Eva Marckhgott
Dr. Eva Marckhgott- Telephone:
- +43 1 31336 4411
- Email:
- eva.marckhgott@wu.ac.at
Affiliation
CV
-
2019
- Visiting Scholar (University of Michigan) 2018-2021
- External Lecturer, Advisor and Examiner since 2016
- Teaching and Research Associate 2015
- Marketing Research Consultant 2012-2015
- Teaching and Research Assistant
Researcher Identifier
- ORCID: 0000-0003-1086-4032
Awards and Honors
- 2021
- Innovative Teaching Award
- 2020
- Award for Outstanding Research Achievement
- 2019-2020
- Society for Consumer Psychology (SCP) Dissertation Proposal Competition Finalist
- 2019
- Research Grant "High Potential Contact Week"
- 2018
- Research Grant "Research Group Meeting"
- 2013-2014
- Merit Scholarship Grant
Classifications
- 5320 Marketing (Details)
Expertise
-
No expertises found.
Activities
| Membership in scientific association | ||
|---|---|---|
| since 2017 | SCP - Society for Consumer Psychology | |
| since 2016 | EMAC - European Marketing Academy | |
| since 2016 | ACR - Association for Consumer Research | |
| Reviewer for a scientific journal | ||
| since 2020 | Journal of Marketing Management - Reviewer | |
| since 2019 | Psychology and Marketing - Reviewer | |
| since 2019 | Journal of Consumer Behavior - Reviewer | |
| Positions in public advisory boards, Consultant | ||
| since 2014 | Gesellschaft zur Selbstkontrolle der Werbewirtschaft - Junior Advertising Counsel | |
| Position in administration | ||
| since 2019 | WU Department Marketing - Representative of Academic Junior Faculty | |
Publications
Journal article
| 2021 | Marckhgott, Eva, Kamleitner, Bernadette. 2021. A Manager’s Toolbox for Consumer-Centric Food Packaging. Marketing Review St. Gallen. 38 (3), 888-897. | (Details) | |
Kamleitner, Bernadette, Marckhgott, Eva. 2021. Silent Persuasion. Incidental Use of Promotional Merchandise Benefits Unfamiliar Brands. International Journal of Advertising. 40 (7), 1135-1159.
|
(Details) | ||
| 2019 |
Marckhgott, Eva, Kamleitner, Bernadette. 2019. Matte Matters: When Matte Packaging Increases Perceptions of Food Naturalness. Marketing Letters. 30 (2), 167-178.
|
(Details) |
Chapter in edited volume
| 2018 | Kamleitner, Bernadette, Marckhgott, Eva, Kirchler, Erich. 2018. Money Management in Households. In: The Cambridge Handbook of Psychology and Economic Behavior, Hrsg. Alan Lewis, 260-284. Cambridge: Cambridge University Press. | (Details) | |
| 2017 | Havlicek, Carina, Marckhgott, Eva. 2017. Nothing beats Quality? The Influence of Consumer Testing Signs on the Evaluation of Print Ads. In: EAA Advances in Advertising Research Series (Vol. VIII), Hrsg. Vesna Zabkar, Martin Eisend, 213-225. Wiesbaden: Springer Gabler. | (Details) |
Contribution to conference proceedings
| 2019 | Marckhgott, Eva, Kamleitner, Bernadette. 2019. Incidental Use of Promotional Merchandise and its Benefits for Unfamiliar Brands. In 48th Annual EMAC Conference Proceedings, Hrsg. EMAC, 484-484. Hamburg: None. | (Details) | |
| 2018 | Marckhgott, Eva, Kamleitner, Bernadette. 2018. Matte Packaging and its Effect on Perceived Naturalness of a Product. In EACR 2018 Proceedings Volume 11, Hrsg. Maggie Geuens at al. 79-80. Gent: None. | (Details) |
Paper presented at an academic conference or symposium
| 2019 | Marckhgott, Eva, Kamleitner, Bernadette. 2019. Incidental Use of Promotional Merchandise and Its Benefits for Unfamiliar Brands. European Marketing Academy Conference (EMAC), Hamburg, Deutschland, 28.05.-31.05. | (Details) | |
| Marckhgott, Eva, Kamleitner, Bernadette, Estes, Zachary. 2019. Transparent Packaging and its Effect on Psychological Ownership and Preference. European Marketing Academy Conference (EMAC) Doctoral Colloquium, Hamburg, Deutschland, 27.05.-28.05. | (Details) | ||
| 2018 | Marckhgott, Eva, Kamleitner, Bernadette. 2018. Matte Packaging and its Effect on Perceived Naturalness of a Product. European Association for Consumer Research Conference (EACR), Gent, Belgien, 21.06-23.06. | (Details) | |
| 2017 | Marckhgott, Eva, Kamleitner, Bernadette. 2017. Silent Persuaders: Can Promotional Merchandise Incidentally Affect Reactions to a Brand? Society for Consumer Psychology Conference (SCP), San Francisco, Vereinigte Staaten/USA, 16.02.-18.02. | (Details) | |
| 2016 | Havlicek, Carina Daniela, Marckhgott, Eva, Glatz, Daniela. 2016. Nothing Beats Quality? How Consumer Testing Signs Are Influencing the Evaluation of Print Ads. International Conference on Research in Advertising (ICORIA), Ljubljiana, Slowenien, 01.07-02.07. | (Details) |
Poster presented at an academic conference or symposium
| 2020 | Marckhgott, Eva, Kamleitner, Bernadette, Estes, Zachary. 2020. The Effect of Transparent Packaging on Psychological Ownership and Preference. Association for Consumer Research Conference (ACR), Online, Frankreich, 01.10.-04.10. | (Details) | |
| Marckhgott, Eva, Kamleitner, Bernadette, Estes, Zachary. 2020. Transparent Packaging and its Effect on Psychological Ownership and Preference. Society for Consumer Psychology Conference (SCP), Huntington Beach, United States/USA, 05.03.-07.03. | (Details) | ||
| 2019 | Marckhgott, Eva, Kamleitner, Bernadette. 2019. How Writing With Promotional Pens Affects Reactions to the Promoted Brand. Society for Consumer Psychology Conference (SCP), Savannah, Vereinigte Staaten/USA, 28.02.-02.03. | (Details) | |
| 2018 | Marckhgott, Eva, Kamleitner, Bernadette. 2018. The Effect of Matte Packaging on the Perceived Naturalness of a Product. Society for Consumer Psychology Conference (SCP), Dallas, Vereinigte Staaten/USA, 15.02.-17.02. | (Details) | |
| Marckhgott, Eva, Kamleitner, Bernadette. 2018. The Incidental Effect of Promotional Merchandise on Consumer Reactions to a Brand. European Association for Consumer Research Conference (EACR), Gent, Belgien, 21.06-23.06. | (Details) | ||
| 2016 | Marckhgott, Eva, Kamleitner, Bernadette. 2016. Matte Is the New Green: The Influence of Matte Packaging on the Perceived Greenness of Products. Association for Consumer Research Conference (ACR), Berlin, Deutschland, 27.10.-29.10. | (Details) |
Book or article review
| 2018 | Marckhgott, Eva. 2018. Besprechung von Preismanagement: Strategie, Analyse, Entscheidung, Umsetzung, von Hermann Simon, Martin Fassnacht. Transfer. Werbeforschung & Praxis, 64 (1), 65-65. | (Details) | |
| 2016 | Marckhgott, Eva. 2016. Besprechung von Verpackung ist Verführung, von Helene Karmasin. Transfer. Werbeforschung & Praxis 62 (1), 54-54. | (Details) |
Dissertation
| 2020 | Marckhgott, Eva. 2020. Packaging. A Consumer Perspective. Dissertation, WU Wien. | (Details) |
Unpublished lecture
| 2021 | Marckhgott, Eva. 2021. Toilet paper, pasta and wine: Consumer behavior in times of Covid-19. Global Seminar Series, Online, 20.10.21 | (Details) | |
| Koller, Monika, Marckhgott, Eva. 2021. Was uns im Marketing emotionalisiert und unser Verhalten beeinflusst. WU Alumni Tuesday, Online, 12.01.21 | (Details) | ||
| 2019 | Marckhgott, Eva. 2019. Marketing und Haptik: Wenn Marken berühren. Jahrestagung der Wissenschaftskommission beim Bundesministerium für Landesverteidigung, Wien, 20.11.19 | (Details) | |
| 2018 | Marckhgott, Eva. 2018. Dress to Impress - Multidimensionale Dynamiken der Verpackungswahrnehmung. Packaging Innovation Day, Oberwaltersdorf, 15.03.18 | (Details) | |
| 2017 | Kamleitner, Bernadette, Marckhgott, Eva. 2017. Kleider machen Leute. Verpackungen machen Produkte: Multidimensionale Dynamiken der Verpackungswahrnehmung. REGAL Fach-Forum Verpackung | Logistik | Entsorgung, Wien, 14.11.17 | (Details) | |
| Kamleitner, Bernadette, Marckhgott, Eva, Prock, Viktoria, Leitgeb, Daniela. 2017. Dress to Impress: Der Einfluss von Verpackungsattributen auf die Produktwahrnehmung von KonsumentInnen. MAV Generalversammlung, Wien, 02.10.17 | (Details) |
Projects
- 2016
- Packaging (2016-2021) (Details)
- The influence of quality on the usage and effectiveness of promotional merchandise (2016-2017) (Details)
- Online brand presence and perception (2016-2016) (Details)
- 2012
- Besitzgefühle: Ursachen, Auswirkungen und Phänomene (2012-2030) (Details)
- Psychological Ownership: Antecedents, Consequences and Phenomena (2012-2030) (Details)
- Consequences and antecedens of psychological ownership (2012-2025) (Details)