Elisabeth Götze
Mag.Dr.rer.soc.oec. Elisabeth Götze- Telephone:
- +43 1 31336 5774
- Email:
- elisabeth.goetze@wu.ac.at
Affiliation
-
Marketing
DP
CV
-
2018
- Intl. Summer University (academic lead) in Yogyakarta/Indonesien, University of Gadjah Mada 2017
- Intl. Summer University (academic lead) in Tallinn, Estonian Business School 2016
- Int. Summer University in Estonia, Tallinn, Estonian Business School 2012
- Intl. Summer University in Canada, Victoria, University of Victoria 2011
- Intl. Summer University in Vietnam, Hanoi, Hanoi University of Technology and National Economics University 2010
- Intl. Summer University in Russia, St. Petersburg, Graduate School of Management at St.Petersburg State University 2009
- Int. Summer University in Indonesia, Yogyakarta, University of Gadjah Mada 2006
- Intl. Summer University in Vietnam, Hanoi, Hanoi University of Technology and National Economics University 2002
- Ph.D. 1991
- Master
Researcher Identifier
-
No researcher identifier found.
Awards and Honors
- 2014
- Case Centre Award 2014 (worldwide excellence in case writing) für den Case McDonalds Corporate Social Responsibility Challenge
- 2003
- Auswahl der Dissertation zur Publikation in der Schriftenreihe 'Forschungsergebnisse der Wirtschaftsuniversität'
- 2002
- Auszeichnung der Dissertation durch die 'Dr.-Alois-Mock-Europa-Stiftung'
- 1999
- Unterstützung der Dissertation im Rahmen der Förderung 'Forschungsprojekte von AssistentInnen der WU'
- 1992
- Auszeichnung der Diplomarbeit mit dem 'Rudolf Sallinger-Preis'
Classifications
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5423 Child research, youth research (Details)
Expertise
- ethics in marketing
- youth marketing
- child marketing
- consumer behaviour
- Teaching in multicultural classes
Activities
| Reviewer for scientific organization | ||
|---|---|---|
| 2000-2005 | European Marketing Academy - member, reviewer | |
| Reviewer for a scientific journal | ||
| since 2012 | Journal of Business Research - reviewer | |
| since 2011 | Management Research Review - reviewer | |
| Reviewer for an international conference | ||
| 2012 | Academy of Marketing Science Annual Conference - reviewer for ethics track | |
| Position in administration | ||
| since 2017 | Zentrum für Auslandsstudien - academic lead of Intl. Summer Universities | |
| since 2011 | Anerkennung von Studienleistungen - assessor | |
| Academic advisor | ||
| since 2016 | University of Glasgow, UK | |
| since 2014 | University of Illinois at Chicago, USA | |
| Mentoring | ||
| since 2016 | WU Wien - Mentoring von Stipendiaten der WU | |
| Other scientific activities | ||
| since 2015 | WU Wien - Lecturer at the WU | |
| since 2015 | Kinderuni - Lecturer | |
Publications
Book (monograph)
| 2003 | Götze, Elisabeth. 2003. Markenwissen 3- bis 5-jähriger Kinder und ihr Einfluss auf Markenentscheidungen ihrer Bezugspersonen. Empirische Erkenntnisse aus ausgewählten Ländern. Service Fachverlag, Wien | (Details) |
Journal article
| 2009 | Götze, Elisabeth, Prange, Christiane, Uhrovska, Iveta. 2009. Children's Impact on Innovation Decision Making. A Diary Study. European Journal of Marketing 43 (1/2): 264-295. | (Details) | |
| 1999 | Schlegelmilch, Bodo B., Götze, Elisabeth. 1999. Marketing-Ethik am Beginn des 2. Jahrtausends. Marketing Zeitschrift für Forschung und Praxis, 21, 1, 25-37 | (Details) |
Chapter in edited volume
| 2006 | Götze, Elisabeth. 2006. Innovationen in Familien. Wie Kinder das diesbezügliche Kauf- und Verwendungsverhalten ihrer Bezugspersonen beeinflussen. In: Innovationen in Marketing und Handel, Hrsg. Peter Schnedlitz et al., 348-360. Wien: Linde Verlag. | (Details) |
Contribution to conference proceedings
| 2009 | Prange, Christiane, Götze, Elisabeth. 2009. Tapping the Manager's Mind. The Use of Diary Studies in International Management. In Proceedings of the 2nd Annual Euromed Conference, Hrsg. Euromed Academy of Business, 2032-2034. Salerno | (Details) | |
| 2006 | Götze, Elisabeth. 2006. A Paradigm Shift? Children Introducing Product Innovations to Their Parents . In Child and Teen Consumption, Hrsg. Copenhagen Business School, 42-45. Copenhagen: Center for Marketing Communication. | (Details) | |
| 2005 | Meier-Pesti, Katja, Götze, Elisabeth. 2005. Masculinity and Feminity as Predictors of Financial Risk-Taking: Evidence From a Priming Study on Gender Salience. EACR, Göteborg | (Details) | |
| Götze, Elisabeth, Meier-Pesti, Katja. 2005. What do Children And Teenagers Like About a Web Site? An Empirical Analysis Upon The Relevant Factors. EMAC 2005, Milan | (Details) | ||
| 2003 | Götze, Elisabeth. 2003. Perspectives on Intercultural Differences of Pre-school Children's Brand Knowledge and Brand Attitudes. European Advances in Consumer Research, Volume 6 | (Details) | |
| 2002 | Götze, Elisabeth. 2002. Pre-School Children's Brand Power. An Empirical Investigation of Three Countries. Proceedings of the IAREP/SABE conference, Turku, June 30 - July 4 | (Details) | |
| Götze, Elisabeth. 2002. The Formation of Pre-School Children's Brand Knowledge: An Empirical Analysis of the Factors of Influence. 31th EMAC Annual Conference, Braga, May 28-31 (CD-ROM) | (Details) | ||
| 2001 | Götze, Elisabeth, Schlegelmilch, Bodo B.. 2001. The Impact of Pre-School Children's Requests on Their Parents' Choice of Brands: An Empirical Analysis. Proceedings of the 30th European Marketing Academy Conference, Bergen, (CD-ROM format) | (Details) | |
| 2000 | Götze, Elisabeth, Schlegelmilch, Bodo B.. 2000. Impact of Television Advertising on Purchase Requests of Pre-School Children. An Empirical Analysis. Proceedings of the 29th European Marketing Academy Conference, Rotterdam, (CD-ROM format) | (Details) |
Paper presented at an academic conference or symposium
| 2006 | Götze, Elisabeth. 2006. A Paradigm Shift? Children Introducing Product Innovations to Their Parents . Child and Teen Consumption, Copenhagen, Dänemark, April 27 - 28. | (Details) |
Case study
| 2011 | Öberseder, Magdalena, Götze, Elisabeth, Saupper, Anna-Maria, Wilhelmer, Christian. 2011. McDonald's Corporate Social Responsibility Challenge. Case Centre (ECCH). | (Details) |
Magazine/newspaper article
| 2016 | Götze, Elisabeth. 2016. Schwerpunkt Kids: Einflussreich und markenbewusst. Markenartikel, 01.09. | (Details) |