)
	Sengo Furtado, Filipe, Reutterer, Thomas, Schröder, Nadine. 2019. Was this review helpful to you? Determinants of helpfulness voting patterns in the context of online customer reviews. 1st Working Group Meeting of AG Marketing, Karlsruhe, Deutschland, 14.11.-15.11.	(Details)
2018	Fruchter, Gila, Reutterer, Thomas. 2018. 14th Viennese Conference on Optimal Control and Dynamic Games. 14th Viennese Conference on Optimal Control and Dynamic Games, Wien, Österreich, 03.07.-05.07.	(Details)
	Reutterer, Thomas, Sengo Furtado, Filipe. 2018. emac. emac, glasgow, Großbritannien, 30.05.-31.05.	(Details)
	Gruber, Kathrin, Huber, Florian, Reutterer, Thomas. 2018. Marketing Science . Marketing Science , Philadelphia, Vereinigte Staaten/USA, 15.06-17.06.	(Details)
2017	Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. Analyzing Browsing and Purchasing Across Multiple Websites Based on Latent Dirichlet Allocation. ALLDATA, Venice, Italien, 23.04.-27.04.	(Details)
	Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. Analyzing Browsing and Purchasing Across Multiple Websites Based on Latent Dirichlet Allocation. 3rd International Conference on Big Data, Small Data, Linked Data and Open Data, Venice, Italy, Italien, 23.04.-27.04.	(Details)
	Fruchter, Gila, Reutterer, Thomas. 2017. Evolution of Customers’ Quality Expectations: Who Tends to Be the Satisfied in the Long Run? 11th International ISDG (International Society of Dynamic Games) Workshop, Warsaw, Polen, 13.07.-15.07.	(Details)
	Fruchter, Gila, Reutterer, Thomas. 2017. Evolution of Customers’ Quality Expectations: Who Tends to be the Satisfied in the Long Run? Global Conference on Services Management (GLOSERV 2017), Volterra, Italien, 03.10.-06.10.	(Details)
	Platzer, Michael, Reutterer, Thomas. 2017. Leveraging Purchase Timing Regularity for Predicting Customer Behavior. European Marketing Academy Conference 2017, Groningen, Niederlande, 23.05.-26.05.	(Details)
	Sengo Furtado, Filipe, Reutterer, Thomas, Netzer, Oded. 2017. Predicting Share of Wallet and Share of Category Requirements using Customer Loyalty Card Data. INFORMS Marketing Science Conference 2017, Los Angeles, Vereinigte Staaten/USA, 08.06-11.06.	(Details)
	Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. The ''Browsing Basket'': Examining Internet Browsing And Purchasing Behavior Using Topic Models. European Marketing Academy Conference 2017, Groningen, Niederlande, 23.05.-26.05.	(Details)
	Schröder, Nadine, Falke, Andreas, Hruschka, Harald, Reutterer, Thomas. 2017. The “Browsing Basket”: Examining Internet Browsing and Purchasing Behavior Using Topic Models. Annual Conference of the European Marketing Academy (EMAC), Groningen, Niederlande, 28.05.-31.05.	(Details)
2016	Fruchter, Gila, Reutterer, Thomas. 2016. An Investigation into the Dynamics of Customers’ Service Expectations. 23rd EIRASS International Conference on Recent Advances in Retailing & Services Science, Edinburgh, Großbritannien, 11.07.-14.07.	(Details)
	Floh, Arne and Koller, Monika and Zauner, Alexander and Reutterer, Thomas. 2016. Beyond crossover-effects in product-dominant consumption systems. EMAC Conference 2016, Oslo, Norwegen, May 24-27.	(Details)
	Reutterer, Thomas, Gruber, Kathrin, Lutz, Wolfgang, Stephany, Fabian. 2016. Demographic Models for Predicting Future Markets. 2016 AMA Winter Marketing Educators¿ Conference, Las Vegas, Vereinigte Staaten/USA, 26.02.-28.02.	(Details)
	Sengo Furtado, Filipe, Karpienko, Radoslaw, Reutterer, Thomas. 2016. Was this review helpful to you? Determinants of helpfulness voting patterns in the context of online customer reviews. European Marketing Academy 44th Annual Conference, Oslo, Norwegen, 34.05.-27.05.	(Details)
2015	Platzer, Michael, Reutterer, Thomas. 2015. Incorporating purchase timing patterns in stochastic repeat-buying models improves CLV predictions. Marketing Science Conference, Baltimore, Vereinigte Staaten/USA, 17.06.-20.06..	(Details)
	Floh, Arne, Koller, Monika, Reutterer, Thomas, Zauner, Alexander. 2015. Measuring spill-over effects of functionally integrated product-service-bundles - an experimental study. EMAC, Leuven, Belgien, 27.05.	(Details)
	Karpienko, Radoslaw, Reutterer, Thomas. 2015. A Structural Analysis of Marketing Topics. European Marketing Academy 43rd Annual Conference, Leuven, Belgium, 26.05.-29.05.	(Details)
2014	Karpienko, Radoslaw, Reutterer, Thomas. 2014. Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search. EMAC Annual Conference, Valencia, Spanien, 03.06-07.06.	(Details)
	Karpienko, Radoslaw, Reutterer, Thomas. 2014. The Genesis of Marketing Research. Marketing Science Conference 2014, Atlanta, Vereinigte Staaten/USA, 12.06.-14.06..	(Details)
	Karpienko, Radoslaw, Reutterer, Thomas. 2014. Conversion Backlash? Decision Support and Hasty Action in Consumer Product Search. Colloquium on European Retail Research (CERR), Bremen, Deutschland, 15.09.-27.09..	(Details)
	Reutterer, Thomas, Platzer, Michael. 2014. Incorporating regularity in stochastic repeat-buying models. Marketing Science Conference, Atlanta, Vereinigte Staaten/USA, 12.06.-14.06..	(Details)
	Gruber, Kathrin, Reutterer, Thomas. 2014. Structural Modelling using Chain Graphs. Marketing Science Conference, Atlanta, Vereinigte Staaten/USA, '12.06.-14.06.'.	(Details)
2013	Gruber, Kathrin, Karpienko, Radoslaw, Reutterer, Thomas. 2013. Graphical Markov Models as an Alternative to SEM. European Marketing Academy 42nd Annual Conference, Istanbul, Türkei, 04.06.-07.06..	(Details)
	Gruber, Kathrin, Reutterer, Thomas. 2013. Structural Modeling with Graphical Models. The 35th ISMS Marketing Science Conference, Istanbul, Türkei, 11.07.-13.07..	(Details)
2012	Zauner, Alexander, Floh, Arne, Koller, Monika, Reutterer, Thomas. 2012. Spillover-Effects in the Perceived Value-Loyalty Intentions Link: The Case of Consumption-Systems. EIRASS Conference, Wien, Österreich, 09.12..	(Details)
	Ozimec, Ana-Marija, Natter, Martin, Reutterer, Thomas, Wagner, Udo, Wiesel, Stefan. 2012. Visual Decision Making Styles and Geographical Information Systems. Symposium on Quantitative Marketing and Marketing Management, Wien, Österreich, 19.10.	(Details)
2011	Ozimec, Ana-Marija, Natter, Martin, Reutterer, Thomas. 2011. How Do Information Visualization Formats Influence GIS-Based Decision Making Heuristics and Decision Performance?. 18th EIRASS International Conference on Recent Advances in Retailing & Consumer Services Science, San Diego, Vereinigte Staaten/USA, 15.07.-18.07..	(Details)
	Ozimec, Ana-Marija, Natter, Martin, Reutterer, Thomas. 2011. The Effects of GIS-Visualization on Decision Quality. AMA Winter Educators Conference, Austin, Vereinigte Staaten/USA, 18.02.-20.02..	(Details)
2010	Theußl, Stefan, Reutterer, Thomas, Hornik, Kurt. 2010. How can we derive a consensus among various rankings of marketing journals?. 4th German-French-Austrian Conference on Quantitative Marketing, Wien, Österreich, 16.09.-18.09..	(Details)
	Breugelmans, Els, Boztug, Yasemin, Reutterer, Thomas. 2010. A Decision-Support Tool for Recommending Promising Categories for Targeted Promotions. INFORMS Marketing Science Conference, Köln, Deutschland, 17.06.-19.06..	(Details)
	Reutterer, Thomas, Boztug, Yasemin, Breugelmans, Els. 2010. A stage-based decision tool identifying relevant categories for segment-specific promotion activities. 17th EIRASS International Conference on Recent Advances in Retailing & Consumer Services Science, Istanbul, Türkei, 02.07.-05.07..	(Details)
2009	Heim, Philipp, Walter, Eva Margarete, Reutterer, Thomas. 2009. User Acceptance of SMS-based Advertising Campaigns. 6th International Conference on Partial Least Squares and Related Methods (PLS'09), Beijing, China, 04.09.-07.09..	(Details)
	Walter, Eva Margarete, Reutterer, Thomas. 2009. How mobile advertising affects consumers: Empirical findings from a SMS direct marketing campaign. 38th European Marketing Academy Conference (EMAC), Nantes, Frankreich, 26.05.-29.05..	(Details)
	Reutterer, Thomas, Walter, Eva Margarete. 2009. Wie wirkt Mobile Werbung? Empirische Befunde aus einer SMS-Werbekampagne. 9. Internationale Tagung Wirtschaftsinformatik, Wien, Österreich, 25.-27. Februar 2009.	(Details)
	Breugelmans, Els, Boztug, Yasemin, Reutterer, Thomas. 2009. A Decision-Support Tool for Recommending Promising Categories for Targeted Promotions. 5th Marketing Dynamics Conference, Hamilton, Neuseeland, 04.01-06.01..	(Details)
	Wiesel, Stefan, Reutterer, Thomas. 2009. Handelsorientierte Markenbewertung. 3. Internationaler Markentag, Wien, Österreich, 24.09.-25.09.	(Details)
2008	Reutterer, Thomas, Tüchler, Regina. 2008. Detecting Meaningful Patterns of Profitability Dynamics in Evolving Customer-Firm Relationships. INFORMS Marketing Science Conference, Vancouver, Kanada, 12.06.-14.06..	(Details)
	Boztug, Yasemin, Breugelmans, Els, Reutterer, Thomas. 2008. Detecting Promising Categories for Targeted Promotions. INFORMS Marketing Science Conference, Vancouver, Kanada, 12.06.-14.06..	(Details)
	Ozimec, Ana-Marija, Natter, Martin, Reutterer, Thomas. 2008. Visual Decision Support in Marketing: Store Location Assessment With Cartograms. 15th EIRASS International Conference on Recent Advances in Retailing & Services Science, Zagreb, Kroatien, 14.07.-17.07..	(Details)
	Reutterer, Thomas, Boztug, Yasemin, Breugelmans, Els. 2008. Which Categories Should Direct Marketers Feature for Which Customers When Using Targeted Promotions?. 37th EMAC Conference, Brighton, Großbritannien, 27.05.-30.05..	(Details)
	Reutterer, Thomas. 2008. Dynamik von Kundenbeziehungen im Handel. Handelsforschung 2008, Wien, Österreich, 27.11.-29.11..	(Details)
	Mild, Andreas, Natter, Martin, Reutterer, Thomas, Taudes, Alfred. 2008. Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- undWerbeplanung im DIY-Handel.. Jahrestagung der Wissenschaftlichen Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft e.V., Berlin, Deutschland, 17.01-19.01.	(Details)
2007	Reutterer, Thomas, Tüchler, Regina. 2007. A Markov Chain Clustering Model for Studying Dynamics of Customer-Firm Relationships in a Noncontractual Setting. 3rd French German Austrian Conference on Quantitative Marketing, ESSEC Business School, Cergy-Pontoise, Frankreich, 20.09.-22.09..	(Details)
	Schnedlitz, Peter, Teller, Christoph, Reutterer, Thomas. 2007. The Hedonic and Utilitarian Value of Shopping in Retail Agglomerations. International Conference on Business and Information (BAI 2007), Tokyo, Japan, 11.-13.07.2007.	(Details)
	Boztug, Yasemin, Reutterer, Thomas. 2007. A Stepwise Approach for Modeling Cross-Category Effects in the Fast Moving Consumer Goods Industry. 69. Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft e.V., Paderborn, Deutschland, 31.05.-02.06..	(Details)
	Reutterer, Thomas, Teller, Christoph. 2007. Determinants of Store Choice: An Empirical Study of Consumers Grocery Shopping Trip Behaviour. 14th EIRASS International Conference on Recent Advances in Retailing & Services Science, San Francisco, Vereinigte Staaten/USA, 27.06.-02.07..	(Details)
	Teller, Christoph, Reutterer, Thomas. 2007. Hedonic and Utilitarian Shoppers in Distinct Retail Agglomerations. 14th EIRASS International Conference on Recent Advances in Retailing & Services Science, San Francisco, Vereinigte Staaten/USA, 27.06.-02.07..	(Details)
	Boztug, Yasemin, Reutterer, Thomas. 2007. Searching Appropriate Market Basket Ensembles with Data-Driven Methods A Comparison to Ad Hoc Results. INFORMS Marketing Science Conference, Singapore, Singapur, 28.06.-30.06..	(Details)
	March, Nicolas, Reutterer, Thomas. 2007. Building an Association Rules Framework for Target Marketing. 31st Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Freiburg, Deutschland, 07.03.-09.03.	(Details)
	Boztug, Yasemin, Reutterer, Thomas. 2007. How to Select a Proper Market Basket Ensemble? A Comparison Between Data-Driven and Ad Hoc Results. 36th EMAC Conference, Reykjavik, Island, 22.05.-25.05..	(Details)
	Boztug, Yasemin, Reutterer, Thomas. 2007. The Effect of Basket Selection on Parameter Estimates of Multi-Category Choice Models. 31st Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Freiburg, Deutschland, 07.03.-09.03.	(Details)
	Buchta, Christian, Mild, Andreas, Reutterer, Thomas. 2007. Identifying Patterns of Retail Transactions Histories Using Sequence Alignment Methods. The 31st Annual Conference of the German Classification Society on Data Analysis, Machine Learning, and Applications, Freiburg i. Br., Germany , Deutschland, March 7-9, 2007.	(Details)
	Buchta, Christian, Robert, Kofler, Mild, Andreas, Reutterer, Thomas. 2007. VIC: A Stock Market Recommender System. The 31st Annual Conference of the German Classification Society on Data Analysis, Machine Learning, and Applications, Freiburg i. Br., Germany , Deutschland, March 7-9, 2007.	(Details)
2006	Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter. 2006. Hedonic and Utilitarian Customer Types in Evolved and Created Retail Agglomerations An Empirical Study. 14th EAERCD International Conference on Research in the Distributive Trades, Saarbrücken, Deutschland, 27.06.-27.06..	(Details)
	Boztug, Yasemin, Reutterer, Thomas. 2006. A Stepwise Procedure for Segment-Specific Analysis of Joint Purchases. 35th EMAC Conference, Athens, Griechenland, 23.05-26.05..	(Details)
	Boztug, Yasemin, Reutterer, Thomas. 2006. A Stepwise Procedure for Segment-Specific Analysis of Joint Purchases. 30th Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Free University of Berlin, Deutschland, 810 March.	(Details)
	Breidert, Christoph, Hahsler, Michael, Reutterer, Thomas. 2006. Adaptive Conjoint Analysis for Pricing On-line Music. 30th Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Free University of Berlin, Deutschland, 810 March.	(Details)
	Natter, Martin, Reutterer, Thomas, Mild, Andreas, Taudes, Alfred. 2006. An Assortment Wide Decision-Support System for Dynamic Pricing & Promotion Planning. 35th EMAC Conference, Athens, Griechenland, May 23-26.	(Details)
	Boztug, Yasemin, Reutterer, Thomas. 2006. Combining exploratory with predictive methodology for analyzing shopping basket data. INFORMS Marketing Science Conference, Pittsburgh, Vereinigte Staaten/USA, June 810.	(Details)
	Natter, Martin, Reutterer, Thomas. 2006. Dynamische Preis- und Werbeentscheidungen im Do-It-Yourself-Handel. Universitäre Handelsforschung im deutschsprachigen Raum, Hochschule St. Gallen (HSG), St. Gallen, Schweiz, 23.25. Februar.	(Details)
	Teller, Christoph, Reutterer, Thomas. 2006. The Impact of Situational Effects on Consumers Evaluation of Retail Agglomerations. 13th EIRASS International Conference on Recent Advances in Retailing & Services Science, Budapest, Ungarn, July 912.	(Details)
2005	Reutterer, Thomas, Hahsler, Michael, Hornik, Kurt. 2005. Construction of Consensus Partitions Based on Vector Quantization of Market Basket Data. 29th Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Otto-von-Guericke-University, Magdeburg, Deutschland, 911 March.	(Details)
	Hahsler, Michael, Reutterer, Thomas, Hornik, Kurt. 2005. Implications of Probabilistic Data Modeling for Mining Associations. 29th Annual Conference of the German Classification Society (Gesellschaft für Klassifikation e. V., GfKl), Otto-von-Guericke-University, Magdeburg, Deutschland, 911 March.	(Details)
	Reutterer, Thomas, Schnedlitz, Peter, Teller, Christoph. 2005. The Consumers Role in Retail Distribution. Neglected Elements in the Dark Side of Shopping. 12th EIRASS International Conference on Recent Advances in Retailing & Services Science, Orlando, Florida, Vereinigte Staaten/USA, July 2124.	(Details)
	Reutterer, Thomas, Mild, Andreas, Natter, Martin, Taudes, Alfred. 2005. Utilizing Consumer Typologies Based on Shopping Basket Histories in Target Marketing. INFORMS Marketing Science Conference, Atlanta, Vereinigte Staaten/USA, June 1618.	(Details)
	Reutterer, T., Mild, A., Natter, M., Taudes, A.. 2005. A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts. 2005 International Workshop on Customer Relationship Management, November 18¿19, 2005. New York, U.S.A.	(Details)
	Natter, M., Reutterer, T., Mild, A., Taudes, A.. 2005. An Assortment Wide Decision-Support System for Dynamic Pricing & Promotion Planning. Marketing Science Conference, Atlanta	(Details)
	Mild, A., Reutterer, Th., Natter, M., Taudes, A.. 2005. Using loyality cards for target marketing - a real world experiment. Ulaanbataar, Mongolia	(Details)
2004	Reutterer, T.. 2004. Adaptive Kundentypologien als Entscheidungsgrundlage für CRM-Maßnahmen im Handel. Tagung Universitäre Handelsforschung im deutschsprachigen Raum, 17-19 Juni, 2004. Universität des Saarlandes, Saarbrücken	(Details)
	Reutterer, T.. 2004. Analyse des Kaufverbunds mittels Vektorquantisierung von Warenkorbdaten. Jahrestagung der Wissenschaftlichen Kommission Marketing im Verband der Hochschullehrer für Betriebswirtschaft e.V., 22.-24. Januar 2004. Berlin, Deutschland	(Details)
	Reutterer, T.. 2004. Vector Quantisation of Market Basket Data and Analysis of Cross-Category Purchase Relationships. 28th Annual Conference Gesellschaft für Klassifikation e. V.: Classification The Ubiquitous Challenge, 9-11 March, 2004. Universität Dortmund, Germany	(Details)
2003	Mild, Andreas, Reutterer, Thomas. 2003. Analysis of cross-category and inter-temporal purchase relationships in market basket data. 32nd EMAC Conference, May 20-23, 2003, Glasgow, Scotland	(Details)
2002	Reutterer, Thomas, Mild, Andreas. 2002. Analyzing Qualitative Data with Quantitative Methods? An Illustration using Personalized Recommendation Techniques. 1st International Workshop on Qualitative Research in Marketing and Management, April 8-14, 2002, Vienna, Austria	(Details)
	Kotzab, Herbert, Grant, David Bruce, Reutterer, Thomas. 2002. Efficient Consumer Response and Business Excellence - Findings from the Austrian grocery supply chain. 3rd Multinational Alliance for the Advancement of Organisational Excellence (MAAOE) International Conference, September 11-13, 2002, Paisley Business School, University of Paisley, Scotland	(Details)
2001	Mild, Andreas, Reutterer, Thomas. 2001. Collaborative Filtering Methods for Binary Market Basket Data Analysis. 6th International Computer Science Conference on Active Media Technology (AMT), December 17-20, 2001, Hong Kong, China	(Details)
	Reutterer, Thomas, Mild, Andreas. 2001. Collaborative Filtering Methods for Market Basket Data Analysis - A Monte Carlo Study. INFORMS Marketing Science Conference, July 5-8, 2001, Wiesbaden, Germany	(Details)
2000	Reutterer, Thomas, Kousek, Herwig. 2000. Determinants of Store Choice: An Empirical Study of Consumers' Grocery Shopping Trip Behavior. Retailing and Distribution in Europe: The 3rd AFM French-German Conference, 29-30 June, 2000, Saint-Malo, France	(Details)
	Wieder, Bernhard, Reutterer, Thomas. 2000. Revenue Accounting - Integrating Marketing and Accounting Concepts. Second Conference on New Directions in Management Accounting: Innovations in Practice and Research, December 14-16, 2000, Brussels, Belgium	(Details)
1999	Reutterer, Thomas. 1999. Combined Retail Image and Preferential Store Choice Analysis: A Multi-Method Comparison. 6th Recent Advances in Retailing & Services Science Conference, July 18-21, 1999, Las Croabas, Puerto Rico	(Details)
	Reutterer, Thomas, Schiebel, Edgar. 1999. Compression and Representation of Market Basket Data. 23rd Annual Conference Gesellschaft für Klassifikation e. V.: "Classification and Information Processing at the Turn of the Millennium", 10-12 March, 1999, University of Bielefeld, Germany	(Details)
	Reutterer, Thomas, Natter, Martin. 1999. Market Segmentation and Competitive Analysis: MULTICLUS versus SOM. 28th EMAC Conference, 11-14 May, 1999, Humboldt-Universität zu Berlin, Germany	(Details)
1998	Reutterer, Thomas, Natter, Martin. 1998. Analyzing Competitive Market Structures and Consumer Heterogeneity: A Comparison of Simultaneous Approaches. INFORMS Marketing Science Conference on "Marketing Science in a Global Economy", July 10-13, 1998, INSEAD, Fontainebleau, France	(Details)
	Reutterer, Thomas. 1998. Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps. AMA Marketing Exchange Colloquium, July 23-25, 1998, Vienna, Austria	(Details)
	Reutterer, Thomas. 1998. Competitive Market Structure and Segmentation Analysis with Self-Organizing Feature Maps. 27th EMAC Conference, 20-23 May, 1998, Stockholm School of Economics, Sweden	(Details)
	Reutterer, Thomas. 1998. Die entscheidungsrelevante Aufbereitung von Scanning-Daten als Herausforderung für die Handelsforschung. WU-Jahrestagung, 17.-18. März 1998, Wirtschaftsuniversität Wien, Austria	(Details)
	Reutterer, Thomas. 1998. Panel-Data Based Competitive Market Structure and Segmentation Analysis Using Self-Organizing Feature Maps. 22nd Annual Conference Gesellschaft für Klassifikation e. V.: "Challenges for the Information Society Concerning Data Analysis and Knowledge Processing", 4-6 March, 1998, Dresden University of Technology, Germany	(Details)
1997	Reutterer, Thomas. 1997. Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis. New Concepts of Market Segmentation Conference, 23-24 November, 1997, Ekonomická univerzita v Bratislave, Slovakia	(Details)
1996	Reutterer, Thomas. 1996. Analyzing Market Segments and Competitive Market Structure from Brand Switching Data. 9th EMAC/EIASM Colloquium for Doctoral Students in Marketing, 12-14 May, 1996, Budapest, Hungary	(Details)
	Reutterer, Thomas. 1996. Inferring Competitive Market Structures: Current Methodological Issues and Outline of a Neurocomputing Approach. II CEMS Academic Conference: "Recent Developments in Research in Economics and Business: Perspectives for European Firms and Managers", 12-14 September, 1996, Università Commerciale Luigi Bocconi, Milan, Italy	(Details)

Poster presented at an academic conference or symposium

2012

Reutterer, Thomas, Ozimec, Ana-Marija, Natter, Martin. 2012. On the Adoption of Visual Heuristics in GIS-based Marketing Decision Making. 41st EMAC Conference, Lisbon, Portugal, 22.05.-25.05..

(Details)

Working/discussion paper, preprint

2021	Platzer, Michael, Reutterer, Thomas. 2021. Holdout-Based Fidelity and Privacy Assessment of Mixed-Type Synthetic Data.	(Details)
	Reisenbichler, Martin, Reutterer, Thomas, Schweidel, David, Dan, Daniel. 2021. Supporting Content Marketing with Natural Language Generation. MSI Report No. 21-107, Working Paper Series of the Marketing Science Institute, Cambridge, MA.	(Details)
2019	Halbheer, Daniel, Fruchter, Gila, Gerstner, Eitan, Reutterer, Thomas. 2019. Funding Mechanisms for Higher Education: A Marketing Perspective.	(Details)
2010	Theußl, Stefan, Reutterer, Thomas, Hornik, Kurt. 2010. How Can we Derive Consensus Among Various Rankings of Marketing Journals?. Research Report Series, Institute for Statistics and Mathematics, Report 104.	(Details)
	Breugelmans, Els, Boztug, Yasemin, Reutterer, Thomas. 2010. A Multistep Approach to Derive Targeted Category Promotions. MSI Report No. 10-118, Working Paper Series of the Marketing Science Institute, Cambridge, MA.	(Details)
2007	Boztug, Yasemin, Reutterer, Thomas. 2007. A Combined Approach for Segment-specific Analysis of Market Basket Data. MSI Reports No. 07-001, Working Paper Series of the Marketing Science Institute, Cambridge, MA .	(Details)
2006	Boztug, Yasemin, Reutterer, Thomas. 2006. A Combined Approach for Segment-Specific Analysis of Market Basket Data. SFB 649 Discussion Paper 2006-06 (ISSN 1860-5664).	(Details)
2005	Hahsler, M., Hornik, K., Reutterer, T.. 2005. Implications of Probabilistic Data Modeling for Rule Mining. Research Report Series No. 14, Department of Statistics and Mathematics. Wirtschaftuniversität Wien	(Details)
2002	Mild, Andreas, Reutterer, Thomas. 2002. An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data. Report Series No. 76, Special Research Programme on Adaptive Information Systems and Management in Economics and Management Science. Austrian Science Foundation (FWF) grant SFB#10.	(Details)
1999	Reutterer, Thomas, Natter, Martin. 1999. Segmentation Based Competitive Analysis with MULTICLUS and Topology Preserving Networks. Report Series No. 33, Special Research Programme on Adaptive Information Systems and Management in Economics and Management Science, Austrian Science Foundation (FWF) grant SFB#10, June	(Details)
1998	Reutterer, Thomas. 1998. Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps. Report Series No. 16, Special Research Programme on Adaptive Information Systems and Management in Economics and Management Science, Austrian Science Foundation (FWF) grant SFB#10, May	(Details)
	Reutterer, Thomas, Natter, Martin. 1998. Market Segmentation and Competitive Analysis: A Comparison of Simultaneous Approaches. Working Paper No. 25, Special Research Programme on Adaptive Information Systems and Management in Economics and Management Science, Austrian Science Foundation (FWF) grant SFB#10, December	(Details)
	Reutterer, Thomas. 1998. Panel-Data Based Competitive Market Structure and Segmentation Analysis Using Self-Organizing Feature Maps. Working Paper No. 12, Special Research Programme on Adaptive Information Systems and Management in Economics and Management Science, Austrian Science Foundation (FWF) grant SFB#10, March	(Details)
1996	Edrissi, Ali, Heinrich, Gunar, Kleiber, Christoph, Kodritsch, Christian, Lettmayr, Christian F., Reutterer, Thomas, Voithofer, Peter. 1996. Umweltschutztechnologien im österreichischen Gewerbe und Handwerk. Arbeitspapier des Instituts für Gewerbe- und Handwerksforschung, Wien	(Details)
1995	Reutterer, Thomas. 1995. Betriebstypen-Franchising als internationale Expansionsstrategie in vertikalen Marketing-Systemen. Arbeitspapier des Instituts für Absatzwirtschaft, Ordinariat Warenhandel (Abteilung Handel und Marketing), Wien	(Details)
	Reutterer, Thomas. 1995. Konzeption und Durchführung eines clusteranalytischen Auswertungs- und Interpretationsdesigns mit Hilfe eines K-Means-Cluster-Algorithmus. Arbeitspapier des Instituts für Gewerbe- und Handwerksforschung, Wien	(Details)
	Reutterer, Thomas, Schnedlitz, Peter. 1995. The PROFORM Conception for Coordinating Marketing Activities of Channel-Members in the Austrian Market for Design and High Quality Furniture. CEMS Inter-Faculty Marketing Group (eds.): Reorganizing for customer orientation in international markets projects	(Details)
1992	Reutterer, Thomas. 1992. Gewerbe und Handwerk 2000 im Blickfeld der Bevölkerungs- und Gesellschaftsentwicklung. Gewerbe und Handwerk 2000 - Perspektiven und Szenarien. Schriftenreihe des Wirtschaftsförderungsinstitutes, Nr. 216, 46-66, Wien	(Details)

Research report, expert opinion

2008	Reutterer, Thomas, Höcht, Viktoria, Wagner, Doris. 2008. Ageing Society und Citizen Relationship Management. Bericht für das Projekt "Ageing Society Altern in der Stadt: Aktuelle Trends und deren Bedeutung für die strategische Stadtentwicklung". Wien: Institut für Handel und Marketing.	(Details)
	Schnedlitz, Peter, Reutterer, Thomas, Teller, Christoph. 2008. Determinanten der Standortkonkurrenz zwischen zentralen und peripheren Lagen von Einzelhandelsagglomerationen. Kumulativer Projektbericht für den Jubiläumsfond der Österreichischen Nationalbank. Wien: Institut für Handel und Marketing.	(Details)
	Buber, Renate, Kamleitner, Petra, Kehl, Leonhard, Reutterer, Thomas, Ziechensack, Barbara. 2008. Einführung einer chinesischen / indischen Automarke am österreichischen Markt - Chancen, Potentiale, Risiken. Wien: Institut für Handel und Marketing.	(Details)
2006	Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter. 2006. Ist der Käufer Opfer oder Täter? Kosten des Einkaufs für Konsumenten als Entscheidungsgröße im Standortwettbewerb zwischen zentralen und peripheren Handelsagglomerationen. Kumulativer Projektbericht für den Jubiläumsfond der Stadt Wien. Wien: Institut für Handel und Marketing.	(Details)
2003	Schnedlitz, Peter/Reutterer, Thomas/Teller, Christoph. 2003. Syngergieeffekte durch lokale und branchenspezifische Handelskooperationen. Endbericht zum Wirtschaftsuniversitätspreis 2001 der Wirtschaftskammer Wien	(Details)
2001	Schnedlitz, Peter/Reutterer, Thomas/Teller, Christoph. 2001. Synergieeffekte durch lokale und branchenspezifische Synergieeffekte. Zwischenbericht zum Wirtschaftsuniversitätspreis 2001 der Wirtschaftskammer Wien	(Details)
1998	Reutterer, Thomas, Schnedlitz, Peter, Cerha, Cordula. 1998. Probleme im Bereich Nahversorgung. Wien:Wirtschaftsuniversität Wien.	(Details)
1997	Reutterer, Thomas. 1997. Segmentierung und Strukturierung von Produktmärkten auf der Grundlage von Markenwahldaten unter Berücksichtigung von Konkurrenzrelationen zwischen Einkaufsstätten. Forschungsbericht Nr. 2 zum Wirtschaftsuniversitätspreis der Wirtschaftskammer Wien	(Details)
1996	Reutterer, Thomas. 1996. Segmentierung und Strukturierung von Produktmärkten auf der Grundlage von Markenwahldaten unter Berücksichtigung von Konkurrenzrelationen zwischen Einkaufsstätten. Forschungsbericht Nr. 1 zum Wirtschaftsuniversitätspreis der Wirtschaftskammer Wien	(Details)
1994	Reutterer, Thomas. 1994. Arbeitslose Jugendliche in Vorarlberg: Ergebnisse einer empirischen Untersuchung. Projektbericht der Kammer für Arbeiter und Angestellte Vorarlberg, Feldkirch	(Details)

Book or article review

1998

Reutterer, Thomas. 1998. Landesimage und Kaufentscheidung - Erklärung, Messung, Marketingimplikationen. Buchbesprechung zum gleichnamigen Titel von Thorsten Möller. Journal für Betriebswirtschaft, Heft 5-6/1998, 306-309

(Details)

Lecture notes/article in lecture notes

2000	Reutterer, Thomas. 2000. New Products Marketing - New Product Development and Marketing. Course Materials Semester 2-2000, Faculty of Economics: The University of Sydney	(Details)
1999	Reutterer, Thomas. 1999. Lehr- und Lernbehelf zum Proseminar aus Absatz / Marketing. Vortragsskript Nr. 246, Wien: Service Fachverlag	(Details)
1998	Reutterer, Thomas, Schnedlitz, Peter, Kennedy, John. 1998. PROFORM. Case Study Revision No. 9A96A002 published by the Richard Ivey School of Business, The University of Western Ontario, London, Canada	(Details)
1996	Reutterer, Thomas, Schnedlitz, Peter, Kennedy, John. 1996. PROFORM. Case-Study No. 9-96-A002 published by the Richard Ivey School of Business, The University of Western Ontario, London, Canada	(Details)

Habilitation

2003

Reutterer, Thomas. 2003. Datenkompressionstechniken zur Komplexitätsbewältigung im Rahmen unternehmerischer Entscheidungsprozesse. Habilitationsschrift, Wirtschaftsuniversität Wien.

(Details)

Dissertation

1997

Reutterer, Thomas. 1997. Neuronale Netzwerkverfahren als Ansatz zur Strukturierung und Segmentierung von Märkten - Eine empirische Analyse auf Basis von Haushaltspaneldaten. Dissertation, Wirtschaftsuniversität Wien, 398 S.

(Details)

Diploma thesis

1992

Reutterer, Thomas. 1992. Positionierungsmodelle im strategischen Einzelhandels-Marketing - Theoretische Grundlegung und praktischer Einsatz. Diplomarbeit, Wirtschaftsuniversität Wien, 304 S.

(Details)

Magazine/newspaper article

2011	Reutterer, Thomas. 2011. Fallgruben des Kundenbindungsmanagements. Regal, 01.03.	(Details)
2007	Reutterer, Thomas. 2007. Aktuelle Trends im Handelsmarketing. LK Handelszeitung, 21.09.	(Details)
	Reutterer, Thomas. 2007. Hybride Kunden und Datenflut. a3 BOOM, Magazin für Media, Marketing, Medien, Werbung, 08.03.	(Details)
	Reutterer, Thomas. 2007. Auf des Suche nach Nadeln im Heuhaufen. Horizont, 09.02.	(Details)
2006	Hahsler, Michael, Hornik, Kurt, Reutterer, Thomas. 2006. Warenkorbanalyse mit Hilfe des R-Erweiterungspakets arules. Alumini-News, Zeitschrift des Alumni-Club der Wirtschaftsuniversität Wien, 01.07.	(Details)
2003	Reutterer, Thomas. 2003. Customer Relationship Management (CRM) und Handelsmarketing. Alumini-News, Zeitschrift des Alumni-Club der Wirtschaftsuniversität Wien, 01.04.	(Details)
2002	Mazanec, Josef, Reutterer, Thomas. 2002. Betriebswirtschaftliche Grundlagenforschung: Marktsegmentierung und Produktpositionierung. Alumni-News, Zeitschrift des Alumni-Club der Wirtschaftsuniversität Wien, Nr. 38 (September), S. 7	(Details)
	Reutterer, Thomas. 2002. Instrumente der Kundenbindung für den Textilhandel: Positive Mund-Propaganda und Mehrkäufe durch intelligente Kundenbindungsmaßnahmen. Österreichische Textilzeitung	(Details)
2001	Haller, Thomas, Reutterer, Thomas. 2001. Brand Equity - Bestimmung des Markenwertes. Wirtschaftsforum der Führungskräfte (WdF-Magazin), No. 3/2001, S. 11-16	(Details)
1998	Mühlbauer, Klaus, Reutterer, Thomas. 1998. Das gastronomische Angebot im städtischen Kernbereich Wiens - Ausgewählte Ergebnisse einer empirischen Untersuchung. Eurogast, Magazin zur Förderung der österreichischen Gastronomie, 13. Jahrgang, Nr. 2/98, S. 14-15	(Details)

Unpublished lecture

2018	Zniva, Robert, Lienbacher, Eva, Oberhumer, Astrid Viktoria, Reutterer, Thomas. 2018. Warum sprechen Autos, sind Bären aus Gummi und Kühe manchmal lila? Kinderuni Wien 2018, Wien, 13.07.18	(Details)
2017	Haller, Thomas, Reutterer, Thomas. 2017. Hidden Champions in Austria. Executive MBA Programm der Guanghua School of Management, Wien, 17.10.	(Details)
	Zniva, Robert, Reutterer, Thomas. 2017. Warum sprechen Autos, sind Bären aus Gummi und Kühe manchmal lila? Kinderuni Wien, Wien, 13.07.	(Details)
2016	Haller, Thomas, Reutterer, Thomas. 2016. Hidden Champions – immun gegen globale Megatrends? Weltmarktführerkongress 2016, Wien, 09.11.	(Details)
	Zniva, Robert, Lienbacher, Eva, Reutterer, Thomas. 2016. Warum sprechen Autos, sind Bären aus Gummi und Kühe manchmal lila? Kinderuni Wien, Wien, 25.07.	(Details)
2015	Zniva, Robert and Lienbacher, Eva and Reutterer, Thomas. 2015. Warum sprechen Autos, sind Bären aus Gummi und Kühe manchmal lila? . Kinderuni Wien 2015, 2015, 08.07.	(Details)
2014	Reutterer, Thomas. 2014. Customer Analytics for Data-Driven Customer Management. Star Alliance Meeting, Wien, 18.06.	(Details)
2012	Reutterer, Thomas. 2012. Kopf oder Bauch - Wie werden Entscheidungen im Marketing getroffen? WU Alumni World Café, Wien, 22.03.	(Details)
2011	Zniva, Robert and Wolfsteiner, Elisabeth and Reutterer, Thomas. 2011. Warum sprechen Autos, sind Bären aus Gummi und Kühe manchmal lila? Kinderuni Wien 2011, Wien, 13.07.	(Details)
	Reutterer, Thomas. 2011. Targeted Promotions via Kundenkarten: Innovatives Entscheidungstool erhöht Einlösungsraten am POS. Nielsen Spaceman Tag 2011, Hotel Schloss Wilhelminenberg, Wien, 19.05.	(Details)
	Reutterer, Thomas. 2011. A Multistep Approach to Derive Targeted Category Promotions. Forschungsseminar des Schwerpunkts Marketing an der Goethe-Universität Frankfurt, Frankfurt am Main, 13.05.	(Details)
2010	Reutterer, Thomas. 2010. Modeling Profitability Dynamics in Evolving Customer-Firm Relationships. Research Seminar, College of Administrative Sciences and Economics, Koc University, Istanbul, 02.12.	(Details)
	Reutterer, Thomas. 2010. Entscheidungsunterstützung beim Zielgruppenmarketing. Deutscher Handelskongress & Kongressmesse Retail World 2010, Berlin, 15.11.	(Details)
	Reutterer, Thomas. 2010. Entscheidungsunterstützung beim Zielgruppenmarketing. Deutscher Handelskongress 2010, Berlin, 15.11.	(Details)
	Reutterer, Thomas. 2010. A Multistep Approach to Derive Targeted Category Promotions. Research Seminar at the Division of Marketing, University of Stirling, Scotland, UK, Stirling, 21.05.	(Details)
2009	Reutterer, Thomas. 2009. Modeling Profitability Dynamics in Evolving Customer-Firm Relationships. Forschungstagung des Forschungszentrums für Handelsmanagement 2009, Universität St.Gallen, St.Gallen, 22.06.	(Details)
	Reutterer, Thomas. 2009. Spenden-Marketing: Prognosen zur Optimierung und Steuerung. 7. NPO-Tag an der Wirtschaftsuniversität Wien, Wien, 20.04.	(Details)
2008	Reutterer, Thomas. 2008. Modellierung dynamischer Kunden-Firmen-Beziehungen. Forschungskolloquium des Lehrstuhls für Dienstleistungs- und Technologiemarketing, TU München, München, 10.12.	(Details)
2007	Reutterer, Thomas. 2007. Aktuelle Trends im Handelsmarketing So entwickelt sich der Supermarkt von morgen. Jahreskongress Lebensmittel 2007, Eventhotel Pyramide Vösendorf bei Wien, 10.10.	(Details)
	Reutterer, Thomas. 2007. Dynamische Kundensegmentierung zur Unterstützung von Direktmarketingaktionen. 3. Data Mining Konferenz des EC3 (E-Commerce Competence Center), Tech Gate Wien, 20.06.	(Details)
	Reutterer, Thomas. 2007. Marketing Intelligence im Handel: Vom Daten-Messie zum Daten-User. "Facts & Friends" Vortragsreihe des DMVÖ (Direct Marketing Verband Österreich), Wien, 24.01.	(Details)
2006	Reutterer, Thomas. 2006. Neue Technologien und Datamining Anwendungen im Handelsmarketing. Vortrag im Rahmen des Doktorandenprogramms am Lehrstuhl für Marketing, Karl-Franzens-Universität Graz, 21.06.	(Details)
	Reutterer, Thomas. 2006. Aktuelle Trends im Handelsmarketing. Innovate 06 auf Einladung von Xerox Austria, MAK Wien, 25.04.	(Details)
	Reutterer, Thomas. 2006. Ausgewählte rechenintensive Anwendungen im Marketing. Seminarreihe des Forschungsinstituts für Rechenintensive Methoden (FIRM), Wirtschaftsuniversität Wien, 20.01.	(Details)
2005	Reutterer, Thomas. 2005. Transaktionsdatenbasierte Warenkorb- und Kundentypologien als Entscheidungshilfe für das Direktmarketing von Handelsbetrieben. Vortrag im Rahmen der Veranstaltung 'Aktuelle Fragen des Marketing', Universität Erlangen-Nürnberg, Deutschland, 07.02.	(Details)
	Taudes A., Reutterer T.. 2005. Dynamische Modelle zur kundengerechten Optimierung der Preisgestaltung im Kurant- und Aktionsgeschäft bei Baumax. ecr Forum 2005, Wien	(Details)
2004	Reutterer, T.. 2004. Kaufverbundanalyse mittels Vektorquantisierung von Warenkorbdaten. Gastvorlesung an der Universität Bielefeld, Lehrstuhl für Marketing, 29-06-2004, Bielefeld	(Details)
	Reutterer, T.. 2004. Vektorquantisierung von Warenkorbdaten als Beitrag zur Bewältigung ausgewählter Probleme der Sortimentsverbundanalyse. Vortrag an der Universität Paderborn, Fakultät für Wirtschaftswissenschaften, 25.05.2004, Paderborn	(Details)
1999	Buchta, Christian, Dolnicar, Sara, Reutterer, Thomas. 1999. Applications of adaptive partitioning/permutational testing methodology to market structure and competition analysis. SFB-Adaptive Friday - Research Seminar of the Special Research Program on 'Adaptive Systems and Modeling in Economics and Management Science', 21-05-1999, Vienna, Austria	(Details)
	Reutterer, Thomas. 1999. Der Einzelhandel im Spannungsfeld zwischen Wandel traditioneller Versorgungsstrukturen und technologischem Umbruch. Vortrag am Hernstein International Management Institute, 20-01-1999, Hernstein, Austria	(Details)
1998	Reutterer, Thomas. 1998. Neuere Methoden zur Segmentierung von Märkten am Beispiel der GfK-Haushaltspaneldaten. Vortrag am Institut für Handel, Absatz und Marketing der Karl-Franzens-Universität Graz, 03-12-1998, Graz, Austria	(Details)
	Reutterer, Thomas. 1998. The Austrian Retail Industry: Current State and Expected Implications Emerging from 'New Information Technologies'. Impulsreferat für das Seminar "Neue Technologien und deren Auswirkung auf die Arbeitsorganisation" im Rahmen des EU-Projektes "DIALCO", Wirtschaftskammer Österreich, 21-09-1998, Vienna, Austria	(Details)
1997	Reutterer, Thomas. 1997. Strukturierung und Segmentierung von Märkten unter Anwendung von SOMs - Experimente auf Basis von Haushaltspaneldaten. Adaptive Modeling Workshop, Forschungsseminar der Initiative 3 im Rahmen des Spezialforschungsbereichs "Selbstlernende Modelle in den Sozial- und Wirtschaftswissenschaften", 06-06-1997, Wien, Austria	(Details)
1996	Schnedlitz, Peter, Reutterer, Thomas. 1996. Collapsing the boundaries of time and distance via technology: The effects on business education and educators. Panel Discussion at the Western Business School, University of Western Ontario, 14-03-1996, London/Ontario, Canada	(Details)
	Reutterer, Thomas. 1996. Self-Organizing Maps (SOMs) zur Strukturierung von Produktmärkten auf der Basis von Paneldaten. Forschungsseminar am Lehrstuhl für Marketing (Prof. Udo Wagner), Universität Wien, 10-06-1996, Wien, Austria	(Details)

Projects

2019: Al-Based Privacy-Preserving Big Data Sharing for Market Research (ANITA-ANonymous bIg daTA) (2019-2021) (Details)
2018: Privacy Aspects for Data Analytics in Industrial Automation Environments in the context of the European general Data Protection GDPR (2018-2019) (Details)
2016: The Impact of Global Megatrends on Hidden Champions (2016-2016) (Details)
2015: Austrian Business Traveling Industry (2015-2017) (Details); Brand Value "Urlaub in Österreich" (2015-2017) (Details)
2014: Coworking in Austria (2014-2015) (Details)
2013: Creative Urban City Space Vienna An Interactive Tourism Marketing Approach (Details); Demography-Based Market Forecasting Tools (2013-2014) (Details); Real-Time Product Recommendations Using Google Glass (2013-2013) (Details)
2012: Revealing the emotional world of pictures: Developing an instrument for measuring the emotional value of pictures based on their low-level features (Details)
2006: Recommender systems for trading stocks (2006-2006) (Details)
2004: The Cost of shopping - Does it really affect agglomeration choice? (2004-2006) (Details); Determinants of retail agglomeration choice (2004-2007) (Details)
1997: Adaptive Modelling - Market segmentation and product positioning (1997-2003) (Details); Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches (1997-1998) (Details)

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Thomas Reutterer

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