fallback portrait photo

Christina Schamp

Univ.Prof. Dr. Christina Schamp
+43 1 31336 6495
Contact information and photo taken from and editable at WU Directory.


No curriculum entries found.

Researcher Identifier

    No researcher identifier found.

Awards and Honors

No awards found.


    No classifications found.


    No expertises found.


No activities found.


Journal article

2019 Hartmann, Jochen, Huppertz, Juliana, Schamp, Christina, Heitmann, Mark. 2019. Comparing automated text classification methods. International Journal of Research in Marketing. 36 (1), 20-38. open access (Details)

Paper presented at an academic conference or symposium

2020 Hartmann, Jochen, Heitmann, Mark, Schamp, Christina, Netzer, Oded. 2020. The Power of Brand Selfies in Consumer-Generated Brand Images. First Virtual 2020 ACR Conference, Paris, Frankreich, 01.10.-04.10. (Details)
2017 Katzenstein, Robin, Schamp, Christina, Bijmolt, Tammo. 2017. Effectiveness of cause-related marketing campaigns: A meta-analysis on the empirical evidence. Leaving Footprints: 46th EMAC Annual Conference, Groningen, Niederlande, 23.05-26.05. (Details)
2016 Schamp, Christina, Permann, Alexander, Leeflang, Peter, Heitmann, Mark. 2016. Sales effects of cause-related marketing campaigns and their moderators. Marketing in the Age of Data : EMAC 2016, Oslo, Norwegen, 24.05.-27.05. (Details)
2015 Schamp, Christina, Ludwig, Karin, Heitmann, Mark. 2015. Changing the rules of the game: Competition among cause-related marketing promotions. Collaboration in Research : EMAC 2015, Leuven, Belgien, 26.05-29.05. (Details)


  • No projects found.