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Wolfgang Weitzl

Mag.rer.soc.oec. Wolfgang Weitzl Ph.D.
Email:
Contact information and photo taken from and editable at WU Directory.

CV

since 2015
Adjunct Research Associate
since 2015
Assistant Professor of Marketing Communication
2014-2015
Assistant Professor of Marketing
2009-2014
Research and Teaching Assistant

Researcher Identifier

    No researcher identifier found.

Awards and Honors

2014
Wiener Preis für Handelsforschung

Classifications

Expertise

  • Marketing Communications
  • Social Media

Activities

No activities found.

Publications

Book (monograph)

2017 Weitzl, Wolfgang. 2017. Measuring Electronic Word-of-Mouth Effectiveness: Developing and Applying the eWOM Trust Scale. Wiesbaden: Springer Gabler. (Details)

Journal article

2018 Seiffert-Brockmann, Jens, Weitzl, Wolfgang, Henriks, Magdalena. 2018. Stakeholder engagement through gamification: effects of user motivation on psychological and behavioral stakeholder reactions. Journal of Communication Management 22 (1), (Details)
2017 Zniva, Robert, Weitzl, Wolfgang. 2017. It is not how old you are but how you are old: A review on aging and consumer behavior. Management Review Quarterly 66 (-), 267-297. open access (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens. 2017. The effects of marketer- and advocate-initiated service recovery responses on silent bystanders. Journal of Business Research 80, 164-175. (Details)
2016 Weitzl, Wolfgang, Wolfsteiner, Elisabeth, Einwiller, Sabine, Wagner, Udo. 2016. When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews. Advances in Consumer Research 44, 0-0. (Details)
2014 Vetschera, Rudolf, Weitzl, Wolfgang, Wolfsteiner, Elisabeth. 2014. Implausible alternatives in eliciting multi-attribute value functions. European Journal of Operational Research (EJOR) 234 (1): 221-230. (Details)
  Wagner, Udo, Ebster, Claus, Eske, Ulrike, Weitzl, Wolfgang. 2014. The influence of shopping carts on customer behavior in grocery store. Marketing. Zeitschrift für Forschung und Praxis (ZFP) 36 (3): 165-175. (Details)
2010 Weitzl, Wolfgang, Zniva, Robert. 2010. The In-store Antecedents and Conseqences of Perceived Shopping Value for Regularly Purchased Products.. ERR - European Retail Research 24 (1): 121-148. (Details)

Chapter in edited volume

2018 Weitzl, Wolfgang, Einwiller, Sabine. 2018. Consumer Engagement in the Digital Era: Its Nature, Drivers and Outcomes. In: Handbook of Communication Engagement, Hrsg. Johnston, K. & Taylor, M. 453-473. Hoboken, NJ: Wiley and Sons. (Details)
  Weitzl, Wolfgang. 2018. Creating consumer-based brand equity with social media content marketing. In: Handbook of research on entrepreneurship and marketing for global reach in the digital economy, Hrsg. L. Carvalho, 0-0. Hershey, PA: IGI Global. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens. 2018. Service failures as triggers of superior brand evaluations? In: Reputation and image recovery for the tourism industry, Hrsg. G. Walters and J. Mair, 0-0. Oxford, UK: Goodfellow Publishing. (Details)
  Weitzl, Wolfgang, Rünzler, Melanie. Forthcoming. Wirkung eines menschlichen Kommunikationsstils bei Unternehmensreaktionen auf öffentliche Online-Beschwerden. In: Organisationskommunikation, Hrsg. Saffarnia, P.; Martin, S.; Duschlbauer, Th. Baden-Baden: Nomos. (Details)
2017 Weitzl, Wolfgang, Hutzinger, Clemens. 2017. An Unexpected Journey: The Influence of Social Media on Consumer Decision Making. In: Contemporary Issues in Social Media Marketing, Hrsg. B. Rishi, S. Bandyopadhyay, 149-161. New York, NY: Routledge. (Details)
2013 Wagner, Udo, Weitzl, Wolfgang. 2013. A note on measuring competition for FMCG markets. In: Handel in Theorie und Praxis, Hrsg. Crockford, G., Ritschel, F. und Schmieder, U., 209-224. Wiesbaden: Gabler. (Details)

Edited book (editorship)

2010 Marion, Garaus, Weitzl, Wolfgang, Wolfsteiner, Elisabeth, Zimprich, Magdalena, Hrsg. 2010. New directions - New insights: Proceedings of the fourth German-French-Austrian conference on quantitative marketing. Vienna: -. (Details)

Contribution to conference proceedings

2018 Weitzl, Wolfgang, Hutzinger, Clemens. 2018. Service recovery via social media: Normative social influences on complaint bystanders' brand image evaluations. In Proceedings of the 2018 EMAC Annual Conference, Hrsg. European Marketing Academy, 0-0. Glasgow, UK: None. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens, Güntürkün, Baris Pascal, Einwiller, Sabine. 2018. When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge. In Proceedings of the 10th SERVSIG conference, Hrsg. AMA SERVSIG, 511-515. Paris: None. (Details)
2017 Weitzl, Wolfgang, Einwiller, Sabine. 2017. The Role and Determinants of Consumer Webcare Receptiveness and Its Impact on Service Recovery Outcomes. In Proceedings of the 2017 AMS World Marketing Congress, Hrsg. Academy of Marketing Science, 0-0. Christchurch, NZ: - (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. 2017. When Online Service Recovery Actions Backfire. In Proceedings of the 2017 AMA Winter Conference, Hrsg. American Marketing Association, 1-1. Orlando, FL: - (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. 2017. Investigating online complainants’ reactions to (un-)desired webcare responses. In Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation: Current and Future Trends, Developments and Challenges. Hrsg. Melewar, T.C.; Foroudi, Pantea; Jin, Zhongqi; Papasolomo, Ioanna; Melanthiou, Yioula, 99-100. Middlesex University, London: None. (Details)
2016 Weitzl, Wolfgang, Wolfsteiner, Elisabeth, Wagner, Udo, Einwiller, Sabine. 2016. "My Friends say: Best Product Ever!" The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence. In Proceedings of the 2016 Global Marketing Conference, Hrsg. Global Alliance of Marketing & Management Associations, 0-0. Hong Kong, China: - (Details)
  Weitzl, Wolfgang, Wolfsteiner, Elisabeth, Hutzinger, Clemens. 2016. "We're sorry!" Effects of Online Complaint Handling on Observers' Attitudes. In Proceedings of the 2016 Global Marketing Conference, Hrsg. Global Alliance of Marketing & Management Associations, 0-0. Hong Kong, China: None. (Details)
  Weitzl, Wolfgang, Beldad, Ardion, Einwiller, Sabine, Zniva, Robert. 2016. Creating Brand Performance with Social Media. In Proceedings of the 2016 AMS 19th World Marketing Congress, Hrsg. Academy of Marketing Science, 0-0. Paris, France: None. (Details)
  Weitzl, Wolfgang and Zniva, Robert and Beldad, Ardion. 2016. It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM. In Proceedings of the 2016 AMA Winter Conference, Hrsg. American Marketing Association, S. C-105-C-105. Las Vegas, NV: None. (Details)
  Weitzl, Wolfgang, Zniva, Robert, Einwiller, Sabine, Beldad, Ardion. 2016. Success Factors of Brand Communication on Facebook. In Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. Academy of Marketing Science, 0-0. Orlando, FL: None. (Details)
  Weitzl, Wolfgang and Beldad, Ardion and Einwiller, Sabine and Zniva, Robert. 2016. The Impact of Social Media Fan Pages on Consumer-Based Brand Equity. In Proceedings of the 2016 AMA Winter Conference, Hrsg. American Marketing Association, S. A-35-A-35. Las Vegas, NV: None. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens, Wolfsteiner, Elisabeth. 2016. The influence of corporate webcare and brand advocates on online complaint observers. In Proceedings of the 2016 EMAC Regional Conference, Hrsg. European Marketing Academy, 0- 0. Sarajevo: None. (Details)
2015 Weitzl, Wolfgang, Zniva, Robert, Wagner, Udo. 2015. The Influence of Marketers´and Consumer´s Voices in the Era of Social Media. In Proceedings of the European Marketing Academy 2015 Annual Meeting, Hrsg. European Marketing Academy, ---. Leuven, BE: (Details)
  Weitzl, Wolfgang, Zniva, Robert. 2015. Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth. In Proceeding of the 6th EMAC Regional Conference, Hrsg. European Marketing Academy, ---. Vienna: (Details)
  Weitzl, Wolfgang, Zniva, Robert. 2015. Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework. In Proceedings of the Annual Conference of the Academy of Marketing Science, Hrsg. Academy of Marketing Science, --- Denver, CO: - (Details)
  Einwiller, Sabine, Weitzl, Wolfgang. Forthcoming. Online complaining: Motives, personality and evaluations of corporate responses. In Proceedings of the CCI Conference on Corporate Communication 2015, Hrsg. Corporate Communication International, ---. New York, NY: (Details)
  Zniva, Robert, Weber, Daniela, Weitzl, Wolfgang, Salzberger, Thomas. 2015. Reviewing the Influence of Aging in Consumer Behaviour: Can we Learn From Demography? In Proceedings of the 2015 ANZMAC Main Conference, Hrsg. Australian and New Zealand Marketing Academy, S. 814-814. Syndey, AUS: None. (Details)
  Weitzl, Wolfgang, Zniva, Robert, Beldad, Ardion. 2015. Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence. In Proceedings of the 2015 ANZMAC Main Conference, Hrsg. Australian and New Zealand Marketing Academy, S. 808-808. Syndey, AUS: None. (Details)
2012 Rudolf, Vetschera, Weitzl, Wolfgang, Wolfsteiner, Elisabeth. 2012. Implausible alternatives in the elicitation of multi‐attribute value functions. In Proceedings of the 25th European Conference on Operational Research, Hrsg. (EURO XXV), ---. Vilnius, Lithuania: -. (Details)

Paper presented at an academic conference or symposium

2018 Weitzl, Wolfgang, Hutzinger, Clemens, Einwiller, Sabine. 2018. How (un-)committed customers cope with (non-)economic service failures and online recovery attempts. Symposium for Language in Webcare - Interdisciplinary Perspectives, Ghent, Belgien, 22.11.-23.11. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. 2018. Intervening failure attribution perceptions and NWOM with online service recovery actions. Academy of Marketing Science World Marketing Congress (AMSWMC21), Porto, Portugal, 27.06.-29.06. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens. 2018. Service recovery via social media: Normative social influences on complaint bystanders' brand image evaluations. EMAC 2018 Annual Conference, Glasgow, Großbritannien, 29.05.-01.06. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens. 2018. Susceptibility to social influence: Its effects on online service recovery bystanders. Global Marketing Conference (GMC), Tokyo, Japan, 26.7.-29.7. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens. 2018. The aftermath of bad brand experiences: How webcare affects (un-)committed complainants' coping strategies. 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), Calabria, Italien, 03.09.-04.09. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine, Seiffert-Brockmann, Jens. 2018. When can sponsorship disclosures lead consumers to resist covert persuasion online? 2018 ICA Annual Conference, Prague, Tschechische Republik, 24.05.-28.05. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens, Güntürkün, Baris Pascal, Einwiller, Sabine. 2018. When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge. SERVSIG 2018, Paris, Frankreich, 14.06.-16.06. (Details)
2017 Weitzl, Wolfgang, Einwiller, Sabine. 2017. A Cross-Country Analysis of Consumer Online Badmouthing. 2017 ICA Annual Conference, San Diego, CA, Vereinigte Staaten/USA, 25.05.-29.05. (Details)
  Seiffert-Brockmann, Jens, Weitzl, Wolfgang. 2017. CSR and trust: A longitudinal analysis of CSR communication in the German press. BledCom, Bled, Slowenien, 30.06.-01.07. (Details)
  Einwiller, Sabine, Weitzl, Wolfgang, Seiffert-Brockmann, Jens. 2017. Die Wirkung von Disclaimern und Persuasion Knowledge auf die Rezeption von Native Advertising. Jahrestagung der DGPuK, Wien, Österreich, 23.11.-25.11. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. 2017. Investigating the outcomes of (un-)desired online service recovery actions. 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), London, Großbritannien, 07.09.-08.09. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. 2017. Reconsidering the Boomerang Effect: When good eWOM truly hurts and bad eWOM really sells. International Conference on Corporate and Marketing Communications (CMC2017), Saragossa, Spanien, 04.05.-05.05. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. Forthcoming. The Role and Determinants of Consumer Webcare Receptiveness and Its Impact on Service Recovery Outcomes. 2017 AMS World Marketing Congress, Christchurch, Neuseeland, 27.06.-01.07. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. 2017. When Online Service Recovery Actions Backfire. 2017 Winter AMA Conference, Orlando, FL, Vereinigte Staaten/USA, 17.02.-19.02. (Details)
2016 Weitzl, Wolfgang, Einwiller, Sabine, Beldad, Ardion, Zniva, Robert. 2016. Creating Consumer-Based Brand Equity With Brand Communication on Facebook. 2016 AMA Winter Marketing Educators Conference, Las Vegas, NV, Vereinigte Staaten/USA, 26.02.-28.02. (Details)
  Einwiller, Sabine, Weitzl, Wolfgang. 2016. Effectiveness of Responding to Online Complaints. 21st International Conference on Corporate and Marketing Communications, Middlesex University London, Großbritannien, 07.04.-08.04. (Details)
  Weitzl, Wolfgang, Zniva, Robert, Beldad, Ardion. 2016. It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM. 2016 AMA Winter Marketing Educators Conference, Las Vegas, NV, Vereinigte Staaten/USA, 26.02.-28.02. (Details)
  Seiffert-Brockmann, Jens, Weitzl, Wolfgang, Felzmann, Lena. 2016. Stakeholder Engagement Through Gamification: Effects Of User Motivation On Psychological And Behavioral Stakeholder Reactions . EUPRERA 18th Annual Congress, Amsterdam, Groningen, Niederlande, 29.09.-01.10. (Details)
  Weitzl, Wolfgang, Wolfsteiner, Elisabeth, Einwiller, Sabine, Wagner, Udo. 2016. When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews. 2016 Association for Consumer Research Conference, Berlin, Deutschland, 27.10.-30.10. (Details)
2015 Weitzl, Wolfgang, Zniva, Robert, Wagner, Udo. 2015. The Influence of Marketers´and Consumer´s Voices in the Era of Social Media. EMAC 2015, Leuven, Belgien, 26.05.-28.05.. (Details)
  Weitzl, Wolfgang, Zniva, Robert. 2015. Towards a Better Understanding and Measurement Of Real Consumer Trust in Electronic Word-of-Mouth. 6th EMAC Regional Conference, Vienna, Österreich, 16.09-18.09.. (Details)
  Weitzl, Wolfgang, Zniva, Robert. 2015. Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework. Academy of Marketing Science Annual Conference, Denver, Vereinigte Staaten/USA, 12.05.-14.05.. (Details)
  Einwiller, Sabine, Weitzl, Wolfgang. Forthcoming. Social media as platforms for complaining. CCI Conference on Corporate Communication 2015, New York, NY, Vereinigte Staaten/USA, 2.-5. Juni 2015. (Details)
  Zniva, Robert, Weber, Daniela, Weitzl, Wolfgang, Salzberger, Thomas. 2015. Reviewing the Influence of Aging in Consumer Behaviour: Can we Learn From Demography? ANZMAC 2015, Sydney, Australien, 30.11.-02.12. (Details)
  Weitzl, Wolfgang, Zniva, Robert, Beldrad, Ardion. 2015. Trust in Electronic Word-of-Mouth as the Key Moderator of eWOM Influence. ANZMAC 2015, Sydney, Australien, 30.11.-02.12. (Details)
2014 Weitzl, Wolfgang and Zniva, Robert and Wagner, Udo. 2014. Das Vetrauen von Konsumenten in Online Kundenrezensionen: Die Entwicklung der eWT-Skala und deren Anwendung. Tagung Handelsforschung 2014, Trier, Deutschland, 16.10.-18.10. (Details)

Poster presented at an academic conference or symposium

2016 Weitzl, Wolfgang, Einwiller, Sabine, Beldad, Ardion, Zniva, Robert. Forthcoming. Creating Consumer-Based Brand Equity With Brand Communication on Facebook. ICA 2016 Annual Conference, Fukuoka, Japan, (Details)
2015 Einwiller, Sabine, Weitzl, Wolfgang. 2015. Kritik an Unternehmen in Social Media: Entstehung, Verbreitung und Management. Fakultätstag der Fakultät für Sozialwissenschaften, Wien, Österreich, 24.09. (Details)

Working/discussion paper, preprint

2018 Weitzl, Wolfgang, Hutzinger, Clemens. 2018. Altering complainants' desires with webcare. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. 2018. Investigating webcare effectiveness across complainants. (Details)
  Weitzl, Wolfgang, Hutzinger, Clemens, Einwiller, Sabine. 2018. Mitigating failure attributions with webcare. (Details)
2015 Weitzl, Wolfgang. Forthcoming. The eWT-Scale: Development, validation and application. (Details)
  Weitzl, Wolfgang, Einwiller, Sabine. Forthcoming. Online complaining and badmouthing. (Details)

Book or article review

2016 Einwiller, Sabine, Weitzl, Wolfgang. 2016. Book review. Besprechung von Business essentials for strategic communicators, von M. W. Ragas & R. Culp. Corporate Communications 21 (3), 409-413. (Details)

Case study

2013 Weitzl, Wolfgang. 2013. Thalia - Das Beste vieler Welten. Fallstudien aus der österreichischen Marketingpraxis 6. (Details)
2009 Weitzl, Wolfgang. 2009. Doppelmayr/Garaventa - Die Kompetenz am Berg. Fallstudien aus der österreichischen Marketingpraxis 5. (Details)

Dissertation

2014 Weitzl, Wolfgang. 2014. Measuring electronic word of mouth effectiveness: Developing and applying the eWOM trust scale. Dissertation, University of Vienna. (Details)

Master thesis

2009 Weitzl, Wolfgang. 2009. The value of shopping: Store environment components and consequences for customer loyalty. Masterarbeit, University of Vienna. (Details)

Magazine/newspaper article

2016 Weitzl, Wolfgang. 2016. Falsches Retargeting: Wenn Produkte Kunden stalken. Regal, 01.05. (Details)
2015 Weitzl, Wolfgang. 2015. Webrooming und die Rückkehr der Shopper. Retail, 01.04. (Details)
  Weitzl, Wolfgang. 2015. Webrooming: Neue Chance für den stationären Handel?!. Regal, 01.01. (Details)

Unpublished lecture

2008 Zniva, Robert, Weitzl, Wolfgang. 2008. Ladengestaltung 60+. EuroShop Forums Architecture & Design, Düsseldorf, 01.11. (Details)

Projects

2015
What is the value of a fanpage? – An empirical investigation (Details)