Barbara Stöttinger
ao.Univ.Prof. Mag.Dr.rer.soc.oec. Barbara Stöttinger- Telephone:
- +43 1 31336 5104
- Email:
- barbara.stoettinger@wu.ac.at
- About me:
- Dean/WU Executive Academy
Affiliation
CV
-
No curriculum entries found.
Researcher Identifier
-
No researcher identifier found.
Awards and Honors
- 2014
- Prämierung - "A-Publikation" - WU Wien
- 2009
- JKU Teaching Fellow (Johannes Kepler Universität, Linz)
- 2008
- 2 Auszeichungen "Publikation 2008" der Wirtschaftsuniversität Wien
- Best Poster Award, EIBA Annual Conference
- Outstanding Teaching Award (International MBA, Wirtschaftsuniversität Wien
- 2004
- Erste Bank Preis für Zentraleuropaforschung
- Marketing Education Review Best Article Award
- 2002
- Outstanding Teaching Award (International MBA, WU-Wien)
- 2000
- Outstanding Teaching Award (International MBA, Wirtschaftsuniversität Wien)
- 1999
- Literati Award (International Marketing Review)
Classifications
-
No classifications found.
Expertise
- Euroconsumer
- Export sucess factor research
- Global Marketing Research
- Global Marketing
- International Pricing
Activities
| Position in jury, advisory board, curatorship | ||
|---|---|---|
| since 2020 | AMBA - Assessor | |
| Position in committee for appointments | ||
| 2008 | BI Norwegian School of Management - Member of the Faculty Selection Committee | |
| Position in habilitation committee | ||
| 2012 | University of Ljubjlana (Habilitation; Tomas Kolar) - Member of the Habilitation Committee | |
| 2010 | Université de Lyon, Habilitationskommission Dr. Claude Obadia - Member of the Habilitation Committee | |
| Position in internal habilitation committee | ||
| 2019 | WU Wien - Member of the Habilitation Committee for Dr. Christof Miska | |
| Reviewer for scientific organization | ||
| since 2014 | German-Israeli Foundation for Scientific Research and Development - Reviewer | |
| since 2008 | Jubiliäumsfonds der Österreichischen Nationalbank - Reviewer | |
| Membership in scientific association | ||
| since 2013 | Società Italiana Marketing (SIM) | |
| since 2001 | Verband der deutschen Hochschullehrer | |
| since 1997 | European Marketing Academy | |
| since 1997 | European International Business Academy (EIBA) | |
| since 1997 | American Marketing Association | |
| 1997 | Academy of International Business | |
| Member of the editorial board | ||
| since 2016 | Rutgers Business Review - Mitglied des Herausgeberbeirats | |
| since 2012 | Central European Business Review - Member of the Editorial Board | |
| since 2009 | der markt - Member of the Editorial Board | |
| 2003-2007 | Journal of International Marketing - Member of the Editorial Board | |
| since 2001 | Journal of Teaching in International Business - Member of the Editorial Board | |
| Reviewer for a scientific journal | ||
| since 2013 | Journal of Product & Brand Management - Reviewer | |
| since 2013 | International Journal of Emerging Markets - Reviewer | |
| since 2013 | Industrial Marketing Management - Reviewer | |
| since 2012 | Revue Management International - Reviewer | |
| since 2012 | Journal of Makromarketing - Reviewer | |
| since 2012 | Crime Science - Reviewer | |
| since 2011 | Thunderbird International Business Review - Reviewer | |
| since 2009 | Journal of the Academy of Marketing Science - Reviewer | |
| since 2006 | International Business Review - Reviewer | |
| since 2005 | International Marketing Review - Reviewer | |
| since 2001 | Management International Review - Reviewer | |
| since 1998 | Journal of International Marketing - Reviewer | |
| Reviewer for an international conference | ||
| since 2001 | American Marketing Society - Reviewer | |
| since 2001 | American Marketing Association - Reviewer | |
| 1997 | European Marketing Academy - Annual Conferences - Reviewer | |
| 1997 | European Academy of International Business (EIBA) Annual Conferences - Reviewer | |
| since 1997 | Consortium for International Marketing Research (CIMaR) - Reviewer | |
| 1997 | Academy of International Business - Annual Conferences - Reviewer | |
| Organization other meeting (Excursion etc.) | ||
| 2014 | Department Marketing - Paper Development Workshop (Prof. John Cadogan) - Organizer | |
| 2013 | Paper Development Workshop - Department Marketing (Prof. Peter Verlegh) - Organizer | |
| 2012 | Paper Development Workshop - Department Marketing (Prof. Nick Lee) - Organizer | |
| 2011 | Paper Development Workshop - Department Marketing (Prof. Dan Bello) - Organizer | |
| Positions in public advisory boards, Consultant | ||
| 2019 | Department of Economy, Science & Innovation, Flemish Government, Belgien - Evaluator for Research Performance - Vlerick Business School | |
| Position in administration | ||
| since 2019 | WU Wien - Member - Evaluation Committee Teaching Excellence | |
| since 2015 | WU Executive Academy - Dean | |
| 2010-2015 | Institut für Internationales Marketing - Vice Head of Institute | |
| since 2007 | Executive Academy - WU Wien - Academic Director - Professional MBA Marketing & Sales | |
| Academic advisor | ||
| 2011-2018 | University of Southern California (USC) - Academic Coordinator | |
| 2011-2018 | Ohio State University (OSU) - Academic Coordinator | |
| since 2000 | Texas A&M - Academic Coordinator | |
| Supervisor dissertation | ||
| 2019 | Comillas Universidad Pontificia, Madrid - External Ph.D. Evaluator | |
| Research and Teaching Stay | ||
| 2014 | University of Victoria - Sabbatical | |
| 2013 | University of Victoria - Faculty, ISU Victoria | |
| 2013 | CEMS Block Seminar - VSE Prag - Faculty, CEMS Block Seminar | |
| Candidate for a chair | ||
| 2015 | WU Wien | |
| 2005 | Wirtschaftsuniversität Wien | |
| 2004 | Universität Paderborn | |
Publications
Book (monograph)
| 2002 | Keegan, W.J., Schlegelmilch, Bodo B., Stöttinger, Barbara. 2002. Globales Marketing-Management. Eine europäische Perspektive. München: Oldenbourg. | (Details) | |
| 1994 | Stöllnberger, Barbara. 1994. Manager und Organisationskultur - Erfolgsfaktoren im Exportgeschäft von Klein- und Mittelbetrieben: ein Vergleich zwischen den USA und Österreich. Servicefachverlag, Wien | (Details) |
Journal article
| 2019 | Stöttinger, Barbara, Penz, Elfriede. 2019. Balancing territorial identities: How consumers manage their ethnic, regional, and national identities in daily life and consumption situation. International Marketing Review. 36 (5), 805-827. | (Details) | |
| Qin, Yao, Shi, Linda Hui, Stöttinger, Barbara, Cavusgil, Erin. 2019. Neither an Authentic Product nor a Counterfeit: The Growing Popularity of Shanzhai Products in Global Markets. Canadian Journal of Administrative Sciences. 36 (3), 306-321. | (Details) | ||
| 2018 | Qin, Yao, Shi, Linda, Song, Lei, Stöttinger, Barbara, Tan, Kang . 2018. How to integrate both customers' motives and suppliers' solutions to fight against Shanzhai: a phenomenon beyond counterfeit? Business Horizons. 61 (2), 229-237. | (Details) | |
| 2016 |
Evirgen, Cüneyt and Lei, Lei and Moizer , Peter and Phillips, Richard D. and Stöttinger, Barbara and Wilson , Marie . 2016. The State of Business Education and Research - Perspectives from Educational Leaders around the Globe. Rutgers Business Review 1 (1), 1-26.
|
(Details) | |
| 2015 | Stöttinger, Barbara, Penz, Elfriede. 2015. Concurrent Ownership of Brands and Counterfeits: Conceptualization and Temporal Transformation from a Consumer Perspective. Psychology & Marketing 32 (4), 373-391. | (Details) | |
| Stöttinger, Barbara, Penz, Elfriede, Khan, Mubbsher Munawar. 2015. Consumer and vendor perceptions of sport goods counterfeits in four counterfeit hubs. Journal of Brand Strategy. 4 (3), 281-290. | (Details) | ||
| Penz, Elfriede, Stöttinger, Barbara. 2015. Consuming 'European': capturing homogeneity and heterogeneity in consumer culture of five European countries. European Journal of International Management 9 (3): S. 326-341. | (Details) | ||
|
Obadia, Claude, Stöttinger, Barbara. 2015. Pricing to manage export channel relationships. International Business Review 24 (2): S. 311-318.
|
(Details) | ||
| Cesareo, Ludovica, Stöttinger, Barbara. 2015. United we stand, divided we fall - how firms can engage consumers in their fight against counterfeits. Business Horizons 58 S. 527-537. | (Details) | ||
| 2012 | Penz, Elfriede, Stöttinger, Barbara. 2012. A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits. Journal of Brand Management 19 (7): 581-594. | (Details) | |
| 2011 | Stöttinger, Barbara, Penz, Elfriede. 2011. The Value of Regional Brands in Europe: How Consumers in Five European Countries perceive and evaluate European Brands. Marketing Journal of Research and Management (Marketing JRM) 33 (1): 68-80. | (Details) | |
| 2009 | Penz, Elfriede, Schlegelmilch, Bodo B., Stöttinger, Barbara. 2009. Voluntary purchase of counterfeit products: empirical evidence from four countries. Journal of International Consumer Marketing 21 (1): 67-84. | (Details) | |
| 2008 | Penz, Elfriede, Stöttinger, Barbara. 2008. Original brands and counterfeit brands - do they have anything in common?. Journal of Consumer Behaviour 7 (2): 146-163. | (Details) | |
| Penz, Elfriede, Stöttinger, Barbara. 2008. Corporate image and product similarity getting counterfeits closer to the consumers pocketbook. Psychology and Marketing 25 (4): 352-381. | (Details) | ||
| 2006 | Solberg, Carl Arthur, Stöttinger, Barbara, Yaprak, Attila. 2006. A Taxonomy of the Pricing Practices of Exporting Firms: Evidence from Austria, Norway, and the United States. Journal of International Marketing 14 (1): 23-48. | (Details) | |
| 2003 | Stöttinger, B., Penz, E.. 2003. The Demand for Counterfeits: Are Consumers across Borders Triggered by the same Motives?. Akademija MM, 6, 10, 81-90 | (Details) | |
| 2002 | Schlegelmilch, B.B., Stöttinger, B.. 2002. Information and Communication Technologies in Tertiary Education: A 'Consumer' Perspective. Marketing Education Review, 12, 2, 63-72 | (Details) | |
| Sinkovics, R., Stöttinger, B., Schlegelmilch, B.B., Ram, S.. 2002. Reluctance to Use Technology-Related Products: Development of a Technophobia Scale. Thunderbird International Business Review, 44, 4, 477-494 | (Details) | ||
| 2001 | Stöttinger, B., Holzmüller, H.H.. 2001. Cross-National Stability of an Export Performance Model - A comparative Study of Europe and the U.S.. Management International Review, 41, 1, 7-28 | (Details) | |
| Holzmüller, H.H., Stöttinger, B.. 2001. International Marketing Managers' Cultural Sensitivity: Relevance, Training Requirements and a Pragmatic Training Concept. International Business Review, 10, 6, 597-614 | (Details) | ||
| Stöttinger, B.. 2001. Strategic Export Pricing - A Long and Winding Road.... Journal of International Marketing, 9, 1, 40-63 | (Details) | ||
| 2000 | Stöttinger, B., Schlegelmilch, B.B.. 2000. Psychic Distance - A Concept Past its Due Date?. International Marketing Review, 17, 2, 169-173 | (Details) | |
| 1999 | Schlegelmilch, B.B., Stöttinger, B.. 1999. Der Kauf gefälschter Markenprodukte: Die Lust auf das Verbotene. Marketing Zeitschrift für Forschung und Praxis, 3, 3, 196-208 | (Details) | |
| Thorne-LeClair, Debbie, Stöttinger, B.. 1999. Using an intensive living case in graduate marketing courses: Experiences from an international project. Marketing Education Review, 9, 3, 31-40 | (Details) | ||
| 1998 | Stöttinger, B., Schlegelmilch, B.B.. 1998. Explaining Export Development through Psychic Distance: Enlightening or Elusive?. International Marketing Review, 15, 5, 357-372 (Citation of Excellence Award) | (Details) | |
| 1996 | Holzmüller, H.H., Stöttinger, B.. 1996. Structural modeling of export success factors - cross-validation and further development of an export performance model. Journal of International Marketing, MSU Press, Vol. 4, No. 2, pp. 29-55 | (Details) |
Chapter in edited volume
| 2018 | Penz, Elfriede, Stöttinger, Barbara. 2018. European Business Marketing. In: The Routledge Companion to European Business, Hrsg. Suder, Gabriele; Riviere, Monica; Lindeque, Johan, 250-270. Oxford: Taylor & Francis. | (Details) | |
| 2017 | Stöttinger, Barbara, Penz, Elfriede, Cesareo, Ludovica. 2017. Analysis of Anti-Counterfeiting Tactics to Diffuse Consumer Demand. In: Handbook of Research on Counterfeiting and Illicit Trade, Hrsg. Peggy E. Chaudhry, 387-403. Cheltenham, UK: Edward Elgar Publishing. | (Details) | |
| Stöttinger, Barbara, Geschwendner, Julia. 2017. Counterfeits in Online Retailing: How they are sold and what can be done to fight back. In: Ethics in Marketing – International Cases and Perspectives, Hrsg. Murphy, P., Laczniak, G.R. and Prothero, A. , 1-15. London, New York: Routledge. | (Details) | ||
| 2013 | Holzmüller, Hartmut , Stöttinger, Barbara, Wittkop, Thomas. 2013. Information and Communication Technologies in Internationalized Business Education: Technical Opportunities and Interpersonal Threats. In: Rockin in Red Square: Critical Approaches to International Education in the Age of Cyberculture, Hrsg. Grünzweig, Walter; Rinehart, Nana, 127-146. Münster: LIT Verlag. | (Details) | |
| 2012 | Stöttinger, Barbara. 2012. Tracking down counterfeiters on eBay: whose responsibility is it?. In: Ethics in Marketing - International Cases and Perspectives, Hrsg. Murphy, P.E.; Laczniak, G.R.; Prothero, A., 65-68. London, New York: Routledge. | (Details) | |
| 2007 | Stöttinger, Barbara. 2007. Internationale Pricing-Prozesse in der Unternehmenspraxis. Bestandsaufnahme und Implikationen aus ausgewählten Industriezweigen. In: Qualitative Marktforschung, Konzepte, Methoden, Analysen, Hrsg. Buber, R., Holzmüller, H. 1043-1062. Wiesbaden: Gabler. | (Details) | |
| 2005 | Stöttinger, Barbara. 2005. Internationales Marketing - Entwicklung, Status und Trends. In Innovationen im Sektoralen Marketing, Hrsg. Holzmüller, Hartmut H.; Schuh, Arnold, 105-124. Heidelberg: Physica-Verlag. | (Details) | |
| 2003 | Holzmüller, H.H., Stöttinger, B.. 2003. International Marketing Managers' Cultural Sensitivity: Relevance, Training Requirements and a Pragmatic Training Concept. In: Redding, G., Stening, B. W. (eds.): Cross-Cultural Management, Edward Elgar Publishing Ltd., Cheltenham (forthcoming) | (Details) | |
| 2002 | Holzmüller, H.H., Stöttinger, B., Wittkop, T.. 2002. Information and Communication Technologies in Internationalized Business Education: Technical Opportunities and Interpersonal Threats. In: Grünzweig, Walter, Rinehart, Nana (Hrsg.): Rockin' in Red Square: Critical Approaches to International Education in the Age of Cyberculture. 127-146, Münster: LIT-Verlag | (Details) | |
| Schlegelmilch, B.B., Stöttinger, B.. 2002. Kooperation: Beziehungscommitment als Basis kontraktueller Arrangements - eine Analyse von Export-Import-Beziehungen. In: Zentes, J., Swoboda, B., Morschett, D. (eds.): Allianzen und Netzwerke in der realen und virtuellen Ökonomie. Gabler Verlag, München | (Details) | ||
| 2000 | Sinkovics, R.R., Stöttinger, B.. 2000. Customer satisfaction in emergency ambulance services: a case for empirical research. In: Phillips, Celia, Pryn, Ad, Kestemont, Marie-Paule (eds.): Understanding Marketing, A European Casebook. 201-211, Baffins Lane: Wiley | (Details) | |
| 1994 | Holzmüller, H.H., Stöllnberger, B.. 1994. A conceptual framework for country selection in cross-national export studies. In: Cacusgil, S. T., Axinn, C. (eds.): Advances in International Marketing. Vol. 6, JAI Press Inc., pp. 3-24, Freenwich Conneticut | (Details) |
Edited book (editorship)
| 2015 | Stöttinger, Barbara, Schlegelmilch, Bodo B., Zou, Shaoming, Hrsg. 2015. International Marketing in the Fast Changing World (Advances in International Marketing). 26. Bingley: Emerald. | (Details) |
Contribution to conference proceedings
| 2016 | Samiee, Saeed and Leonidou, Leonidas and Aykol, Bilge and Stöttinger, Barbara and Christodoulides, P. 2016. Fifty Years of Empirical Research on Country of Origin Effects on Consumer Behavior: a Meta Analysis. In Developments in Marketing Science, Hrsg. Petruzzellis, Luca; Winer, Russell S. 505-510. Bari: Springer. | (Details) | |
| 2014 | Stöttinger, Barbara, Cesareo, Ludovica. 2014. It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment. In Let's get engaged! Crossing the Threshold of Marketing's Engagement Era, Hrsg. American Marketing Society, x-x. Indianapolis: -. | (Details) | |
| 2013 | Cesareo, Ludovica, Stöttinger, Barbara, Pastore, Alberto. 2013. How to fight the online purchase of luxury counterfeit products: manufacturer insights and strategies. In Annual Conference Proceedings, Hrsg. Società Italiana Marketing, x-xx. Milano: -. | (Details) | |
| 2011 | Obadia, Claude, Stöttinger, Barbara. 2011. An Agency Perspective to Export Price Adaptation. In LES DEFIS DU MANAGEMENT INTERNATIONAL A L'AUBE DU XXIème SIECLE, Hrsg. Lemaire, Jean-Paul, x-x. Paris: -. | (Details) | |
| Obadia, Claude, Stöttinger, Barbara. 2011. Export Price Adaptation: a fresh look at a well-known concept, its operationalization and effect on export performance. In Obadia, C., Stöttinger, B. (2011) , accepted to CIMaR annual conference, Atlanta, Hrsg. Consortium for International Marketing Research, x-x. Atlanta, Georgia: -. | (Details) | ||
| 2010 | Stöttinger, Barbara, Obadia, Claude . 2010. Export Price Adaptation: an Agency Approach. In EIBA Annual Conference Proceedings, Hrsg. EIBA, digital-digital. Porto: -. | (Details) | |
| 2009 | Penz, Elfriede, Stöttinger, Barbara. 2009. The demand for counterfeits: An extended TPB approach with empirical evidence from seven countries. In Advances in Consumer Research, Vo. 36, Hrsg. Ann Mc Gill & Sharon Shavitt, 610-611. Duluth, MN: Association for Consumer Research. | (Details) | |
| Stöttinger, Barbara, Penz, Elfriede. 2009. Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases. In Marketing and the Core Disciplines, Hrsg. European Marketing Academy, ?-?. Nantes: | (Details) | ||
| 2005 | Penz, E., Stöttinger, B.. 2005. Forget the real thing take the copy! An explanatory model for the volitional purchase of counterfeit products. Advances in Consumer Research, pp. 568-574 | (Details) | |
| 2004 | Penz, Elfriede Stöttinger, Barbara. 2004. EURO-COB(s): Developing a Scale to Identify and Measure Europeanness in Consumer Behavior. 2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business | (Details) | |
| Stöttinger, Barbara Penz, Elfriede. 2004. Euroconsumer Myth or Reality?. AIB Annual Conference, Sweden, Stockholm | (Details) | ||
| Stöttinger, Barbara Penz Elfriede. 2004. The Development of Europeanness in Consumer Behavior: Stage of Affairs in Selected New EU-Member Countries. EIBA Annual Conference, Ljublijana, Slovenia | (Details) | ||
| 2003 | Penz, E., Stöttinger, B.. 2003. Brands and Counterfeits - What do they have in common?. EMAC Annual Conference (European Marketing Academy), Strathclyde, UK | (Details) | |
| Stöttinger, B., Penz, E., Schlegelmilch, B.B.. 2003. Why 'The Real Thing' is Sometimes Less Attractive: Insights into the Purchasing Behavior for Counterfeit Goods. Proceedings of the Academy of International Business Annual Conference, Monterrey, USA, July 5-8 | (Details) | ||
| 2002 | Solberg, Carl Arthur, Stöttinger, B., Yaprak, Attila. 2002. Developing a Framework for International Price Setting from a Contingency Perspective. European Marketing Academy (EMAC) Annual Conference, Braga, Portugal | (Details) | |
| 2001 | Solberg, Carl Arthur, Stöttinger, B., Yaprak, Attila. 2001. Pricing in International Markets - A Contingency Approach. European International Business Academy (EIBA) Annual Conference, Paris, France | (Details) | |
| Stöttinger, B., Sinkovics, R.R., Penz, E.. 2001. Putting a Concept on the Test - Consumer Decision Styles in Austria. In: Breivik, Einar, Falkenberg, Andreas W., Grønhaug, Kjell (eds.): 30th EMAC Conference, Bergen, Norway: Norwegian School of Economics and Business Administration, CD-Rom | (Details) | ||
| 2000 | Sinkovics, R.R., Stöttinger, B.. 2000. Extending the Scope of Constructs. Challenges in the Identification of Ecologically Concerned Consumers in Austria. Proceedings of the International Marketing Educators' Conference, Chicago, CD-ROM, American Marketing Association | (Details) | |
| Schlegelmilch, B.B., Stöttinger, B.. 2000. Intended and Realized Competitive Export Strategies - Empirical Evidence. Proceedings of the Annual Meeting of the Academy of International Business, Phoenix, Arizona, November 17-20 | (Details) | ||
| 1999 | Sinkovics, R.R., Stöttinger, B., Schlegelmilch, B.B., Woodruffe, H.. 1999. Diffidence about the Use of Technology-Related Products: Development of a Technophobia Scale. Proceedings of the 28th EMAC Conference, International Marketing and Strategy Track, Berlin, Germany | (Details) | |
| Stöttinger, B., Schlegelmilch, B.B.. 1999. New Information and Communication Technologies in Tertiary Education: The Customer's Perspective. In: Ferrell, O.C., Crittenden, Victoria L. (eds.): Proceedings of the Academy of Marketing Science, Vol. XXII, Miami, Florida, May 26-29, p. 162 | (Details) | ||
| Sinkovics, R.R., Stöttinger, B.. 1999. The Psychographics of Ecologically Concerned Consumers - The Ecoscale in Austria. competitive paper, CD-ROM, ANZMAC, 28.11.-1.12.1999 | (Details) | ||
| 1998 | Holzmüller, H.H., Stöttinger, B.. 1998. A pragmatic concept for developing the cultural sensitivity of marketing managers. Proceedings of 27th EMAC Annual Conference, Stockholm (competitive paper), p. 213-236, Track 2 International Marketing | (Details) | |
| Stöttinger, B., Holzmüller, H.H.. 1998. Cross-National Stability of an Export Performance Model - A Comparative Study of Europe and the U.S.. AIB 1998 Annual Conference (Academy of International Business) | (Details) | ||
| Stöttinger, B., Holzmüller, H.H.. 1998. Cross-National Stability of an Export Performance Model - A Comparative Study of Europe and the U.S.. Proceedings of the AIB 1998 Annual Conference, Vienna, October 7-10, (Abstract, competitive paper, p. 85) | (Details) | ||
| Stöttinger, B., Holzmüller, H.H.. 1998. Researching International Price Setting Practices in Consumer and Investment Goods Industries - Methodological Considerations. 24th EIBA Annual Conference, December 13-15, (Abstract, CD-ROM, working-in-progress), Jerusalem | (Details) | ||
| Stöttinger, B., Holzmüller, H.H.. 1998. Researching International Price Setting Practices in Consumer and Investment Goods Industries - Methodological Considerations. 24th EIBA Annual Conference (European International Business Academy), Jerusalem | (Details) | ||
| Sinkovics, R.R., Stöttinger, B.. 1998. The transfer of socio-psychological concepts such as consumer ethnocentric tendencies (CET) across cultural boundaries - guidelines and implications for international marketing research. 3rd Annual CEMS Conference, Louvain-la-Neuve, Belgien, May 7-9, (competitive paper, on CD-ROM) | (Details) | ||
| Schlegelmilch, B.B., Stöttinger, B., Nill, A.. 1998. Why are Counterfeits so Attractive to Consumers? An Empirical Analysis. In: Ford, John B., Honeycutt, Earl, D. (eds.): Proceedings of the Academy of Marketing Science, Vol. XXI, Norfolk, Virginia, May 27-30, 395-396 | (Details) | ||
| 1997 | Holzmüller, H.H., Stöttinger, B.. 1997. The concept of cultural standards - a tool for the development of culture-sensitive management. Presentation at the 23rd EIBA Annual Conference (European International Business Academy), 13.-16. December, Stuttgart (competitive paper) | (Details) | |
| 1993 | Holzmüller, H.H., Stöllnberger, B.. 1993. A conceptual framework for country selection in cross-national export studies. Proceedings of the First Symposium of CIMaR (Consortium for International Marketing Research), East Lansing, Michigan, June 1-3, pp. 178-196 | (Details) |
Paper presented at an academic conference or symposium
| 2019 | Ramón Jerónimo, María Ángeles, Stöttinger, Barbara, Smith, Brock, Makri, Aikaterini. 2019. Do you want to enrich the customer experience? Let customers negotiate. EMAC 2019 Conference, Hamburg, Germany, 28.05-31.05. | (Details) | |
| Ramón Jerónimo, María Ángeles, Stöttinger, Barbara. 2019. Do you want to enrich the customer experience? Let customers negotiate. REDAEDEM 2019 (European Academy of Management and Business Economics), Sevilla, Spanien, 05.07-07.07. | (Details) | ||
| 2017 | Penz, Elfriede, Stöttinger, Barbara. 2017. Consumers' emotional states when consuming counterfeits, original brands or both versions - Third-person-technique in qualitative methodology. 5th International Consumer Brand Relationships Conference, Porto, Portugal, 18.05.-20.05. | (Details) | |
| 2015 | Samiee, Saeed, Leonidou, Leonidas, Aykol, Bilge, Stöttinger, Barbara, Cristodoulides, Paul. 2015. Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-Analysis,. AMS World Marketing Congress, Bari, Italien, 14.7.-18.7.. | (Details) | |
| Valta, Manuela, Vianelli, Donata, Stöttinger, Barbara. 2015. New perspectives on the interplay between in-store and out-of-store brand factors across multiple retail contexts: Consumer response to luxury brand experiences. Global Fashion Management Conference, Florence, Italien, 25.6. - 28.6.. | (Details) | ||
| Cesareo, Ludovica, Stöttinger, Barbara, Pastore, Alberto. Forthcoming. Real or counterfeit? Drivers, deterrents and coping mechanisms against online consumer deception. ACR Annual Conference, New Orleans, Vereinigte Staaten/USA, 01.10-04.10.2015. | (Details) | ||
| Valta, Manuela , Vianelli, Donata, Stöttinger, Barbara. 2015. Aesthetic Design: The role of (in)congruent brand-retail settings on consumer brand purchase intentions. 12th Annual SIM Conference, Torino, Italien, 22.10.-23.10. | (Details) | ||
| Stöttinger, Barbara, Penz, Elfriede. 2015. Managing territorial identities: How ethnic, regional and national identities relate; patterns, changes and different pathways. The Tenth Royal Bank International Research Seminar, Montreal, Kanada, 24.09.-26.09. | (Details) | ||
| Shi, Linda , Quin, Yao, Stöttinger, Barbara. 2015. The New Kid on the Block – How do Demand Drivers for Shanzhai Products differ from Counterfeits? CIMaR Annual Conference, Wien, Österreich, 13.05.-15.05. | (Details) | ||
| 2014 | Valta, Manuela, Stöttinger, Barbara, Vianelli, Donata. 2014. Multichannel customer experience in retail settings: An integrated in-store and off-store approach. Annual Meeting for the Società Italiana Marketing, Modena, Italien, 18-19 September. | (Details) | |
| Stöttinger, Barbara, Cesareo, Ludovica. 2014. It is counterfeits that consumers love!? Exploring the phenomenon in the digital environment. AMS Annual Conference, Indianapolis, Vereinigte Staaten/USA, 21.05.-23.05.2014. | (Details) | ||
| 2013 | Cesareo, Ludovica, Stöttinger, Barbara, Pastore, Alberto . 2013. How to fight the online purchase of luxury counterfeit products: manufacturer insights and strategies. Annual Meeting for the Società Italiana Marketing, Milano, Italien, 04.10-05.10. | (Details) | |
| 2012 | Penz, Elfriede, Stöttinger, Barbara. 2012. Consumer and vendor perceptions of sports goods counterfeits in three counterfeit hubs. ANZMAC Annual Conference, Adelaide, Australien, 03.12-05.12.2012. | (Details) | |
| 2011 | Obadia, Claude, Stöttinger, Barbara. 2011. An Agency Perspective to Export Price Adaptation. Atlas-AFMI Conference, Paris, Frankreich, 26/27 May 2011. | (Details) | |
| Obadia, Claude, Stöttinger, Barbara. 2011. Competitive Intensity of Foreign Markets and Export Price Adaptation. AMA Summer Educators Conference,, San Francisco, Vereinigte Staaten/USA, August 5-7. | (Details) | ||
| Penz, Elfriede, Stöttinger, Barbara. 2011. Emotional and motivational aspects of luxury product versus counterfeit purchases. First International Conference "Luxury and Counterfeiting", Genf, Schweiz, 09.06.-10.06.. | (Details) | ||
| Stöttinger, Barbara, Penz, Elfriede. 2011. Why buy the original, if the fake can do the same? (Can it?) The demand for counterfeit sports gear in an emerging market. AMS World Marketing Congress, Reims, Frankreich, 19.07.-23.07.. | (Details) | ||
| 2010 | Penz, Elfriede, Stöttinger, Barbara, Hofmann, Eva, Kirchler, Erich. 2010. Evoked emotions in counterfeit usage: Employing "desire collages" to reveal unexplored dimensions of consumers emotional states. SCP (Society for Consumer Psychology), St. Pete Beach, FL, Vereinigte Staaten/USA, 25.02.-27.02.. | (Details) | |
| Penz, Elfriede, Stöttinger, Barbara. 2010. Why consumers buy counterfeit software: A seven countries study. AMA Winter Marketing Educators Conference, New Orleans, Vereinigte Staaten/USA, 19.02.-22.02.. | (Details) | ||
| 2009 | Stöttinger, Barbara, Penz, Elfriede. 2009. Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases.. EMAC, Nantes, Frankreich, 26.05.-29.05.. | (Details) | |
| 2008 | Penz, Elfriede, Stöttinger, Barbara. 2008. Identity building through consumption: Describing European consumer culture. CRAW, Manchester, Großbritannien, 05.04.-07.04.. | (Details) | |
| Penz, Elfriede, Stöttinger, Barbara. 2008. The concurrent ownership brands and counterfeits: Empirical evidence from seven countries. EMAC, Brighton, Großbritannien, 27.05.-30.05.. | (Details) | ||
| Penz, Elfriede, Stöttinger, Barbara. 2008. The demand for counterfeits An extended TPB approach with empirical evidence from seven countries. ACR North-America, San Francisco, Vereinigte Staaten/USA, 23.10.-26.10.. | (Details) | ||
| 2006 | Penz, Elfriede, Stöttinger, Barbara. 2006. Brands and counterfeits - what do they have in common?. 8th ICSR (International Conference on Social Representations, Rome, Italien, August 28 - September 1. | (Details) | |
| 2005 | Penz, E., Schlegelmilch, B.B., Stöttinger, B.. 2005. Infatuated by forged prodcuts. Why consumers knowingly buy counterfeits. Fourth International Business and Economy Conference (2005 IBEC), Waikiki, Hawaii, January 6-9 | (Details) | |
| 2004 | Penz, Elfriede, Stöttinger, Barbara. 2004. Developing a scale to identify and measure "Europeanness" in consumer behavior. 2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business, East Lansing, MI, Vereinigte Staaten/USA, 16.09.-19.09.. | (Details) | |
| Stöttinger, Barbara, Penz, Elfriede. 2004. Euroconsumer - Myth or reality?. AIB Annual conference, Stockholm, Schweden, 10.07.-13.07.. | (Details) | ||
| Stöttinger, Barbara, Penz, Elfriede. 2004. The development of "Europeanness" in consumer behavior Stage of affairs in selected "new" EU-member countries. EIBA Annual Conference, Ljubljana, Slowenien, 05.12.-08.12.. | (Details) | ||
| Penz, E., Stöttinger, B.. 2004. Forget the real thing take the copy! An explanatory model for the volitional purchase of counterfeit products. ACR Conference, October 7-10, 2004 Portland, Oregon USA | (Details) | ||
| 2003 | Penz, E., Stöttinger, B.. 2003. Brands and Counterfeits - What do they have in common?. EMAC Annual Conference, Strathyclyde, UK (competitive paper, on CD-ROM) | (Details) | |
| 2002 | Solberg, C. A., Stöttinger, B., Yaprak, A.. 2002. Developing a Framework for International Price Setting from a Contingency Perspective. EMAC Annual Conference, Braga, Portugal | (Details) | |
| 2001 | Solberg, Carl Arthur, Stöttinger, B., Yaprak, Attila. 2001. Pricing in International Markets - A Contingency Approach. 27th EIBA Annual Conference, Paris | (Details) | |
| Stöttinger, B., Sinkovics, R.R., Penz, E.. 2001. Putting a concept on the test - consumer decision styles in Austria. 30th EMAC Conference, May 8-11, 2001, Bergen, Norway | (Details) | ||
| Stöttinger, B., Sinkovics, R.R., Penz, E.. 2001. Putting a Concept on the Test - Consumer Decision Styles in Austria. 2001 Annual Conference of EMAC (European Academy of Marketing), Bergen, Norway. | (Details) | ||
| 2000 | Sinkovics, R.R., Stöttinger, B.. 2000. Extending the Scope of Constructs - Challenges in the Identification of Ecologically Concerned Consumers in Austria. International Marketing Educators' Conference, Buenos Aires, Argentina: American Marketing Association | (Details) | |
| Sinkovics, R.R., Stöttinger, B.. 2000. Extending the Scope of Constructs - Challenges in the Identification of Ecologically Concerned Consumers in Austria. In: Pels, Jacqueline, Stewart, David W. (eds.), Marketing in a Global Economy, Proceedings of the International Marketing Educators' Conference, Buenos Aires, Argentina, American Marketing Association (competitive paper, CD-Rom) | (Details) | ||
| Schlegelmilch, B.B., Stöttinger, B.. 2000. Researching Export Strategy Performance Relationships - Theoretical Foundations and methodological issues. Panel discussion at the Annual Conference of the Academy of International Business, Phoenix, November | (Details) | ||
| 1999 | Sinkovics, R.R., Stöttinger, B.. 1999. The Psychographics of ecologically concerned consumers - The Ecoscale in Austria. Paper presented at the Anzmac 99 Conference, Sydney, Australia | (Details) | |
| Sinkovics, R., Stöttinger, B.. 1999. The Psychographics of Ecologically Concerned Consumers The Ecoscale in Austria. ANZMAC Annual Conference (Australia/New Zealand Marketing Academy), 28.11.-1.12.1999, Syndey | (Details) | ||
| 1998 | Holzmüller, H.H., Stöttinger, B.. 1998. A pragmatic concept for developing the cultural sensitivity of marketing managers. 27th EMAC Annual Conference (European Marketing Academy), Mai 1998, Stockholm | (Details) | |
| Sinkovics, R.R., Stöttinger, B.. 1998. The Transfer of Socio-Psychological Concepts such as Consumer Ethnocentric Tendencies (CET) across Cultural Boundaries. Paper presented at the III CEMS Academic Conference, Louvain-la-Neuve, Belgium | (Details) | ||
| Sinkovics, R., Stöttinger, B.. 1998. The transfer of socio-psychological concepts such as consumer ethnocentric tendencies (CET) across cultural boundaries - guidelines and implications for international marketing research. 3rd Annual CEMS Conference, 7.-9. May, Louvain-la-Neuve | (Details) | ||
| 1997 | Holzmüller, H.H., Stöttinger, B.. 1997. The concept of cultural standards - a tool for the development of culture-sensitive management. 23rd EIBA Annual Conference (European International Business Academy), 13.-16. December, Stuttgart | (Details) | |
| 1993 | Holzmüller, H.H., Stöllnberger, B.. 1993. Structural modeling of export success factors - cross-validation and further development of an export performance model. Annual Conference of the Academy of International Business (AIB), October, Hawaii | (Details) |
Poster presented at an academic conference or symposium
| 2014 | Cesareo, Ludovica, Stöttinger, Barbara. 2014. Consumer-directed Anti-Counterfeiting Meansures (CAMs): A Review and Preview. EMAC Annual Conference, Valencia, Spanien, 03.06.-06.06.2014. | (Details) | |
| Valta, Manuela , Stöttinger, Barbara, Vianelli, Donata . 2014. Retailer Image: An integrated multichannel perspective. EMAC Annual Conference, Valencia, Spanien, 03.06-06.06.2014. | (Details) | ||
| 2012 | Stöttinger, Barbara, Penz, Elfriede. 2012. Counterfeiting is not bad, it is just making copies. Consumer and vendor perceptions of counterfeits in Vietnam.. EMAC Annual Conference, Lissabon, Portugal, 22.05.-25.05.2012. | (Details) | |
| 2008 | Penz, Elfriede, Stöttinger, Barbara. 2008. Whats a European Brand made of? Perspectives and Perceptions from five European Consumer Cultures. 34th EIBA Annual Conference, Tallinn, Estland, 11.12.-13.12.2008. | (Details) |
Working/discussion paper, preprint
| 2001 | Holzmüller, H.H., Stöttinger, B., Wittkop, T.. 2001. Driving in the Passing Lane or Straight into a Dead End? Options and Caveats of Using ICT Tools in the Internationalization of Business Education. Marketing Working Paper Series, No. 3, University of Dortmund | (Details) | |
| Stöttinger, B., Holzmüller, H.H.. 2001. International Marketing Managers' Cultural Sensitivity - Relevance, Training Requirements and a Pragmatic Training Concept. Marketing Working Paper Series, No. 2, University of Dortmund | (Details) | ||
| Holzmüller, H.H., Stöttinger, B.. 2001. Testing an Export Performance Model in an International Setting - A Cross-National Comparison between Austria and the US. Marketing Working Paper Series, No. 2, University of Dortmund | (Details) | ||
| 1992 | Grill, Gerhard, Haas, Eva, Holzmüller, H.H., Stary, Johannes, Stöllnberger, Barbara. 1992. Validierungsstudie zur Bedeutung personaler und organisationaler Einflußgrößen auf den Exporterfolg österreichischer Unternehmen. Marketing-Arbeitspapiere, Wirtschaftsuniversität Wien, Nr. 9 | (Details) | |
| 1990 | Stöllnberger, B., Weidinger, R., Holzmüller, H.H.. 1990. Strukturelle Veränderungen der Werbeeinnahmen im Hörfunk als Folge der Liberalisierung des Rundfunkmonopols. Marketing-Arbeitspapiere, Wirtschaftsuniversität Wien, Nr. 7 | (Details) |
Book or article review
| 2012 | Stöttinger, Barbara. 2012. Besprechung von The Changing Nature of Doing Business in Transition Economies, von Marinov, M., Marinova, S.. Management International Review (MIR) 52 901-904. | (Details) | |
| 2000 | Stöttinger, B.. 2000. Book review for Belz, C., Mühlmeyer, J. (eds.): International pricing. Ueberreuter, Wien. Der Markt, 4, 182-183 | (Details) | |
| Stöttinger, B.. 2000. Book review for Oelsnitz, D. von der (ed.): Markteintritts-Management: Probleme, Strategien, Erfahrungen. Der Markt, 4, 184-186 | (Details) |
Dissertation
| 1993 | Stöllnberger, Barbara. 1993. Personale und organisationale Determinanten des Exporterfolges von Klein- und Mittelbetrieben - Internationaler Vergleich zwischen den USA und Österreich. Dissertation an der Wirtschaftsuniversität Wien | (Details) |
Diploma thesis
| 1989 | Stöllnberger, Barbara. 1989. L'économie des énergies classiques et l'apport des énergies nouvelles en France. Diplomarbeit an der Wirtschaftsuniversität Wien | (Details) |
Unpublished lecture
| 2005 | Stöttinger, B., Penz E.. 2005. The Development of Europeanness in Consumer Behavior: Stage of Affairs in Selected New EU-Member Countries. WU Special Forum Interknow Conference (7. November 2005) | (Details) |
Miscellaneous
| 1999 | Stöttinger, B.. 1999. Report on the Annual Conference of the Academy of International Business (AIB), October 7-10, Vienna, 1998. Die Betriebswirtschaft, Vol. 59, Iss. 2, 1999, p. 289-290 | (Details) |
Projects
- 2013
- Ethnic Identity as important influence on consumer decision-making (Details)
- 2010
- Regional Identity as superior influence on the purchasing decisions for Viennese products (2010-2011) (Details)
- 2004
- The Euronconsumer: Myth or Reality? Definition, State-of-the Art and Development of a Measurement Instrument for the Use in International Marketing (2004-2005) (Details)
- 1998
- Why are counterfeits so attractive to consumers? (1998-2005) (Details)