Isabel Eichinger
Dr. Isabel Eichinger MSc (WU)- Telephone:
- +43 1 31336 4624
- Email:
- isabel.eichinger@wu.ac.at
Affiliation
CV
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No curriculum entries found.
Researcher Identifier
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No researcher identifier found.
Awards and Honors
- 2018
- Research Grant "High Potential Contact Weeks"
- 2016
- Wirtschaftskammerpreis 2016
- 2015
- WU Jubiläumsfonds der Stadt Wien
Classifications
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No classifications found.
Expertise
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No expertises found.
Activities
Publications
Journal article
| 2022 |
Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2022. Connecting to Place, People, and Past: How Products Make Us Feel Grounded. Journal of Marketing. 86 (4), 1-16.
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(Details) | |
| 2021 | Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2021. Why we buy products connected to place, people, and past. Harvard Business Review. | (Details) | |
| 2018 | Koller, Monika, Eichinger, Isabel. 2018. The citizen as consumer of urban space. Transfer. Werbeforschung & Praxis, 64, (01), 41-42. | (Details) |
Paper presented at an academic conference or symposium
| 2020 | Monnier, Arnaud, Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M. J. 2020. How Self-Production Increases Feelings of Groundedness. First Virtual 2020 ACR Conference, Paris, Frankreich, 01.10.-04.10. | (Details) | |
| 2019 | Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2019. A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded. SCP 2019, Savannah, Vereinigte Staaten/USA, 28.02.-02.03. | (Details) | |
| 2018 | Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2018. A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded. EMAC 31st Doctoral Colloquium, Glasgow, Großbritannien, 27.05-29.05. | (Details) | |
| 2017 | Eichinger, Isabel, Schreier, Martin. 2017. The hipster effect: Cues of a product's "original" production and feelings of groundedness. Symposium on Alienation and Meaning in Production and Consumption, München, Deutschland, 12.01.-13.01. | (Details) |
Poster presented at an academic conference or symposium
| 2017 | Eichinger, Isabel, Koller, Monika. 2017. Lebensqualität in der Smart City Wien: Empowered Citizens. Jubiläumsfonds der Stadt Wien: Netzwerktreffen, Wirtschaftsuniversität Wien, Österreich, 20.11. | (Details) |
Dissertation
| 2021 | Eichinger, Isabel. 2021. Groundedness: A Consumer Need in the Digital Age. Dissertation, WU Wien. | (Details) |