
Philipp Simbrunner
Dr. Philipp Simbrunner- Email:
- philipp.simbrunner@wu.ac.at
Affiliation
CV
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No curriculum entries found.
Researcher Identifier
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No researcher identifier found.
Awards and Honors
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No awards found.
Classifications
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No classifications found.
Expertise
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No expertises found.
Activities
Publications
Journal article
2019 |
Schlegelmilch, Bodo B., Simbrunner, Philipp. 2019. Moral licensing and moral cleansing applied to company-NGO collaborations in an online context. Journal of Business Research. 95 544-552.
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2017 |
Simbrunner, Philipp, Schlegelmilch, Bodo B. 2017. Moral Licensing: A Culture-Moderated Meta-Analysis Management Review Quarterly. Management Review Quarterly. 67 (4), 201-225.
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Simbrunner, Philipp, Makri, Aikaterini, Schlegelmilch, Bodo B. 2017. Time Orientation: The Role of Culture and its Marketing Applications. Transfer. Werbeforschung & Praxis, 63 (1), 17-21. | (Details) |
Contribution to conference proceedings
2018 | Simbrunner, Philipp, Schlegelmilch, Bodo B. 2018. Applied behavioral economics: Moral cleansing and moral licensing in a marketing context. In 2018 Global Marketing Conference at Tokyo Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 10-10. Seoul: None. | (Details) | |
2017 | Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry. In 2017 Summer AMA Conference Proceedings, Part P, Hrsg. American Marketing Association, 13-14. San Francisco: American Marketing Association. | (Details) | |
Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry. In 2017 Global Fashion Management Conference at Vienna Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 517-517. Seoul: - | (Details) | ||
2016 | Simbrunner, Philipp, Schlegelmilch, Bodo B. 2016. Morality in Decision Making: A Meta-Analysis and Meta-Regression. In 2016 Global Marketing Conference at Hong Kong Proceedings, Hrsg. Global Alliance of Marketing & Management Associations, 1157-1157. Seoul: - | (Details) |
Paper presented at an academic conference or symposium
2018 | Simbrunner, Philipp, Schlegelmilch, Bodo B. 2018. Applied behavioral economics: Moral cleansing and moral licensing in a marketing context. Global Marketing Conference, Tokyo, Japan, 25.07-29.07. | (Details) | |
2017 | Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Applying the Theory of Cognitive Biases to Increase Charitable Donations: CSR Implications for the Fashion Industry. Summer AMA Conference American Marketing Association, San Francisco, Vereinigte Staaten/USA, 04.08-06.08. | (Details) | |
Simbrunner, Philipp, Schlegelmilch, Bodo B. 2017. Cross-Cultural Differences in Cognitive Biases: Does Moral Licensing Work the Same Way in Europe and Asia? CIMaR Consortium for International Marketing Research 26th Annual Conference, Florence, Italien, 20.06-23.06. | (Details) | ||
Simbrunner, Philipp, Schlegelmilch, Bodo B., Stacheneder, Verena. 2017. Influencing Charitable Behavior Through Insights from Behavioral Economics: Implications for the Management of Online Retail Environments in the Fashion Industry. Global Fashion Management Conference, Vienna, Österreich, 06.07-09.07. | (Details) | ||
Simbrunner, Philipp, Schlegelmilch, Bodo B. 2017. Influencing Factors on Moral Licensing Effect: A Meta-Analytic Approach. AMS Academy of Marketing Science 45th Annual Conference, San Diego, Vereinigte Staaten/USA, 24.05-26.05. | (Details) | ||
Penz, Elfriede, Zablocki, Agnieszka, Simbrunner, Philipp. 2017. The Influence of Need for Cognition, Web-Expertise and Trust on Online and Offline Information Search Behavior. AMS Academy of Marketing Science 45th Annual Conference, San Diego, Vereinigte Staaten/USA, 24.05-26.05. | (Details) | ||
2016 | Simbrunner, Philipp and Schlegelmilch, Bodo B. 2016. Morality in Decision Making: A Meta-Analysis and Meta-Regression. Global Marketing Conference, Hong Kong, China, 21.07.-24.07. | (Details) | |
Simbrunner, Philipp, Schlegelmilch, Bodo B., Fedoseeva, Olga. 2016. The Relationship between Time Orientation and Charitable Behavior: A Cross-Cultural Comparison. CIMaR Consortium for International Marketing Research 25th Annual Conference, Xi'an, China, 17.06-20.06. | (Details) |
Book or article review
2016 | Simbrunner, Philipp. 2016. Global Marketing Strategy – An Executive Digest. Besprechung von Global Marketing Strategy – An Executive Digest, von Schlegelmilch, Bodo B. Transfer. Werbeforschung & Praxis 62 (3), 63-63. | (Details) |
Projects
- No projects found.