portrait photo

Elisabeth Götze

Mag.Dr.rer.soc.oec. Elisabeth Götze
Telephone:
+43 1 31336 5774
Email:
Contact information and photo taken from and editable at WU Directory.

Affiliation

CV

2018
Intl. Summer University (academic lead) in Yogyakarta/Indonesien, University of Gadjah Mada
2017
Intl. Summer University (academic lead) in Tallinn, Estonian Business School
2016
Int. Summer University in Estonia, Tallinn, Estonian Business School
2012
Intl. Summer University in Canada, Victoria, University of Victoria
2011
Intl. Summer University in Vietnam, Hanoi, Hanoi University of Technology and National Economics University
2010
Intl. Summer University in Russia, St. Petersburg, Graduate School of Management at St.Petersburg State University
2009
Int. Summer University in Indonesia, Yogyakarta, University of Gadjah Mada
2006
Intl. Summer University in Vietnam, Hanoi, Hanoi University of Technology and National Economics University
2002
Ph.D.
1991
Master

Researcher Identifier

    No researcher identifier found.

Awards and Honors

2014
• Case Centre Award 2014 („worldwide excellence in case writing“) für den Case “McDonald’s Corporate Social Responsibility Challenge”
2003
Auswahl der Dissertation zur Publikation in der Schriftenreihe 'Forschungsergebnisse der Wirtschaftsuniversität'
2002
Auszeichnung der Dissertation durch die 'Dr.-Alois-Mock-Europa-Stiftung'
1999
Unterstützung der Dissertation im Rahmen der Förderung 'Forschungsprojekte von AssistentInnen der WU'
1992
Auszeichnung der Diplomarbeit mit dem 'Rudolf Sallinger-Preis'

Classifications

Expertise

  • ethics in marketing
  • youth marketing
  • child marketing
  • consumer behaviour
  • Teaching in multicultural classes

Activities

Reviewer for scientific organization
  2000-2005 European Marketing Academy - member, reviewer
Reviewer for a scientific journal
  since 2012 Journal of Business Research - reviewer
  since 2011 Management Research Review - reviewer
Reviewer for an international conference
  2012 Academy of Marketing Science Annual Conference - reviewer for ethics track
Position in administration
  since 2017 Zentrum für Auslandsstudien - academic lead of Intl. Summer Universities
  since 2011 Anerkennung von Studienleistungen - assessor
Academic advisor
  since 2016 University of Glasgow, UK
  since 2014 University of Illinois at Chicago, USA
Mentoring
  since 2016 WU Wien - Mentoring von Stipendiaten der WU
Other scientific activities
  since 2015 WU Wien - Lecturer at the WU
  since 2015 Kinderuni - Lecturer

Publications

Book (monograph)

2003 Götze, Elisabeth. 2003. Markenwissen 3- bis 5-jähriger Kinder und ihr Einfluss auf Markenentscheidungen ihrer Bezugspersonen. Empirische Erkenntnisse aus ausgewählten Ländern. Service Fachverlag, Wien (Details)

Journal article

2009 Götze, Elisabeth, Prange, Christiane, Uhrovska, Iveta. 2009. Children's Impact on Innovation Decision Making. A Diary Study. European Journal of Marketing 43 (1/2): 264-295. (Details)
1999 Schlegelmilch, Bodo B., Götze, Elisabeth. 1999. Marketing-Ethik am Beginn des 2. Jahrtausends. Marketing Zeitschrift für Forschung und Praxis, 21, 1, 25-37 (Details)

Chapter in edited volume

2006 Götze, Elisabeth. 2006. Innovationen in Familien. Wie Kinder das diesbezügliche Kauf- und Verwendungsverhalten ihrer Bezugspersonen beeinflussen. In: Innovationen in Marketing und Handel, Hrsg. Peter Schnedlitz et al., 348-360. Wien: Linde Verlag. (Details)

Contribution to conference proceedings

2009 Prange, Christiane, Götze, Elisabeth. 2009. Tapping the Manager's Mind. The Use of Diary Studies in International Management. In Proceedings of the 2nd Annual Euromed Conference, Hrsg. Euromed Academy of Business, 2032-2034. Salerno (Details)
2006 Götze, Elisabeth. 2006. A Paradigm Shift? Children Introducing Product Innovations to Their Parents . In Child and Teen Consumption, Hrsg. Copenhagen Business School, 42-45. Copenhagen: Center for Marketing Communication. (Details)
2005 Meier-Pesti, Katja, Götze, Elisabeth. 2005. Masculinity and Feminity as Predictors of Financial Risk-Taking: Evidence From a Priming Study on Gender Salience. EACR, Göteborg (Details)
  Götze, Elisabeth, Meier-Pesti, Katja. 2005. What do Children And Teenagers Like About a Web Site? An Empirical Analysis Upon The Relevant Factors. EMAC 2005, Milan (Details)
2003 Götze, Elisabeth. 2003. Perspectives on Intercultural Differences of Pre-school Children's Brand Knowledge and Brand Attitudes. European Advances in Consumer Research, Volume 6 (Details)
2002 Götze, Elisabeth. 2002. Pre-School Children's Brand Power. An Empirical Investigation of Three Countries. Proceedings of the IAREP/SABE conference, Turku, June 30 - July 4 (Details)
  Götze, Elisabeth. 2002. The Formation of Pre-School Children's Brand Knowledge: An Empirical Analysis of the Factors of Influence. 31th EMAC Annual Conference, Braga, May 28-31 (CD-ROM) (Details)
2001 Götze, Elisabeth, Schlegelmilch, Bodo B.. 2001. The Impact of Pre-School Children's Requests on Their Parents' Choice of Brands: An Empirical Analysis. Proceedings of the 30th European Marketing Academy Conference, Bergen, (CD-ROM format) (Details)
2000 Götze, Elisabeth, Schlegelmilch, Bodo B.. 2000. Impact of Television Advertising on Purchase Requests of Pre-School Children. An Empirical Analysis. Proceedings of the 29th European Marketing Academy Conference, Rotterdam, (CD-ROM format) (Details)

Paper presented at an academic conference or symposium

2006 Götze, Elisabeth. 2006. A Paradigm Shift? Children Introducing Product Innovations to Their Parents . Child and Teen Consumption, Copenhagen, Dänemark, April 27 - 28. (Details)

Case study

2011 Öberseder, Magdalena, Götze, Elisabeth, Saupper, Anna-Maria, Wilhelmer, Christian. 2011. McDonald's Corporate Social Responsibility Challenge. Case Centre (ECCH). (Details)

Magazine/newspaper article

2016 Götze, Elisabeth. 2016. Schwerpunkt Kids: Einflussreich und markenbewusst. Markenartikel, 01.09. (Details)

Projects

2014
"Family Insights" - Family Purchase Decisions (2014-2015) (Details)
2004
Children´s Impact Upon the Adoption of Product Innovations by Grown Ups (2004-2005) (Details)
1998
Marketing knowledge and brand preferences of pre-school children. A cross-national comparison (1998-2000) (Details)