Baris Pascal Güntürkün
Assist.Prof. Dr. Baris Pascal Güntürkün- Telephone:
- +43 1 31336 5897
- Email:
- pascal.guentuerkuen@wu.ac.at
- About me:
- In general, my research interests are located at the intersection between consumer behavior and relationship management. I am particularly interested in how consumers establish relationships with businesses and how enabling customer participation in the creation of products and services affects the development of different types of customer-company relationships. In my recent work, I am also very interested in how we can motivate individuals and organizations to engage in prosocial behavior such as charitable giving, social sharing, and sustainability.
Affiliation
-
Marketing
DP
CV
-
2020
- Visiting Scholar, University of British Columbia (UBC), Sauder School of Business, Marketing & Behavioural Science Division since 2016
- Assistant Professor (tenure-track), Vienna University of Economics and Business (WU), Department of Marketing 2015
- Dissertation (Dr. rer. oec.) with distinction (summa cum laude), Ruhr-University of Bochum (RUB) 2015-2016
- Post-Doctoral Researcher, Ruhr-University of Bochum (RUB), Sales & Marketing Department 2010-2015
- Research Assistant, Ruhr-University of Bochum (RUB), Sales & Marketing Department 2007-2010
- Student Research Assistant, Ruhr-University of Bochum (RUB), Department of Marketing
Researcher Identifier
- ORCID: 0000-0002-6306-4971
- Google Scholar: https://scholar.google.com/citations?user=BwdfgccAAAAJ&hl=de
Awards and Honors
- 2016
- Wissenschaftspreis Dissertation Award Finalist, for excellent scientific work with high relevance to Retail Management and Marketing, EHI Foundation and GS1 Germany
- 2015
- Büropa Dissertation Award for Research in Retailing, Büropa-Foundation within the Association for the Promotion of Science and Humanities in Germany
- Gebrüder-Deschauer Award for outstanding dissertations at the Faculty of Management & Economics, Society of the Supporters of the Ruhr-University of Bochum (GdF), Ruhr-University of Bochum
- Paul H. Repplinger Dissertation Award for Research in Retail Management and Marketing, Society of Sponsors of the Institute for Empirical Economic Research at the University of Saarland
- 2014
- Best in Conference Award, Winter Marketing Educators' Conference 2014, Orlando, FL, USA
- Best in Track Award (Special Topics), American Marketing Association, Winter Marketing Educators' Conference 2014, Orlando, FL, USA
- 2010
- Globalpark Diploma Thesis Award for Applied Online-Marketing Research, Globalpark AG, Mannheim
Classifications
Expertise
- B2B Marketing
- E-Commerce
- Consumer Behavior
- Customer Participation in Coproduction
- Prosocial Consumer Behavior
- Social Marketing & Donor Management
- Corporate Social (Ir-)Responsibility
Activities
| Reviewer for scientific organization | ||
|---|---|---|
| since 2021 | Academy of Marketing Science - Reviewer | |
| since 2018 | Verband der Hochschullehrer für Betriebswirtschaft - Reviewer | |
| since 2018 | Österreichischer Austauschdienst - Reviewer | |
| Membership in scientific association | ||
| since 2021 | Verband der Hochschullehrer für Betriebswirtschaft e.V. - Membership | |
| since 2020 | The Association for Consumer Research - Membership | |
| since 2018 | European Marketing Academy (EMAC) - Member | |
| since 2015 | American Marketing Association - Membership | |
| Reviewer for a scientific journal | ||
| since 2021 | International Journal of Hospitality Management - Reviewer | |
| since 2020 | Journal of Service Research - Reviewer | |
| since 2020 | Journal of Media Economics - Reviewer | |
| since 2017 | Corporate Reputation Review - Reviewer | |
| Invitation to Research Seminar | ||
| 2021 | Department of Analytics, Marketing & Operations, Imperial College London, Business School - Research Presentation | |
| 2018 | Institute for Marketing, University of Hamburg - Research Presentation | |
| Reviewer for an international conference | ||
| since 2018 | European Marketing Academy (EMAC) - Reviewer | |
| since 2016 | American Marketing Association - Reviewer (Winter & Summer Academic Conference) | |
| Academic advisor | ||
| since 2017 | Ivey Business School, Western University - Selection of Exchange Students (WU->Ivey) | |
| since 2017 | Bocconi University - Selection of Exchange Students (WU->Bocconi) | |
| Research and Teaching Stay | ||
| 2020 | UBC Sauder School of Business - Visiting Scholar | |
| Attendance scientific meeting (Conference etc.) | ||
| 2020 | The Association for Consumer Research (ACR) Conference - Research Presentation | |
| 2019 | European Conference on Donor Health and Management (ECDHM), Marketing Workshop - Participant | |
| 2019 | AMA Winter Academic Conference - Research Presentation | |
| 2019 | 5th Annual Organizational Frontlines Research Symposium - Participant | |
| 2019 | 48th European Marketing Academy Annual Conference - Research Presentation | |
| 2018 | SERVSIG Conference - Research Presentation | |
| 2018 | Business & Society Seminar 2018 - Research Presentation | |
| 2018 | 47th European Marketing Academy Annual Conference - Research Presentation | |
| 2017 | ANZMAC (Australian and New Zealand Marketing Academy) - Research Presentation | |
| 2017 | 4th International CSRCOM Conference - Research Presentation | |
| 2017 | 3rd Annual Organizational Frontlines Research Symposium - Research Presentation | |
| 2016 | 10th International Conference Corporate Identity / Associations Research Group - Research Presentation | |
Publications
Journal article
| 2022 | Kassemeier, Roland, Haumann, Till, Güntürkün, Baris Pascal. 2022. Whether, When, and Why Functional Company Characteristics Engender Customer Satisfaction and Customer-Company Identification: The Role of Self-Definitional Needs. International Journal of Research in Marketing. 39 | (Details) | |
| 2020 |
Güntürkün, Baris Pascal, Haumann, Till, Mikolon, Sven. 2020. Disentangling the Differential Roles of Warmth and Competence Judgments in Customer-Service Provider Relationships. Journal of Service Research - JSR. 23 (4), 476-503.
|
(Details) | |
| 2015 | Haumann, Till, Güntürkün, Baris Pascal, Schons, Laura-Marie, Wieseke, Jan. 2015. Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity. Journal of Marketing 79 (6), 17-33. | (Details) | |
| 2012 | Güntürkün, Baris Pascal and Haumann, Till and Koch, Holger and Lukasczyk, Alfred. 2012. Ein monetärer Ansatz zur ganzheitlichen Erfassung des Employer Brandings. PERSONALquarterly (früher: Personal: Zeitschrift für Human Ressource Management) 64 (4): S. 40-45. | (Details) | |
|
Güntürkün, Baris Pascal, Lukasczyk, Alfred, Koch, Holger. 2012. Wieviel eine Marke Wert ist. Personalmagazin, 9 (10), 44-45.
|
(Details) |
Chapter in edited volume
| 2015 | Güntürkün, Baris Pascal, Haumann, Till, Lukasczyk, Alfred. 2015. How to Evaluate Employer Brands: A Monetary Approach. In: Human Resource Management Practices – Assessing Added Value, Hrsg. Andresen, Maike und Christian Nowak , S. 53-67. Heidelberg: Springer. | (Details) |
Contribution to conference proceedings
| 2019 | Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2019. Moral Capital or Moral Expectations? Disentangling the Role of Prior CSR Engagement in Driving Consumers' Reactions to Corporate Scandals. In Proceedings of the AMA Winter Academic Conference, Volume 30, Hrsg. American Marketing Association (AMA), 249-250. Chicago, Illinois: None. | (Details) | |
| Kassemeier, Roland, Haumann, Till, Güntürkün, Baris Pascal. 2019. Understanding the Complexity of Customer-Company Relationships: Differences in the Drivers and Consequences of Customer Satisfaction and Customer-Company Identification. In Proceedings of the AMA Winter Academic Conference, Volume 30, Hrsg. American Marketing Association (AMA), 216-217. Chicago, Illinois: None. | (Details) | ||
| 2018 | Kassemeier, Roland, Haumann, Till, Güntürkün, Baris Pascal, Wieseke, Jan. 2018. A Comparative View on Drivers and Consequences of Customer Satisfaction and Customer-Company Identification. In Proceedings of the European Marketing Academy (EMAC) Annual Conference 2018, Hrsg. European Marketing Academy, 103-104. Glasgow: None. | (Details) | |
| Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2018. When and how does Corporate Social Responsibility act as an Insurance Mechanism against Corporate Scandals? In Proceedings of the European Marketing Academy (EMAC) Annual Conference 2018, Hrsg. European Marketing Academy, 100-102. Glasgow: None. | (Details) | ||
| Weitzl, Wolfgang, Hutzinger, Clemens, Güntürkün, Baris Pascal, Einwiller, Sabine. 2018. When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge. In Proceedings of the 10th SERVSIG conference, Hrsg. AMA SERVSIG, 511-515. Paris: None. | (Details) | ||
| 2017 | Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura Marie, Wieseke, Jan. 2017. Customers’ Motive Attributions in Coproduction Contexts. In ANZMAC 2017 Marketing for Impact, Conference Proceedings, Hrsg. Australian & New Zealand Marketing Academy, 38-38. Melbourne, Australia: None. | (Details) | |
| 2016 | Haumann, Till and Güntürkün, Baris Pascal and Mikolon, Sven and Wieseke, Jan. 2016. How Marketing Strategies Shape Customers’ Warmth and Competence Judgments of Organizations and their Divergent Effects on Key Relational and Transactional Marketing Outcomes. In Proceedings of the 2016 Winter Marketing Educator's Conference, Hrsg. American Marketing Association, S. I-15-I-16. Las Vegas, NV: American Marketing Association. | (Details) | |
| Güntürkün, Baris Pascal and Haumann, Till and Schons, Laura-Marie and Wieseke, Jan. 2016. Investigating the Dynamic Effects of Customers’ Attributions of Co-Production Motives for Customer’s Satisfaction over Time. In Proceedings of the 2016 Winter Marketing Educator's Conference, Hrsg. American Marketing Association, S. K-43-K-44. Las Vegas, NV: American Marketing Association. | (Details) | ||
| 2014 | Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura-Marie, Wieseke, Jan. 2014. Engaging Customers in Co-Production Processes: How Value Enhancing and Intensity Reducing Communication. In AMA Winter Marketing Educators' Conference 2014: Engaging Customers, AMA Educators Proceedings Volume 25, Hrsg. Gary Hunter, Tom Steenburgh, S. N-2-N-4. Orlando, Florida, USA: American Marketing Association. | (Details) |
Paper presented at an academic conference or symposium
| 2019 | Haumann, Till, Güntürkün, Baris Pascal, Edinger-Schons, Laura Marie, Wieseke, Jan. 2019. Beneficial for Whom? Customer Motive Attribution in Coproduction Contexts and its Consequences for Maintaining Successful Customer Relationships. EMAC 48th Annual Conference, Hamburg, Deutschland, 28.05.-31.05. | (Details) | |
| Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2019. Moral Capital or Moral Expectations? Disentangling the Role of Prior CSR Engagement in Driving Consumers Reactions to Corporate Scandals. 2019 AMA Winter Academic Conference, Austin, TX, Vereinigte Staaten/USA, 22.02.-24.02. | (Details) | ||
| 2018 | Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2018. When and how does Corporate Social Responsibility act as an Insurance Mechanism against Corporate Scandals? European Marketing Academy (EMAC) Annual Conference 2018, Glasgow, Großbritannien, 29.05.-01.06. | (Details) | |
| Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2018. When and how does Corporate Social Responsibility act as an Insurance Mechanism against Corporate Scandals? Business & Society Seminar 2018, Mannheim, Deutschland, 20.06.-22.06. | (Details) | ||
| Weitzl, Wolfgang, Hutzinger, Clemens, Güntürkün, Baris Pascal, Einwiller, Sabine. 2018. When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge. SERVSIG 2018, Paris, Frankreich, 14.06.-16.06. | (Details) | ||
| 2017 | Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura Marie, Wieseke, Jan. 2017. Customers’ Motive Attributions in Coproduction Contexts. ANZMAC 2017, Melbourne, Australien, 04.12.-06.12. | (Details) | |
| Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura Marie. 2017. Getting the ‘Right’ CSR Insurance – When do CSR Activities Buffer or Bolster the adverse Impact of Corporate Scandals on Marketing Outcomes? CSR COMMUNICATION CONFERENCE 2017, Wien, Österreich, 21.09.-23.09. | (Details) | ||
| Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura, Wieseke, Jan. 2017. How Customers' Attributions of Coproduction Motives shape Marketing Outcomes over time. 3rd Annual Organizational Frontlines Research Symposium, Orlando, FL, Deutschland, 15.02.-17.02. | (Details) | ||
| 2016 | Mende, Gina and Schons, Laura and Güntürkün, Baris Pascal and Wieseke, Jan and Schmitz, Christian. 2016. Joining Virtual Brand Communities - Does every Honeymoon have its' hangover? 10th International Conference of the Corporate Identity / Associations Research Group, Henley Business School, University of Reading, Großbritannien, 02.09.-04.09. | (Details) | |
| Güntürkün, Baris Pascal, Haumann, Till, Schons, Laura-Marie, Wieseke, Jan. 2016. The Dynamic Effects of Customers' Attributions of Co-Production Motives for Customers' Satisfaction over Time. AMA Winter Marketing Educators' Conference 2016: What happens in Marketing, stays Digital, Las Vegas, Nevada, Vereinigte Staaten/USA, 26.02.-28.02. | (Details) | ||
| 2014 | Güntürkün, Baris Pascal and Haumann, Till and Wieseke, Jan and Schons, Laura-Marie. 2014. Engaging Customers in Co-Production Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Co-Production Intensity. Winter Marketing Educators' Conference 2014, Orlando, FL, Vereinigte Staaten/USA, 21.02.-23.02. | (Details) |
Magazine/newspaper article
| 2017 | Güntürkün, Baris Pascal. 2017. Der Online-Handel wird sesshaft - ein Heimspiel für die traditionellen Händler? Regal, 01.04. | (Details) |
Unpublished lecture
| 2018 | Güntürkün, Baris Pascal, Haumann, Till, Edinger-Schons, Laura Marie. 2018. When and how does Corporate Social Responsibility act as an Insurance Mechanism against Corporate Scandals? Marketing Research Colloquium (University of Hamburg), Hamburg, 10.09.18 | (Details) | |
| 2016 | Güntürkün, Baris Pascal. 2016. Der Kunde als Koproduzent - Neue Einblicke in die Kundenwahrnehmung und Strategien zur erfolgreichen Gestaltung von Koproduktionsprozessen. Praxisdialog, WU Wien, 16.03. | (Details) | |
| 2011 | Güntürkün, Baris Pascal. 2011. Brand Communities: Nutzenpotentiale und Gefahren. SymanO’11: Online-Forschung im Marketing, Duale Hochschule Baden-Württemberg, Mannheim, 14.09. | (Details) |