fallback portrait photo

Philipp Simbrunner

Dr. Philipp Simbrunner
Email:
Contact information and photo taken from and editable at WU Directory.

Affiliation

CV

No curriculum entries found.

Researcher Identifier

    No researcher identifier found.

Awards and Honors

No awards found.

Classifications

    No classifications found.

Expertise

    No expertises found.

Activities

No activities found.

Publications

Journal article

2019 Schlegelmilch, Bodo B., Simbrunner, Philipp. 2019. Moral licensing and moral cleansing applied to company-NGO collaborations in an online context. Journal of Business Research. 95 544-552. (Details)
2017 Simbrunner, Philipp, Schlegelmilch, Bodo B. 2017. Moral Licensing: A Culture-Moderated Meta-Analysis Management Review Quarterly. Management Review Quarterly, 67 (4), 201-225. open access (Details)
  Simbrunner, Philipp, Makri, Aikaterini, Schlegelmilch, Bodo B. 2017. Time Orientation: The Role of Culture and its Marketing Applications. Transfer. Werbeforschung & Praxis, 63 (1), 17-21. (Details)

Contribution to conference proceedings

2018 Simbrunner, Philipp, Schlegelmilch, Bodo B. 2018. Applied behavioral economics: Moral cleansing and moral licensing in a marketing context. In 2018 Global Marketing Conference at Tokyo Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 10-10. Seoul: None. (Details)
2017 Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry. In 2017 Summer AMA Conference Proceedings, Part P, Hrsg. American Marketing Association, 13-14. San Francisco: American Marketing Association. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry. In 2017 Global Fashion Management Conference at Vienna Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 517-517. Seoul: - (Details)
2016 Simbrunner, Philipp, Schlegelmilch, Bodo B. 2016. Morality in Decision Making: A Meta-Analysis and Meta-Regression. In 2016 Global Marketing Conference at Hong Kong Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 1157-1157. Seoul: - (Details)

Paper presented at an academic conference or symposium

2018 Simbrunner, Philipp, Schlegelmilch, Bodo B. 2018. Applied behavioral economics: Moral cleansing and moral licensing in a marketing context. Global Marketing Conference, Tokyo, Japan, 25.07-29.07. (Details)
2017 Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry. Summer AMA Conference American Marketing Association, San Francisco, Vereinigte Staaten/USA, 04.08-06.08. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B. 2017. Cross-Cultural Differences in Cognitive Biases: Does Moral Licensing Work the Same Way in Europe and Asia? CIMaR Consortium for International Marketing Research 26th Annual Conference, Florence, Italien, 20.06-23.06. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry. Global Fashion Management Conference, Vienna, Österreich, 06.07-09.07. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B. 2017. Influencing Factors on Moral Licensing Effect: A Meta-Analytic Approach. AMS Academy of Marketing Science 45th Annual Conference, San Diego, Vereinigte Staaten/USA, 24.05-26.05. (Details)
  Penz, Elfriede, Zablocki, Agnieszka, Simbrunner, Philipp. 2017. The Influence of Need for Cognition, Web-Expertise and Trust on Online and Offline Information Search Behavior. AMS Academy of Marketing Science 45th Annual Conference, San Diego, Vereinigte Staaten/USA, 24.05-26.05. (Details)
2016 Simbrunner, Philipp and Schlegelmilch, Bodo B. 2016. Morality in Decision Making: A Meta-Analysis and Meta-Regression. Global Marketing Conference, Hong Kong, China, 21.07.-24.07. (Details)
  Simbrunner, Philipp, Schlegelmilch, Bodo B., Fedoseeva, Olga. 2016. The Relationship between Time Orientation and Charitable Behavior: A Cross-Cultural Comparison. CIMaR Consortium for International Marketing Research 25th Annual Conference, Xi'an, China, 17.06-20.06. (Details)

Book or article review

2016 Simbrunner, Philipp. 2016. Global Marketing Strategy – An Executive Digest. Besprechung von Global Marketing Strategy – An Executive Digest, von Schlegelmilch, Bodo B. Transfer. Werbeforschung & Praxis 62 (3), 63-63. (Details)

Projects

  • No projects found.