Johanna Tovar
Dr. Johanna Tovar B.A.,M.Sc.- Email:
- johanna.tovar@wu.ac.at
CV
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2014
- Postdoctoral Fellow (City University of Hong Kong, Hong Kong) 2014
- Ph.D. in Sociolinguistics (King's College London, University of London) 2008
- MSc Anthropology (London School of Economics and Political Science, University of London) 2007
- B.A. Linguistics and Communication (King's College London, University of London)
Researcher Identifier
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No researcher identifier found.
Awards and Honors
- 2011
- Stipendium der 'Funds for Women Graduates' (FfWG) für den Ph.D.
- 2008
- Maurice Freedman Prize der London School of Economics and Political Science (LSE) für die beste Master Dissertation
- 2007
- London School of Economics and Political Science (LSE) Graduate Scholarship
Classifications
- 5927 Ethnography (Details)
- 5930 Cultural anthropology (Details)
- 6604 Applied linguistics (Details)
- 6611 Linguistics (Details)
- 6623 Sociolinguistics (Details)
Expertise
- call centers
- nation branding
- place branding
Activities
| Position in scientific committee | ||
|---|---|---|
| since 2014 | Linguistic Ethnography Forum - committee member | |
| Membership in scientific association | ||
| since 2013 | SLA (Society for Linguistic Anthropology) | |
| since 2013 | AAA (American Anthropological Association) | |
| since 2009 | LEF (Linguistic Ethnography Forum) - Committee Member | |
| since 2009 | BAAL (British Association of Applied Linguistics) - Member | |
| Organization scientific meeting (Conference etc.) | ||
| 2014-2015 | The Pitfalls and Pleasures of Researching Workplaces: Dos and donts in the linguistic ethnography of organisations (King's College London) - Organizer | |
| 2014-2016 | ALA Association for Language Awarness Conference | |
| Academic advisor | ||
| 2014 | University of Iowa | |
| 2014 | Hong Kong Polytechnic University | |
| Attendance scientific meeting (Conference etc.) | ||
| 2016 | Ethnography in Education Research Forum, University of Pennsylvania - Paper presented | |
| 2015 | Sociolinguistics of Globalization, Hong Kong - panel organiser and paper presented | |
| 2015 | Linguistic Society of America Summer Institute, Chicago | |
| 2015 | Fifth Annual Asian Conference of Language Learning - Paper presented | |
| 2015 | ALAPP - Paper presented | |
| 2015 | ALAA/ALANZ/ALTAANZ - Paper presented | |
| 2014 | Symposium "Ethnolinguistic minorities in the UK and beyond: encouraging research led teaching". University of Guildford. 8 July 2014 | |
| 2014 | Sociolinguistics Symposium 20, 'Language / Time / Space', University of Jyväskylä, Finland - Paper presented | |
| 2014 | Colloquium "History of ideas on multilingualism". Institute of Multilingualism and University of Fribourg.3-4 Novemember 2014 | |
| 2014 | AAA (American Anthropological Association) Annual Meeting - Paper presented | |
| Other scientific activities | ||
| 2015 | St Giles College London - CELTA course | |
Publications
Book (monograph)
| 2019 | Tovar, Johanna. 2019. Linguistic ethnography of a multilingual call center : London calling. Cham: Palgrave Macmillan. | (Details) |
Journal article
| 2022 |
Tovar, Johanna. 2022. Current trends and the way forward on call center research in a post-covid world: An Introduction. Journal of Sociolinguistic Studies. 16 (1), 7-17.
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(Details) | |
| Tovar, Johanna. 2022. Rethinking call centers From stigma to productive experience. Journal of Sociolinguistic Studies. 16 (1), 87-107. | (Details) | ||
| 2020 | Tovar, Johanna, Lockwood, Jane. 2020. Affordances for language learning in a call centre. English for Specific Purposes. 60 159-178. | (Details) | |
| Tovar, Johanna. 2020. Call center agents’ skills: Invisible, illegible, and misunderstood. Journal of Sociolinguistic Studies. 14 (4), 437-458. | (Details) | ||
| 2019 |
Tovar, Johanna. 2019. Language management and language work in a multilingual call center: An ethnographic case study. Revista Internacional de Organizaciones. 79-105.
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(Details) | |
| Tovar, Johanna. 2019. Language, Capitalism, and Colonialism: Towards a Critical History. MonicaHeller and BonnieMcElhinny. Toronto: University of Toronto Press, 2017. xxii + 310 pp. Journal of Linguistic Anthropology. 29 (3), 440-442. | (Details) | ||
| 2017 | Woydack, Johanna, Lockwood, Jane. 2017. 'Scripts Are Beautiful': Managers' and Agents' Views of Script Use in Call Centers. International Journal of Business Communication . 1-25. | (Details) | |
| 2016 | Woydack, Johanna, Rampton, Ben. 2016. Text trajectories in a multilingual call centre: The linguistic ethnography of a calling script. Language in Society 45 (5), 709-732. | (Details) |
Chapter in edited volume
| 2020 | Theodoropoulou, Irene, Tovar, Johanna. 2020. Introduction. In: Research Companion to Language and Country Branding, Hrsg. Irene Theodoropoulou, Johanna Tovar, 1-35. Abington, Oxon; New York, NY: Routledge. | (Details) | |
| Tovar, Johanna. 2020. The republic’s new clothes: Reimaging and branding a post-reunification Germany. In: Research Companion to Language and Country Branding, Hrsg. Irene Theodoropoulou, Johanna Tovar, 183-195. Abington, Oxon; New York, NY: Routledge. | (Details) | ||
| 2017 | Woydack, Johanna. 2017. Superdiversity and a London Multilingual Call Center. In: Engaging Superdiversity: Recombining Spaces, Times and Language Practices, Hrsg. Karel Arnaut, Martha Sif Karrebaek, Massimilano Spotti and Jan Blommaert, 220-251. Bristol: Multilingual Matters. | (Details) |
Edited book (editorship)
| 2020 | Theodoropoulou, Irene, Tovar, Johanna, Hrsg. 2020. Research Companion to Language and Country Branding. 1st. Abington, Oxon; New York, NY: Routledge. | (Details) |
Paper presented at an academic conference or symposium
| 2020 | Tovar, Johanna. 2020. Walt Disney's Multilingual Kingdom-an anaylsis of mono- and multilingualism at Disney Parks worldwide. UC Irvine (invited talk), Irvine, Vereinigte Staaten/USA, 23.01. | (Details) | |
| 2019 | Woydack, Johanna. 2019. London calling - a linguistic ethnography of a multilingual call centre. University of Oxford, Language and Anthropology Seminars. Invited Talk, Oxford, United Kingdom, 02.05.19. | (Details) | |
| Woydack, Johanna. 2019. Unseen labor- call center agents and skill invisibility. University of Maribor, Department of Translation Studies, Invited Talk, Maribor, Slovenia, 15.04.2019. | (Details) | ||
| 2018 | Woydack, Johanna. 2018. "Made in Germany"– a case study of Germany's nation branding. Sociolinguistics Symposium 22, Auckland, Neuseeland, 27.06-30.06. | (Details) | |
| Woydack, Johanna. 2018. Branding Germany in changing times. EELC Conference , Edinburgh, Großbritannien, 20.09-21.09. | (Details) | ||
| 2017 | Woydack, Johanna. 2017. 'There is a stigma with call centres, but it has been very useful for me' AILA, Rio, Brasilien, 23.07-28.07. | (Details) | |
| Woydack, Johanna. 2017. From “The Best Exotic Marigold Hotel” to “Outsourced”- Representations of call centers and their linguistic practices in the media. Language in the Media Conference, Cape Town, Südafrika, 18.10-20.10. | (Details) | ||
| 2016 | Woydack, Johanna. 2016. 'The call center is like a free language course'- script trajectories, migration and diversity management in a London multilingual call center. Ethnography in Education Research Forum, Philadelphia, Vereinigte Staaten/USA, 26.02-27.02. | (Details) | |
| Woydack, Johanna. 2016. “There is a stigma with call centres and this kind of work”: Agents in an Asian and European call centre discussing their experiences and views of language work. Sociolinguistics Symposium, Murcia, Spanien, 15.06-18.06. | (Details) | ||
| 2015 | Woydack, Johanna. 2015. "A call centre is like a free language course": An analysis of language learning in a European and Asian call centre.. Invited Talk at the Department of Linguistics, University of Tokyo, Tokyo, Japan, 27.04.. Invited Talk | (Details) | |
| Woydack, Johanna. 2015. "A call centre is like a free language course": An analysis of language learning in a European and Asian call centre.. Fifth Annual Asian Conference of Language Learning, Kobe, Japan, 30.04-03.05.. | (Details) | ||
| Woydack, Johanna. 2015. Learning and Working in London's language market: An ethnography of a multilingual London call centre. Applied Linguistics Circle. Department of English Language and Linguistics, Reading, Großbritannien, 6.10. Invited Talk | (Details) | ||
| Woydack, Johanna. 2015. Learning and working in London's language market: the case of a multilingual call centre.. 36th Annual Ethnography in Education Research Forum University of Pennsylvania, Philadelphia, Vereinigte Staaten/USA, 27.02-28.02. | (Details) | ||
| Woydack, Johanna. 2015. "A call centre is like a free language course": An analysis of language learning in a European and Asian call centre . ALAPP, Milano, Italy, 05-07.11. | (Details) | ||
| Woydack, Johanna. 2015. "Where are you calling from?" Comparing call centre agents' experience of class in a European and Asian call centre. The Sociolinguistics of Globalization, Hong Kong, China, 03.06-06.06.2015. | (Details) | ||
| Woydack, Johanna. 2015. Learning and working in London’s language market: an ethnography of a multilingual London call centre. ALAA/ALANZ/ALTAANZ Learning in a Multilingual World, Adelaide, Australia, 30.11-02.12. | (Details) | ||
| 2014 | Woydack, Johanna. 2014. "The script is like a love letter, it would sound silly if you just read it": the question of standardisation and resistance in a London multilingual call centre. Ling Lunch Talk, Queen Mary University of London, London, Großbritannien, 19 June. Invited Talk | (Details) | |
| Woydack, Johanna. 2014. "The script is like a love letter, it would sound silly if you just read it": the question of standardisation and resistance in a London multilingual call centre. Department of English Seminar Series, Chinese University of Hong Kong, Hong Kong, China, 28 February. Invited Talk | (Details) | ||
| Woydack, Johanna. 2014. "You have to be colourful with the scripts and use poetic language": the question of standardisation and resistance in a multilingual call centre. Explorations in Ethnography, Language and Communication 5, Manchester, Großbritannien, 11.11-12.11.. | (Details) | ||
| Woydack, Johanna. 2014. "You have to be colourful with the scripts and use poetic language": the question of standardisation and resistance in a multilingual London call centre. Discourse Studies Group. Research Seminar. Department of English, City University of Hong Kong, Hong Kong, China, 31 March. | (Details) | ||
| Woydack, Johanna. 2014. "You have to be colourful with the scripts and use poetic language": the question of standardisation and resistance in a multilingual London call centre. Department of English, National University of Singapore, Singapore, Singapur, 14 April. Invited Talk | (Details) | ||
| Woydack, Johanna. 2014. "You have to make the script your own": the question of language commodification, control and agency in a multilingual London call centre. Literacy Research Discussion Group, Lancaster, Großbritannien, 1 July. Invited Talk | (Details) | ||
| Woydack, Johanna. 2014. From upstairs to downstairs to the phone: the trajectory of a 'standardised' script in a multilingual call centre. Sociolinguistics Symposium 20, Jyväskylä, Finnland, 15.08-18.06. | (Details) | ||
| Woydack, Johanna. 2014. The language worker. American Anthropological Association Meeting, Washington, D.C., Vereinigte Staaten/USA, 3.12-07.12. | (Details) | ||
| Woydack, Johanna. 2014. Upstairs, Downstairs: The question of resistance against scripts in a London outbound call centre. Language and Society Special Interest Group Seminar, University of Hong Kong, Hong Kong, China, 10 February. | (Details) | ||
| 2013 | Woydack, Johanna. 2013. Learning and working in London's language market: an ethnography of a multilingual London call centre. BAAL (British Association for Applied Linguistics) Conference, Edinburgh, Großbritannien, 05.09-07.09. | (Details) | |
| Woydack, Johanna. 2013. Migrants, students, graduates, language learners, language workers: The case of multilingual outbound London call centers. American Anthropological Association Meeting, Chicago, Vereinigte Staaten/USA, 20.11-24.11. | (Details) | ||
| 2012 | Woydack, Johanna. 2012. Language beliefs and ideologies in a London based multilingual outbound call centre. Sociolinguistics Symposium 19, Berlin, Deutschland, 21.08-24.08. | (Details) | |
| Woydack, Johanna. 2012. London calling: Language and standardisation practices in a London multilingual call centre. Research Workshop in Language and Literacy (RWLL), King's College London, London, Großbritannien, December 4. | (Details) | ||
| Woydack, Johanna. 2012. London calling: Towards an alternative understanding of standardisation practices in a multilingual London call centre. Ethnographic Perspectives on Work and Labour Seminar Series, Department of Anthropology, London School of Economics and Political Science, London, Großbritannien, 31 May. | (Details) |
Working/discussion paper, preprint
| 2017 | Woydack, Johanna. 2017. Call center agents and the experience of stigma. Working Papers in Urban Language and Literacy King's College London. | (Details) | |
| Woydack, Johanna. 2017. Language management and language work in a multilingual call center: An ethnographic case study. | (Details) | ||
| Flecker, Jörg, Pernicka, Susanne, Fibich, Theresa, Brugger, Florian, Glassner, Vera, Haidinger, Bettina, Haindorfer, Raimund, Holtgrewe, Ursula, Hürtgen, Stefanie, Kraemer, Klaus, Krings, Torben, Muckenhuber, Johanna, Nessel, Sebastian, Sardadvar, Karin, Schörpf, Philip, Simsa, Ruth, Verwiebe, Roland, Woydack, Johanna. 2017. The Contested Constitution of Work – Spatial Scales, Societal Spheres and Modes of Work. Current Research and Neglected Terrains. IfS Working Paper 6/2017, Department of Sociology, Universität Wien. | (Details) | ||
| 2015 |
Woydack, Johanna, Rampton, Ben. 2015. WP 147 Text trajectories in a multilingual call centre: The linguistic ethnography of a calling script.. Working Papers in Urban Language and Literacy. King's College London.
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(Details) |
Unpublished lecture
| 2013 | Woydack, Johanna. 2013. Researching in institutional contexts. The Trials and Tribulations of Data Collection and Analysis Seminar Series, King's College London Doctoral Training Centre (KISS-DTC), King's College London, London, United Kingdom, 13.03. | (Details) |
Projects
- No projects found.