portrait photo

Isabel Eichinger

Dr. Isabel Eichinger MSc (WU)
Telephone:
+43 1 31336 4624
Email:
Contact information and photo taken from and editable at WU Directory.

CV

No curriculum entries found.

Researcher Identifier

    No researcher identifier found.

Awards and Honors

2016
Wirtschaftskammerpreis 2016
2015
WU Jubiläumsfonds der Stadt Wien

Classifications

    No classifications found.

Expertise

    No expertises found.

Activities

No activities found.

Publications

Journal article

2021 Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2021. Connecting to place, people, and past: How products make us feel grounded. Journal of Marketing. (Details)
  Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2021. Why we buy products connected to place, people, and past. Harvard Business Review. Nov (19) (Details)
2018 Koller, Monika, Eichinger, Isabel. 2018. The citizen as consumer of urban space. Transfer. Werbeforschung & Praxis, 64, (01), 41-42. (Details)

Paper presented at an academic conference or symposium

2020 Monnier, Arnaud, Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M. J. 2020. How Self-Production Increases Feelings of Groundedness. First Virtual 2020 ACR Conference, Paris, Frankreich, 01.10.-04.10. (Details)
2019 Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2019. A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded. SCP 2019, Savannah, Vereinigte Staaten/USA, 28.02.-02.03. (Details)
2018 Eichinger, Isabel, Schreier, Martin, van Osselaer, Stijn M.J. 2018. A Shortcut to Self-Production: How Indie Brands Make Us Feel Grounded. EMAC 31st Doctoral Colloquium, Glasgow, Großbritannien, 27.05-29.05. (Details)
2017 Eichinger, Isabel, Schreier, Martin. 2017. The hipster effect: Cues of a product's "original" production and feelings of groundedness. Symposium on Alienation and Meaning in Production and Consumption, München, Deutschland, 12.01.-13.01. (Details)

Poster presented at an academic conference or symposium

2017 Eichinger, Isabel, Koller, Monika. 2017. Lebensqualität in der Smart City Wien: Empowered Citizens. Jubiläumsfonds der Stadt Wien: Netzwerktreffen, Wirtschaftsuniversität Wien, Österreich, 20.11. (Details)

Projects

2016
Grätzel and Branding (2016-2019) (Details)
2015
Quality of Living in the Smart City of Vienna: Empowered Citizens (2015-2019) (Details)